Lemonade Day

What Lemonade Day does

Lemonade Day (legally P4L d/b/a Lemonade Day) is a Houston-based 501(c)(3) nonprofit founded in 2007 that delivers a youth entrepreneurship education program built around operating a real lemonade stand. The program targets elementary and middle-school children (roughly grades 3-5) and, through a 'spend, save, share' methodology, teaches business planning, goal-setting, financial literacy, and philanthropy. Curriculum is aligned with TEKS and Common Core standards and is supported by a mobile application (My Lemonade Day, iOS and Android) that delivers interactive lessons and business planning tools.

The organization distributes the program through a community-based affiliate licensing model rather than direct delivery. Independent city directors operate 90-97 licensed communities across the US and Canada, with implementation partners including schools, churches, Boys & Girls Clubs, Girl Scouts, Boy Scouts, Junior Achievement, KIPP, YMCA, Communities In Schools, and Big Brothers Big Sisters. The My Lemonade Day app and a national website (lemonadeday.org) provide a digital front door, while the program emphasizes community ambassadors and earned media (NBC Nightly News, Good Morning America) for awareness.

Lemonade Day is free to youth participants. Revenue is generated entirely through donations and corporate/foundation sponsorships - donors can fund specific cities, regions, curriculum development, pilots, or scholarship funds, with tiered giving from $100 (10 kids) to $2,500 (grade-level sponsorship). 100% of donations are pledged to programs, with other revenue covering operating costs. Named national supporters include Cadence Bank (presenting sponsor), H-E-B, Wells Fargo, Comerica Bank, Bezos Family Foundation, Charles Stewart Mott Foundation, M.J. Murdock Charitable Trust, Stand Together Foundation, Wingstop Charities, and several in-kind partners (Mayer Brown, Melissa & Doug). The national entity operates with a 1-10 person team and reports serving 1.5 million+ kids historically, with $184 million in cumulative kid-generated profit and documented self-reported outcomes (83% problem-solving, 86% communication, 87% math-to-real-world correlation, 3X higher future business ownership).

Name

Lemonade Day

Legal name

P4L d/b/a Lemonade Day

Website

https://lemonadeday.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Lemonade Day is a Houston-based 501(c)(3) nonprofit that teaches youth entrepreneurship by guiding children to plan, fund, and run real lemonade stand businesses across 90+ licensed communities in the US and Canada, supported by a free mobile app and a network of sponsors and youth-serving partners.

Ownership category

akta.pro rank

Product category

Youth Entrepreneurship Education

akta.pro primary industry

Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Youth entrepreneurship education
• Financial literacy programs
• Experiential learning curriculum
• Youth business education
• Community-based programs

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Philanthropic Contributions: Lemonade Day is a 501(c)(3) nonprofit organization that relies entirely on donations to fund operations. 100% of donations go directly to programs, with other revenue sources covering operating costs. Donation tiers range from $100 (10 kids curriculum) to $2,500 (entire grade level sponsorship).
2. Corporate Sponsorships: National and local corporate sponsors provide financial and in-kind support. Sponsors can designate their contributions to specific initiatives including city support, regional expansion, curriculum development, pilot projects, and scholarship funds.
3. Program Licensing: The organization licenses its program to independent communities through an affiliate model, with 90 licensed communities across North America operating independently.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lemonade Day is a nonprofit experiential learning program that teaches youth how to start, own, and operate their own lemonade stand business. The program combines a structured curriculum (aligned with TEKS and Common Core educational standards) with the My Lemonade Day mobile app and is delivered through 90+ independently licensed communities across the United States and Canada.

Product overview

Lemonade Day offers a youth entrepreneurship education program with a digital component (My Lemonade Day App) and an experiential learning curriculum. The My Lemonade Day App is available on iOS and Android platforms, providing interactive lessons and tools for kids to run their lemonade stand businesses. The program is delivered through licensed communities across North America, with participating cities providing local events and mentorship.

Differentiator

Problem solved

Functional benefit

Products and services

• My Lemonade Day App A free mobile application available on iOS App Store and Google Play that teaches youth how to start, own, and operate a lemonade stand business through interactive lessons, business planning tools, and progress tracking.
• Lemonade Day Curriculum and Program A nationally recognized experiential entrepreneurship program delivered through licensed communities that teaches youth business planning, financial literacy, goal-setting, and philanthropy through operating a real lemonade stand.

Quantifiable outcome

• 83% improvement in problem-solving skills
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

24 partnerships are on record, tiered supporting, core and major.

