Drakes Supermarkets

What Drakes Supermarkets does

Drakes Supermarkets is an Australian privately-held supermarket chain founded in 1974 by Roger Drake and headquartered in Adelaide. The company operates a network of physical retail stores across South Australia and Queensland, selling groceries, fresh produce, frozen desserts, sauces, chilled prepared foods, household essentials, and pet food. Its core technology is traditional supermarket retail operations, supplemented by an owned e-commerce wine and beverage storefront branded Drakes Cellars that is linked through the Drakes corporate website and offers home delivery.

The business model is consumer retail: revenue is generated through transactional product sales to individual shoppers in physical stores and, for the beverage sub-brand, online. Pricing is not publicly disclosed at the corporate level; individual product prices are available in-store and through digital catalogues. The company runs a multi-channel marketing program — a 'What's New' content blog, a DrakeVine email newsletter, digital catalogues, and a steady cadence of brand-collaboration promotional events (e.g., Coca-Cola FIFA World Cup 2026 collectible cans, Cadbury Caramilk x Lotus Biscoff, Nanna's x Blue Ribbon, VIP Petfoods, Fussy Cat). Customer segments are horizontally defined as general Australian consumers in its two operating states, with no enterprise or B2B customers disclosed.

The company shows no disclosed ownership structure beyond the founder lineage, no subsidiaries, no funding rounds, no M&A activity, and no leadership changes in the available data. Revenue, profit, and headcount-specific figures are not disclosed; the firmographic data indicates 501–1,000 employees and two-state Australian operations, while supply-side concentration is moderate-to-high given reliance on major national CPG brands for promotional content.

Name

Drakes Supermarkets

Legal name

Drakes Supermarkets

Website

https://drakes.com.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Drakes Supermarkets is a privately-held Australian supermarket chain, founded in 1974 and headquartered in Adelaide, operating physical stores across South Australia and Queensland and selling groceries, fresh food, pet food, and household essentials to individual consumers, with an online wine and beverage storefront called Drakes Cellars.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Traditional supermarket revenue through sale of groceries, fresh food, pet food, and consumer packaged goods to individual consumers in physical stores and online.

Distribution channels2 records

Marketing channels4 records

Core offering

Drakes Supermarkets is an Australian supermarket chain that sells grocery items, fresh food, pet food, and consumer packaged goods through a network of physical retail stores in South Australia and Queensland. The retailer complements its in-store grocery business with an online wine and beverage shopping platform (Drakes Cellars) and runs seasonal brand collaborations and promotional campaigns featuring products from major CPG suppliers.

Product overview

Drakes Supermarkets is an Australian supermarket chain operating across South Australia and Queensland. The company offers a broad retail portfolio including grocery staples, frozen desserts, condiments and sauces, chilled prepared foods, and pet food. Featured brands and promotional collaborations include Cadbury Caramilk x Lotus Biscoff limited-edition chocolate, Nanna's frozen desserts paired with Blue Ribbon ice-cream, Leggo's meal sauces, and pet food brands VIP Petfoods (dogs) and Fussy Cat (cats). Drakes also runs promotional events including Coca-Cola World Cup collectible campaigns. The retailer operates physical stores with digital catalogue access and online shopping through Drakes Cellars.

