Ceder's
Ceder's is a specialty spirits brand within Pernod Ricard's portfolio of 240 premium wine and spirits brands, distributed globally through the parent's salesforce presence in 73 countries and reach into 160 countries.
- Company typePublic
- Founded1975
- HeadquartersParis, France
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ceder's does
Ceder's is a specialty spirits brand within Pernod Ricard's portfolio of 240 premium wine and spirits brands. Pernod Ricard, the parent entity, is a publicly traded global wine and spirits group (Euronext Paris: RI) founded in 1975 through the merger of Pernod and Ricard, headquartered in Paris, with 18,500-19,480 employees worldwide. The group operates direct salesforce presence in 73 countries and distributes to 160 countries, providing Ceder's with the parent company's mature route-to-market infrastructure across both mature and emerging markets (48% of Pernod Ricard revenue is generated from emerging markets). Pernod Ricard also operates brand homes that collectively welcome 1.5 million guests annually, supporting experiential brand-building across the portfolio.
The input data does not isolate Ceder's product, pricing, technology platform, or distribution mechanics at the brand level. As a specialty brand within a multi-brand portfolio, Ceder's monetizes through Pernod Ricard's shared sales, marketing, and trade marketing infrastructure, leveraging group-level brand stewardship and the parent's global distribution scale to generate revenue contribution that is not separately disclosed. The parent group's FY2025 revenue was €10.959 billion, with active expansion in Africa articulated as a strategic priority market. No brand-specific ARPU, subscription, pricing model, or technology stack is disclosed for Ceder's in the supplied input.
Ceder's firmographics
Firmographics- Name
- Ceder's
- Legal name
- Pernod Ricard SA
- Website
- https://cedersdrinks.com
- Company type
- Public
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Ceder's is a specialty spirits brand within Pernod Ricard's portfolio of 240 premium wine and spirits brands, distributed globally through the parent's salesforce presence in 73 countries and reach into 160 countries.
- Ownership category
- akta.pro rank
Ceder's industry classification
Industry- Product category
- Premium Spirits
- NAICS
- Beverage Manufacturing (3121), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industry
- Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)
Keywords
Where Ceder's is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Ceder's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Ceder's product offering
Product offeringCore offering
Ceder's is a specialty spirits brand within the Pernod Ricard portfolio. It produces and distributes alcoholic beverages to consumers, listed alongside other specialty brands in Pernod Ricard's lineup of 240 premium wine and spirits brands. Pernod Ricard operates as a global leader in wines and spirits with operations across 73 countries and distribution to 160 countries.
Product overview
Ceder's is a specialty spirits brand within the Pernod Ricard portfolio. Pernod Ricard operates as a global leader in wines and champagnes with one of the most comprehensive portfolios in the industry spanning 240 premium brands. The portfolio includes specialty spirits brands such as Ceder's, along with strategic international brands (Absolut, Ballantine's, Jameson, Chivas Regal, The Glenlivet, Martell, Havana Club, Beefeater, Malibu, Mumm, Perrier-Jouët, Ricard, Royal Salute), strategic local brands, and specialty brands. The company creates conviviality through its iconic brands, offering products from specialty spirits to bar favourites and leading champagnes.
Differentiator
Problem solved
Functional benefit
Brands
- Absolut: The world's leading premium vodka, made from pure Swedish water and winter wheat.
- Jameson
- Martell
- Ballantine's
- Chivas Regal
- The Glenlivet
- Beefeater
- Havana Club
- Malibu
- Mumm
- Perrier-Jouët
- Royal Salute
- Ricard
Products and services
- Ceder's Ceder's is a specialty spirits brand in the Pernod Ricard portfolio. It is listed among the company's specialty brands alongside strategic international and strategic local brands.
Companies that use Ceder's
Customer profileIdeal customer profiles1 record
Ceder's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ceder's partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Ceder's competitors and assessment
Company assessmentBroad incumbents
- Bacardi Limited: Bacardi Limited is one of the world's largest privately held spirits companies, with flagship rum and vodka brands and a broad specialty portfolio. It provides another direct incumbent benchmark for how specialty brands like Ceder's are organized, marketed, and distributed within a global spirits group.
- Beam Suntory: Beam Suntory is a major global premium spirits group (Jim Beam, Maker's Mark, Courvoisier) and a Suntory subsidiary. It mirrors Pernod Ricard's portfolio strategy of housing both flagship and specialty brands under one corporate umbrella, making it directly comparable to the operational context Ceder's operates in.
- Brown-Forman: Brown-Forman owns premium whiskey brands including Jack Daniel's and Woodford Reserve. As a publicly traded premium spirits conglomerate with a multi-brand portfolio structure, it provides a comparable benchmark for specialty brand positioning within a parent spirits group.
- Rémy Cointreau: Rémy Cointreau is a French premium spirits group centered on cognac and liqueurs (Rémy Martin, Cointreau). It operates a comparable premium specialty brand portfolio model and competes with Pernod Ricard in the same global on-premise and gifting occasions where Ceder's would compete.
- Campari Group: Campari Group owns a broad portfolio of premium spirits and aperitifs (Aperol, Campari, Grand Marnier, Wild Turkey). Its portfolio breadth and specialty-brand house-of-brands approach is directly comparable to how Ceder's sits within Pernod Ricard's broader premium portfolio.
- Diageo: Diageo is the world's largest premium spirits company, owning strategic international brands like Johnnie Walker, Tanqueray, and Captain Morgan. It is the most direct incumbent comparator to Pernod Ricard and provides the closest analog to how a 240+ brand premium portfolio (including specialty tiers housing Ceder's) is operated at scale.
Emerging players
- Allied Blenders and Distillers: ABD is a major Indian spirits company and one of the larger emerging-market premium spirits operators. It provides a comparator for how specialty and mid-premium spirits brands compete in fast-growing markets where Pernod Ricard and Ceder's are also expanding.
- Stock Spirits Group: Stock Spirits is a Central European spirits brand owner with a portfolio of regional and specialty brands. As a smaller specialty-focused spirits operator, it represents a comparable model for specialty brand stewardship outside the largest global conglomerates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Ceder's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ceder's leadership team
Management profileNumber of profiles
Ceder's subsidiaries and ownership
Company hierarchySubsidiaries7 records
Ceder's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ceder's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ceder's
What does Ceder's do?
Ceder's is a specialty spirits brand within the Pernod Ricard portfolio. It produces and distributes alcoholic beverages to consumers, listed alongside other specialty brands in Pernod Ricard's lineup of 240 premium wine and spirits brands. Pernod Ricard operates as a global leader in wines and spirits with operations across 73 countries and distribution to 160 countries.
Is Ceder's a public or private company?
Ceder's is a public company. It is classified as corporate owned and is currently operating.
When was Ceder's founded?
Ceder's was founded in 1975. It employs 5,001 to 10,000 people.
Where is Ceder's based?
Ceder's is headquartered in Paris, France, in the Europe region.
Who are Ceder's's main competitors?
Broad incumbents on record are Bacardi Limited, Beam Suntory, Brown-Forman, Rémy Cointreau, Campari Group and Diageo. Emerging players are Allied Blenders and Distillers and Stock Spirits Group.
Does Ceder's have an API?
No public API is recorded for Ceder's.
What industry is Ceder's in?
Ceder's's product category is Premium Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios). Its NAICS code is 3121 and its SIC code is 2080.