KissSalis Therme Bad Kissingen

What KissSalis Therme Bad Kissingen does

KissSalis Therme Bad Kissingen operates a thermal spa facility in Bad Kissingen, Bavaria, Germany. The 8,000 m² site at Heiligenfelder Allee 16 provides thermal bathing, sauna, wellness, fitness, and back therapy services under five distinct sub-brands: Therme, SaunaPark, WellnessPavillon, FitnessArena, and RückenZentrum. The company serves individual consumers through walk-in admissions, online appointment booking via onlineterminierung, the shop.kisssalis.de gift voucher portal, and direct fitness subscriptions. Catchment comprises local residents and regional day-trippers from Schweinfurt, Würzburg, Fulda, Aschaffenburg, and Meiningen, plus wellness tourists visiting the renowned Bad Kissingen spa town.

The facility's bathing water is drawn from the Schönbornsprudel mineral spring, with ten indoor and outdoor pools covering roughly 1,000 m² of water surface, organized across 7 climate zones for differentiated environmental control. The SaunaPark contains 9 saunas and steam baths and runs 30 daily Aufgüsse (sauna infusions). The RückenZentrum delivers medical training therapy under the Powerspine Concept by Dr. Alfen, while the FitnessArena offers 2 eGym adaptive electronic circuits, group fitness courses, and the Moves weight-loss program. Infrastructure is built around resource efficiency: three on-site block-type heating power plants (BHKWs) cover complete heat demand, heat exchangers recover energy from wastewater, dismissible outdoor pools (absenkbare Außenbecken) drain nightly into insulated basements to minimize overnight heat loss, and LED lighting is deployed throughout.

KissSalis generates revenue through time-tiered admission tickets (Combined Therme & Sauna 2h/3h/4h/day at €22/€26/€30/€38; Therme-only tier ranging €18-€34), à la carte wellness and physiotherapy services at the WellnessPavillon, fitness subscriptions and course fees, on-site gastronomy at the Thermenrestaurant (daily 09:00-21:30), retail via the BadeShop, and gift vouchers through the online shop. The business is operated as a privately held German GmbH (KissSalis Betriebsgesellschaft mbH, registered at Amtsgericht Schweinfurt under HRB 4416) within the Kannewischer Collection of thermal spas managed by brothers Jürgen and Dr. Stefan Kannewischer, with Richard Pucher as authorized managing director. Marketing spans WhatsApp, Instagram, Facebook, TikTok, a bilingual German/English website with SEO, the 'Wasserzeichen' podcast, and recurring events including MusicNight, AquaFit, and the RunningClub community program.

Name

KissSalis Therme Bad Kissingen

Legal name

KissSalis Betriebsgesellschaft mbH

Website

https://kisssalis.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

KissSalis Therme Bad Kissingen operates an 8,000 m² thermal spa facility in Bad Kissingen, Germany, serving individual consumers with thermal bathing, sauna, wellness treatments, physiotherapy, and fitness services drawn from the Schönbornsprudel mineral spring. Privately held, it is part of the Kannewischer Collection of thermal spas.

Ownership category

akta.pro rank

Product category

Thermal Spa and Wellness Resort

NAICS

Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211), All Other Ambulatory Health Care Services (62199)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Sauna & Steam Bath Facilities (HSADAKAC), Hammam & Turkish Bath Services (HSALAFAG), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)

Keywords

• Thermal spa services
• Wellness center operations
• Sauna park facilities
• Medical back therapy
• Fitness and gym memberships

Headquarters

HQ city

Bad Kissingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Day admission / time-based entry fees: Core revenue from time-tiered admission tickets for thermal baths and sauna access, with pricing structures for 2h, 3h, 4h, and full-day passes. Combined and single-category tickets available. Children receive 50% discount; bonus card holders receive 15-20% discounts.
2. Wellness and spa treatments: Revenue from massage services, cosmetic treatments, moor applications, hamam rituals, baths and packs, physiotherapy, and wellness arrangements offered at the WellnessPavillon and RückenZentrum.
3. FitnessArena membership and training: Individual training programs with eGym circuits, group fitness classes, and the Moves weight-loss course generate recurring membership and course fees.
4. Gastronomy: Thermenrestaurant and sauna bar generate food and beverage revenue, with regional and fresh cuisine served daily from 9:00 to 21:30 (extended on weekends).
5. Gift shop and retail: BadeShop on-site retail for bathing accessories, plus online gift voucher shop (shop.kisssalis.de) for gift certificates.
6. Powerspine therapy services: Medical training therapy services at the RückenZentrum using the Powerspine Concept by Dr. Alfen, offered as specialized therapeutic treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

KissSalis Therme operates an 8,000 m² integrated thermal spa destination in Bad Kissingen, Germany, offering thermal bathing (10 pools, 1,000 m² water surface using Schönbornsprudel spring water), a SaunaPark with 9 saunas and 30 daily infusions, a Wellness & Physio pavilion for massages, cosmetic treatments, moor applications, hamam and physiotherapy, a FitnessArena with eGym circuits, and a medical Rückenzentrum providing Powerspine back therapy. Ancillary on-site gastronomy, a retail BadeShop, and gift voucher e-commerce complete the offering.

