What OK Mobility does

OK Mobility (legal entity OK Mobility Group, S.A.U.) is a Spanish-headquartered, founder-led global mobility platform founded in 2004 and based in Palma de Mallorca. The company sells an integrated suite of vehicle access products — short-term rental (1-89 days), chauffeur-driven transfer, flexible subscription (2-9 months), traditional leasing (24-60 months), and ex-fleet/nearly-new vehicle sales — supported by a loyalty program (CLUB OK) and a premium sub-brand (OK Mobility PLUS) that offers 100% premium-brand vehicles (Porsche, Maserati, Mercedes, BMW, Audi). Customers include individual tourists and business travelers as the primary segment, with corporate accounts and franchisee operators as secondary segments. Distribution combines a direct digital channel (website and iOS/Android app) with a multi-country physical network of wholly-owned subsidiaries across eight European countries (Spain, Germany, Croatia, France, Greece, Italy, Portugal, Turkey), service presence in the USA, UAE, Morocco, Senegal, and Gambia, and an asset-light franchise channel for further expansion.

The underlying technology stack is a digital-first mobility platform with online booking, a native mobile app, connected vehicle telematics (eCall, geolocation, mileage, fuel monitoring, automated number-plate recognition for car-park entry), computer-vision-powered Automatic Damage Detection via multi-camera arches, and digital identity verification (liveness checks, ID and driving-license image validation) underpinning Fast Track pickup and Digital Key smartphone-based vehicle access. Revenue is generated through transactional rental/transfer fees, recurring subscription and leasing payments, one-time ex-fleet vehicle sales (with financing through Santander Consumer Bank), and a club-based loyalty mechanics; payment options include credit card (BBVA/Redsys), Scalapay BNPL, and Amazon Pay. The company is privately held with no disclosed institutional investors, no recorded funding rounds in the available data, and is controlled by founder and Executive Chairman Othman Ktiri.

Name

OK Mobility

Legal name

OK Mobility Group, S.A.U.

Website

https://okmobility.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OK Mobility is a Spanish-headquartered, founder-led global mobility platform offering vehicle rental, flexible subscriptions, leasing, chauffeur transfer, and ex-fleet vehicle sales across 13+ countries, serving primarily individual tourists and travelers with a premium-brand fleet.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE)

akta.pro secondary industries

Flexible-Term / Month-to-Month Car Subscriptions (THADACAC), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

Keywords

• Vehicle rental services
• Flexible car leasing
• Used car sales
• Corporate mobility solutions
• Chauffeur transfer services

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Short-term Vehicle Rental (1-89 days): Daily vehicle rental service with premium brands including Porsche, Maserati, Mercedes, BMW, Audi. Includes options for home delivery, premium cover, Fast Track priority, and group rental. Revenue generated per rental transaction based on duration and vehicle class.
2. Transfer Service: Car rental with driver service for airport transfers, city-to-city transport, and personalized chauffeur services.
3. Flexible Leasing (2-9 months): Short-term vehicle leasing subscription with monthly payments including maintenance and roadside assistance. All-inclusive monthly fee model.
4. Long-term Leasing (24-60 months): Traditional vehicle leasing with extended contract terms for individuals and businesses.
5. Nearly New Vehicle Sales: Sale of pre-owned/nearly new vehicles from fleet rotation. Includes financing options through partner financial institutions, home delivery, and 1-year warranty.
6. CLUB OK Loyalty Program: Customer loyalty program with points redemption for discounts, welcome offers, and exclusive member promotions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

OK Mobility operates a global mobility platform offering short-term vehicle rental (1-89 days), flexible leasing subscriptions (2-9 months), long-term leasing (24-60 months), chauffeur-driven transfer services, and sales of nearly new vehicles. Services are delivered through a digital-first booking platform, a mobile app, and a network of owned and franchised physical locations across Europe, the Middle East, North America, and Africa.

Product overview

OK Mobility operates as a global mobility platform offering a comprehensive suite of interconnected transportation services. The portfolio centers on Rental (1-89 days) and Flexible Leasing (2-9 months) as core short-term mobility products, complemented by traditional Leasing (24-60 months) for long-term needs and Purchase for nearly new vehicles. Premium tier access is available through OK Mobility PLUS, featuring 100% premium brand vehicles with all-inclusive coverage. The ecosystem is supported by CLUB OK loyalty program, a mobile app with exclusive booking discounts, Fast Track and Digital Key features for streamlined access, and corporate solutions for business customers. Transfer services provide driver-assisted transportation, while Home Delivery extends accessibility. The platform positions itself as a one-stop mobility solution spanning the entire vehicle usage lifecycle from short-term rental through subscription, leasing, and ownership.

