Royal Adelaide Show

What Royal Adelaide Show does

The Royal Adelaide Show is an annual 9-day community and agricultural event held at the purpose-built 27-hectare Adelaide Showground in Wayville, South Australia, operated by the not-for-profit Royal Agricultural & Horticultural Society of SA Inc (RA&HS) since 1839. The event attracts approximately 400,000-450,000 visitors annually and serves four primary constituencies: commercial exhibitors (400+ stands), competition participants (across 44+ categories including livestock, agriculture, cookery, technology, and arts), the general public (families seeking entertainment and agricultural education), and corporate sponsors including Drakes Supermarkets as the three-year Official Presenting Partner. The product portfolio spans livestock competitions (beef cattle, dairy cattle, sheep, alpacas, poultry, dogs, horses), agricultural and horticultural judging, cookery and arts competitions, the Learning Centre educational program, and a year-round venue rental business at the Adelaide Showground.

The business model is multi-stream transaction-based revenue: ticket sales (direct online and through Drakes retail distribution), commercial exhibitor stand fees, sponsorships (including presenting, category, and event-level partnerships), and on-site catering revenue managed exclusively by O'Brien Group Australia. The event generates approximately $9 million in media publicity value annually across television, radio, print, and digital channels. Technology infrastructure is limited to standard event management systems — an online exhibitor entry platform (entries.theshow.com.au) and a safety induction system (SkyTrust) — with no proprietary AI, platform, or developer-facing capabilities. The organization reinvests proceeds into agricultural and horticultural education, scholarships, and STEM competitions through its Show Society Foundation.

Name

Royal Adelaide Show

Legal name

Royal Agricultural & Horticultural Society of SA Inc

Website

https://theshow.com.au

Company type

Private

Founded year

1839

Operating status

Operating

Headcount range

51–100 employees

Short description

The Royal Adelaide Show is a 185-year-old annual agricultural and community event in South Australia, operated by the not-for-profit RA&HS, attracting approximately 400,000 visitors over 9 days and featuring 400+ exhibitor stands and 44+ competition categories spanning livestock, agriculture, cookery, technology, and arts.

Ownership category

akta.pro rank

Product category

Agricultural Show & Event Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Agricultural show events
• Livestock competitions
• Community events
• Exhibition venue hire
• Agricultural education programs

Headquarters

HQ city

Wayville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Exhibitor and Commercial Fees: Revenue from commercial exhibitors renting over 400 exhibitor stands at the showground
2. Ticket Sales: Revenue from public attendance tickets, distributed through retail partners and online channels
3. Sponsorships: Partnership revenue from presenting partners, category sponsors, and event sponsors including Drakes Supermarkets
4. Catering and Food Services: Revenue from food and beverage vendors operating on-site, managed by O'Brien Group Australia

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Royal Adelaide Show is a nine-day annual agricultural and community event held at the Adelaide Showground, attracting approximately 400,000 visitors. It offers over 44 distinct competition categories (livestock, agriculture, food/beverage, arts, technology, trades), 400+ commercial exhibitor stands, an interactive Learning Centre educational attraction, and commercial venue hire of the 27-hectare showground facility year-round. The event is operated by the not-for-profit Royal Agricultural & Horticultural Society of SA (RA&HS) with proceeds reinvested into agricultural education and scholarships.

Product overview

The Royal Adelaide Show is South Australia's largest annual agricultural and community event, organized by the not-for-profit Royal Agricultural & Horticultural Society of SA (RA&HS). The event features over 44 distinct competition categories spanning livestock (beef cattle, dairy cattle, sheep, goats, pigs, alpacas, poultry, pigeons, rabbits, cavies, cats, dogs), agriculture (grains, wool, honey), food and beverage (cookery, professional baking, chocolates, dairy products, olive oil, coffee, beer & cider, wine, spirits), arts (art prize, photography, handicrafts, junior art/textiles/photography), trades (woodchopping, farriers & blacksmiths), technology (3D printing, science investigation), and entertainment (horses in action, flyball, mascots, sheep dog trials). The Show attracts over 400,000 visitors annually to the Adelaide Showground venue. Additional offerings include commercial exhibition space (400+ exhibitor stands), school competitions, and the Learning Centre educational attraction. The event operates year-round through an online entries platform for exhibitor registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Royal Adelaide Show Annual Event
• Commercial Exhibition Space

Quantifiable outcome

• 99.92% landfill diversion rate achieved during 2025 Show
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Drakes SupermarketsflagshipGTM or Marketing Partner · 1 April 2025Three-year Official Presenting Partner and Official Retail Ticketing Partner. Drakes serves as sponsor of Taste SA attraction and nightly fireworks display. Also provides ticketing access across 46 South Australian stores including adjacent Wayville location.
• State Government of South AustraliacoreGTM or Marketing Partner · 1 January 2022$500,000 grant for live music program featuring South Australian and Indigenous artists. Supported BankSA stage and additional performance venues.
• Foodbank SAcoreStrategic or Co-development Partner10-year charity partnership supporting food security. Show donations help provide meals for South Australians in need. Partnership supports 734+ welfare agencies, 550 school programs, and 152,000+ people monthly.
• Australian Green CleancoreStrategic or Co-development PartnerCleaning and waste contractor managing three-bin system for food organics, dry waste, and recyclable containers. Achieved 99.92% landfill diversion rate in 2025.
• Urrbrae Agricultural High SchoolcoreStrategic or Co-development PartnerThree-year MOU with Department for Education and RA&HS for delivery of Learning Centre. ~250 students involved annually during Show, featuring baby animals, cow milking, sheep shearing, and agricultural displays.
• O'Brien Group AustraliacoreChannel Partner/ Reseller/ DistributorOnsite caterers managing food truck and food/beverage sales for onsite consumption at the Show. Applications managed exclusively through O'Brien Group.
• Department for EducationcoreStrategic or Co-development PartnerPartner in three-year MOU with Urrbrae Agricultural High School for Learning Centre delivery at the Show.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/adelaideshow
• Facebookfacebook.com/RoyalAdelaideShow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Adelaide Show