The Legend at Speedway Apartments

What The Legend at Speedway Apartments does

The Legend at Speedway Apartments is a privately-held, single-asset residential multifamily community located at 2202 Fair Oaks Drive in Speedway, IN (Indianapolis metropolitan area). The community offers five floor plans — A1 (571 sq ft), A2 (780 sq ft), B1 (740 sq ft), B2 (850 sq ft), and a B3-TH townhome-style unit (896 sq ft) — serving individuals, couples, and small families seeking one- and two-bedroom rentals. Monthly rents span $836-$1,820 for one-bedroom units and $959-$1,305 for two-bedroom units, with optional corporate units and extra storage on selected floor plans. Ancillary revenue includes a $300 non-refundable pet fee plus $30/month per pet, a $200 referral concession on signed 12-15 month leases, and a promotional one-month-free concession window in July 2026.

The underlying technology stack is built on standard third-party proptech: ActiveBuilding powers the resident portal (pay rent, service requests, paperless leasing and renewals, events calendar, classifieds), RealPage underpins the online leasing and application flow, and Flex provides a flexible rent-payment option. Prospects can also explore the property remotely via virtual 3D tours and a video community tour. Operations are run by Karya Management (KPM) as the property management partner, with on-site leasing and maintenance supported by a workforce of 101-250 employees.

Go-to-market is direct-to-consumer: prospective residents discover the community through the property website, SEO, blog content, social channels (Facebook), an e-brochure email flow, and a refer-a-friend program, then convert via online application, in-person tour at the on-site leasing office, or phone inquiry. Customer engagement is sustained through a community events calendar, resident classifieds, and digital communications, with marketing positioned around modern interior finishes and a resort-style amenity package that includes a swimming pool, fitness center, dog park, sports court, clubhouse, Legends Cafe and Coffee Bar, and on-site laundry. The asset competes on location proximity to Indianapolis Motor Speedway and broader Indianapolis employment centers rather than on proprietary technology differentiation.

Name

The Legend at Speedway Apartments

Legal name

The Legend at Speedway Apartments

Website

https://legendatspeedway.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

The Legend at Speedway Apartments is a private, single-asset multifamily community in Speedway, IN (Indianapolis) offering one- and two-bedroom apartments plus a townhome-style unit. It serves individuals, couples, and small families through direct-to-consumer leasing, supported by ActiveBuilding, RealPage, and Flex integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Apartment Rent Payments: Primary revenue stream from monthly apartment rentals. Residents pay rent monthly for their chosen floor plan. Rent prices vary by unit type, size, and availability, ranging from approximately $836 to $1,820 per month for one-bedroom units and $959 to $1,305 for two-bedroom units.
2. Pet Fees and Rent: One-time non-refundable pet fee of $300 per pet plus monthly pet rent of $30 per pet. Limited to 2 pets per home with maximum adult weight of 50 pounds and breed restrictions.
3. Community Classifieds: Free classifieds platform for residents to buy, sell, and trade items within the community. Community engagement feature rather than significant revenue driver.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Legend at Speedway Apartments is a residential apartment community in Speedway, Indiana that leases one- and two-bedroom apartment homes across five floor plans ranging from 571 to 896 square feet. The community bundles each apartment home with resort-style amenities (swimming pool, fitness center, clubhouse, dog park, sports court, playgrounds, pet wash), in-unit contemporary finishes (granite-style countertops, tiled bathroom tubs), and resident services such as 24-hour emergency maintenance, online rent payment, and a referral program. Professionally operated by KPM (Karya Management), the property serves individual renters and families in the Indianapolis metropolitan area.

Product overview

The Legend at Speedway Apartments is a residential apartment community offering one and two-bedroom apartment units and townhome-style rentals in Speedway, IN. The product portfolio consists of five distinct floor plans (A1, A2, B1, B2, and B3-TH townhome) ranging from 571 to 896 square feet. Community amenities include a resort-style swimming pool, state-of-the-art fitness center, clubhouse, sports court, and pet-friendly facilities with bark park and dog wash. Residents access services through an online resident portal (powered by ActiveBuilding) for rent payments, maintenance requests, and community communications, while prospective residents can apply through RealPage's online leasing platform. Additional resident services include a referral program, community events calendar, classifieds, and newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• One-Bedroom Apartment Rentals (A1 and A2 Floor Plans)

Quantifiable outcome

• Available units ready for immediate move-in across multiple floor plans
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• KPM (Karya Management)coreImplementation/ SI/ Consulting PartnerKarya Management is the professional property management company overseeing The Legend at Speedway Apartments. KPM handles day-to-day operations including leasing, maintenance, resident services, and community management. The management company logo is displayed on the property website indicating an active management relationship.
• ActiveBuildingcoreTechnology or IntegrationActiveBuilding provides the resident portal platform used by The Legend at Speedway Apartments for service requests, rent payments, and resident communications. Residents access the portal at thelegendatspeedway.activebuilding.com to submit maintenance requests and make payments.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Edward Rose & Sons: Large national multifamily developer and operator with a substantial portfolio including Indianapolis-area properties. Comparable as a broad incumbent offering similar suburban garden-style apartment living at larger scale.
• Mid-America Apartment Communities: Public multifamily REIT with a large Sun Belt and Midwest portfolio. Comparable as a broad incumbent operating garden-style and townhome-style apartment communities similar to The Legend at Speedway.
• AvalonBay Communities: One of the largest publicly traded multifamily REITs in the U.S. with a national portfolio. Comparable as a broad incumbent offering amenity-rich apartment living at scale, useful for amenity benchmarks and operational best practices.
• Weidner Apartment Homes: Large privately held multifamily operator with a portfolio across the U.S. including Midwest markets. Comparable as a broad incumbent operating garden-style apartment communities with similar amenity packages.
• Camden Property Trust: Public multifamily REIT operating Class A apartment communities with pet-friendly amenities and smart-home technology. Comparable as a broad incumbent for amenity benchmarking and operational efficiency.

Direct peers

• BriCap Holdings: Indianapolis-based multifamily investment firm owning and operating apartment communities throughout the Midwest. Comparable as a regional multifamily owner competing for the same renter demand.
• Flaherty & Collins Properties: Indianapolis-based multifamily developer and operator with a portfolio of apartment communities across Indiana and the Midwest. Comparable as a regionally focused multifamily owner/operator competing in the same Indianapolis submarket dynamics.
• The Tipton Group: Indianapolis-based multifamily real estate investment and management company operating apartment communities in Indiana. Comparable operating model and Indianapolis submarket focus.
• Buckingham Companies: Indianapolis-based real estate investment and management firm with multifamily, hospitality, and student housing assets. Direct competitor for Indianapolis-area renters and a peer for property management best practices.
• Barrett & Stokely: Indianapolis-based multifamily property management and investment firm managing apartment communities across the metro area. Operates in the same Indianapolis renter pool and local market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/legendatspeedway
• Xx.com/legendspeedway

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Legend at Speedway Apartments