apotheken

What apotheken does

apotheken.de is a German consumer-facing health information and pharmacy services portal operated by DAN Netzwerk Deutscher Apotheker GmbH, headquartered in Stuttgart, Germany. The platform serves German-speaking end consumers with independent, advertisement-free health content reviewed by physicians and pharmacists, spanning diseases, symptoms, therapies, medications, and natural remedies. Core functional offerings include a location-based pharmacy locator and on-call/emergency duty finder (Apotheken-Notdienstsuche), a medication reservation system (Medikamentenreservierung) with prescription upload and encrypted transmission, a searchable database of medication package inserts (Beipackzettelsuche) sourced from ifap Service-Institut, a pollen flight forecast service, an IGeL (individual health services) self-check information portal, and a native mobile companion app (ApothekenApp) for iOS and Android. The underlying technology stack combines standard web infrastructure (Google Maps API for pharmacy mapping, MaxMind GeoIP for geolocation, Matomo self-hosted analytics with anonymized IPs, c't Shariff for privacy-compliant social sharing) with content management maintained by an external medical editorial partner (Prinz 5 GmbH) and technology development handled by ORCAYA GmbH.

The business model is a closed-loop membership subscription: apotheken.de is financed exclusively through contributions from its member pharmacies and displays no advertising or sponsored content. It sits within the broader German pharmacist ecosystem via its affiliation with DAV Deutscher Apotheker Verlag, giving it positioning as a non-commercial, association-aligned health information resource. The entity is privately held as a Gesellschaft mit beschränkter Haftung (GmbH) registered in Stuttgart, with no disclosed external equity investors, no subsidiaries, and no funding rounds. Leadership comprises four managing directors (Dr. Benjamin Wessinger, Leonie Haas-Rotta, Thomas Koch, Nils Wörner), a platform lead (Paula Pantleon), and a dedicated medical editorial head (Dr. med. Arne Schäffler). The headcount is reported at 1–10, and revenue is not publicly disclosed. Geographic scope is single-country (Germany), with no international expansion signaled.

Name

apotheken

Legal name

DAN Netzwerk Deutscher Apotheker GmbH

Website

https://apotheken.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

apotheken.de is a German consumer health information and pharmacy services portal operated by DAN Netzwerk Deutscher Apotheker GmbH in Stuttgart, serving German-speaking consumers with advertisement-free health content, a pharmacy locator, and medication reservation tools, funded entirely by member pharmacy contributions.

Ownership category

akta.pro rank

Product category

Online Pharmacy Information Portal

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Prescription Pickup & Pharmacy Runs (HSACAIAF)

Keywords

• Pharmacy information portal
• Digital health platform
• Medication reservation service
• Pharmacy locator services
• Health content publishing

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Fees from Member Pharmacies: apotheken.de finances itself through contributions from its member pharmacies. No advertising or sponsored content is displayed on the platform.

Distribution channels2 records

Marketing channels3 records

Core offering

apotheken.de is a German-language health information portal and pharmacy services platform that provides medically-reviewed content on diseases, symptoms, therapies, and medications, along with pharmacy locator and on-call finder tools, a medication reservation service supporting prescription upload, a searchable package-insert database, pollen flight forecasts, and the ApothekenApp mobile application. The platform serves German consumers directly while connecting them to a network of affiliated member pharmacies across Germany.

Product overview

apotheken.de is a comprehensive German pharmacy portal operated by DAN Netzwerk Deutscher Apotheker GmbH. The core platform provides health information, medication databases, and pharmacy finder services. Key offerings include the main apotheken.de Portal, the ApothekenApp for iOS and Android, the Beipackzettelsuche (medication leaflet search), Medikamentenreservierung (medication reservation), Apotheken-Notdienstsuche (emergency pharmacy finder), and IGeL-Check (individual health services information). The platform connects users with member pharmacies across Germany and offers various digital health services including location-based pharmacy search, medication information, and appointment/prescription management.

Differentiator

Problem solved

Functional benefit

Brands

• ApothekenApp: Mobile application for iPhone and Android allowing users to locate nearby pharmacies and access health services.

Products and services

• apotheken.de Portal Comprehensive German-language health information portal operated by DAN Netzwerk Deutscher Apotheker GmbH, providing medically-reviewed content on diseases, symptoms, therapies, medications, and naturopathy, plus pharmacy locator, on-call finder, medication reservation, package-insert search, and pollen forecast tools for German consumers.
• ApothekenApp Native mobile application for iPhone and Android that provides on-the-go access to apotheken.de pharmacy services, including nearby-pharmacy search, on-call pharmacy finder, medication information, and prescription upload functionality. Distributed via the Apple App Store and Google Play.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ifap Service-Institut für Ärzte und Apotheker GmbHcoreTechnology or IntegrationProvides medication database and package insert data (Beipackzettel) used on apotheken.de. The platform offers both original manufacturer package inserts and editorially processed text versions for improved readability, sourced through ifap.
• Prinz 5 GmbHcoreStrategic or Co-development PartnerMedical editorial partner responsible for health content on apotheken.de. Dr. Arne Schäffler and Sara Steer lead the medical editorial team, ensuring scientific quality and accuracy of all published health information.
• jobpharm.deminorChannel Partner/ Reseller/ DistributorPartnership to provide job search functionality for pharmacists directly on apotheken.de, allowing users to search for pharmacy-related job openings by keyword and location.
• DAV Deutscher Apotheker VerlagcoreStrategic or Co-development PartnerDeutscher Apotheker Verlag (German Pharmacist Publishing House) is referenced as a partner organization on the platform footer. The broader DAV network supports the mission of representing German pharmacists.

Recent moves6 records

Expansion highlights4 records

Direct peers

• MyTherapy: Medication management app with reminders, refill tracking, and health content. Comparable to apotheken.de in addressing German consumers' medication-adherence and pharmacy-information needs.
• Medpex: German online pharmacy offering prescription and OTC medications with health content and pharmacy locator features. Comparable to apotheken.de in combining pharmacy fulfillment with consumer-facing health information.
• Sanicare: German online pharmacy providing medications, health content, and mail-order pharmacy services. Comparable to apotheken.de in combining pharmacy fulfillment with consumer health information for German consumers.
• Shop Apotheke: Major European online pharmacy serving German-speaking consumers with OTC and prescription fulfillment alongside health content. Comparable to apotheken.de in combining pharmacy services with consumer health information.
• DocMorris: Leading European online pharmacy with a strong German presence, offering prescription and OTC medication fulfillment plus health content. Comparable to apotheken.de as a pharmacy-centric consumer health platform in the German market.
• gesundheit.de: German health portal providing disease information, medication databases, and pharmacy-related content. Comparable to apotheken.de in scope of pharmacy-adjacent health information services.
• Apotal: German online pharmacy offering medications, health content, and pharmacy-related services. Comparable to apotheken.de as a German pharmacy-led consumer health platform.
• Onmeda: German health information portal offering medical content, medication databases, and symptom guidance. Comparable to apotheken.de as a content-first consumer health platform serving German-speaking users.
• NetDoktor: One of Germany's largest independent health information portals, providing medically-reviewed articles on diseases, symptoms, and medications. Directly comparable to apotheken.de in content positioning, editorial review model, and German-speaking consumer audience.

Broad incumbents

• Jameda: Germany's leading doctor directory and appointment-booking platform, owned by Doctolib. Comparable to apotheken.de as a German consumer health platform, though broader in scope (physicians rather than pharmacies).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/apotheken_de
• Facebookfacebook.com/DAN.Apotheken
• LinkedInlinkedin.com/company/regenbogen-apotheke

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about apotheken