PAOK BC

What PAOK BC does

PAOK BC (legal entity ΚΑΕ ΠΑΟΚ / KAE PAOK) is a privately held professional basketball club headquartered at PAOK Sports Arena in Pylaia, Thessaloniki, Greece. Founded in 1926 as part of the Panthessalonikios Athlitikos Omilos Konstantinoupoliton, it is one of Greece's most historic basketball institutions, with two European titles (1991 FIBA Cup Winners' Cup, 1994 Korać Cup), three Greek Championships, and four Greek Cups to its name. The club competes across the Stoiximan Greek Basketball League (GBL), the Basketball Champions League, the FIBA Europe Cup, and from 2026-27 the BKT EuroCup, reaching the FIBA Europe Cup Final in both 2025 and 2026.

The core product is live professional basketball entertainment delivered through home matches at the 17,000+ capacity PAOK Sports Arena, supplemented by a merchandise e-commerce platform (paokbcstore.gr), an on-site retail store, the PAOK BC Museum, and a tiered season-ticket subscription program covering both domestic and European competitions. Revenue is generated across four primary streams: season and individual ticket sales, sponsorship and partnership income (Stoiximan as Main Sponsor, KRAFT Paints as extended Main Partner through 2029, Macron as kit supplier), merchandise sales, and ancillary venue/CSR activities. Tickets are distributed through the MORE.com platform and the mandatory Gov.gr Wallet digital ticketing system; merchandise is sold online and on-site.

From December 2025 the club entered a new era under owner Aristotelis Mistakidis, with Italian elite coach Andrea Trinchieri appointed on a three-year term from 2026-27 and a substantively rebuilt, higher-cost roster (including marquee signing Nick Calathes). The combination of new ownership capital, an upgraded sporting product, multi-year sponsorship commitments, and refreshed ticket/pricing architecture indicates an explicit growth and European-competition push, though financial figures are not publicly disclosed.

Name

PAOK BC

Legal name

ΚΑΕ ΠΑΟΚ (KAE PAOK)

Website

https://paokbc.gr

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

PAOK BC is a privately held Greek professional basketball club founded in 1926, competing in the Stoiximan GBL and European competitions, serving Thessaloniki-based fans and Greek basketball supporters through ticketing, merchandise, and sponsorship revenues.

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Merchandising, Character & Brand Licensing (MPADALAF)

Keywords

• Professional basketball club
• Basketball league games
• Sports entertainment services
• Team merchandise sales
• Season ticket subscriptions

Headquarters

HQ city

Pylaía

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from individual game tickets and season tickets for home matches at PAOK Sports Arena across Greek league and European competitions
2. Season Ticket Sales: Season tickets covering Stoiximan GBL (regular season and playoffs) and BKT EuroCup (regular season) with various pricing tiers including family packages and accessibility options
3. Merchandise Sales: Official e-commerce store (paokbcstore.gr) selling jerseys, hoodies, accessories, and memorabilia. Physical store at PAOK Sports Arena entrance with 10% discount for season ticket holders
4. Sponsorship Revenue: Main sponsor (Stoiximan), Main Partner (KRAFT Paints), Official Partners (Macron kit supplier) providing strategic partnership platform with maximum visibility, fan engagement, and hospitality activations

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

PAOK BC is a professional basketball club that fields a team in the Stoiximan Greek Basketball League (GBL), Basketball Champions League, BKT EuroCup, and FIBA Europe Cup. It sells live basketball entertainment through individual game tickets and season tickets distributed via the MORE.com platform, and retails official team merchandise (jerseys, apparel, accessories, memorabilia) via the paokbcstore.gr e-commerce store and the physical PAOK BC Store at PAOK Sports Arena. Commercial revenue is supplemented by main-sponsor and partner visibility deals with brands such as Stoiximan, KRAFT Paints, and Macron.

Product overview

PAOK BC operates primarily as a professional basketball club competing in the Stoiximan Greek Basketball League (GBL), BKT EuroCup, and FIBA Europe Cup. The organization offers a unified product portfolio centered on live basketball entertainment, including game attendance (via season tickets and individual game tickets), official merchandise (through the paokbcstore.gr e-commerce platform), and venue-based experiences at PAOK Sports Arena. Season ticket packages provide access to home games across multiple competitions, with specialized offerings for families and disabled fans. The merchandise line includes replica jerseys, apparel, and commemorative items. Additional offerings include a museum chronicling the club's history since 1926 and corporate social responsibility programs. The 2026-2027 season marks a new era with Andrea Trinchieri as head coach and Aristotelis Mistakidis as owner.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026-2027 Season Tickets
• Family Season Ticket Package
• Accessible Seating (AMEA) Season Tickets
• PAOK BC Official Merchandise E-Shop
• PAOK BC Museum

Quantifiable outcome

• Reached FIBA Europe Cup Final for second consecutive year (2026)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• KRAFT PaintsflagshipStrategic or Co-development Partner · 26 June 2026Extended partnership for three years (2026-2029) as Main Partner in new PAOK BC Strategic Partnership Platform. Logo appears on back of official jersey in all Greece and Europe matches. Represents maximum visibility and fan engagement collaboration.
• StoiximanflagshipGTM or Marketing Partner · 1 January 2026Main sponsor (Μεγάλος Χορηγός) of PAOK BC. Logo prominently displayed on official website as primary sponsor. Provides primary naming/sponsorship rights for Greek basketball league (Stoiximan GBL).
• MacroncoreGTM or Marketing PartnerOfficial kit supplier (team apparel and equipment). Macron Store Thessaloniki partnership for official merchandise and fan gear.
• MORE (Ticketing Platform)coreTechnology or IntegrationOfficial online ticketing system provider for season tickets. Handles digital ticket distribution and payment processing for 2026-27 season ticket sales.
• WATT + VOLTminorGTM or Marketing PartnerFormer sponsor with jersey sponsorship. Presented at PAOK Sports Arena press conference.
• Menarini HellasminorGTM or Marketing PartnerPharmaceutical company, official supporter for second consecutive year. Among top 10 largest pharmaceutical companies.
• Condito A.E.B.E.minorGTM or Marketing PartnerMustard and ketchup producer. Produced Braille-labeled packages demonstrating corporate social responsibility.
• Software Competitiveness InternationalminorGTM or Marketing PartnerOfficial supporter of PAOK's charitable concert initiative.
• PAOK Sports ArenacoreOthersHome arena of PAOK BC. 17,000+ seat capacity venue. Located in Pylaia, Thessaloniki. Site of first official game on May 17, 2000. Hosts all home matches and official store.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PAOK2004BC
• Xx.com/PAOKbasketball
• Facebookfacebook.com/PAOKBasketballClub
• LinkedInlinkedin.com/company/paok-bc-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAOK BC