What Lubbock Sports Medicine does

Lubbock Sports Medicine is a privately held, physician-owned orthopedic and sports medicine practice headquartered in Lubbock, Texas, with a second location at Lubbock Sports Rehab in the Frankford Avenue area. The practice operates three integrated service lines: (1) Lubbock Sports Medicine for sports medicine and adult orthopedic surgery including arthroscopic shoulder/knee/elbow work, ACL reconstruction, rotator cuff repair, and cartilage restoration; (2) Lubbock Hip & Knee Reconstruction, a dedicated MAKO Robotic-Arm Assisted joint-replacement program; and (3) Lubbock Sports Rehab (formerly Sports and Industrial Rehab, founded 1989) for physical therapy, athletic training, and performance training such as Nike Golf 360 and Applied Functional Science. Supporting services include a Saturday Morning Injury Clinic (free acute care for student athletes during football season), an Outreach Athletic Training Program placing certified trainers at 15+ South Plains high schools, ImPACT concussion testing, on-site X-ray, and durable medical equipment / sports bracing.

The clinical staff consists of six fellowship-trained, board-certified orthopedic surgeons (Crawford, Shephard, Campbell, Pankratz, Simpson, Flores) and approximately seven PAs / APRNs / FNPs, supported by two physical therapists with Gray Institute fellowships and a COO (Ben Anthony). Patient acquisition is community-led rather than paid-marketing-led: distribution is concentrated through school athletic training partnerships (15+ high schools across the South Plains), collegiate team-physician roles (Texas Tech University since 2005, Lubbock Christian University since 2018, Lubbock ISD since 2020), and the Saturday Injury Clinic walk-in channel. The practice serves three primary personas: recreational to elite athletes, active adults requiring joint reconstruction, and student athletes, with secondary institutional clients being schools and universities contracting for athletic training coverage.

Revenue is generated through professional-services billing for physician consultations, surgical procedures, joint reconstruction, and physical therapy, plus ancillary streams from imaging, bracing/DME, and performance training programs. The practice markets itself as the "premiere" regional provider with multiple annual recognitions including Texas Super Doctors (since 2009) and Best of the West in orthopedic surgery. No parent company, institutional investors, or PE/VC backing are present; ownership is a partnership of practicing surgeons, with Dr. Kevin Crawford serving as Medical Director and Dr. Robert King retiring in June 2023 after 40+ years of service.

Name

Lubbock Sports Medicine

Legal name

Lubbock Sports Medicine

Website

https://lubbocksportsmed.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lubbock Sports Medicine is a physician-owned orthopedic and sports medicine practice in Lubbock, Texas that provides sports medicine, adult joint reconstruction, physical therapy, and concussion management to athletes, active adults, and student athletes across the South Plains region.

Ownership category

akta.pro rank

Product category

Orthopedic and Sports Medicine Practice

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Shoulder & Elbow (HLAKALAI)

Keywords

• Sports medicine services
• Orthopedic surgery practice
• Adult joint reconstruction
• Physical therapy rehabilitation
• Athletic training services

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medical Consultations and Procedures: Revenue from physician consultations, diagnostic services, and surgical procedures for sports injuries, joint reconstruction, and orthopedic conditions.
2. Physical Therapy and Rehabilitation Services: Physical therapy services at Lubbock Sports Rehab including personalized rehabilitation programs, athletic training, and performance training such as Nike Golf 360.
3. Imaging Services: X-ray services provided on-site for diagnostic purposes.
4. Durable Medical Equipment and Sports Bracing: Sales and provision of braces, casts, and medical equipment for patient care and recovery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lubbock Sports Medicine is an orthopedic and sports medicine practice offering evaluation, surgical, and non-surgical treatment for sports injuries, joint reconstruction, and general orthopedic conditions. The practice operates through three interconnected service lines: Lubbock Sports Medicine for sports medicine and orthopedic surgery, Lubbock Hip & Knee Reconstruction using MAKO robotic-assisted technology, and Lubbock Sports Rehab for physical therapy, athletic training, and performance services. Supporting offerings include Saturday Injury Clinics for student athletes, Outreach Athletic Training for area high schools, ImPACT concussion testing, and durable medical equipment.

Product overview

Lubbock Sports Medicine operates as a unified orthopedic and sports medicine practice offering three interconnected service lines: (1) Lubbock Sports Medicine for sports medicine and orthopedic surgery including arthroscopic procedures, ACL reconstruction, rotator cuff repair, and cartilage restoration; (2) Lubbock Hip & Knee Reconstruction for joint replacement using MAKO robotic-assisted technology; and (3) Lubbock Sports Rehab for physical therapy, athletic training, and performance services. Supporting services include Saturday Injury Clinics for student athletes, Outreach Athletic Training programs for regional high schools, ImPACT concussion testing, and durable medical equipment/bracing.

Differentiator

Problem solved

Functional benefit

Products and services

• Lubbock Sports Medicine The primary sports medicine and orthopedic surgery practice offering evaluation, surgical and non-surgical treatment for sports injuries, joint reconstruction, and general orthopedic conditions including ACL reconstruction, rotator cuff repair, shoulder stabilization, and cartilage restoration.
• Lubbock Hip & Knee Reconstruction Specialized joint replacement service focusing on hip and knee reconstruction using MAKO Robotic-Arm Assisted Technology for precision surgery and improved recovery outcomes for adults with arthritis and joint degeneration.
• Lubbock Sports Rehab Physical therapy and athletic training clinic providing rehabilitation, injury prevention, and performance training services including Nike Golf 360 and Applied Functional Science programs for patients recovering from orthopedic surgery or athletic injury.
• Saturday Injury Clinic Walk-in acute injury clinic for student athletes held on Saturday mornings during football season to evaluate injuries sustained during Thursday and Friday night athletic contests. No office visit charge applies for student athletes.
• Outreach Athletic Training Athletic training services provided to high schools across the South Plains region, enabling schools without full-time athletic trainers to access professional medical staff for athletic event coverage and injury management.
• ImPACT Concussion Testing Computerized neurocognitive assessment program for concussion evaluation and return-to-play decisions, using the Immediate Post-Concussion Assessment and Cognitive Testing (ImPACT) tool for athletes on the South Plains.
• Durable Medical Equipment and Sports Bracing Sales and provision of braces, casts, and medical equipment to prepare patients for surgery or support safe return to athletic activity following orthopedic injury or surgery.

