Haywood Park Hotel & Atrium

What Haywood Park Hotel & Atrium does

Haywood Park Hotel & Atrium is a historic boutique hotel operating as a member of Choice Hotels' Ascend Hotel Collection, located in the 1923 Bon Marché building at One Battery Park Avenue in downtown Asheville, North Carolina. The property offers 48 luxury suites ranging from 380 to 1,200 square feet across two architecturally distinct wings — the Haywood Wing in neoclassical style and the Starnes Wing in mid-century modern and art deco style — and is recognized as a member of Historic Hotels of America by the National Trust for Historic Preservation. The hotel's product surface extends well beyond overnight accommodations into on-site F&B (Isa's French Bistro, Hemingway's Cuba rooftop, and Fitz and the Wolfe live music venue) and an event venue portfolio spanning the Palm Room, Den, Showroom, Burgundy Private Dining and Boardroom, Wine Room, and the 11,297 sq ft Battery Park Hall Expo Center, collectively supporting up to 350 guests.

The underlying technology is a hotel property management and reservation system integrated with the Choice Hotels central reservation platform, enabling participation in the Choice Privileges loyalty program (offering members a 7% discount and point earning). Distribution operates through direct channels (hotel website with lowest rate guarantee, phone reservations at (828) 232-8217) and indirect channels (Choice Hotels booking platform), with a separate enterprise sales motion for corporate event bookings via an RFP process. The hotel also operates an event-driven vertical that generates revenue through venue rentals and catering partnerships (Isa's Bistro and on-site F&B venues) for weddings, rehearsals, reunions, fundraisers, and corporate seminars.

Revenue is generated across five streams: overnight suite accommodations with dynamic pricing (multi-night discounts of 10-20% off for 2-4 night stays), event venue rental (transaction-fee model), food and beverage across three venues, valet parking ($22/night with unlimited in/out), and ancillary fees including a $75 pet fee for the first dog and $15 per additional dog. Customer segmentation is hybrid and serves four primary cohorts: couples and romantic getaway travelers, families seeking oversized suites, corporate and business travelers requiring event and meeting facilities, and social event planners (weddings, reunions, milestone celebrations). Strategic partnerships include the Choice Hotels Ascend Hotel Collection relationship and various discount programs targeting AAA, military/veterans, first responders, educators, and Biltmore Estate visitors.

Name

Haywood Park Hotel & Atrium

Legal name

Haywood Park Hotel, Ascend Hotel Collection

Website

https://haywoodpark.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Haywood Park Hotel & Atrium is a historic boutique hotel in downtown Asheville, NC, operating 48 luxury suites in the 1923 Bon Marché building as a member of Choice Hotels' Ascend Hotel Collection, serving leisure couples, families, corporate groups, and social event planners.

Ownership category

akta.pro rank

Product category

Boutique Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

akta.pro secondary industries

Boutique Inns (THAGAHAB), City/Urban Convention Hotels (THAGALAA)

Keywords

• Boutique hotel lodging
• Luxury suite accommodations
• Event venue rentals
• Historic hospitality services
• Meeting and banquet spaces

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Guest Room Accommodations: Overnight stays in 48 luxury suites ranging from 380 to 1,200 square feet. Revenue generated from nightly room rates with dynamic pricing based on season and availability. Includes complimentary amenities such as champagne at check-in and breakfast at Isa's Bistro.
2. Event Venue Rental: Rental of private event spaces including The Palm Room (capacity 90), The Den (capacity 38), The Showroom, The Burgundy Private Dining Room (capacity 16), The Burgundy Boardroom (capacity 10), The Wine Room (capacity 4-10), and Battery Park Hall (11,297 sq ft). Revenue from corporate events, weddings, and private gatherings.
3. Food and Beverage: On-site dining at Fitz and the Wolfe featuring live music, craft cocktails, and casual fare. Sister restaurant Hemingway's Cuba on rooftop with Cuban cuisine. Room service and catering for events by Isa's Bistro.
4. Valet Parking: Valet parking service at $22 per night with unlimited in/out privileges. 24-hour service. No self-parking available.
5. Pet Fees: One-time pet fee of $75 for first dog, $15 for additional dogs. Maximum 3 dogs per room.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Haywood Park Hotel & Atrium operates a 48-suite historic boutique hotel in the 1923 Bon Marché building in downtown Asheville, NC, offering overnight luxury accommodations, on-site dining (Fitz and the Wolfe, Hemingway's Cuba, Isa's French Bistro), and private event and meeting venues for leisure travelers, corporate groups, and social events.

