Euroicc
EuroICC is a Belgrade-based hardware and software manufacturer (founded 1998) that designs building automation control systems — PLCs, Ringbus fire protection, hotel room management, and IoT smart thermostats — for hospitality, commercial, and OEM medical/water-heating customers across Europe, Africa, and the Middle East.
- Company typePrivate
- Founded1998
- HeadquartersBelgrade
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Euroicc does
EuroICC is a Belgrade, Serbia-based hardware and software manufacturer founded in 1998 that designs and produces building automation control systems, with an 11-50 employee headcount operating globally across Europe, Africa, and the Middle East. Its core product portfolio includes the Compact Series (C-series) and Modular Series (M-series) BACnet/Modbus programmable logic controllers, the proprietary Ringbus fire and smoke protection system (40,000+ units deployed protecting 100M+ people annually), customizable glass touch room units, and the ToCCata hotel room management software with validated Oracle Hospitality OPERA/Salto integrations. The company also builds the Web BACnet Router (C4.WBR.02), the proprietary jPLCPro programming tool, and dedicated smart thermostats (EST-100 and EST-150) for electric storage water heaters connected via iOS/Android apps.
The company operates a multi-channel revenue model combining direct hardware sales, an e-commerce storefront, an agent and system integrator network, and OEM/embedded licensing for medical device partners (Xoran Technologies CT scanners, HistoSonics histotripsy therapy systems) and water heater manufacturers (Tesla UK, MMG). Pricing is quote-based with no publicly disclosed tiers. Distribution is route-to-market through system integrators like Project International (Czech Republic), Bustec (Austria), MG (regional), and Termoinzenjering (Serbia), supported by participation in industry exhibitions (MCE Milan, ISH Frankfurt, Big5 Dubai, SODEX Istanbul). Notable end-customer deployments include Hotel President and Julius Meinl House in Prague, Lazar Lux in Crete/Belgrade, and the Wiener Netze Smart Campus in Vienna.
Strategically, EuroICC has positioned itself as an interoperability-focused, standards-compliant (BACnet, OCF, AllSeen Alliance) mid-market building automation specialist with proprietary Ringbus technology as its primary defensible asset and a focused strategy of expanding into IoT-enabled water heating and OEM medical controls. The 2018-2020 period saw the EST thermostat product line launch, Oracle Hospitality integration validation, and the Tesla UK exclusive distribution partnership, indicating a deliberate pivot toward connected, regulatory-compliant (ErP/2009/125/EC) product lines. The company is founder/management-owned with no disclosed external funding.
Euroicc firmographics
Firmographics- Name
- Euroicc
- Legal name
- EuroICC
- Website
- https://euroicc.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EuroICC is a Belgrade-based hardware and software manufacturer (founded 1998) that designs building automation control systems — PLCs, Ringbus fire protection, hotel room management, and IoT smart thermostats — for hospitality, commercial, and OEM medical/water-heating customers across Europe, Africa, and the Middle East.
- Ownership category
- akta.pro rank
Euroicc industry classification
Industry- Product category
- Building Automation
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Controls, Thermostats, Sensors & Building Automation (HVAC Controls) (IMADANAH)
- akta.pro secondary industries
- HVAC Controls & Optimization (Smart Thermostats, VAV, Chillers/Boilers Controls) (BPABAGAB), Building Thermal Controls & Building Management Systems (HVAC BMS) (IMAHAKAK), Heat Pump & Smart HVAC Controller Integration (HSAOANAD)
Keywords
Where Euroicc is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
Euroicc business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Hardware Product Sales: Sale of PLC controllers, room units, smart thermostats, and fire protection modules to customers through direct sales and channel partners.
- OEM/Embedded Solutions: Custom OEM solutions for water heater manufacturers and medical device companies, embedding EUROICC technology into partner products.
- E-commerce Store Sales: Direct online sales of products through the company website store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contact for pricing - products sold via quote-based model |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Euroicc product offering
Product offeringCore offering
EuroICC designs, manufactures, and sells building automation control hardware and software, including PLC controllers with native BACnet support, hotel room management systems (RMS), the proprietary Ringbus fire and smoke detection system, and IoT-connected smart thermostats for water heaters. Products are sold to hotels, building owners, OEMs, and system integrators primarily across European markets.
