HowGood
HowGood is a SaaS platform that operates the world's largest food and agriculture sustainability database, providing automated product carbon footprinting, Scope 3 reporting, supplier engagement, and AI-powered abatement tools to food brands, retailers, food service operators, and ingredient suppliers.
- Company typePrivate
- Founded2007
- HeadquartersStone Ridge, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What HowGood does
HowGood is a New York-based B2B SaaS company that operates the world's largest proprietary database of agricultural emission factors (90,000+ factors covering 12 million+ product carbon footprints) to help food and beverage enterprises measure, report, and reduce supply-chain emissions. Its flagship Latis platform bundles four integrated modules: Product Carbon Footprinting (automated, Carbon Trust-certified PCF generation), Carbon Accounting (Scopes 1/2/3 reporting aligned to GHG Protocol, CDP, CSRD, SBTi, and California SB 253), Scope 3 Reduction (AI-powered abatement recommendations and scenario modeling), and Supplier Engagement via SupplierConnect (a free portal that lets suppliers compute and share product carbon footprints, generating a data flywheel back into the database). Complementary products include FieldScope for on-farm initiative tracking, the October 2025-launched Global Carbon Database (GCD) as a standalone data product, and a Sustainability Claims module for B2B scorecards and climate labels. The platform holds SOC 2 Type 2 and ISO 27001 certifications and conforms with ISO 14067, SBTi FLAG, PACT, and other regulatory frameworks.
HowGood sells primarily through enterprise field sales with quote-based annual subscriptions, supplemented by self-serve access for existing customers and a freemium SupplierConnect tier that captures upstream suppliers at no cost. Its customer base spans food brands and CPGs (Nestle, Danone, Barilla, WK Kellogg, Ingredion, Kerry, Grupo Bimbo, Huel, Red Gold, Paulig), retailers (Ahold Delhaize, Giant Eagle, Sonae), food service operators (Chipotle, Sysco, US Foods, Chartwells, The Cheesecake Factory, Tractor Beverage), and ingredient suppliers, with the company claiming 7 of the 10 largest global food companies as customers. GTM is content-driven (white papers, case studies, regulatory guides, webinars) supporting a consultative enterprise sales motion, while the free SupplierConnect portal creates a network effect by enriching the underlying database with primary supplier data and pulling new enterprise buyers into the paid platform.
HowGood firmographics
Firmographics- Name
- HowGood
- Legal name
- HowGood
- Website
- https://howgood.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HowGood is a SaaS platform that operates the world's largest food and agriculture sustainability database, providing automated product carbon footprinting, Scope 3 reporting, supplier engagement, and AI-powered abatement tools to food brands, retailers, food service operators, and ingredient suppliers.
- Ownership category
- akta.pro rank
HowGood industry classification
Industry- Product category
- Sustainability Intelligence Software
- NAICS
- Environmental Consulting Services (541620), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)
- akta.pro secondary industries
- GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3) (EUAHAJAC), ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB), Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB) (EUABAEAG), Climate Governance, Operating Model & Internal Carbon Pricing Design (EUABAKAF), Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ)
Keywords
Where HowGood is headquartered
LocationHeadquarters
- HQ city
- Stone Ridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HowGood business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: HowGood operates as a B2B SaaS company providing sustainability intelligence platforms. The revenue model appears to be subscription-based software licensing with enterprise agreements. Platform access includes product carbon footprinting, carbon accounting, supplier engagement, and sustainability claims tools. Enterprise customers likely pay based on product volume, supplier count, or module usage.
- Supplier Engagement Platform: Free platform access for suppliers to calculate and share product carbon footprints, with traditional LCAs costing $10,000-$50,000 per product. This creates network effects and drives adoption upstream in the supply chain, benefiting enterprise customers who pay for the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with consultation-based sales |
| Freemium | Pay-as-you-go | Free supplier engagement platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
HowGood product offering
Product offeringCore offering
HowGood operates a B2B SaaS sustainability intelligence platform (Latis) that enables food and beverage companies to automate product carbon footprinting, manage Scope 3 emissions accounting, engage suppliers, model decarbonization scenarios, and generate verified sustainability claims. Its offering is anchored by the world's largest proprietary database of food and agricultural emission factors (90,000+ factors covering 12 million+ product footprints) built on 18+ years of scientific research.