Product overview

Haywood Park Hotel & Atrium is a historic boutique hotel and experiential hospitality brand operating as a member of the Ascend Hotel Collection by Choice Hotels. The core offering is luxury accommodation across 48 oversized suites in two distinct wings: the Haywood Wing (neoclassical, 1920s aesthetic) and the Starnes Wing (mid-century modern and art deco). The product portfolio encompasses the core hotel rooms and suites (Haywood Grand King Suite, Starnes Deluxe City View suites, Haywood Superior suites, Junior and Executive suites), paired with on-site dining experiences (Fitz and the Wolfe live music venue, Hemingway's Cuba rooftop restaurant, Isa's French Bistro), and event venue services spanning 5+ venues (Palm Room, The Den, The Showroom, Burgundy Private Dining Room, Burgundy Boardroom, Wine Room, and Battery Park Hall Expo Center) accommodating up to 350 guests. The hotel also offers room enhancements (flowers, wine, chocolates, fruit & cheese) and discount packages (multi-night stays, AAA, military, first responders, romance packages, park & stay). The hotel's integrated venue and dining ecosystem is co-branded with Fitz and the Wolfe for nightlife and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Suite Accommodations Overnight stays in 48 oversized luxury suites (380-1,200 sq ft) including Haywood Grand King Suite, Starnes Deluxe City View suites, Haywood Superior suites, Starnes Junior suites, and Haywood Executive King Suite. Includes complimentary champagne at check-in and select breakfast at Isa's Bistro.
• Private Event Venue Rentals Rental of seven private event and meeting venues for corporate events, weddings, and social gatherings: The Palm Room (capacity 90), The Den (capacity 38), The Showroom, The Burgundy Private Dining Room (capacity 16), The Burgundy Boardroom (capacity 16), The Wine Room (capacity 4-8), and Battery Park Hall (11,297 sq ft expo center), accommodating up to 350 guests with in-house catering by Isa's Bistro.
• Fitz and the Wolfe Live Music Venue and Restaurant On-site street-level cocktail and live music destination featuring three distinct spaces — a showroom with live performances, a neon-drenched hidden lounge with curated jazz, and a retro den with arcade games and billiards. Open to hotel guests and the public for dining, craft cocktails, and live jazz, honky-tonk, and singer-songwriter performances.
• Hemingway's Cuba Rooftop Restaurant Sister rooftop restaurant on the 4th floor at 5 Page Ave offering Cuban cuisine with Asheville flair, open for breakfast and dinner daily, with views of the Blue Ridge Mountains.
• Isa's French Bistro On-site French bistro located within the hotel's atrium lobby, recognized for outstanding breakfast offerings included with select suite stays. Also provides in-room dining, room service, and catering for private events and meetings.

Quantifiable outcome

• Largest suites in Asheville - ranging from 380 to 1,200 square feet
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Choice Hotels - Ascend Hotel CollectioncoreChannel Partner/ Reseller/ DistributorHaywood Park Hotel is a member of the Ascend Hotel Collection by Choice Hotels, a collection of historic boutique hotels. This partnership provides access to the Choice Privileges loyalty program, central reservation system, and Choice Hotels marketing platform while maintaining the hotel's independent brand identity.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Emma: Adaptive-reuse luxury boutique hotel in a 19th-century brewhouse in San Antonio with multiple F&B outlets and event venues. Comparable as a heritage building-conversion boutique with diversified F&B and event revenue streams.
• The Omni Grove Park Inn: Iconic 1913 historic resort in Asheville offering luxury accommodations, event venues, and F&B. Directly comparable as the other marquee heritage hospitality property in the same Asheville market, competing for leisure, group, and event demand.
• The Foundry Hotel Asheville: Boutique hotel in downtown Asheville within a restored historic industrial building. Directly comparable as a heritage-adaptive-reuse boutique competitor in the same downtown Asheville trade area with similar group/event capabilities.
• The Flat Iron Hotel: Boutique hotel in downtown Asheville operating in a restored historic building with F&B and event offerings. Comparable as a direct downtown Asheville heritage-conversion boutique competitor.
• The Inn on Biltmore Estate: Luxury boutique hotel on the Biltmore Estate grounds in Asheville, comparable as a heritage-leaning, low-key-count luxury property targeting Biltmore visitors — directly competing for the same guest wallet in the same destination.
• Hotel Arras: Newer boutique hotel in downtown Asheville targeting the same leisure and small-event traveler. Comparable as a competing downtown boutique competing for premium occupancy in Asheville.

Regional players

• Pinehurst Resort: Historic North Carolina resort destination with multiple hotels, event venues, and F&B. Comparable as a heritage-driven North Carolina hospitality asset competing for similar leisure and group travelers in the Southeast.

Broad incumbents

• Grand Bohemian Hotel Charleston: Boutique luxury heritage hotel in another Southern destination city with on-site dining, event venues, and art-driven positioning. Comparable as a similarly-positioned historic boutique in a tourism-driven Southern market.
• 21c Museum Hotel: Boutique hotel brand combining contemporary art museum with lodging, multiple F&B outlets, and event programming. Comparable as a boutique collection concept pairing heritage/experiential differentiation with multi-outlet F&B and event revenue.
• The Hay-Adams: Historic luxury hotel in Washington D.C. with heritage architecture, F&B, and event venues. Comparable as a similarly credentialed historic luxury property leveraging heritage architecture for premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/haywoodpark
• Instagraminstagram.com/haywoodparkhotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haywood Park Hotel & Atrium