WoonInvest
WoonInvest is a Dutch housing corporation (woningcorporatie) managing approximately 8,435 rental homes in Leidschendam-Voorburg and Den Haag Leidschenveen. It provides social, mid-rent, and free-sector rental housing to households across those municipalities, supported by a self-service tenant portal called Mijn WoonInvest.
- Company typePrivate
- Founded1919
- HeadquartersVoorburg, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What WoonInvest does
WoonInvest is a Dutch housing corporation (woningcorporatie) registered with the Kamer van Koophandel under number 27082731, headquartered at Charlotte van Pallandtlaan 2, 2272 TR Voorburg, Netherlands. The company manages approximately 8,435 rental homes, self-described as a "middelgrote woningcorporatie" (medium-sized housing corporation), with its portfolio concentrated in two core operating areas: Leidschendam-Voorburg and Den Haag Leidschenveen. WoonInvest provides rental housing across three tiers — social rental (sociale huurwoning), mid-rent (middenhuur), and free-sector (vrijesector huurwoning) — supplemented by senior housing (seniorenwoning), a home-exchange service (woningruil), and ancillary offerings such as scooter storage, garage boxes, and parking spaces. The company employs between 101 and 250 staff and is governed by a Supervisory Board (Raad van Commissarissen), with tenant representation via Huurdersvereniging Respectus.
WoonInvest's only disclosed technology product is "Mijn WoonInvest," a tenant self-service portal available as both a web application and a mobile app. The portal allows tenants to report repairs, update personal data, view documents, and access contractor contact information 24/7. The supporting technology stack visible in the website source indicates an Angular-based web frontend for the login experience, with the portal operated by a third-party platform provider (zig365). No AI, machine learning, or advanced analytics features are disclosed. Distribution occurs through the Woonnet Haaglanden regional housing registration system for prospective tenants, plus phone support, online contact forms, live chat, and by-appointment in-person visits at the Voorburg service counter.
WoonInvest's revenue model is the standard Dutch housing corporation model: monthly recurring rental income from the residential portfolio, augmented by service costs (servicekosten) and ancillary fees from parking and storage units. As a regulated woningcorporatie, social rent pricing is constrained by Dutch law (with a statutory liberalization threshold near €900/month in 2025–2026), while mid-rent and free-segment units can be priced closer to market. Specific rental prices are not publicly disclosed on the website. Maintenance operations are outsourced to a network of contractor partners, including Jansen Huybregts and Coen Hagendoorn for general property maintenance, and Riool Reinigings Service (RRS) for emergency drain and toilet unblocking. WoonInvest operates as a private entity with no disclosed parent company, no public listing, and no venture or private equity investment in the source data.
WoonInvest firmographics
Firmographics- Name
- WoonInvest
- Legal name
- WoonInvest
- Website
- https://wooninvest.nl
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WoonInvest is a Dutch housing corporation (woningcorporatie) managing approximately 8,435 rental homes in Leidschendam-Voorburg and Den Haag Leidschenveen. It provides social, mid-rent, and free-sector rental housing to households across those municipalities, supported by a self-service tenant portal called Mijn WoonInvest.
- Ownership category
- akta.pro rank
WoonInvest industry classification
Industry- Product category
- Social Housing
- NAICS
- Lessors of Residential Buildings and Dwellings (53111), Residential Property Managers (531311)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Operators (No Developers) & Lessors (6510)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
Keywords
Where WoonInvest is headquartered
LocationHeadquarters
- HQ city
- Voorburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
WoonInvest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Distribution channels5 records
Marketing channels6 records
WoonInvest product offering
Product offeringCore offering
WoonInvest is a Dutch housing corporation (woningcorporatie) that owns and rents out approximately 8,435 homes across social rental, mid-rent, private sector, and senior housing categories in the Leidschendam-Voorburg and Den Haag Leidschenveen regions. Beyond dwelling rental, the company sells selected homes (koopwoning), rents auxiliary spaces such as scooter storage, garage boxes, and parking spaces, and provides property maintenance services. Tenants manage their housing affairs 24/7 through the Mijn WoonInvest online portal and mobile app.
Product overview
WoonInvest offers a single unified tenant portal product called 'Mijn WoonInvest', which is available as both a web-based online environment and a mobile app. The platform enables tenants to independently manage various housing-related tasks including repair requests, document access, personal data management, and contractor contact retrieval.