Product overview
HowGood is a sustainability SaaS platform offering a unified product portfolio for the food and beverage industry. The core platform, Latis, integrates four main modules: Product Carbon Footprinting (for automated, audit-ready PCF generation), Carbon Accounting (for Scope 1, 2, and 3 GHG reporting), Scope 3 Reduction (with AI-powered scenario planning and abatement), and Supplier Engagement via SupplierConnect (for primary data collection and collaborative decarbonization). Additional capabilities include Sustainability Claims (B2B scorecards and climate labeling), the FieldScope sub-product for on-farm emissions tracking, and access to the Emissions Database containing 90K+ agricultural emission factors covering 12M+ product footprints. The Global Carbon Database (GCD), launched October 2025, provides a dedicated library of food agriculture emission factors. The platform serves food brands, retailers, food service operators, and ingredient suppliers with compliance support for CSRD, CDP, SBTi FLAG, and California's climate laws.
Differentiator
Problem solved
Functional benefit
Brands
- Latis: HowGood's sustainability intelligence platform for product carbon footprinting, carbon accounting, and supplier engagement
Products and services
- Product Carbon Footprinting Automated product carbon footprint generation with Carbon Trust certified methodology, enabling granular, audit-ready PCFs at scale for entire product portfolios to inform decarbonization roadmaps.
- Carbon Accounting Corporate GHG footprint management for Scopes 1, 2, and 3 reporting with streamlined climate disclosure requirements and audit-ready exports for CDP, CSRD, SBTi, EPR, and PPWR reporting.
- Scope 3 Reduction Decarbonization planning with scenario modeling, AI-powered abatement recommendations, and integrated supplier engagement to meet net zero climate goals.
- Supplier Engagement (SupplierConnect) Purpose-built supplier data collection platform with built-in PCF calculators, data quality scoring, and collaborative reduction planning that delivers value to both buyers and suppliers.
- Sustainability Claims Data-backed sustainability claims platform enabling B2B scorecards, climate labels, comparative claims, and sustainability attributes validated against peer-reviewed science.
- Latis Platform The main customer-facing SaaS platform that brings together product carbon footprinting, Scope 3 accounting, and supplier engagement in a unified interface used by global food enterprises.
- Global Carbon Database (GCD) Library of emission factors for food and agriculture launched in October 2025 to facilitate carbon accounting and regulatory reporting, aligning with international greenhouse gas emissions standards and supporting PACT conformance for standardized decarbonization.
Quantifiable outcome
- Shortens reporting cycles from months to weeks
- +4 more outcomes
Companies that use HowGood
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
HowGood technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature9 records
HowGood partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SweepcoreHowGood partnered with Sweep, an ESG data intelligence platform, to help food and agriculture businesses track carbon emissions and meet sustainability reporting requirements. The partnership integrates HowGood's database covering over 12 million products across food and agricultural supply chains with Sweep's AI-powered platform, supporting compliance with CSRD and ISSB reporting frameworks. The collaboration addresses scope 3 carbon accounting complexity involving multiple suppliers and countries of origin, replacing generic industry averages with auditable ingredient-level emissions data.
- Informa Health & NutritionminorInforma Health & Nutrition partnership highlighted in Earth Day 2026 sustainability initiatives, showcasing HowGood's involvement in industry events and sustainability programs through the Informa/Natural Products Expo West connection.
- Ahold DelhaizecoreAhold Delhaize partnered with HowGood to implement Product Carbon Footprint capabilities for measuring and reducing product emissions in its supply chain, aiming for net zero greenhouse gas emissions by 2050. HowGood provides data gathering and analysis to support the retailer's sustainability transformation.
- PauligminorPaulig published its first product-level sustainability results for core Tex Mex products using HowGood's scientific methodology. The evaluation covered over 2,500 products assessing impacts across eight sustainability metrics including greenhouse gas emissions, water usage, biodiversity, and labor risk. The initiative demonstrates transparency beyond regulatory requirements.
- PACT (Partnership for Carbon Transparency)coreHowGood announced conformance with PACT standards, enabling major companies including Ahold Delhaize, Sysco, and Danone to share verified carbon data across their supply chains. The initiative standardizes product carbon footprints to facilitate industry-wide climate progress through the PACT Network Hub. PACT conformance allows HowGood to offer standardized, interoperable carbon data exchange.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
HowGood competitors and assessment
Company assessmentDirect peers
- CarbonCloud: CarbonCloud provides product carbon footprinting specifically for food companies, with a focus on ingredient-level climate footprints. It is the closest direct competitor to HowGood's food-specific PCF offering, sharing both target customer (food brands and retailers) and methodology (cradle-to-shelf emissions).
