AC PAOK
AC PAOK is a Greek non-profit multi-sport club founded in 1923 in Thessaloniki, operating 30+ sports departments, youth academies, AC PAOK TV streaming, and a Fan Card program for members, fans, and sponsors across Greece.
- Company typePrivate
- Founded1923
- HeadquartersThessaloníki, Greece
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AC PAOK does
AC PAOK (Αθλητικός Σύλλογος ΠΑΟΚ) is a private, non-profit multi-sport athletic club headquartered at Toumba Stadium in Thessaloniki, Greece, founded in 1923 by Constantinople refugees as part of the Union of Constantinopolitans. The club operates more than 30 sports departments spanning football (professional team operated through the separate Π.Α.Ε. ΠΑΟΚ entity), basketball (Κ.Α.Ε. ΠΑΟΚ), volleyball, handball, water polo, swimming, basketball, futsal, judo, wrestling, boxing, athletics, cycling, chess, taekwondo, sambo, and kick boxing, among others, plus youth academies and a Summer Camp program. AC PAOK TV is the club's in-house streaming platform for live match coverage and exclusive content across non-football team sports, built and operated in partnership with digital agency Datura.
The club's commercial operations rely on a diversified sponsorship portfolio (with Stoiximan as primary betting sponsor and Morris, F&U, and Domus Ergo — all under the Amiridis-Savvidis Group — sponsoring women's football, women's volleyball, and water polo respectively), supplemented by Fan Card memberships, academy registration fees, summer camp tuition, and ticketing at Toumba Stadium and PAOK Sports Arena. Go-to-market is essentially domestic (Greece), with fan engagement distributed across an official website, AC PAOK TV, Facebook, Instagram, YouTube, and X. The professional football and basketball teams operate as separate legal entities (Π.Α.Ε. ΠΑΟΚ and Κ.Α.Ε. ΠΑΟΚ) under the broader PAOK family, with Ivan Savvidis referenced as major shareholder of PAOK FC. AC PAOK's competitive position rests on a century-old brand, deep cultural ties to the Asia Minor Greek refugee community, and the largest refugee sports club identity in the world — a heritage reinforced by the 2026 centennial celebration.
AC PAOK firmographics
Firmographics- Name
- AC PAOK
- Legal name
- Α.Σ. ΠΑΟΚ (Αθλητικός Σύλλογος ΠΑΟΚ)
- Website
- https://acpaok.gr
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AC PAOK is a Greek non-profit multi-sport club founded in 1923 in Thessaloniki, operating 30+ sports departments, youth academies, AC PAOK TV streaming, and a Fan Card program for members, fans, and sponsors across Greece.
- Ownership category
- akta.pro rank
AC PAOK industry classification
Industry- Product category
- Multi-Sport Athletic Club
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Arenas & Indoor Sports Centers (MPAKAEAB), Volleyball Leagues (MPAKAAAL), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Team Training Facilities & Bootcamps (Pro/Am Team Houses, Practice Centers) (MPAFALAG), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where AC PAOK is headquartered
LocationHeadquarters
- HQ city
- Thessaloníki
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
AC PAOK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Distribution channels4 records
Marketing channels6 records
AC PAOK product offering
Product offeringCore offering
AC PAOK is a multi-sport athletic club operating more than 30 sports departments — including volleyball, handball, water polo, swimming, basketball, futsal, wrestling, judo, and athletics — providing competitive sports participation, youth academy training, summer camps, and fan engagement programs such as the Fan Card and AC PAOK TV streaming. The club functions as a Greek non-profit athletic association delivering organized amateur sports from youth level through professional competition.
Product overview
AC PAOK (Αθλητικός Σύλλογος ΠΑΟΚ) is a multi-sport Greek athletic club based in Thessaloniki, founded in 1926. The club operates numerous sports departments including volleyball (ΠΑΟΚ F&U), women's football (ΠΑΟΚ Morris), water polo (ΠΑΟΚ Domus Ergo), handball, swimming, basketball, and various other disciplines. The club provides streaming content through AC PAOK TV, runs youth development programs via its Academies (Ακαδημίες), and offers fan engagement through the Fan Card (Κάρτα Φιλάθλου) program. The 100th anniversary of PAOK is celebrated in 2026, marking a century since the club's founding in 1926.
Differentiator
Problem solved
Functional benefit
Brands
- AC PAOK TV: The club's official streaming platform providing live coverage of matches and exclusive sports content for members.
Products and services
- AC PAOK TV
- A.S. PAOK Fan Card (Κάρτα Φιλάθλου Α.Σ. ΠΑΟΚ)
- PAOK Summer Camp
- PAOK Academies (Ακαδημίες ΠΑΟΚ)
- PAOK F&U Women's Volleyball (ΠΑΟΚ F&U Βόλεϊ Γυναικών)
- PAOK Morris Women's Football (ΠΑΟΚ Morris Ποδόσφαιρο Γυναικών)
- PAOK Domus Ergo Water Polo (ΠΑΟΚ Domus Ergo Πόλο)
Companies that use AC PAOK
Customer profileSegments2 records
Ideal customer profiles2 records
AC PAOK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AC PAOK partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, core and major.
