Automotive Distribution & Marketing

What Automotive Distribution & Marketing does

ADMC (Automotive Distribution & Marketing Company Ltd.) is a Saudi Arabian private limited company founded in 2017, headquartered in Jeddah with additional operations across Riyadh, Asfan, and Abha. It is the automotive distribution arm of the diversified Al Quraishi family conglomerate, Ali Zaid Al Quraishi and Brothers Company (AZAQ), which has over 40 years of operating history in the Saudi automotive sector. ADMC is the exclusive authorized distributor for Great Wall Motor (GWM) brands in Saudi Arabia, including the HAVAL SUV line (H6, H7, H9, JOLION, JOLION Pro), the TANK premium off-road range (300, 500, 700), the POER pickup (including KingKong), and the ORA electric vehicle brand.

ADMC operates a hybrid distribution model combining approximately 40 authorized third-party dealers across the Kingdom with company-owned showrooms and service centers in major cities. Company-owned infrastructure includes the Asfan Service Center (4,300 M², 26 mechanical stalls, 18 body/paint stalls, 60-customer daily capacity), the largest GWM center in the Middle East in Riyadh's Al-Taawun District, a Jeddah main showroom on Madinah Road, and a new branch in Abha. Revenue is generated across three streams: unit vehicle sales through dealer and direct channels, after-sales service bookings, and sale of genuine spare parts. The company also runs brand marketing, launch events, dealer enablement, and customer-experience programs (e.g., TANKERS DAY desert events) on behalf of its OEM principal.

The company's go-to-market is a B2B2C channel-partner motion, serving three primary end-segments: individual Saudi consumers across urban and off-road preferences, fleet/corporate customers including the strategic agreement with mobility provider Lumi (signed August 2025), and the dealer network itself. Pricing is quote-based through showrooms and dealers rather than publicly disclosed. ADMC was recognized with GWM's Best Sales Contribution Award in 2023 and is operationally active through 2025, with no evidence of external institutional funding.

Name

Automotive Distribution & Marketing

Legal name

Automotive Distribution and Marketing Company Ltd.

Website

https://admc-me.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

ADMC is the exclusive Saudi Arabian distributor of Great Wall Motor brands (HAVAL, TANK, POER, ORA), operating company-owned showrooms and service centers plus a 40+ authorized dealer network to serve individual consumers, fleet customers, and dealer partners across the Kingdom.

Ownership category

akta.pro rank

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue generated from sale of GWM vehicles (Haval, Tank, Ora, POER) through authorized dealer network and showrooms across Saudi Arabia.
2. After-Sales Services: Service center operations including maintenance, repairs, and body/paint services. Revenue from service bookings and spare parts sales.
3. Spare Parts Sales: Sale of genuine spare parts for GWM vehicles through service centers and parts facilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ADMC is the authorized distributor in Saudi Arabia for Great Wall Motor (GWM) brands, distributing HAVAL SUVs, TANK premium off-road SUVs, POER pickup trucks, and ORA electric vehicles through its own showrooms and a 40+ dealer network. The company also delivers pre-purchase services (consultations and test drives), purchase support (inspections), and after-sales services including maintenance, body and paint work, and genuine spare parts through service centers.

Product overview

ADMC (Automotive Distribution & Marketing Company) is the authorized distributor of Great Wall Motor (GWM) brands in Saudi Arabia. The company operates as an automotive distribution platform offering multiple sub-brands: HAVAL (urban/adventure SUVs including H7, H9, H6, JOLION Pro), TANK (premium luxury off-road SUVs including Tank 300, 500, 700), POER (pickup trucks including POER King Kong), and ORA (electric vehicles). ADMC provides a comprehensive automotive experience including pre-purchase services (consultations, test drives), purchase support (estimates, inspections), after-sales services (maintenance, spare parts), and brand marketing. The company was formed in 2017 as the automotive arm of Ali Zaid Al Quraishi and Brothers Company, which has over 40 years of automotive sector experience.