Differentiator
Problem solved
Functional benefit
Companies that use WoonInvest
Customer profileSegments5 records
Ideal customer profiles1 record
WoonInvest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WoonInvest partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Jansen HuybregtsminorMaintenance service partner for WoonInvest properties. WoonInvest collaborates with Jansen Huybregts for property maintenance and repairs.
- Coen HagendoornminorMaintenance service partner for WoonInvest properties. WoonInvest works with Coen Hagendoorn for property maintenance and repairs.
- Riool Reinigings Service (RRS)minorEmergency drain and toilet unblocking service. Tenants are directed to contact RRS directly at 088 030 13 13 for drain/toilet blockages that cannot be resolved by tenants themselves. Note: If chemical drain cleaner was used, RRS will only visit after 48 hours due to burn risk.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
WoonInvest competitors and assessment
Company assessmentDirect peers
- Vestia: One of the largest Dutch housing corporations (woningcorporatie), providing social and mid-rent housing. Direct peer to WoonInvest given same regulated Dutch housing corporation business model, although Vestia operates at significantly larger scale.
- Mitros: Utrecht-based Dutch housing corporation with social and free-sector rental housing. Same woningcorporatie model as WoonInvest, with comparable tenant portal and maintenance services.
- Woonbron: Dutch housing corporation providing social rental housing primarily in the Rotterdam/Zuid-Holland region. Comparable to WoonInvest as a regulated woningcorporatie with similar tenant services and rent-tier diversification.
- Portaal: Dutch housing corporation operating social and free-sector rental housing in multiple regions. Comparable to WoonInvest as a woningcorporatie with regulated rental model and similar property management services.
- Woonstad Rotterdam: Rotterdam-based Dutch housing corporation providing social rental housing. Directly comparable to WoonInvest as a regulated Dutch housing corporation with similar tenant-base offerings.
- Eigen Haard: Amsterdam-based Dutch housing corporation providing social and free-sector rental housing. Same woningcorporatie business model as WoonInvest, with comparable tenant portal services and regulated rental operations.
- Ymere: Large Dutch housing corporation operating social and mid-rent housing across multiple municipalities including parts of the Randstad. Directly comparable to WoonInvest on business model (regulated woningcorporatie) and tenant offerings, with broader geographic footprint.
- De Alliantie: Dutch housing corporation providing social and mid-rent housing in multiple municipalities. Directly comparable to WoonInvest on regulated Dutch social housing operations and tenant-service model.
Broad incumbents
- Vonovia: Europe's largest residential landlord, operating rental housing across Germany, Austria, and Sweden. Broader incumbent in residential rental — comparable to WoonInvest on the rental-housing operating model and tenant services, though not Dutch-specific or regulated as a woningcorporatie.
- Heimstaden: European residential real estate company owning and operating rental homes across Sweden, Denmark, Germany, and the Netherlands. Broader incumbent in residential rental — comparable to WoonInvest on residential property ownership and management, though not operating under the woningcorporatie model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
WoonInvest social profiles
Digital presenceWoonInvest financial estimates
Financial estimateRevenue estimate
Valuation estimate
WoonInvest leadership team
Management profileNumber of profiles
Profiles1 record
WoonInvest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WoonInvest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WoonInvest
What does WoonInvest do?
WoonInvest is a Dutch housing corporation (woningcorporatie) that owns and rents out approximately 8,435 homes across social rental, mid-rent, private sector, and senior housing categories in the Leidschendam-Voorburg and Den Haag Leidschenveen regions. Beyond dwelling rental, the company sells selected homes (koopwoning), rents auxiliary spaces such as scooter storage, garage boxes, and parking spaces, and provides property maintenance services. Tenants manage their housing affairs 24/7 through the Mijn WoonInvest online portal and mobile app.
Is WoonInvest a public or private company?
WoonInvest is a private company. It is classified as unknown and is currently operating.
When was WoonInvest founded?
WoonInvest was founded in 1919. It employs 101 to 250 people.
Where is WoonInvest based?
WoonInvest is headquartered in Voorburg, Netherlands, in the Europe region.
Who are WoonInvest's main competitors?
Direct peers on record are Vestia, Mitros, Woonbron, Portaal, Woonstad Rotterdam, Eigen Haard, Ymere and De Alliantie. Broad incumbents are Vonovia and Heimstaden.
Does WoonInvest have an API?
No public API is recorded for WoonInvest.
What industry is WoonInvest in?
WoonInvest's product category is Social Housing. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8). Its NAICS code is 53111 and its SIC code is 6513.