Product overview
Euroicc offers a portfolio of automation solutions spanning building automation, hotel room management, and smart water heating. The core product lines include Compact Series PLC (C Series) and Modular Series PLC (M Series) programmable logic controllers for building automation tasks, both supporting BACnet and Modbus protocols. The Ringbus fire and smoke protection system provides safety solutions with over 40,000 units deployed. Room Units with Programmable Touch Panels offer customizable glass interfaces for hotel and building automation. For water heating, the EST-100 (rod/stem type) and EST-150 (capillary type) Smart Thermats provide IoT-connected control via mobile apps. The Guest Room Management System based on C Series controllers integrates with Oracle and Salto systems via ToCCata software. The company also develops OEM control systems for medical imaging devices (Xoran CT scanners) and therapeutic equipment (HistoSonics histotripsy system). All PLCs are programmed using jPLCPro development tool.
Differentiator
Problem solved
Functional benefit
Brands
- ToCCata: Sophisticated room management system for hotel room monitoring and hotel management, integrates with Oracle Hospitality OPERA and Suite8 PMS.
- SKYLINK
- EST
Products and services
- EuroICC PLC Controllers BACnet-native programmable logic controllers for building automation, including HVAC, lighting, and integrated building management. Targeted at system integrators, building owners, and OEMs.
- Hotel Room Management System (RMS) Room management system that centralizes control of lighting, HVAC, curtains, and occupancy in hotel guest rooms. Designed for hotel operators seeking energy efficiency and guest experience improvements.
- Ringbus Fire and Smoke Protection System Proprietary fire and smoke detection system built on the Ringbus architecture, providing compliant fire protection subsystems that integrate with EuroICC PLCs and third-party building management systems.
- IoT Smart Thermostat for Water Heaters IoT-connected smart thermostat designed for OEM integration into water heater products, enabling remote monitoring, scheduling, and energy management.
- Glass Touch Panels Customizable glass touch panel interfaces for in-room control of building automation functions, branded and configured per customer requirements for hotels and OEM deployments.
- jPLCPro Programming Software Proprietary programming and configuration tool used by system integrators and engineers to commission, program, and maintain EuroICC PLC controllers and building automation deployments.
Quantifiable outcome
- 30% annual guest room HVAC and lighting energy savings
- +2 more outcomes
Companies that use Euroicc
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Euroicc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature8 records
Euroicc partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Tesla UKcoreExclusive EST solution partner for UK and Republic of Ireland. Tesla UK distributes EUROICC's EST-100 and EST-150 smart water heater thermostat solutions in these markets.
- Oracle HospitalitycoreValidated integration between EUROICC's ToCCata room management system and Oracle Hospitality OPERA and Suite8 property management systems via FIAS protocol.
- MMG (Hungary)coreOEM partnership with Hungarian company MMG for hybrid thermostat for water heaters. Combines MMG's traditional mechanical safety expertise with EUROICC's modern functionality for smart water heater solutions.
- Xoran Technologies LLCcorePartnership for over 10 years with this Ann Arbor, Michigan-based company. EUROICC serves as OEM supplier for Xoran's innovative CT imaging solutions including MiniCAT IQ and xCAT portable CT scanners for point-of-care diagnostics.
- HistoSonics Inc.coreR&D partnership for over 5 years with Ann Arbor, Michigan company developing histotripsy technology. EUROICC developed signal generator for Vortx Rx therapy device and contributed to histotripsy - a noninvasive ultrasonic surgical technology for cancer treatment.
- BELIMO Holding AGcoreR&D outsourcing partnership with Hinwil, Switzerland-based international company specializing in actuators for HVAC, fire dampers and smoke dampers. Joint Smart Campus project in Vienna with new MP Bus actuators.
- Bustec Haustechnik Vertriebsges.m.b.H.minorR&D outsourcing partner based in Vienna/Brugg, Austria, specializing in actuators for HVAC, fire dampers and smoke dampers. Also serves as dealer for Austria.
- Project InternationalminorCzech Republic-based system integrator partner implementing EUROICC Guest Room Management System in hotels, including Hotel President in Prague.
