MPW

What MPW does

MPW Immobilien Michael Werner GmbH is a privately held German real estate brokerage (GmbH) operating exclusively in the Berlin and Brandenburg market, with two physical offices located in the Treptow-Köpenick and Charlottenburg-Wilmersdorf districts. The firm provides end-to-end residential property services spanning brokerage (Vermittlung), professional valuation (Bewertung), purchase advisory (Kaufberatung), and ancillary offerings such as premium exposé creation, buyer creditworthiness screening, renovation roadmaps, and multilingual consultation. Underlying technology is limited to standard digital marketing tools: a content website, a real-time online sales reporting dashboard, distribution across major German real estate portals (Immobilienscout24, Kleinanzeigen, Immobilie1, Meinestadt), and tracking pixels (Google Ads, Meta Pixel). The firm monetizes exclusively via success-based commission, tiered by property value from 2.98% to 4.76% (incl. VAT) charged to each party, settled at the signing of the purchase contract, with commission receivables factored through CF Commercial Factoring GmbH to accelerate cash flow.

The company serves individual property owners, first-time home buyers, and specific use cases such as divorcing couples requiring fair property division, supported by a database of over 47,000 pre-qualified search customers accumulated over more than 30 years of operation. Its go-to-market is sales-led and field-based, emphasizing in-person consultation at branch offices, with no e-commerce or self-service digital channel; customers engage by phone, email, or walk-in and are supported through viewings, negotiations, notary coordination, and handover. The firm holds DEKRA certification for valuation, IVD membership, Berlin Partner status, ImmoScout24 Gold Partner status, and climate-neutral certification, and operates under the §34c GewO trade license.

The business is founder/family-owned, with no disclosed external funding, no parent company, and no subsidiaries. Cumulative scale signals include 2,753 homes brokered and 7,772 properties valued, alongside 1,789 verified reviews on ProvenExpert.com. Headcount is in the 11-50 range, and the management team is led by Managing Director Christian Werner (Diplom Immobilienwirt, DEKRA-certified), with Daniel Werner and Katja Neumann in supporting roles.

Name

MPW

Legal name

MPW Immobilien Michael Werner GmbH

Website

https://mpw-immobilien.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

MPW Immobilien is a privately held, Berlin-based residential real estate brokerage serving individual property owners and buyers in Berlin and Brandenburg through two physical offices, generating revenue via success-based commissions on property sales, valuations, and purchase advisory.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate brokerage
• Property valuation
• Residential property sales
• Property marketing
• Immobilienmakler services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Commission on Property Sales: The company charges commission only upon successful transaction completion (when the purchase contract is signed). The commission is split between buyer and seller for residential properties. Commission rates are tiered based on property value: 4.76% for properties up to €200,000, 4.165% for €200,000-400,000, 3.57% for €400,000-800,000, and 2.98% for properties above €800,000 (all including VAT, charged from each party).
2. Factoring Arrangement: The company has arranged factoring of its commission receivables through CF COMMERCIAL FACTORING GmbH, indicating they receive early payment on completed transactions rather than waiting for full settlement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MPW Immobilien operates as a full-service residential real estate brokerage in Berlin and Brandenburg, providing property brokerage (Immobilienvermittlung), professional property valuation (Immobilienbewertung), and buyer advisory (Kaufberatung) across the entire transaction lifecycle—from initial consultation and valuation through marketing, viewings, negotiations, notary coordination, and handover. The company supplements these with premium exposé creation, 360° virtual tours, real-time sales reporting, buyer creditworthiness checks, renovation planning, and multilingual consultation.

Product overview

MPW Immobilien operates as a full-service real estate brokerage offering a unified platform of property transaction services centered on residential property sales, purchases, and valuations in Berlin and Brandenburg. The core offering comprises Immobilienvermittlung (property brokerage) supported by Immobilienbewertung (valuation) and Kaufberatung (purchase advisory). Value-added services include Premium-Exposé-Erstellung (professional marketing materials with 360° tours and staging), Echtzeit-Vertriebsreport (real-time sales tracking), Bonitätsprüfung (buyer qualification), Sanierungsfahrplan-Erstellung (renovation planning), and Mehrsprachige Beratung (multilingual support). The company utilizes a proprietary database of over 47,000 search customers and markets properties across Immobilienscout24, Kleinanzeigen, Immobilie1, Meinestadt.de, Facebook, and Instagram.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilienvermittlung (Property Brokerage) Full-service real estate brokerage covering the complete sales process from initial consultation through notary deed and property handover, serving individual property owners and buyers of houses, apartments, and land in Berlin and Brandenburg.
• Immobilienbewertung (Property Valuation) Professional property valuation service including in-person assessment and online valuation, providing accurate market values for residential properties in Berlin and Brandenburg. Conducted by DEKRA-certified valuation experts using professional cameras, 360-degree virtual tours, and bank-accepted living space calculations.
• Kaufberatung (Purchase Advisory)

Quantifiable outcome

• 2,753 new homes brokered and 7,772 properties valued

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Dr. Klein BaufinanzierungminorStrategic or Co-development PartnerDr. Klein is a mortgage financing specialist featured in MPW Immobilien's educational content on real estate financing. The partnership provides MPW customers with access to mortgage financing consultation and support. Dr. Klein advisor Kerstin Riege was interviewed for MPW's blog about real estate financing topics.
• Immobilienscout24coreChannel Partner/ Reseller/ DistributorGold Partner status with Immobilienscout24, Germany's leading real estate portal. MPW advertises all properties on this platform as part of their standard marketing package. The partnership provides access to premium placement options and broad buyer reach.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Homeday: German digital-first residential brokerage; competes with MPW for sellers in Berlin by offering a flat-fee, technology-enabled alternative to traditional full-service brokerages.
• Von Poll Immobilien: German full-service residential and commercial real estate brokerage with a strong presence in Berlin and other major German cities; directly comparable to MPW on commission-based model, premium service positioning, and seller/buyer representation.
• Engel & Völkers: German-headquartered international real estate brokerage with significant Berlin operations; comparable to MPW on premium residential brokerage, valuation-led services, and multilingual client handling.
• McMakler: Berlin-based hybrid real estate brokerage combining digital tools with local agents; directly competitive with MPW in Berlin/Brandenburg on residential brokerage but with a discount-commission, tech-led model.

Others

• Interhyp: Germany's largest independent mortgage broker; not a brokerage peer but a comparable ecosystem participant in the Berlin buyer journey, indirectly competing for the financing-attached portion of MPW's buyer-representation flow.
• Immobilienscout24: Germany's leading real estate listing platform; MPW is a Gold Partner — not a direct competitor but the dominant marketplace through which the firm sources buyer demand.
• Akelius Immobilien: International residential property owner/manager with significant Berlin holdings; comparable to MPW only at the margin (valuation/buyer-representation overlap on the sell-side) but a relevant counterparty in Berlin transactions.

Broad incumbents

• Postbank Immobilien: Bank-affiliated German residential brokerage with broad national coverage including Berlin; overlaps MPW's buyer-representation and mortgage-financing services as part of a wider financial services portfolio.
• CENTURY 21 Germany: Global franchise brokerage with a German franchise network covering Berlin; comparable on residential sales/listing services and local-agent model, but operates as part of a much larger international brand.

Regional players

• Sprengnetter Immobilienbewertung: German specialist in property valuation and real estate data; overlaps MPW's Marktwertermittlung and DEKRA-grade valuation services within Germany, with comparable regional coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mpwimmobilien
• Instagraminstagram.com/mpwimmobilien
• LinkedInlinkedin.com/company/mpwimmobilien

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPW