What Joost does

Woonstichting JOOST is a non-profit Dutch housing corporation (woonstichting) headquartered in Boxtel, North Brabant, operating across the Meierij region in the municipalities of Boxtel, Sint-Michielsgestel, Bernheze, and 's-Hertogenbosch. The organisation manages approximately 7,500 residential rental units and provides affordable housing services to households of varying sizes, including long-tenured tenants recognised through its 'Gouden Huurders' (Golden Tenants) programme. Its operations are governed by Dutch social housing regulation and led by directeur-bestuurder Marieke Vossen; it has a workforce of 51-100 employees and reported a positive visitation outcome for the 2022-2025 period.

JOOST delivers its services through two core digital channels: the proprietary 'Mijn JOOST' tenant portal for existing tenants (handling repair requests, rent payments, prepayment adjustments, and meter readings) and the regional Thuispoort housing allocation platform through which prospective tenants must register to apply for available homes. Its technology footprint is modest, with the corporate website developed by Embrace - The Human Cloud and no disclosed proprietary platforms, APIs, or AI/ML capabilities. The organisation also undertakes new-build development: 18 sustainable rental homes at De Kleine Aarde in Boxtel were delivered in June 2026 in partnership with Heijmans, and contracts for 28 social rental homes at Kamersche Hoef in Heeswijk-Dinther were signed in June 2026 for delivery by end of 2027.

JOOST's business model is a regulated, subscription-style recurring rental revenue model. Income is generated primarily through monthly rent payments from approximately 7,500 residential units, with annual rent adjustments and a prepayment mechanism. Distribution to tenants is direct via its own portal and Thuispoort, supplemented by community events, social media, a digital newsletter, and a biannual tenant magazine. The organisation co-develops projects with municipal partners (Boxtel, Sint-Michielsgestel, Bernheze, 's-Hertogenbosch), construction firms (Heijmans, Jansen Bouwontwikkeling, Van Stiphout Bouwbedrijf), and participates in a unified Den Bosch Relocation Scheme. Its 2025-2029 Koersplan (Strategic Plan) outlines an agenda focused on portfolio expansion, sustainability, and community development within the Meierij region.

Name

Joost

Legal name

Woonstichting JOOST

Website

https://wonenbijjoost.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Woonstichting JOOST is a non-profit Dutch housing corporation managing approximately 7,500 affordable rental homes in the Meierij region (Boxtel, Sint-Michielsgestel, Bernheze, 's-Hertogenbosch), serving residential tenant households through its Mijn JOOST digital portal and the Thuispoort regional allocation platform.

Ownership category

akta.pro rank

Product category

Social Housing Services

NAICS

Lessors of Residential Buildings and Dwellings (531110), Lessors of Residential Buildings and Dwellings (53111)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Build-to-Rent (BTR) Community Management (BPAJAFAC)

Keywords

• Social housing services
• Affordable rental housing
• Residential property management
• Housing allocation services
• Sustainable housing development

Headquarters

HQ city

Boxtel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Residential Rental Income: JOOST generates revenue primarily through monthly rental payments from approximately 7,500 residential units across the Meierij region (municipalities of Boxtel, Sint-Michielsgestel, Bernheze, and 's-Hertogenbosch). Rent is adjusted annually. Tenants can pay via automatic monthly direct debit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Woonstichting JOOST is a Dutch non-profit housing corporation (woonstichting) that owns, manages, and rents out approximately 7,500 residential units across the Meierij region (municipalities of Boxtel, Sint-Michielsgestel, Bernheze, and 's-Hertogenbosch). It provides affordable rental housing, tenant support via the Mijn JOOST digital portal, neighbourhood management through wijkconsulenten, and develops new sustainable social housing projects such as De Kleine Aarde and Kamersche Hoef.

Product overview

Woonstichting JOOST is a social housing corporation (woonstichting) managing approximately 7,500 rental homes in the Meierij region of the Netherlands. The company provides affordable housing services through its core tenant-facing digital portal (Mijn JOOST) for online rental management, and partners with Thuispoort for housing registration. JOOST also undertakes new housing development projects such as Kamersche Hoef (28 homes in Heeswijk-Dinther) and De Kleine Aarde (18 homes in Boxtel). The organization's digital presence includes a customer portal, digital tenant magazine, and energy advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Rental Housing (Meierij Region)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• HeijmanscoreStrategic or Co-development Partner · 11 June 2026Heijmans was the construction partner for the De Kleine Aarde project in Boxtel, where 18 sustainable rental homes were delivered in June 2026. The homes were largely built in a factory and placed on location, representing a sustainable alternative to the original plan.
• Gemeente Boxtel (Municipality of Boxtel)coreStrategic or Co-development Partner · 11 June 2026The Municipality of Boxtel collaborated with Woonstichting JOOST on the De Kleine Aarde development, contributing to the provision of affordable, sustainable rental housing in Boxtel.
• Plaats De Kleine AardeminorStrategic or Co-development Partner · 11 June 2026Plaats De Kleine Aarde was involved in the De Kleine Aarde project in Boxtel, aligning the new homes with the sustainable character of the De Kleine Aarde location.
• Jansen Bouwontwikkeling (Wijchen)coreStrategic or Co-development Partner · 9 June 2026Jansen Bouwontwikkeling from Wijchen is the developer of the Kamersche Hoef project in Heeswijk-Dinther. JOOST purchased 28 social rental homes from Jansen, which is developing the project. Contracts were signed on 9 June 2026, with construction expected to start August 2026 and delivery by end 2027.
• Van Stiphout Bouwbedrijf (Sint-Oedenrode)coreStrategic or Co-development Partner · 9 June 2026Van Stiphout from Sint-Oedenrode signed the construction contract (aannemingsovereenkomst) on 9 June 2026 for the 28 social rental homes in Kamersche Hoef. Construction is expected to start August 2026.
• All housing corporations in Den Bosch and the Municipality 's-HertogenboschminorStrategic or Co-development Partner · 1 June 2026From 1 June 2026, a unified Bewoners Verhuisregeling (Resident Relocation Scheme) applies to tenants of all housing corporations in Den Bosch, created together with the municipality and tenant organizations. This ensures equal treatment for tenants relocating due to redevelopment or demolition.
• Gemeente BoxtelminorOthersGemeente Boxtel provides energy-saving assistance to residents, including free energy-saving products for qualifying low-income residents. JOOST directs tenants to this municipal support.
• Gemeente Sint-MichielsgestelminorOthersGemeente Sint-Michielsgestel offers energy coaches to help both homeowners and tenants save energy. JOOST directs tenants to this service.
• Gemeente BernhezeminorOthersGemeente Bernheze provides energy coaches for residents who pay more than 10% of their income on energy costs. JOOST directs tenants to this service.
• Gemeente 's-HertogenboschminorOthersGemeente 's-Hertogenbosch provides energy-saving support to residents. JOOST directs tenants to this municipal service.
• ThuispoortcoreChannel Partner/ Reseller/ DistributorThuispoort is the regional housing allocation platform through which JOOST advertises available rental units. Prospective tenants must register on Thuispoort to view and apply for homes.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wooninvest: Dutch woonstichting operating in the Haaglanden region. Comparable on Dutch social housing mandate, regulatory environment, and tenant services portfolio, though serving a different geographic market than JOOST.
• Woonstichting Eigen Haard: One of the largest Dutch woonstichtingen, operating in Amsterdam. Comparable on social housing mandate and regulatory framework, but significantly larger in scale and operating in a fundamentally different (urban, high-pressure) housing market.
• Woonstichting De Alliantie: Large Dutch woonstichting with ~75,000 units across multiple regions. Comparable on Dutch social housing mandate and developer partnerships, but operates at much greater scale and geographic breadth than JOOST.
• Woonstichting Portaal: Dutch woonstichting with ~50,000 units across multiple provinces. Comparable on social housing mandate, sustainability/energy programs, and tenant self-service, but at materially larger scale than JOOST.
• Woonstichting Rochdale: Amsterdam-based woonstichting providing social housing under the same Dutch regulatory framework as JOOST. Comparable in mission and product, but operates in a structurally different (high-pressure urban) market.
• Woonstichting Ymere: Major Dutch woonstichting with operations in the Randstad. Comparable on the woonstichting mandate, regulatory environment, and digital tenant services, but serves a much larger and more urbanized portfolio than JOOST.
• Woonstichting Vivare: Mid-sized Dutch woonstichting in the Arnhem/Nijmegen region. Comparable on mandate, multi-municipality operations, and active new-build development of affordable housing, though in a different geography than JOOST.

Direct peers

• Woonstichting BrabantWonen: Dutch social housing corporation (woonstichting) operating in the 's-Hertogenbosch area of North Brabant — the same region JOOST serves. Directly comparable on mandate, regulatory framework, target tenant base, and unit-level operations.
• Woonstichting Area: Regional Dutch woonstichting active in the Meierij / Maashorst area (Uden, Veghel, Schijndel) directly adjacent to JOOST's territory. Comparable on geographic adjacency, social housing mandate, and tenant base profile.
• Woonstichting Sint-Trudo: Mid-sized Dutch woonstichting based in Eindhoven, North Brabant, managing roughly 17,000 homes. Comparable on Dutch social housing mandate, multi-municipality regional coverage, and active new-build development of affordable housing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wonenbijJOOST.nl
• LinkedInlinkedin.com/company/woonstichting-joost
• Instagraminstagram.com/wonenbijjoost.nl
• Xx.com/wonenbijjoost

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joost