- StoiximanminorMain betting sponsor of AC PAOK. Logo displayed prominently on website as major sponsor.
- DaturacoreDigital agency responsible for website design and development. Also developed AC PAOK TV streaming platform. Logo displayed as design/development partner.
- Morris (Amiridis-Savvidis Group)majorSponsor of PAOK Morris women's football team. Named after the Morris brand under Amiridis-Savvidis Group.
- F&U (Amiridis-Savvidis Group)majorSponsor of PAOK F&U women's volleyball team. Named after F&U brand under Amiridis-Savvidis Group.
- Domus ErgomajorSponsor of PAOK Domus Ergo men's water polo team.
- SourotiminorSouroti brewery brand sponsor.
- Open TVminorTV open network sponsor.
- CosmoteminorTelecommunications sponsor from OTE Group.
- DEI (Public Power Corporation)minorGreek public electricity corporation sponsor.
- AutecominorAutomotive parts sponsor.
- PAOK Sports ArenaminorVenue for General Assembly meetings and indoor sports events.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
AC PAOK competitors and assessment
Company assessmentBroad incumbents
- FC Porto: Portuguese multi-sport club with professional football and basketball plus extensive amateur sections and youth academies. Comparable in scale, multi-sport breadth, and academy-driven talent model.
- Sport Lisboa e Benfica: Largest Portuguese multi-sport club with football, basketball, volleyball, futsal, and many amateur departments plus owned stadium and media assets. Closest international benchmark for PAOK's integrated multi-sport + streaming + academy model.
- Galatasaray SK: Turkish multi-sport club with football, basketball, volleyball, water polo and other sections plus strong corporate sponsor relationships. Comparable in operating model, multi-sport breadth, and stadium-based fan economics.
- Sporting CP: Portuguese multi-sport club with football, futsal, and several amateur sections plus a renowned youth academy (Sporting Academy). Comparable benchmark for PAOK's academy-heavy development pipeline.
- Fenerbahçe SK: Turkish multi-sport club operating football, basketball, volleyball, water polo and other sections with a large supporter base and corporate sponsorship portfolio. Closest Turkish analog to PAOK's multi-sport + community-driven identity.
Emerging players
- Partizan Belgrade: Serbian multi-sport club with strong basketball tradition and growing multi-sport footprint across football, handball, and other sports. Comparable as a multi-sport club in a mid-sized European market with passionate fanbase and cultural identity.
Direct peers
- AEK Athens: Greek multi-sport club with refugee heritage (Asia Minor) similar to PAOK's founding story, operating professional football plus basketball, volleyball, and other departments. Most direct cultural/competitive analog to PAOK among Greek peers.
- Panathinaikos A.O. Historic Athens-based Greek multi-sport club with professional football (Panathinaikos FC), basketball, volleyball, water polo, and many amateur sections. Competes head-to-head with PAOK in football and multiple other sports for sponsors, fans, and broadcast attention.
- Olympiacos CFP: Greece's other dominant multi-sport club based in Piraeus, also operating professional football (Olympiacos FC) and basketball plus amateur departments. Direct domestic competitor in the Greek Super League and in attracting national corporate sponsors and fan engagement.
Regional players
- Aris Thessaloniki: Direct Thessaloniki-based competitor sharing the same regional market and several sports with PAOK, including basketball and football. Useful peer for understanding local sponsorship splits and city-level fan economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AC PAOK social profiles
Digital presenceAC PAOK financial estimates
Financial estimateRevenue estimate
Valuation estimate
AC PAOK leadership team
Management profileNumber of profiles
Profiles2 records
AC PAOK subsidiaries and ownership
Company hierarchySubsidiaries3 records
AC PAOK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AC PAOK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AC PAOK
What does AC PAOK do?
AC PAOK is a multi-sport athletic club operating more than 30 sports departments — including volleyball, handball, water polo, swimming, basketball, futsal, wrestling, judo, and athletics — providing competitive sports participation, youth academy training, summer camps, and fan engagement programs such as the Fan Card and AC PAOK TV streaming. The club functions as a Greek non-profit athletic association delivering organized amateur sports from youth level through professional competition.
Is AC PAOK a public or private company?
AC PAOK is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AC PAOK founded?
AC PAOK was founded in 1923. It employs 11 to 50 people.
Where is AC PAOK based?
AC PAOK is headquartered in Thessaloníki, Greece, in the Europe region.
Who are AC PAOK's main competitors?
Broad incumbents on record are FC Porto, Sport Lisboa e Benfica, Galatasaray SK, Sporting CP and Fenerbahçe SK. Partizan Belgrade is listed as an emerging player. Direct peers are AEK Athens, Panathinaikos A.O. and Olympiacos CFP. Aris Thessaloniki is listed as a regional player.
Does AC PAOK have an API?
No public API is recorded for AC PAOK.
What industry is AC PAOK in?
AC PAOK's product category is Multi-Sport Athletic Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKAEAB, Arenas & Indoor Sports Centers. Its NAICS code is 711211 and its SIC code is 7997.