Quantifiable outcome

• Highest volume surgical experience in the region for hip and knee procedures
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Lubbock Independent School District AthleticscoreStrategic or Co-development Partner · 1 January 2020Dr. Stephen Flores serves as head Orthopedic Consultant for Lubbock Independent School District Athletics since 2020.
• Lubbock Christian University AthleticscoreStrategic or Co-development Partner · 1 January 2018Dr. Stephen Flores serves as head team Orthopedic Physician for Lubbock Christian University Athletics since 2018.
• ImPACT ProgramcoreTechnology or IntegrationImPACT (Immediate Post-Concussion Assessment and Cognitive Testing) partnership provides certified concussion management and testing services. Lubbock Sports Medicine is the leading source for ImPACT testing on the South Plains. Stan Kotara, PA-C is credentialed through the ImPACT Program as a certified consultant.
• Gray InstitutecoreTechnology or IntegrationGray Institute provides Applied Functional Science certification for rehabilitation staff. Jon Murray and Kerry Wimberly have earned Fellowship in Applied Functional Science (FAFS) designation. Mark Caffey has earned Certification in Applied Functional Science.
• Texas Tech University AthleticsflagshipStrategic or Co-development PartnerDr. Kevin Crawford serves as Medical Director and Head Orthopedic Team Physician for Texas Tech University Athletics since 2005, overseeing sports medicine care for all varsity sports. Dr. Stephen Flores also serves as Team Physician. Kerry Wimberly serves as performance consultant to Texas Tech Men's Golf Team.
• American Academy of Orthopedic Surgeons (AAOS)minorOthersPhysicians are members of the American Academy of Orthopedic Surgeons, the premier professional organization for orthopedic surgeons.
• American Orthopaedic Society for Sports Medicine (AOSSM)minorOthersPhysicians are members of the American Orthopaedic Society for Sports Medicine, the leading organization for sports medicine professionals.
• Arthroscopy Association of North America (AANA)minorOthersPhysicians are members of the Arthroscopy Association of North America, the professional society for minimally invasive orthopedic techniques.
• South Plains High SchoolscoreStrategic or Co-development PartnerOutreach Athletic Training Program serves 15+ high schools: All Saints Episcopal, Borden County, Christ the King, Farwell, Hart, Kress, Lazbuddie, Lockney, Lubbock-Cooper, Morton, Petersburg, Rawls, Ropes, Smyer, Sundown, Trinity Christian. Athletic trainers provided at each school.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Gray Institute: Applied Functional Science education and certification provider. Partner of Lubbock Sports Rehab and directly relevant as the training methodology that supports the practice's rehabilitation differentiation.

Direct peers

• OrthoIndy: Indianapolis-based independent orthopedic practice offering sports medicine, joint reconstruction, PT, and imaging. Comparable in scale, integrated service lines, and team physician relationships (Indianapolis Colts).
• Campbell Clinic Orthopaedics: Memphis, TN-based multi-physician orthopedic practice covering sports medicine, joint replacement, and rehabilitation. Comparable integrated care model with fellowship-trained surgeons, on-site PT, and longstanding regional brand.
• Andrews Sports Medicine & Orthopaedic Center: Independent sports medicine and orthopedic surgery practice based in Birmingham, AL. Comparable regional powerhouse model with fellowship-trained surgeons, advanced surgical technology, physical therapy, and athletic training partnerships with schools and professional teams.
• The Steadman Clinic: Aspen/Vail, CO-based orthopedic and sports medicine practice specializing in arthroscopic surgery and joint reconstruction. Dr. Crawford completed his fellowship here. Directly comparable specialty mix, technology orientation, and elite athlete focus.

Regional players

• Texas Orthopedic Associates: Dallas-Fort Worth-based independent orthopedic and sports medicine group. Comparable multi-physician orthopedic model with sports medicine, joint replacement, and on-site PT in a different Texas geography.
• The San Antonio Orthopaedic Group: Large independent orthopedic practice in San Antonio, TX. Same Texas market, similar multi-specialty orthopedic offering, sports medicine partnerships, and on-site PT. Direct geographic and clinical overlap but operates in a different metro.
• Carrell Clinic: Dallas, TX-based orthopedic and sports medicine practice founded in 1920. Comparable multi-physician orthopedic model with sports medicine emphasis and rehabilitation services in a different Texas geography.

Broad incumbents

• Hospital for Special Surgery (HSS): National leader in orthopedic surgery and sports medicine based in New York. Overlaps in joint reconstruction and sports medicine, but operates as a specialty hospital with research, education, and ambulatory surgery center footprint far larger than Lubbock Sports Medicine.
• Midwest Orthopaedics at Rush: Chicago-based academic orthopedic practice affiliated with Rush University. Comparable specialty mix (sports medicine, joint reconstruction) and surgeon pedigree, but operates at significantly larger scale with broader subspecialty coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LubbockSportsMedicine
• Xx.com/Lubbock_Sports
• LinkedInlinkedin.com/company/lubbock-sports-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubbock Sports Medicine