What Edward Rose & Sons does

Edward Rose & Sons is a privately-held, family-owned real estate development and management company founded in 1921 by Edward Rose in Detroit, Michigan, and now headquartered at 38525 Woodward Ave, Bloomfield Hills, MI. The company develops, acquires, constructs, and manages multifamily residential properties, operating a portfolio of roughly 70,000+ apartment homes across 140+ listed communities in 17 U.S. states (spanning the Midwest, Southeast, Mid-Atlantic, Southwest, and Pacific Northwest). Its product is a horizontal mix of luxury long-term apartment rentals (studios through 5-bedroom units, ranging from approximately $785 to $4,284/month depending on property and unit) and a separate corporate housing brand, Via by Edward Rose, serving short-term furnished stays for business travelers and relocations.

The company runs a vertically integrated operating model that handles all phases of real estate in-house, from land acquisition through construction and ongoing property management, with 2,200+ full-time employees across communities and corporate operations. Its technology backbone is the third-party RentCafe platform (Yardi Systems), which powers property listings, online applications, digital lease signing, resident portals, and rent payment — no proprietary technology stack or AI/ML capability is disclosed. Customer acquisition is direct-to-consumer via the company website and RentCafe-powered portals, with on-site leasing offices at each community.

The company generates recurring monthly rental revenue from individual renters and corporate housing customers. Pricing is subscription-based monthly billing, with ancillary revenue from fees (security deposits, pet fees), renter's insurance referrals, and corporate/short-term housing. The customer base is highly distributed across 70,000+ units with no concentration in any single tenant or segment. Edward Rose & Sons is led by CEO Warren Rose and has remained under continuous family ownership for over 100 years, having reached its 100th anniversary in 2021. The company has not disclosed external equity funding, institutional investors, or M&A activity.

Name

Edward Rose & Sons

Legal name

Edward Rose & Sons

Website

https://edwardrose.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Edward Rose & Sons is a privately-held, family-owned real estate developer and operator, founded in 1921, that owns and manages 70,000+ luxury apartment homes across 140+ communities in 17 U.S. states, serving individual renters and corporate housing customers.

Ownership category

akta.pro rank

Product category

Multifamily Residential Real Estate

NAICS

Rental and Leasing Services (532), New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Building Construction (23611)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG), Multifamily (Apartment) Property Management (BPAJAGAD)

Keywords

• Multifamily housing development
• Apartment property management
• Luxury apartment rentals
• Residential real estate
• Corporate housing services

Headquarters

HQ city

Bloomfield Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Residential Apartment Rentals: Primary revenue stream from monthly rental payments across 70,000+ apartment homes in 140+ communities across 17 states. The company develops, acquires, constructs, and manages luxury multifamily residential properties.
2. Corporate Housing: Secondary revenue through corporate housing services offered via viabyedwardrose.com, providing short-term furnished housing solutions for business travelers and relocations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Edward Rose & Sons develops, acquires, constructs, and manages luxury multifamily apartment communities, operating 140+ communities with 70,000+ apartment homes across 17 states. The company also offers short-term furnished corporate housing through its Via by Edward Rose brand. Residential and corporate rentals are delivered through a vertically integrated model supported by RentCafe property management technology.

Product overview

Edward Rose & Sons is a privately-held real estate development and management company offering a portfolio of luxury apartment communities across 18+ states. The company's portfolio includes 140+ listed communities with over 70,000 apartment homes managed through the RentCafe platform. The product offering spans from established to brand-new luxury apartment communities featuring studios to 5-bedroom units, with amenities including swimming pools, fitness centers, business centers, controlled access, and pet-friendly options. The company operates from coast to coast with a strong presence in the Midwest, offering various community types including conventional apartments, townhouses, and senior living communities. The platform includes corporate housing options through Via by Edward Rose brand and offers online resident services via RentCafe.

Differentiator

Problem solved

Functional benefit

Brands

• Via at Edward Rose: Corporate housing brand offering extended-stay accommodations

Products and services

• Edward Rose & Sons Luxury Apartment Communities Vertically integrated luxury and market-rate apartment rental communities operated across 17 U.S. states, offering studio to 5-bedroom units with amenities such as swimming pools, fitness centers, business centers, controlled access, and pet-friendly options. Targeted at individuals and families seeking professionally managed residential rental housing.
• Via by Edward Rose Corporate Housing

Quantifiable outcome

• Ranked in top five Best Overall Operators and Best in Maintenance, top 10 Best in Move-Ins in Opinion Resident Choice Awards

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RentCafe (Yardi Systems, Inc.)coreTechnology or IntegrationEdward Rose & Sons utilizes RentCafe property management technology powered by Yardi Systems for their website, property listings, resident portals, and online leasing functionality. This is a critical technology infrastructure partnership for their digital customer experience and property management operations.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Greystar Real Estate Partners: The largest multifamily property management and development company globally, managing ~950,000 units. Directly comparable to Edward Rose & Sons as a vertically integrated multifamily operator with a similar mix of owned, developed, and third-party managed assets.
• Lincoln Property Company: Major U.S. multifamily developer, owner, and manager with ~220,000+ units under management. Closely comparable business model combining in-house development with nationwide property management, very similar to Edward Rose & Sons' vertically integrated approach.
• Bozzuto Group: Privately-held multifamily developer, owner, and manager operating primarily across the East Coast and Midwest. Comparable scale, private ownership structure, and integrated development-to-management model serving similar renter demographics.
• Bell Partners: Privately-held multifamily investment and management firm operating ~80,000+ units across the U.S. Closely comparable as a private, vertically focused multifamily operator with similar geographic diversification and unit economics.
• RangeWater Real Estate: Private multifamily developer, acquirer, and manager operating in the Sun Belt and select growth markets. Comparable in being a private, vertically integrated multifamily operator with development-to-stabilization expertise.
• The NRP Group: Privately-held multifamily developer, owner, and operator focused on affordable and workforce housing across the U.S. Comparable vertically integrated model, particularly in the workforce/market-rate housing segment that overlaps with Edward Rose's lower-price-point communities.

Broad incumbents

• MAA (Mid-America Apartment Communities): Large publicly-traded multifamily REIT with ~100,000+ units concentrated in the Sun Belt. Comparable in operating large-scale multifamily portfolios but operates as a public REIT rather than a private developer-operator; serves overlapping renter demographics.
• Camden Property Trust: Public multifamily REIT owning and operating ~58,000 apartment homes across the Sun Belt and Midwest. Overlaps with Edward Rose & Sons in the Midwest and in serving similar renter profiles with comparable amenitized garden-style apartment product.
• Equity Residential: Large publicly-traded multifamily REIT focused on urban and high-density coastal markets. Provides a useful public-market comparable for multifamily operating performance and cap rate benchmarks relevant to valuing Edward Rose & Sons' portfolio.

Emerging players

• Blueground: Tech-enabled operator of furnished apartments for medium- and long-term corporate stays. Comparable to Edward Rose's Via by Edward Rose corporate housing brand in serving business travelers and relocations with fully furnished urban units.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/edwardroseandsons

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edward Rose & Sons