- TermoinženjeringminorBelgrade-based installation partner for commercial and industrial facilities, including HVAC, automatic control, electrical installations.
- BACnetcoreStandard communications protocol partner. EUROICC products are native BACnet programmable with interoperability across all building automation devices supporting BACnet standard.
- HistoSonics Inc.coreOEM partner for control systems for new medical device under development (RAST - Robotically Assisted Sonic Therapy).
- M2E ConsultingminorMiami-based engineering services firm with expertise in hospitality, residential, commercial and institutional markets. Partnered at Samsung Developer Conference 2016.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Euroicc competitors and assessment
Company assessmentDirect peers
- Belimo: Swiss manufacturer of HVAC actuators, valves, and sensors, a long-standing EuroICC R&D partner whose damper and actuator products are commonly deployed alongside EuroICC's building automation controllers.
- Distech Controls: Building automation controls manufacturer (now part of Acuity Brands) offering BACnet-native controllers, thermostats, and room integration solutions, directly overlapping with EuroICC's C/M-series PLC and GRMS offerings.
- Crestron Electronics: Manufacturer of room control and automation systems for hotels and commercial buildings, a direct competitor to EuroICC's programmable glass touch panels and ToCCata guest room management solution.
- Salus Controls (Computime): Smart thermostat and HVAC controls vendor serving residential and light commercial markets, comparable to EuroICC's EST line in target customers and IoT-enabled controller positioning.
- OJ Electronics: Danish manufacturer of thermostats and controls for underfloor heating, water heaters, and HVAC, overlapping with EuroICC's EST smart thermostat and BACnet controller product lines.
Emerging players
- WAGO: Manufacturer of PLCs, I/O modules, and building automation controllers (WAGO-I/O-SYSTEM, PFC200) competing with EuroICC's Compact and Modular PLC series in industrial and building automation.
Broad incumbents
- Johnson Controls: Global building automation and HVAC controls incumbent (Metasys, Facility Explorer) competing for the same enterprise BMS and hotel/hospital verticals as EuroICC.
- Siemens Smart Infrastructure: Major incumbent offering Desigo CC, APOGEE, and related building automation platforms that overlap with EuroICC's PLC/BMS business at the upper end of the market.
- Schneider Electric (EcoStruxure): Broad building management and energy automation incumbent (EcoStruxure Building Operation) overlapping with EuroICC's BMS, BACnet routing, and energy optimization offerings.
- Honeywell Building Technologies: Global incumbent in BMS, HVAC controls, and security with a broad portfolio (WEBs, Niagara, Forge) competing with EuroICC at the enterprise building automation layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Euroicc social profiles
Digital presenceEuroicc compliance and trust
Trust signalCompliance1 record
Euroicc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Euroicc leadership team
Management profileNumber of profiles
Profiles6 records
Euroicc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Euroicc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Euroicc
What does Euroicc do?
EuroICC designs, manufactures, and sells building automation control hardware and software, including PLC controllers with native BACnet support, hotel room management systems (RMS), the proprietary Ringbus fire and smoke detection system, and IoT-connected smart thermostats for water heaters. Products are sold to hotels, building owners, OEMs, and system integrators primarily across European markets.
Is Euroicc a public or private company?
Euroicc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Euroicc founded?
Euroicc was founded in 1998. It employs 11 to 50 people.
Where is Euroicc based?
Euroicc is headquartered in Belgrade.
How does Euroicc make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are OEM/Embedded Solutions and E-commerce Store Sales.
Who are Euroicc's main competitors?
Direct peers on record are Belimo, Distech Controls, Crestron Electronics, Salus Controls (Computime) and OJ Electronics. WAGO is listed as an emerging player. Broad incumbents are Johnson Controls, Siemens Smart Infrastructure, Schneider Electric (EcoStruxure) and Honeywell Building Technologies.
Does Euroicc have an API?
No public API is recorded for Euroicc.
What industry is Euroicc in?
Euroicc's product category is Building Automation. Its primary akta.pro industry code is IMADANAH, Controls, Thermostats, Sensors & Building Automation (HVAC Controls), with a secondary code of BPABAGAB, HVAC Controls & Optimization (Smart Thermostats, VAV, Chillers/Boilers Controls). Its NAICS code is 334512 and its SIC code is 3822.