Royal Adelaide Show
The Royal Adelaide Show is a 185-year-old annual agricultural and community event in South Australia, operated by the not-for-profit RA&HS, attracting approximately 400,000 visitors over 9 days and featuring 400+ exhibitor stands and 44+ competition categories spanning livestock, agriculture, cookery, technology, and arts.
- Company typePrivate
- Founded1839
- HeadquartersWayville, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Royal Adelaide Show does
The Royal Adelaide Show is an annual 9-day community and agricultural event held at the purpose-built 27-hectare Adelaide Showground in Wayville, South Australia, operated by the not-for-profit Royal Agricultural & Horticultural Society of SA Inc (RA&HS) since 1839. The event attracts approximately 400,000-450,000 visitors annually and serves four primary constituencies: commercial exhibitors (400+ stands), competition participants (across 44+ categories including livestock, agriculture, cookery, technology, and arts), the general public (families seeking entertainment and agricultural education), and corporate sponsors including Drakes Supermarkets as the three-year Official Presenting Partner. The product portfolio spans livestock competitions (beef cattle, dairy cattle, sheep, alpacas, poultry, dogs, horses), agricultural and horticultural judging, cookery and arts competitions, the Learning Centre educational program, and a year-round venue rental business at the Adelaide Showground.
The business model is multi-stream transaction-based revenue: ticket sales (direct online and through Drakes retail distribution), commercial exhibitor stand fees, sponsorships (including presenting, category, and event-level partnerships), and on-site catering revenue managed exclusively by O'Brien Group Australia. The event generates approximately $9 million in media publicity value annually across television, radio, print, and digital channels. Technology infrastructure is limited to standard event management systems — an online exhibitor entry platform (entries.theshow.com.au) and a safety induction system (SkyTrust) — with no proprietary AI, platform, or developer-facing capabilities. The organization reinvests proceeds into agricultural and horticultural education, scholarships, and STEM competitions through its Show Society Foundation.
Royal Adelaide Show firmographics
Firmographics- Name
- Royal Adelaide Show
- Legal name
- Royal Agricultural & Horticultural Society of SA Inc
- Website
- https://theshow.com.au
- Company type
- Private
- Founded year
- 1839
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Royal Adelaide Show is a 185-year-old annual agricultural and community event in South Australia, operated by the not-for-profit RA&HS, attracting approximately 400,000 visitors over 9 days and featuring 400+ exhibitor stands and 44+ competition categories spanning livestock, agriculture, cookery, technology, and arts.
- Ownership category
- akta.pro rank
Royal Adelaide Show industry classification
Industry- Product category
- Agricultural Show & Event Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industries
- General Consumer Expos & Trade Shows (MPAGAFAA), Fairgrounds & Expo Parks (THAHAAAH)
Keywords
Where Royal Adelaide Show is headquartered
LocationHeadquarters
- HQ city
- Wayville
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Royal Adelaide Show business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Exhibitor and Commercial Fees: Revenue from commercial exhibitors renting over 400 exhibitor stands at the showground
- Ticket Sales: Revenue from public attendance tickets, distributed through retail partners and online channels
- Sponsorships: Partnership revenue from presenting partners, category sponsors, and event sponsors including Drakes Supermarkets
- Catering and Food Services: Revenue from food and beverage vendors operating on-site, managed by O'Brien Group Australia
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Royal Adelaide Show product offering
Product offeringCore offering
The Royal Adelaide Show is a nine-day annual agricultural and community event held at the Adelaide Showground, attracting approximately 400,000 visitors. It offers over 44 distinct competition categories (livestock, agriculture, food/beverage, arts, technology, trades), 400+ commercial exhibitor stands, an interactive Learning Centre educational attraction, and commercial venue hire of the 27-hectare showground facility year-round. The event is operated by the not-for-profit Royal Agricultural & Horticultural Society of SA (RA&HS) with proceeds reinvested into agricultural education and scholarships.
