Look into
Look Into (Greenexus, LLC) is a bootstrapped SaaS platform that lets consumer brands create and distribute product origin stories through an embeddable widget, a computer-vision mobile app, and blockchain-verified StorySource technology, serving 24+ organic and sustainable CPG brands.
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Look into does
Look Into, operating under the legal entity Greenexus, LLC, is a B2B SaaS platform that enables consumer brands to create, distribute, and measure digital micro-narratives describing product origins, supply chains, and stakeholder stories. Its flagship INTO™ platform combines computer vision, image recognition, AI-driven analytics, and blockchain-based authentication (via the StorySource™ sub-brand) to deliver stories through multiple channels: a universal embeddable widget, a consumer-facing mobile scanning app (Look Into™), social media, and smart-speaker integrations. The company is privately held, founder-owned/bootstrapped with no disclosed institutional funding, headquartered in San Francisco, and operates with 1-10 employees.
The company's commercial model is a recurring subscription to the INTO™ platform with a freemium entry point (free trial). Distribution is omnichannel: brands deploy the embeddable widget on owned digital properties and ship QR-coded packaging that drives consumers to the Look Into mobile app, where computer vision recognizes products and unlocks stories. Look Into has assembled a roster of 24+ brand partners — predominantly organic and sustainable consumer packaged goods companies — including Patagonia, Dr. Bronner's, Organic Valley, Stonyfield, Numi, Applegate, Traditional Medicinals, and Wrangler, which it terms "Pioneers of Deep Engagement." Revenue is not publicly disclosed and no external investment is on record.
Look into firmographics
Firmographics- Name
- Look into
- Legal name
- Greenexus, LLC
- Website
- https://lookin.to
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Look Into (Greenexus, LLC) is a bootstrapped SaaS platform that lets consumer brands create and distribute product origin stories through an embeddable widget, a computer-vision mobile app, and blockchain-verified StorySource technology, serving 24+ organic and sustainable CPG brands.
- Ownership category
- akta.pro rank
Look into industry classification
Industry- Product category
- Brand Storytelling Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516), Graphic Design Services (541430)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK)
- akta.pro secondary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where Look into is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Look into business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based access to the INTO™ platform for story creation, deployment, and analytics. Free trial available for initial customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Look into product offering
Product offeringCore offering
Look Into provides the INTO™ story-streaming platform, which enables consumer brands to create, deploy, and analyze digital micro-narratives about their products' origins, supply chains, and stakeholders. Stories are delivered across digital touchpoints via a universal embeddable widget, a computer-vision-powered mobile app, and social/smart-speaker integrations, with blockchain-based authenticity verification and AI analytics.
Product overview
Look into offers a suite of interconnected storytelling products centered around the INTO™ brand. The core offering consists of the INTO™ platform for creating and managing digital micro-narratives, the Look Into™ mobile app powered by computer vision for physical product scanning, the StorySource™ blockchain application for secure stakeholder engagement, and a Universal Embeddable Widget for omnichannel story distribution. Together these products enable brands to give their products a voice and share their story with consumers across digital and physical touchpoints.
Differentiator
Problem solved
Functional benefit
Brands
- StorySource™: Blockchain-based story-streaming application that helps brands integrate stakeholders into engaged conversations
Products and services
- INTO™ Platform Cloud-based story-streaming platform for creating, deploying, and analyzing digital media-based micro-narratives about product origins, supply chains, and stakeholders. Designed for consumer brands seeking to share their purpose and product stories across digital touchpoints.
- Look Into™ Mobile App Consumer-facing mobile application that uses computer vision and image recognition to scan product packaging, objects, labels, and tags, unlocking brand-published product stories on the smartphone. Distributed as a downloadable app and accessed via QR codes on partner products.
- StorySource™ Blockchain-based application that enables legitimate, secure story-streaming and integrates all stakeholders—from producers at the source to influencers and customers—into verified, engaged conversations.
- Universal Embeddable Widget Platform-agnostic digital widget that embeds with products wherever they appear online, enabling brands to share stories across any digital touchpoint as part of an omnichannel distribution strategy.
Companies that use Look into
Customer profileNamed customers25 records
Segments1 record
Ideal customer profiles1 record
Look into technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Look into partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Look into competitors and assessment
Company assessmentEmerging players
- Oritain: Uses forensic science to verify product origin claims for food, fibre, and pharmaceuticals — addresses the same 'proof of provenance' problem from a non-blockchain angle.
- Sourcemap: Supply-chain mapping and transparency SaaS used by brands to trace and share product origins — overlaps with Look Into's mission to connect consumers to product supply chains.
- Circulor: Blockchain-based supply-chain traceability platform with strong traction in batteries, automotive, and materials — a credible emerging player in the same product transparency category.
Direct peers
- OriginTrail: Decentralized knowledge graph for supply-chain interoperability and trusted data sharing — overlaps with Look Into's StorySource™ blockchain-based provenance layer.
- StoryStream: AI-powered content creation and storytelling platform for retail and consumer brands — competes with the INTO™ authoring and analytics surface for brand storytelling budgets.
- Provenance: A blockchain-based product transparency and storytelling platform that helps brands communicate supply-chain claims to consumers — the closest direct analog to Look Into's INTO™ + StorySource™ proposition.
- Transparency-One: Supply-chain traceability and transparency SaaS for consumer goods, enabling suppliers and brands to share verified origin and compliance data — competes for the same product transparency use case.
- HowGood: Sustainability intelligence and product transparency platform serving CPG brands with data, labels, and storytelling assets — directly competes for the same organic/sustainable brand budget as Look Into.
Broad incumbents
- SAP Product Compliance and Traceability: ERP-grade traceability and product compliance modules from SAP — an incumbent suite that could absorb transparency functionality and compete for the same brand spend.
- IBM Food Trust: Enterprise blockchain platform for food supply-chain traceability backed by IBM — competes at the high end of the same transparency narrative, especially with global CPG brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Look into social profiles
Digital presenceLook into financial estimates
Financial estimateRevenue estimate
Valuation estimate
Look into leadership team
Management profileNumber of profiles
Profiles1 record
Look into funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Look into M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Look into
What does Look into do?
Look Into provides the INTO™ story-streaming platform, which enables consumer brands to create, deploy, and analyze digital micro-narratives about their products' origins, supply chains, and stakeholders. Stories are delivered across digital touchpoints via a universal embeddable widget, a computer-vision-powered mobile app, and social/smart-speaker integrations, with blockchain-based authenticity verification and AI analytics.
Is Look into a public or private company?
Look into is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Look into founded?
Look into was founded in -1. It employs 1 to 10 people.
Where is Look into based?
Look into is headquartered in San Francisco, United States, in the North America region.
How does Look into make money?
One revenue line is on record: saaS Platform Subscription.
Who are Look into's main competitors?
Emerging players on record are Oritain, Sourcemap and Circulor. Direct peers are OriginTrail, StoryStream, Provenance, Transparency-One and HowGood. Broad incumbents are SAP Product Compliance and Traceability and IBM Food Trust.
Does Look into have an API?
No public API is recorded for Look into.
What industry is Look into in?
Look into's product category is Brand Storytelling Software. Its primary akta.pro industry code is MPAAAFAK, Content & Messaging Strategy (Positioning, Narrative), with a secondary code of MPACAKAB, Topic/Interest-Based Content Discovery Apps. Its NAICS code is 51621 and its SIC code is 7310.