Differentiator

Problem solved

Functional benefit

Products and services

• HAVAL SUV sub-brand under Great Wall Motor (GWM) distributed by ADMC in Saudi Arabia, offering a range of urban and adventure SUVs including HAVAL H7, H9, H6, JOLION Pro, and JOLION for Saudi individual and family buyers.
• TANK Premium luxury off-road SUV sub-brand of GWM distributed by ADMC in Saudi Arabia, providing ultimate luxury, technology, and unique off-road experience. Models include Tank 300, Tank 500, and Tank 700 for adventure-seeking Saudi buyers.
• POER (GWM Pickup) Pickup truck sub-brand under Great Wall Motor distributed by ADMC in Saudi Arabia, including POER KingKong and additional pickup models targeted at fleet/commercial and personal buyers.
• ORA Electric vehicle sub-brand under Great Wall Motor distributed by ADMC in Saudi Arabia as part of GWM's broader brand portfolio.
• Vehicle Sales (Pre-Purchase Consultations & Test Drives) Pre-purchase services including consultations to match customer needs and test drives for buyers to experience HAVAL, TANK, POER, and ORA vehicles before purchase at ADMC showrooms and through authorized dealers.
• Vehicle Purchase Support Guided purchase journey including reliable estimates and vehicle inspections to assist customers through the buying process across ADMC's showroom and dealer network.
• After-Sales Services & Genuine Spare Parts Endless post-purchase support including service bookings, maintenance, body and paint repairs, and genuine spare parts sales for GWM vehicles, delivered through the Asfan Service Center and partner dealer service facilities across Saudi Arabia.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered strategic, flagship and minor.

• LumistrategicChannel Partner/ Reseller/ Distributor · 15 August 2025Strategic agreement signed on August 15, 2025 with Lumi, one of Saudi Arabia's leading mobility service providers. ADMC will supply Lumi with TANK 300 and POER 2.0 vehicles, including delivery of the first batch of cars. The agreement reflects strong business relationship and shared commitment to delivering quality and value to the Saudi market, aligning with Vision 2030.
• Great Wall Motor (GWM)flagshipStrategic or Co-development Partner · 1 January 2017ADMC is the authorized distributor for GWM brands in Saudi Arabia, including Haval, GWM Pickup (POER), Tank, and Ora. Partnership began in 2017. GWM is a world-renowned SUV and pickup manufacturer listed on Hong Kong Stock Exchange (2003) and Shanghai Stock Exchange (2011). ADMC has helped GWM achieve market recognition and earned customer trust in Saudi Arabia with year-on-year growth.
• Joy of YouthminorOthersNon-profit volunteering organization partnership during Ramadan. ADMC contributed to provide meals for over 3,000 households, demonstrating community commitment and corporate social responsibility.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Lucid Motors: US-headquartered EV OEM with direct Saudi presence and PIF-backed manufacturing commitments. Operates in Saudi Arabia via a direct-to-customer model rather than authorized distribution, making it adjacent rather than directly comparable to ADMC; included as a benchmark for the Saudi EV competitive landscape where ADMC's ORA brand competes.

Direct peers

• Wallan Trading Company: Authorized Saudi distributor for Geely (Chinese OEM) and several other brands. The closest functional peer to ADMC: same authorized-distributor model targeting the same Chinese-brand/value-segment customer in Saudi Arabia, providing a directly comparable benchmark for share, pricing, and margin dynamics.
• Almutlaq Holdings: Saudi diversified conglomerate with a significant automotive distribution arm covering multiple international brands. Comparable to AZAQ/ADMC structure: family-controlled conglomerate providing capital and operational backing to a dedicated vehicle distribution subsidiary in Saudi Arabia.
• Universal Motors Agencies: Authorized Saudi distributor for Nissan, Infiniti, and other brands. Comparable to ADMC as a long-standing authorized vehicle distributor with nationwide showroom and service infrastructure targeting Saudi consumers.
• Abdul Latif Jameel Motors: Authorized distributor of Toyota, Lexus, and Daihatsu in Saudi Arabia and the largest automotive distributor in the country. Closely comparable to ADMC as a multi-decade authorized vehicle distributor with extensive dealer/service network, though Toyota represents a premium positioning vs. ADMC's value-priced GWM portfolio.
• Haji Hussein Alireza & Co. Established Saudi multi-brand automotive distributor. Comparable to ADMC as a family-controlled authorized vehicle distributor operating showrooms and service centers across the Kingdom.
• Al Jomaih Automotive: Long-established Saudi automotive group distributing multiple international brands (including Japanese and European marques). Comparable to ADMC's family-controlled authorized-distributor model and broad service/dealer footprint in the Kingdom.
• SAMACO Automotive: Authorized Saudi distributor for General Motors brands (Chevrolet, GMC, Cadillac). Comparable to ADMC as a multi-brand authorized vehicle distributor with showrooms, service centers, and parts operations across the Kingdom, though operating in a different price/brand segment.

Emerging players

• Geely Auto: Chinese automotive OEM with rapidly growing global presence, including Saudi Arabia via Wallan Trading Company. A direct competitor to ADMC's GWM portfolio in the value-priced Chinese-brand segment, particularly in SUV and crossover categories.
• SAIC Motor (MG): Chinese state-owned automotive OEM whose MG brand is expanding across the Middle East. Comparable to GWM as a Chinese OEM pursuing the value-segment Saudi consumer; included as a peer-level indicator of competitive pressure on ADMC's value-brand positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/automotive-distribution-marketing-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotive Distribution & Marketing