Differentiator

Problem solved

Functional benefit

Products and services

• Cadbury Caramilk x Lotus Biscoff Limited-edition confectionery product sold at Drakes stores, combining Cadbury Caramilk chocolate with Lotus Biscoff biscuit pieces. Targeted at dessert consumers and shoppers seeking seasonal novelty items.
• Nanna's Apple Crumble Frozen apple crumble dessert featuring golden pastry and fruit fillings, sold at Drakes freezer aisle and promoted as a comfort food pairing with Blue Ribbon ice-cream. Targeted at Australian family households.
• Blue Ribbon Creamy Vanilla Ice-Cream Premium creamy vanilla ice-cream sold at Drakes stores, promoted as a pairing with Nanna's Apple Crumble for classic comfort food combinations. Targeted at Australian family dessert occasions.
• Leggo's No Time No Problem Beef & Tomato Ragu Sauce Pre-made beef and tomato pasta sauce sold at Drakes, designed for quick weeknight meals cooked with fresh gnocchi. Targeted at Australian households seeking convenient meal solutions.
• VIP Petfoods Chilled Australian-made dog food range including dog rolls, meatballs, and mince, sold at Drakes pet food fridges. Provides complete and balanced nutrition and is targeted at Australian dog owners seeking fresh, meat-based pet food options.
• Fussy Cat Australian cat food brand offering dry food, wet food, treats, and fresh chilled products made with real Australian meat as the primary ingredient. Sold at Drakes stores and targeted at cat owners seeking premium, meat-led nutrition.
• Coca-Cola FIFA World Cup 2026 Collectible Cans Limited-edition Coca-Cola collectible beverage cans featuring 18 country-specific designs celebrating the FIFA World Cup 2026, sold at Drakes stores. Targeted at football fans and promotional collectors.
• Drakes Cellars Online Wine and Beverage Shopping Online wine and beverage shopping platform offering home delivery, operated by Drakes and linked from the main corporate website. Targeted at Australian consumers seeking convenient online purchase of wines and beverages.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Coca-ColaminorGTM or Marketing Partner · 1 June 2026Coca-Cola collaboration featuring limited-edition FIFA World Cup 2026 collectible cans available at Drakes stores. The partnership promotes the world football tournament with 18 different country-specific collectible designs.
• CadburyminorGTM or Marketing PartnerProduct collaboration featuring Cadbury Caramilk chocolate products, including limited-edition collaborations such as Cadbury Caramilk x Lotus Biscoff.
• Lotus BiscoffminorGTM or Marketing PartnerBiscuit brand partnered with Cadbury and Drakes for limited-edition Cadbury Caramilk Lotus Biscoff chocolate block featuring spiced caramel biscuit notes.
• Nanna'sminorGTM or Marketing PartnerFrozen food brand featuring products such as Apple Crumble, promoted through recipe collaborations with Drakes and Blue Ribbon ice cream.
• Blue RibbonminorGTM or Marketing PartnerIce cream brand partnered with Nanna's and featured in Drakes recipe content and promotional materials.
• Leggo'sminorGTM or Marketing PartnerPasta sauce brand featured in Drakes recipe content, with products such as Leggo's No Time No Problem Beef & Tomato Ragu Sauce promoted on the Drakes blog.
• VIP PetfoodsminorGTM or Marketing PartnerChilled pet food brand with 30+ years of history, offering Australian meat-based dog food products including rolls, meatballs, and mince available at Drakes pet food fridges.
• Fussy CatminorGTM or Marketing PartnerCat food brand offering dry, wet, treats, and fresh chilled products. Products feature real Australian meat as the primary ingredient and are available at Drakes stores.
• Drakes CellarscoreChannel Partner/ Reseller/ DistributorOnline wine and beverage shopping platform operated separately from the main grocery business, linked through the Drakes website.
• Kids BakeminorGTM or Marketing PartnerChildren's baking brand promoted through the Drakes website as a community/consumer engagement initiative.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Harris Farm Markets: Australian multi-store supermarket chain known for fresh, premium produce and a regional store footprint. Comparable to Drakes on regional chain positioning, store-based retail, fresh food emphasis, and community-orientated marketing.
• Thomas Dux Grocer: Premium-format supermarket banner operated within Australian grocery (historically Woolworths group). Comparable to Drakes on store-based supermarket operations targeting Australian household grocery shoppers.
• Foodland (Drakes-adjacent regional): Independent supermarket banner operating in South Australia and other states with a similar regional full-line grocery model. Direct regional competitor to Drakes with overlapping customer base and product mix.
• SPAR Australia: International supermarket brand operated via independent store networks in Australia with multi-state footprint. Comparable to Drakes on regional independent-supermarket positioning and full-line grocery categories.
• Metcash (IGA): Wholesaler and brand operator behind IGA, a network of independent supermarkets in Australia. Most directly comparable in model to Drakes - regional/independent full-line supermarket operations - with similar store formats and brand-partnership marketing approach.

Broad incumbents

• Woolworths Australia: Australia's largest supermarket operator with a national full-line grocery footprint. Comparable to Drakes as a multi-state supermarket retailer serving Australian consumers with the same core product categories (groceries, fresh produce, household essentials). Drakes competes directly for basket share in its operating states.
• ALDI Australia: Hard-discount grocery operator with growing footprint in South Australia and Queensland. Direct competitor to Drakes on price and basket economics; same category scope (groceries, fresh food, household).
• Coles Group: National full-line supermarket chain operating across Australia, including in South Australia and Queensland where Drakes competes. Highly comparable grocery category mix, target customer, and store-based operating model.
• Costco Australia: Membership-based warehouse club operating in Australia offering groceries and household goods at scale. Comparable as a grocery retailer competing for household basket share with Drakes, though via a different format.

Others

• Drake's own Drakes Cellars: Drakes' own digital storefront for wine and beverages. Relevant as Drakes' adjacent online retail channel extending the parent retailer's reach into liquor/beverage ecommerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/DrakesSupermarkets
• LinkedInlinkedin.com/company/drake-supermarkets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drakes Supermarkets