Differentiator

Problem solved

Functional benefit

Brands

• OK Mobility PLUS: Premium vehicle rental service offering 100% premium brands (Porsche, Maserati, Mercedes, BMW, Audi) with comprehensive rates
• OK Transfer
• Club OK
• Mobility Wallet
• The Showroom

Products and services

• Rental Short-term vehicle rental service for periods from 1 to 89 days. Offers 100% premium brand vehicles including Porsche, Maserati, Mercedes, BMW, and Audi. Includes options for home delivery, premium cover, Fast Track priority, group rental, and free cancellation. Targeted at individual travelers and tourists.
• OK Mobility PLUS Premium vehicle subscription service offering 100% premium brand vehicles (Porsche, Maserati, Mercedes, BMW, Audi) with comprehensive all-inclusive rates including total vehicle protection, roadside assistance, and maintenance. Vehicles available within 24 hours. Targeted at customers seeking premium short-term mobility.
• Transfer Car rental with professional driver service for airport transfers, city-to-city transport, and personalized chauffeur services. Targets travelers and business clients needing driver-assisted transportation.
• Flexible Leasing Short-term vehicle leasing subscription service covering periods from 2 to 9 months. Offers monthly all-inclusive payments covering maintenance and roadside assistance without unexpected expenses. Targeted at individuals and businesses needing medium-term mobility without long-term commitment.
• Leasing Long-term vehicle leasing service covering periods from 24 to 60 months. Traditional leasing option for extended vehicle usage. Targeted at individuals and businesses seeking long-term vehicle access.
• Purchase Sale of nearly new and used vehicles from fleet rotation. Offered through The Showroom retail locations with financing options through partner financial institutions (Santander Consumer Bank), home delivery, and 1-year warranty. Includes CARFAX vehicle history reports free of charge.
• CLUB OK Customer loyalty program allowing members to earn and redeem points for discounts on future bookings, receive welcome discounts, and access exclusive member-only offers. Includes the Mobility Wallet feature for purchasing and gifting mobility days through vouchers.
• OK Mobility App Mobile application available on iOS and Android platforms offering exclusive discounts, 2nd driver free of charge when booking through the app, and mobile access to reservation management. Targets individual consumers for self-serve booking.
• OK Mobility Corporate Corporate mobility solutions for business customers including dedicated corporate accounts, company vehicle programs, fleet management services, centralized invoicing, and volume pricing. Targeted at enterprise and SME business clients.
• Home Delivery Vehicle delivery service allowing customers to receive rental, subscription, or purchased vehicles at their specified address. Enhances convenience for individual and corporate customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Travel Agencies and External Booking ServicescoreChannel Partner/ Reseller/ DistributorTravel agencies and third-party booking platforms process vehicle reservations on behalf of customers, providing booking management and payment processing services.
• Insurance CompaniessupportingOthersInsurance providers handle claims processing for accidents and injuries during vehicle rentals, including actuarial services.
• Gestorías Asociadas Gesthispania, S.L.supportingImplementation/ SI/ Consulting PartnerExternal provider managing driver identification for traffic offenses before penal bodies and providing fine payment processing platform.
• CARFAXsupportingTechnology or IntegrationVehicle history report service provided to customers free of charge, offering information about vehicle's history and condition.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cluno: German vehicle subscription platform offering flexible all-inclusive monthly terms. Comparable to OK Mobility's flexible leasing (2-9 month) product, though Cluno focuses exclusively on subscription rather than integrated rental/sales.
• Virtuo: European digital-first car subscription and rental startup with mobile-app-driven premium experience. Comparable to OK Mobility on subscription product and digital-first positioning, focused on urban European markets.

Broad incumbents

• Hertz Global Holdings: Global rental incumbent with premium and standard vehicle tiers and growing subscription/leasing products. Comparable to OK Mobility in offering flexible vehicle access, but materially larger and more diversified globally.
• Avis Budget Group: Global rental conglomerate with multi-brand portfolio serving leisure, business, and premium segments. Directly competes with OK Mobility in airport leisure and corporate accounts across European markets.
• Enterprise Holdings: World's largest rental operator through Enterprise, National, and Alamo brands with extensive subscription/leasing services. Comparable on business model and enterprise/corporate accounts, though with much broader geographic and segment reach.

Regional players

• Record Go: Spanish leisure-focused rental operator with strong airport presence across Spain and Mediterranean destinations. Directly comparable customer base and use cases to OK Mobility's core short-term rental business.
• Centauro Rent a Car: Spain-headquartered rental operator with strong Mediterranean beach-destination presence. Comparable on customer segment (tourists, leisure) and Southern European footprint, though without OK Mobility's subscription/leasing breadth.

Direct peers

• Europcar Mobility Group: Major European car rental and mobility platform with broad vehicle subscription and leasing offerings. Directly comparable business model and customer base to OK Mobility, with overlapping geographic presence in Spain, France, Italy, Portugal, and Germany.
• Goldcar: Iberia-anchored leisure car rental brand (now part of Europcar Group) with strong presence in Spain, Portugal, and Mediterranean tourist markets. Closely comparable to OK Mobility on tourist-focused value-to-mid-tier rental in Southern Europe.
• Sixt SE: German-headquartered premium-focused rental and leasing platform operating across Europe and globally. Closely comparable to OK Mobility on multi-product offering (short-term rental, subscription, leasing), premium-brand fleet, and digital-first customer experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWxroqABTjErPuUieJnGldw/videos?view=0&sort=p&shelf_id=1
• Instagraminstagram.com/okmobility
• Facebookfacebook.com/okmobility
• LinkedInlinkedin.com/company/ok-mobility-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OK Mobility