Guerin
Guerin is a Portuguese car rental company operating 55 stations nationwide, renting passenger cars, commercial vehicles, and 9-seater vans via a fully digital rental process. It serves leisure tourists, corporate fleet clients, and professional users as a subsidiary of Portugal's Salvador Caetano Group.
- Company typePrivate
- Founded1995
- HeadquartersLisbon, Portugal
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Guerin does
Guerin is a Portuguese car rental company operating a network of 55 rental stations across continental Portugal and the island destinations of the Azores and Madeira, including on-airport stations at Lisbon, Porto, Faro, Funchal, and Ponta Delgada. The company rents passenger cars, commercial vehicles, and 9-seater vans to leisure tourists, corporate fleet clients, and professional/commercial users. Guerin is a wholly-owned subsidiary of GUERIN-RENT-A-CAR (DOIS), LDA, which in turn sits within Salvador Caetano Auto, SGPS, SA — described as Portugal's largest automotive group.
The company's flagship differentiator is a 100% digital, end-to-end rental process, claimed to be unique in the Portuguese market, that operates through the Guerin website, virtual and physical self-service kiosks, and automated key dispensers, eliminating paperwork and queue times. Supporting technology includes telematics and geolocation devices fitted to vehicles for fleet management and theft protection, mandatory Via Verde electronic toll integration, and an online check-in system. The booking experience is localized in five languages (Portuguese, English, Spanish, French, German).
Guerin generates revenue through per-day rental fees (with 2,000 km included and €0.10 per additional kilometre), an extensive portfolio of add-on protection packages (Basic, Light, Premium, Platinum, Comfort tiers combining CDR, TPR, Super Rental Protection, Glass & Wheels, and Top Roadside Assistance), toll and administrative fees, and the Guerin Business corporate programme offering fleet management and volume-based rentals to enterprise clients. Distribution combines direct bookings via guerin.pt, listings on global travel aggregators (RentalCars, Kayak, Expedia, CarTrawler, AutoRentals, Momondo, AutoEurope, Discover car Hire), and dedicated corporate sales through the Guerin Business portal.
Guerin firmographics
Firmographics- Name
- Guerin
- Legal name
- GUERIN-RENT-A-CAR (DOIS), LDA
- Website
- https://guerin.pt
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Guerin is a Portuguese car rental company operating 55 stations nationwide, renting passenger cars, commercial vehicles, and 9-seater vans via a fully digital rental process. It serves leisure tourists, corporate fleet clients, and professional users as a subsidiary of Portugal's Salvador Caetano Group.
- Ownership category
- akta.pro rank
Guerin industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term / Monthly Car Rental (THADAAAE)
- akta.pro secondary industries
- Managed Corporate Car Rental Programs (MCMP) (THADAOAA), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)
Keywords
Where Guerin is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices7 records
Markets served
Guerin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Rental: Core revenue from renting passenger cars, commercial vehicles, and 9-seater vans to customers on a daily/hourly basis. Pricing is based on vehicle group, rental duration, mileage (2000 km included, €0.10 per extra km), and optional add-ons including protection packages (CDR, TPR, Super Rental Protection, Glass & Wheels, Roadside Assistance) and cross-border fees.
- Additional Services and Products: Revenue from add-on products including protection packages (Basic Pack, Light Pack, Light Plus Pack, Light Gold Pack, Premium Pack, Premium Plus Pack, Premium Gold Pack, Platinum Pack, Comfort Pack), roadside assistance upgrades, additional driver fees, young driver surcharges, fuel pre-purchase, and one-way rental fees.
- Toll and Administrative Fees: Fees charged for Via Verde electronic toll management service, damage management fees, administrative costs for identifying customers to authorities for traffic violations, and reissuing of vehicle documentation.
- Guerin Business (Corporate Fleet): Dedicated business mobility solutions including corporate fleet management, mobility strategy consulting, and volume-based rental programmes for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-day vehicle rental by group (e.g., Economy, Compact, SUV, Luxury, Van) |
| Unit Pricing | Pay-as-you-go | Young driver supplement (age 21-24) |
| Unit Pricing | Pay-as-you-go | Additional driver fee |
| Subscription | Multi-year contract | Protection packages (Basic, Light, Premium, Platinum, Comfort packs) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Guerin product offering
Product offeringCore offering
Guerin provides car rental services across Portugal through a network of 55 stations, offering passenger cars, commercial vehicles, and 9-seater vans on a per-day basis. The service is delivered via a 100% digital rental process combining an online booking platform, self-service kiosks, and key dispensers, supplemented by protection packages, electronic toll management via Via Verde, and a dedicated Guerin Business corporate mobility programme.
Product overview
Guerin is a Portuguese car rental company operated by GUERIN-RENT-A-CAR (DOIS), LDA, a member of the Salvador Caetano Auto Group. The core offering is car rental services spanning passenger cars, commercial vehicles, and 9-seater vans available at 55 stations nationwide. The flagship differentiator is the 100% Digital Rental Process—a fully autonomous rental experience handling booking through vehicle return via websites, kiosks, and key dispensers. Guerin Business provides corporate mobility solutions. The product portfolio also includes an extensive set of protection and insurance products (CDR, TPR, Super Rental Protection, Glass & Wheels Protection, Top Roadside Assistance) offered both individually and as bundled Protection Packs (Basic, Light, Light Plus, Light Gold, Premium, Premium Plus, Premium Gold, Platinum, Comfort). Additional features include online check-in, electronic toll payment via Via Verde, and a keyless digital key system.
