Erbal
- Company typePrivate
- Founded2024
- HeadquartersThousand Oaks, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Erbal firmographics
Firmographics- Name
- Erbal
- Legal name
- Erbal
- Website
- https://erbaltea.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Erbal industry classification
Industry- Product category
- Herbal Tea and Functional Beverages
- NAICS
- Other Specialty Food Retailers (44529)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
Keywords
Where Erbal is headquartered
LocationHeadquarters
- HQ city
- Thousand Oaks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Erbal business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Direct Product Sales: Direct-to-consumer sales of herbal tea products through the erbalbrews.com e-commerce platform. Products include individual tea blends, bundles, and variety packs. One-time purchase and subscription options available.
- Subscription Service: Monthly or bi-monthly auto-renewing subscriptions offering 15% discount on selected products. Customers can skip or cancel anytime.
- Gift Cards: Digital gift cards sold in denominations of $20, $35, $50, and $100. Recipients can redeem for any Erbal products.
- Wholesale Distribution: Wholesale channel through Faire marketplace for retail partners interested in carrying Erbal products.
- B2B Branded Gifting: Corporate and branded gifting programs for businesses looking to provide wellness-focused gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Visionary Herbal Tea - $28 one-time, $23.80 monthly subscription |
| Subscription | Monthly | Namaste Herbal Tea - $38 one-time |
| Subscription | Monthly | Power Potion Herbal Tea - $34 one-time |
| Subscription | Monthly | Nourish & Glow Herbal Tea - $35 one-time |
| Unit Pricing | Pay-as-you-go | Cold Brew Bundle (Power Potion + Visionary) - $58 |
| Unit Pricing | Pay-as-you-go | Hot Brew Bundle (Nourish & Glow + Namaste) - $69 |
| Unit Pricing | Pay-as-you-go | Erbal Variety Pack - $35 for 24 servings |
| Other | Pay-as-you-go | Erbal Gift Cards |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Erbal product offering
Product offeringCore offering
Erbal sells premium, caffeine-free, sugar-free herbal tea blends made from whole fruits, herbs, and superfoods sourced from certified organic farms globally. The company offers four core blends (Visionary, Power Potion, Namaste, Nourish & Glow) targeting specific wellness goals such as eye health, energy, sleep, and women's wellness, sold direct-to-consumer via Shopify with one-time purchase and subscription options. Complementary bundles and gift cards extend the line, while wholesale and corporate gifting provide B2B channels.
Product overview
Erbal is a family-owned herbal tea company offering natural hydration products made from whole fruits, herbs, and superfoods. The core product portfolio consists of four standalone herbal tea blends: Visionary (eye health), Power Potion (energy), Namaste (sleep/relaxation), and Nourish & Glow (women's wellness). These are complemented by bundled offerings including Cold Brew Bundles, Hot Brew Bundles, and an All-in-One Variety Pack, plus gift cards. All products are caffeine-free, sugar-free, and made with sustainably sourced organic ingredients from origins including China, California, France, Morocco, and India.
Differentiator
Problem solved
Functional benefit
Products and services
- Visionary Herbal Tea A caffeine-free herbal tea blend crafted from chrysanthemum, honeysuckle, goji berry, and osmanthus flower, designed to nourish the eyes and replenish Qi while supporting eye health and mental clarity. Sold as 7 packets per box (21 servings).
- Power Potion Herbal Tea A caffeine-free herbal tea blend made from organic mulberry fruit, organic hawthorn fruit, organic goji berry, and osmanthus flower, formulated to revitalize the body and energize the mind without caffeine jitters. Sold as 7 packets per box (21 servings).
- Namaste Herbal Tea A caffeine-free herbal tea blend featuring organic lavender, European rose bud, organic goji berry, organic jujube, and jasmine flower, designed to promote relaxation and support restful sleep. Sold as 7 packets per box (21 servings).
- Nourish & Glow Herbal Tea A caffeine-free herbal tea blend crafted from organic goji berry, organic jujube, European rose bud, and organic ginger root, formulated to support women's wellness, overall health, vitality, and skin health. Sold as 7 packets per box (21 servings).
- Cold Brew Bundle (Power Potion + Visionary) A bundle combining Power Potion and Visionary herbal teas, featuring 7 packets each (21 servings per blend, 42 servings total), designed for cold brew preparation with a balance of energy and refreshment. Priced at $58.
- Hot Brew Bundle (Nourish & Glow + Namaste) A bundle combining Nourish & Glow and Namaste herbal teas, featuring 7 packets each (21 servings per blend, 42 servings total), designed for hot brew preparation to bring tranquility and vitality. Priced at $69.
