New Choices Recovery Center

What New Choices Recovery Center does

New Choices Recovery Center is a not-for-profit organization focused on substance abuse recovery, headquartered in Schenectady, New York. Founded in 1968, it has operated continuously for more than five decades as a community-based treatment provider, suggesting a durable local presence in the regional recovery services market. The firmographic record indicates a mid-sized organization with 51-100 employees, consistent with the staffing profile of a multi-program outpatient recovery provider in New York State.

The organization's stated focus is substance abuse recovery, which in this sector typically encompasses outpatient counseling, intensive outpatient programs, medication-assisted treatment, residential or transitional housing, and prevention/education services. No specific program mix, clinical modalities, accreditation status, or capacity figures are disclosed in the available input. The website (newchoicesrecovery.org) serves as the primary public-facing channel, though the source scrape returned a loading/verification screen with no substantive content, and no app, API, or digital product surface is documented.

The business model is consistent with a standard 501(c)(3) social services non-profit: revenue is generated through a mix of Medicaid/insurance reimbursement, state and county contracts (e.g., OASAS-funded slots), grants, and donations. No pricing model, GTM motion, customer segmentation, or funder concentration is disclosed in the source material. The organization is privately held and has no public funding rounds, M&A history, or disclosed leadership team in the input data, limiting the ability to triangulate further.

Name

New Choices Recovery Center

Website

https://newchoicesrecovery.org

Company type

Private

Founded year

1968

Headcount range

51–100 employees

Short description

New Choices Recovery Center is a Schenectady, New York-based non-profit organization founded in 1968 that provides substance abuse recovery services, with a staff of 51-100 supporting community-based treatment programs.

Ownership category

akta.pro rank

Product category

Substance Abuse Recovery Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Substance abuse recovery
• Addiction treatment services
• Behavioral health recovery
• Outpatient recovery programs
• Alcohol and drug rehabilitation

Headquarters

HQ city

Schenectady

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

New Choices Recovery Center is a not-for-profit organization founded in 1968 that delivers substance abuse recovery services. The center operates out of Schenectady, United States, with 51-100 employees supporting individuals seeking recovery from addiction.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Groups Recover Together: Outpatient medication-assisted treatment (MAT) provider with a growing footprint; competes for the same community-based SUD patient population in New York.
• Promises Behavioral Health: Multi-state behavioral health provider operating residential and outpatient substance use programs; comparable service mix with a more for-profit/PE-backed operating model.

Direct peers

• Phoenix House: Non-profit behavioral health organization delivering residential and outpatient substance use treatment; directly comparable mission and multi-level care model.
• Caron Treatment Centers: Non-profit addiction treatment organization offering residential, outpatient, and recovery support services — directly comparable in mission and service mix to a community recovery center.
• Gateway Foundation: Large non-profit addiction treatment provider offering residential, outpatient, and recovery housing — comparable size, structure, and community-based delivery model.
• Mountainside Treatment Center: Provides residential, outpatient, and sober living services for substance use disorders in the Northeast U.S., making it a strong regional comparability match for a Schenectady-based recovery center.
• Hazelden Betty Ford Foundation: Major non-profit provider of inpatient and outpatient substance use treatment across the U.S. Highly comparable mission, multi-modality care model, and non-profit funding structure.

Broad incumbents

• McLean Hospital: Harvard-affiliated psychiatric hospital with a dedicated substance use treatment program; comparable clinical content and serves overlapping populations, though at a much larger, hospital-based scale.
• Recovery Centers of America: For-profit multi-site substance use treatment chain operating in multiple states including the Northeast; competes for the same referral population and payer contracts but at greater scale.

Regional players

• Hope House (Albany, NY): Capital Region, NY non-profit providing outpatient substance use treatment; a local geographic peer competing for the same Schenectady-area referrals and public funding.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/New_recovery
• Facebookfacebook.com/NewChoicesPrevention
• LinkedInlinkedin.com/company/new-choices-recovery-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Choices Recovery Center