Product overview

KissSalis Therme is a unified thermal spa resort offering an integrated wellness experience across multiple service areas. The core offering centers on the Therme thermal bathing facility (10 pools, 1000 sqm water area) complemented by the SaunaPark (9 saunas/steam baths), Wellness & Physio services (massages, treatments, physiotherapy), FitnessArena (eGym equipment and courses), and a specialized RückenZentrum (Back Center) offering Powerspine therapy. Additional revenue streams include Gastronomie restaurant services, a BadeShop retail outlet, the RunningClub community activity program, and a company podcast. The facility spans approximately 8,000 m² and operates as a single destination resort with combined and individual pricing for various attractions.

Differentiator

Problem solved

Functional benefit

Brands

• FitnessArena: Fitness studio offering individual training programs, 2 eGym circuits, and various fitness courses.
• WellnessPavillon
• RückenZentrum
• SaunaPark

Products and services

• Therme (Thermal Baths) Thermal bathing facility featuring 10 indoor and outdoor pools with approximately 1,000 m² of water surface, filled with mineral-rich thermal water from the Schönbornsprudel spring, offered to spa visitors for relaxation and hydrotherapy.
• SaunaPark Sauna facility comprising 9 saunas and steam baths within a spacious sauna garden, offering 30 daily sauna infusions for guests seeking traditional sauna wellness experiences.
• Wellness & Physio Wellness pavilion offering massages, baths and packs, cosmetic treatments, moor applications, hamam rituals, and physiotherapy services scheduled by appointment at the WellnessPavillon.
• FitnessArena Fitness studio offering individual training programs with 2 eGym circuits, group fitness classes, and the Moves weight-loss course, with a dedicated app for tracking and program management.
• Rückenzentrum (Back Center) Medical back therapy center offering Powerspine Concept therapy by Dr. Alfen, medical training therapy, prevention courses, and free monthly information seminars for back pain relief.
• Gastronomie (Restaurant) On-site Thermenrestaurant and sauna bar offering regional and fresh cuisine, open daily from 9:00 to 21:30 with extended weekend hours, available to thermal and sauna guests as well as independent visitors.
• BadeShop On-site retail shop selling swimwear and related bathing accessories, also serving as the facility's lost-and-found office, open daily from 9:00 to 18:00.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Kannewischer CollectioncoreStrategic or Co-development PartnerKissSalis is part of the Kannewischer Collection, a group of thermal spas managed by brothers Jürgen and Dr. Stefan Kannewischer. Dr. Stefan Kannewischer serves as managing director of KissSalis Therme. The collection shares best practices in sustainability and thermal operations, and KissSalis participates in the shared podcast 'Wasserzeichen' featuring collection-wide content on CO2-free thermal operations and energy optimization.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caracalla Therme Baden-Baden: Large German thermal bath and sauna destination in another renowned spa town, offering pool landscapes, saunas, and wellness packages; closely aligned with KissSalis in heritage spa-town positioning and product mix.
• Therme Erding: Germany's largest thermal spa complex near Munich, combining 18+ slides, 27 saunas, thermal pools, wellness treatments, and hotel operations. Most directly comparable given the multi-attraction thermal + sauna + wellness destination model under one roof.
• Palais Thermal Bad Wildbad: Baden-Württemberg thermal spa blending historic architecture with modern sauna, bathing, and wellness; comparable as a heritage-anchored German thermal destination of similar mid-scale footprint.
• Tropicana water park / Bäderwelt Euskirchen: Large German therme+sauna complex with wellness, gastronomy, and fitness components; matches KissSalis on integrated family-and-adult wellness positioning and on-site F+B.
• Friedrichsbad Baden-Baden: Historic thermal bath in Baden-Baden offering Roman-Irish bathing rituals and wellness treatments; comparable as a heritage thermal-wellness destination, though smaller and more single-purpose.
• Thermen & Badewelt Sinsheim: Baden-Württemberg therme combining outdoor/indoor thermal pools, sauna worlds, and wellness packages; directly comparable in scale and product structure to KissSalis.

Others

• Stadtwerke/Bayerische Staatsbad Bad Kissingen GmbH: Local public-sector spa/curative operations in the same town; relevant because it governs the Schönbornsprudel spring and broader Kurort infrastructure on which KissSalis' differentiation depends.

Regional players

• Baltic Sea Spa (Ostsee Therme): Northern German thermal spa with wellness, sauna, and fitness offerings; comparable in multi-vertical wellness destination model and pricing, though located in a different geography and not a heritage Kurort.
• Europa-Park Rust (Europa-Park Erlebnis-Resort): Major German leisure destination operator with adjacent wellness/hotel offerings; comparable in scale, tourism catchment, and on-site F+B model, though its core product is theme park rather than thermal spa.

Emerging players

• Center Parcs (operator of Park Bostalsee / Aqua Mundo parks): European operator combining short-stay lodging with indoor subtropical water parks and wellness/fitness; comparable on integrated leisure-wellness model with bundled F+B and activities, though anchored on resort lodging rather than single-day thermal.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kisssalis
• Instagraminstagram.com/kisssalistherme
• TikToktiktok.com/@kisssalis.therme

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KissSalis Therme Bad Kissingen