Differentiator
Problem solved
Functional benefit
Products and services
- Guerin Car Rental (passenger cars, commercial vehicles, 9-seater vans) Standard daily car rental service offering passenger cars, commercial vehicles, and 9-seater vans at 55 stations across Portugal for individual consumers, tourists, and business users.
- 100% Digital Rental Process
- Guerin Business (Corporate Mobility Programme) Corporate car rental and mobility management programme offering dedicated accounts, custom mobility strategies, volume pricing, and account management for business fleet and travel needs.
Quantifiable outcome
- 55 stations nationwide including all major Portuguese airports and islands
- +1 more outcomes
Companies that use Guerin
Customer profileSegments3 records
Ideal customer profiles3 records
Guerin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Guerin partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Salvador Caetano Auto, SGPS, SAcoreSalvador Caetano Auto, SGPS, SA is the ultimate parent company of Guerin (through its participation in GUERIN-RENT-A-CAR (DOIS), LDA). The company is part of Portugal's largest automotive group, which also provides employee benefits such as vehicle purchase discounts and group-wide career advancement opportunities.
- Via VerdecoreVia Verde provides the electronic toll payment system installed in all Guerin rental vehicles. Through Via Verde identifiers mounted on vehicle windscreens, customers automatically accrue toll charges which are debited from their payment card. This is a mandatory integrated service for all rentals under Portuguese law.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Guerin competitors and assessment
Company assessmentBroad incumbents
- Avis: Global car rental major with established Portuguese airport presence and corporate loyalty programme (Avis Preferred). Targets the same leisure and business segments as Guerin.
- Sixt: European premium car rental and mobility player with growing Iberian presence. Competes for premium leisure and corporate rentals in Portugal, with a strong digital booking platform.
- Enterprise Rent-A-Car: Global car rental major with deep airport and corporate presence, including Portugal. Enterprise Holdings (EHI) already has a documented data-sharing relationship with Guerin, indicating active collaboration in the Portuguese market alongside competition.
- Hertz: Global car rental leader with significant airport concession presence in Lisbon, Porto, Faro, and Funchal. Competes with Guerin for both leisure and corporate customers in Portugal.
- Europcar: European car rental major with strong Iberian footprint, including a substantial Portuguese station network. Direct overlap with Guerin in airport rental, corporate accounts, and aggregator distribution.
Direct peers
- OK Mobility: Iberian car rental and mobility company with stations across Spain, Portugal, and Italy. Competes head-to-head with Guerin in airport leisure rentals and corporate mobility, and is actively expanding its Portuguese footprint.
- Goldcar: Low-cost car rental leader in the Iberian Peninsula with strong airport presence in Portugal and Spain. Direct competitor to Guerin in the price-sensitive leisure segment via the same aggregator channels.
- Centauro Rent a Car: Spanish-origin car rental company with significant station networks across Portugal, Spain, Italy, and Greece. Directly comparable mid-market positioning to Guerin, including airport and tourist-region focus.
Emerging players
- Drivalia: European car rental and mobility company expanding into Iberia with airport and city stations. Targets the same leisure and corporate customers as Guerin, with a growing digital platform.
Regional players
- Auto-Jardim: Long-established Portuguese car rental company operating multiple stations in Portugal. Closest purely-domestic peer to Guerin, overlapping in airport and city coverage with a similar incumbent positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Guerin social profiles
Digital presenceGuerin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guerin leadership team
Management profileNumber of profiles
Guerin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guerin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guerin
What does Guerin do?
Guerin provides car rental services across Portugal through a network of 55 stations, offering passenger cars, commercial vehicles, and 9-seater vans on a per-day basis. The service is delivered via a 100% digital rental process combining an online booking platform, self-service kiosks, and key dispensers, supplemented by protection packages, electronic toll management via Via Verde, and a dedicated Guerin Business corporate mobility programme.
Is Guerin a public or private company?
Guerin is a private company. It is classified as corporate owned and is currently operating.
When was Guerin founded?
Guerin was founded in 1995. It employs 101 to 250 people.
Where is Guerin based?
Guerin is headquartered in Lisbon, Portugal, in the Europe region.
How does Guerin make money?
Four revenue lines are on record. Vehicle Rental is the primary driver. The others are additional Services and Products, toll and Administrative Fees and guerin Business (Corporate Fleet).
Who are Guerin's main competitors?
Broad incumbents on record are Avis, Sixt, Enterprise Rent-A-Car, Hertz and Europcar. Direct peers are OK Mobility, Goldcar and Centauro Rent a Car. Drivalia is listed as an emerging player. Auto-Jardim is listed as a regional player.
Does Guerin have an API?
No public API is recorded for Guerin.
What industry is Guerin in?
Guerin's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAE, Long-Term / Monthly Car Rental, with a secondary code of THADAOAA, Managed Corporate Car Rental Programs (MCMP). Its NAICS code is 53211 and its SIC code is 7510.