- Erbal Variety Pack (All-in-One Brews Bundle) A comprehensive bundle containing 2 packets each of Nourish & Glow, Visionary, Namaste, and Power Potion (8 packets total, 24 servings), allowing customers to explore all four core herbal tea blends. Priced at $35.
- Erbal Gift Card A digital gift card available in denominations of $20, $35, $50, and $100, redeemable for any Erbal product. Gift cards never expire and serve both consumer gifting and corporate gifting use cases.
Quantifiable outcome
- Each tea packet provides 21 servings with multi-brew capability
- +1 more outcomes
Companies that use Erbal
Customer profileSegments6 records
Ideal customer profiles3 records
Erbal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Erbal partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Erbal competitors and assessment
Company assessmentBroad incumbents
- Teavana (Starbucks): Premium tea brand now owned by Starbucks with bottled retail products and historical DTC footprint. Comparable on premium herbal positioning and benefit-led SKUs, but operates at far greater scale.
- Twinings: Global heritage tea brand with a substantial herbal and wellness range across grocery and foodservice. Comparable on herbal blend positioning but offers much broader assortment and distribution than Erbal.
- Bigelow Tea: Established family-owned tea company with broad herbal and wellness assortment in mass retail. Comparable to Erbal on family-owned heritage and herbal blend portfolio, but with far greater distribution scale.
- Celestial Seasonings: Mass-market herbal tea brand owned by Hain Celestial with broad grocery distribution. Overlaps Erbal on herbal, caffeine-free blends but operates at much larger scale and broader retail footprint.
Emerging players
- Plant People: DTC adaptogen and herbal wellness brand offering functional products positioned around specific health outcomes. Comparable to Erbal on benefit-led wellness positioning, premium pricing, and subscription-friendly DTC model.
Direct peers
- The Republic of Tea: Premium specialty tea brand offering curated herbal blends with health and wellness positioning across DTC and specialty retail. Comparable to Erbal in premium pricing, giftable product presentation, and wellness-led assortment.
- Buddha Teas: Organic herbal tea brand with a wide single-ingredient and blend portfolio, sold via DTC and wholesale to natural retailers. Closely comparable on organic positioning, blend-led assortment, and natural food channel distribution.
- Yogi Tea: Herbal and functional tea brand with benefit-specific blends (sleep, energy, detox) sold through DTC and mass retail. Comparable to Erbal in benefit-led SKU architecture and subscription-friendly product cadence.
- Traditional Medicinals: Direct competitor offering a broad portfolio of herbal teas targeted at specific wellness benefits (sleep, digestion, women's health). Closely aligned with Erbal on benefit-led positioning, herbal formulation, and DTC-plus-retail distribution.
- Rishi Tea & Botanicals: Specialty tea company focused on direct-trade, botanically-rooted teas and herbal blends sourced globally. Comparable to Erbal on premium botanical positioning, traceability storytelling, and DTC-plus-specialty-retail channel mix.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Erbal social profiles
Digital presenceErbal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Erbal leadership team
Management profileNumber of profiles
Profiles1 record
Erbal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Erbal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Erbal
What does Erbal do?
Erbal sells premium, caffeine-free, sugar-free herbal tea blends made from whole fruits, herbs, and superfoods sourced from certified organic farms globally. The company offers four core blends (Visionary, Power Potion, Namaste, Nourish & Glow) targeting specific wellness goals such as eye health, energy, sleep, and women's wellness, sold direct-to-consumer via Shopify with one-time purchase and subscription options. Complementary bundles and gift cards extend the line, while wholesale and corporate gifting provide B2B channels.
Is Erbal a public or private company?
Erbal is a private company. It is classified as family owned and is currently operating.
When was Erbal founded?
Erbal was founded in 2024. It employs 1 to 10 people.
Where is Erbal based?
Erbal is headquartered in Thousand Oaks, United States, in the North America region.
How does Erbal make money?
Five revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Service, gift Cards, wholesale Distribution and B2B Branded Gifting.
Who are Erbal's main competitors?
Broad incumbents on record are Teavana (Starbucks), Twinings, Bigelow Tea and Celestial Seasonings. Plant People is listed as an emerging player. Direct peers are The Republic of Tea, Buddha Teas, Yogi Tea, Traditional Medicinals and Rishi Tea & Botanicals.
Does Erbal have an API?
No public API is recorded for Erbal.
What industry is Erbal in?
Erbal's product category is Herbal Tea and Functional Beverages. Its primary akta.pro industry code is AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production. Its NAICS code is 44529 and its SIC code is 2090.