• University of HoustonsupportingStrategic or Co-development PartnerNational partner educational institution supporting youth entrepreneurship programs.
• Raising Cane'scoreStrategic or Co-development PartnerNational partner restaurant chain collaborating on youth entrepreneurship education.
• FabriziasupportingStrategic or Co-development PartnerNational partner providing support for Lemonade Day initiatives.
• YMCAmajorStrategic or Co-development PartnerNational partner youth organization implementing Lemonade Day programs at YMCA locations.
• Boys & Girls Clubs of AmericamajorStrategic or Co-development PartnerNational partner implementing Lemonade Day curriculum through BGCA network of clubs.
• Communities In SchoolsmajorStrategic or Co-development PartnerNational partner organization dedicated to keeping kids in school and helping them succeed.
• Young Entrepreneur InstitutesupportingStrategic or Co-development PartnerNational partner focused on youth entrepreneurship education.
• GallupmajorStrategic or Co-development PartnerNational partner. Co-hosted 2nd Annual Business Startup Challenges and Youth Entrepreneurship Briefing with Lemonade Day.
• Girl ScoutsmajorStrategic or Co-development PartnerNational partner implementing Lemonade Day through Girl Scout councils nationwide.
• Junior AchievementmajorStrategic or Co-development PartnerNational partner organization providing entrepreneurship education through JA networks.
• KIPP Public Charter SchoolssupportingStrategic or Co-development PartnerNational partner charter school network implementing Lemonade Day programs.
• SalesforcesupportingTechnology or IntegrationNational partner technology company providing platform support.
• Google AdssupportingGTM or Marketing PartnerNational partner providing advertising platform support for marketing efforts.
• Kendra ScottsupportingStrategic or Co-development PartnerNational partner providing support for youth entrepreneurship initiatives.
• SkecherssupportingStrategic or Co-development PartnerNational partner company supporting Lemonade Day programs.
• Amazon SmilesupportingGTM or Marketing PartnerUsers can select Lemonade Day as their charity of choice through Amazon Smile program.
• BenevitysupportingGTM or Marketing PartnerEmployee giving platform allowing workplace donations to Lemonade Day.
• City of HoustonsupportingStrategic or Co-development PartnerCity employee municipal campaign allowing donations to Lemonade Day.
• South Bay Credit UnionsupportingStrategic or Co-development PartnerLocal partner collaborating with 2025 National Youth Entrepreneur of the Year Pilar Gravitte on financial literacy and business guidance.
• Big Brothers Big SistersmajorStrategic or Co-development PartnerNational partner youth mentoring organization implementing Lemonade Day programs.
• Boy Scouts of AmericamajorStrategic or Co-development PartnerNational partner youth organization implementing Lemonade Day through Scout councils.
• OutschoolsupportingStrategic or Co-development PartnerNational partner online learning platform for youth entrepreneurship education.
• 50 State Afterschool NetworksupportingStrategic or Co-development PartnerNational partner network supporting afterschool programs including Lemonade Day.
• 100 Black MensupportingStrategic or Co-development PartnerNational partner organization mentoring African American youth through entrepreneurship programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Outschool: Online learning marketplace with youth entrepreneurship classes. Listed as a Lemonade Day national partner and a partial comparator for digital delivery of youth entrepreneurship content.

Regional players

• Junior Achievement of Houston (and local JA chapters): Regional JA affiliate operating in Lemonade Day's home market of Houston. Directly comparable mission and audience, though focused on Houston-area schools.

Broad incumbents

• Girl Scouts of the USA: National youth organization that has incorporated Lemonade Day into programming. Comparable as a youth-development delivery vehicle at national scale.
• EverFi: Edtech provider of financial literacy and entrepreneurship curricula to K-12 schools, often sponsored by banks and corporations. Comparable as a school-district-delivered financial-literacy curriculum with corporate sponsorship model.
• Boys & Girls Clubs of America: National youth organization implementing Lemonade Day across its club network. Comparable as a delivery channel and audience for youth programming, though broader in scope than entrepreneurship.
• 4-H: USDA-affiliated youth development organization offering entrepreneurship and financial literacy programming via local clubs, directly comparable in mission and delivery model.
• Big Brothers Big Sisters of America: National youth mentoring nonprofit that has partnered with Lemonade Day. Comparable as a youth-mentorship delivery platform at national scale.

Direct peers

• Network for Teaching Entrepreneurship (NFTE): Nonprofit providing youth entrepreneurship curricula, teacher training, and competitions across US schools. Closely comparable mission, target age group, and curriculum-licensing model.
• Junior Achievement USA: Largest US nonprofit delivering K-12 entrepreneurship, financial literacy, and work-readiness education. Directly comparable as a school- and youth-organization-delivered entrepreneurship curriculum, and listed as a Lemonade Day national partner.
• Young Entrepreneur Institute: Youth entrepreneurship education nonprofit based in Cleveland. Already a Lemonade Day national partner and highly comparable in scope and audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LemonadeDay
• YouTubeyoutube.com/c/lemonadeday
• Facebookfacebook.com/lemonadeday
• LinkedInlinkedin.com/company/lemonade-day
• Instagraminstagram.com/lemonadedaynational
• Pinterestpinterest.com/lemonadeday

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemonade Day