- Watershed: Watershed is an enterprise carbon accounting and reduction platform serving large corporations across industries including food and beverage. It competes directly with HowGood's carbon accounting and Scope 3 reporting modules for the same enterprise buyers.
- Persefoni: Persefoni offers an enterprise climate management and carbon accounting platform for Fortune 1000 companies. It directly overlaps with HowGood's Scope 1, 2, and 3 reporting capabilities and targets the same enterprise sustainability buyer personas.
- Sweep: Sweep is an ESG data intelligence platform that integrates with HowGood's product-level food emissions data. While currently a partner, Sweep's broader carbon accounting and CSRD/ISSB capabilities make it a competing platform for the same enterprise sustainability budgets.
- Normative: Normative provides a carbon accounting engine focused on Scope 3 emissions for businesses, including food and consumer goods companies. It competes directly with HowGood's carbon accounting module and targets similar enterprise sustainability use cases.
- Greenly: Greenly is a carbon accounting platform that helps businesses measure and reduce their carbon footprint. It overlaps with HowGood on carbon accounting and reduction workflows, though Greenly skews more toward mid-market and SMB customers.
Broad incumbents
- OneTrust: OneTrust is a broad trust intelligence platform with ESG and sustainability reporting modules. It competes as a horizontal incumbent offering sustainability workflows as part of a wider governance, risk, and compliance portfolio rather than specializing in food-specific data.
- Workiva: Workiva provides a cloud platform for sustainability, financial, and compliance reporting including CSRD and SEC climate disclosures. It is a broad incumbent that overlaps with HowGood's regulatory reporting and disclosure workflows for large enterprises.
- Salesforce Net Zero Cloud: Salesforce's Net Zero Cloud (formerly Salesforce Sustainability Cloud) is an enterprise carbon accounting solution integrated with the Salesforce CRM ecosystem. It is a broad incumbent targeting the same enterprise sustainability buyer with deep CRM-adjacent workflows.
- Microsoft Sustainability Manager: Microsoft Sustainability Manager is an enterprise ESG and carbon accounting solution within the Microsoft Cloud stack. As a broad incumbent, it bundles sustainability reporting into existing enterprise Azure, Power Platform, and Dynamics deployments and competes with HowGood for the same corporate buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
HowGood social profiles
Digital presenceHowGood compliance and trust
Trust signalCompliance6 records
HowGood financial estimates
Financial estimateRevenue estimate
Valuation estimate
HowGood leadership team
Management profileNumber of profiles
Profiles3 records
HowGood funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HowGood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HowGood
What does HowGood do?
HowGood operates a B2B SaaS sustainability intelligence platform (Latis) that enables food and beverage companies to automate product carbon footprinting, manage Scope 3 emissions accounting, engage suppliers, model decarbonization scenarios, and generate verified sustainability claims. Its offering is anchored by the world's largest proprietary database of food and agricultural emission factors (90,000+ factors covering 12 million+ product footprints) built on 18+ years of scientific research.
Is HowGood a public or private company?
HowGood is a private company. It is classified as venture growth investor backed and is currently operating.
When was HowGood founded?
HowGood was founded in 2007. It employs 51 to 100 people.
Where is HowGood based?
HowGood is headquartered in Stone Ridge, United States, in the North America region.
How does HowGood make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are supplier Engagement Platform.
Who are HowGood's main competitors?
Direct peers on record are CarbonCloud, Watershed, Persefoni, Sweep, Normative and Greenly. Broad incumbents are OneTrust, Workiva, Salesforce Net Zero Cloud and Microsoft Sustainability Manager.
Does HowGood have an API?
Yes. API integrations for automated data ingestion and real-time integration with ERP and procurement dashboards. The platform supports robust integrations with consultants, MDM platforms, and data partners. Single sign-on (SSO) and role-based user permissions available for enterprise requirements. Developer documentation is at No public documentation URL found.
What industry is HowGood in?
HowGood's product category is Sustainability Intelligence Software. Its primary akta.pro industry code is EUABAEAA, Enterprise Carbon Accounting & GHG Inventory Platforms, with a secondary code of EUAHAJAC, GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3). Its NAICS code is 541620.