Product overview
The Royal Adelaide Show is South Australia's largest annual agricultural and community event, organized by the not-for-profit Royal Agricultural & Horticultural Society of SA (RA&HS). The event features over 44 distinct competition categories spanning livestock (beef cattle, dairy cattle, sheep, goats, pigs, alpacas, poultry, pigeons, rabbits, cavies, cats, dogs), agriculture (grains, wool, honey), food and beverage (cookery, professional baking, chocolates, dairy products, olive oil, coffee, beer & cider, wine, spirits), arts (art prize, photography, handicrafts, junior art/textiles/photography), trades (woodchopping, farriers & blacksmiths), technology (3D printing, science investigation), and entertainment (horses in action, flyball, mascots, sheep dog trials). The Show attracts over 400,000 visitors annually to the Adelaide Showground venue. Additional offerings include commercial exhibition space (400+ exhibitor stands), school competitions, and the Learning Centre educational attraction. The event operates year-round through an online entries platform for exhibitor registration.
Differentiator
Problem solved
Functional benefit
Products and services
- Royal Adelaide Show Annual Event
- Commercial Exhibition Space
Quantifiable outcome
- 99.92% landfill diversion rate achieved during 2025 Show
- +3 more outcomes
Companies that use Royal Adelaide Show
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Royal Adelaide Show technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Royal Adelaide Show partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Drakes SupermarketsflagshipThree-year Official Presenting Partner and Official Retail Ticketing Partner. Drakes serves as sponsor of Taste SA attraction and nightly fireworks display. Also provides ticketing access across 46 South Australian stores including adjacent Wayville location.
- State Government of South Australiacore$500,000 grant for live music program featuring South Australian and Indigenous artists. Supported BankSA stage and additional performance venues.
- Foodbank SAcore10-year charity partnership supporting food security. Show donations help provide meals for South Australians in need. Partnership supports 734+ welfare agencies, 550 school programs, and 152,000+ people monthly.
- Australian Green CleancoreCleaning and waste contractor managing three-bin system for food organics, dry waste, and recyclable containers. Achieved 99.92% landfill diversion rate in 2025.
- Urrbrae Agricultural High SchoolcoreThree-year MOU with Department for Education and RA&HS for delivery of Learning Centre. ~250 students involved annually during Show, featuring baby animals, cow milking, sheep shearing, and agricultural displays.
- O'Brien Group AustraliacoreOnsite caterers managing food truck and food/beverage sales for onsite consumption at the Show. Applications managed exclusively through O'Brien Group.
- Department for EducationcorePartner in three-year MOU with Urrbrae Agricultural High School for Learning Centre delivery at the Show.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Royal Adelaide Show competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Royal Adelaide Show social profiles
Digital presenceRoyal Adelaide Show financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Adelaide Show leadership team
Management profileNumber of profiles
Profiles1 record
Royal Adelaide Show funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Adelaide Show M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Adelaide Show
What does Royal Adelaide Show do?
The Royal Adelaide Show is a nine-day annual agricultural and community event held at the Adelaide Showground, attracting approximately 400,000 visitors. It offers over 44 distinct competition categories (livestock, agriculture, food/beverage, arts, technology, trades), 400+ commercial exhibitor stands, an interactive Learning Centre educational attraction, and commercial venue hire of the 27-hectare showground facility year-round. The event is operated by the not-for-profit Royal Agricultural & Horticultural Society of SA (RA&HS) with proceeds reinvested into agricultural education and scholarships.
Is Royal Adelaide Show a public or private company?
Royal Adelaide Show is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Royal Adelaide Show founded?
Royal Adelaide Show was founded in 1839. It employs 51 to 100 people.
Where is Royal Adelaide Show based?
Royal Adelaide Show is headquartered in Wayville, Australia, in the Oceania region.
How does Royal Adelaide Show make money?
Four revenue lines are on record. Exhibitor and Commercial Fees are the primary driver. The others are ticket Sales, sponsorships and catering and Food Services.
Does Royal Adelaide Show have an API?
No public API is recorded for Royal Adelaide Show.
What industry is Royal Adelaide Show in?
Royal Adelaide Show's product category is Agricultural Show & Event Services. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of MPAGAFAA, General Consumer Expos & Trade Shows. Its NAICS code is 56192 and its SIC code is 7990.