Predictive Media Network

What Predictive Media Network does

Predictive Media Network is an Austin, Texas-based media training and communications skills firm operating as a subsidiary of Hahn (Hahn Public Communications). The company delivers in-person and virtual workshops for executives, spokespersons, and organizations on media interviews, crisis communication, persuasive presentations, and digital stakeholder communications. Its training studio is located in Sunset Valley, Texas, with headquarters at 4200 Marathon Blvd. in Austin.

The firm's core IP rests on its proprietary methodologies: the Predictive Interviewing Model™, built on empirical analysis of 3,000+ media interviews and used to predict reporter question patterns; the Reputation Dissonance Model; the Breaking Bad News Simulator for crisis communications practice; and Newsology™ Digital Newsrooms, a curriculum for operating direct-to-stakeholder digital newsroom functions. A complementary Brand Message Incubator workshop is offered through parent hahn.agency. The training team is led by principal Jeff Hahn and comprises award-winning former TV journalists and certified senior media trainers.

The business model is workshop-based professional services revenue with per-engagement pricing (Newsology workshop listed at $4,950 for a half-day group session of up to four participants) and custom pricing for other engagements. Customer segments span corporate executives, government and public sector (e.g., Michigan State Police), healthcare organizations (e.g., Texas A&M Health Science Center, Austin Radiological Association), educational institutions (e.g., McCombs School of Business at UT Austin), and brand marketing teams, with stated reach across thousands of clients nationwide. The firm employs 11–50 staff and operates as a privately held subsidiary, distributing offerings both directly and through parent Hahn's agency channels.

Name

Predictive Media Network

Legal name

Predictive Media Network

Website

https://predictivemediatraining.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Predictive Media Network is an Austin, Texas-based media training subsidiary of Hahn Public Communications that delivers workshops in spokesperson preparation, crisis communication, persuasive presentations, and digital newsroom operations to executives and organizations across corporate, government, healthcare, and education sectors.

Ownership category

akta.pro rank

Product category

Communications Skills Training

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Communications Services, Nec (4899)

akta.pro industry

PRIMARYMPAAADAF

Crisis Communications & Issues Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYMPAAAOAD

Crisis Communications Planning & Response

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications

SECONDARYMPAAAOAA

Brand Safety, Monitoring & Social Listening

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications

SECONDARYMPAAAOAK

Media Relations, Monitoring & Rapid Response

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications

Keywords

• Media training workshops
• Crisis communication training
• Spokesperson training
• Persuasive presentation coaching
• Digital newsroom coaching

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Workshops: Professional services revenue from conducting media training workshops, crisis communication planning sessions, persuasive presentations training, and digital newsroom workshops. Sessions are offered as half-day or full-day formats for individuals or groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Predictive Media Network is a communications skills training agency that delivers in-person and virtual workshops in media and spokesperson training, crisis communication planning and simulation, persuasive presentations, and digital newsroom coaching to organizations and their leaders. Workshops are built on the proprietary Predictive Interviewing Model™, a research-based methodology derived from analysis of 3,000+ media interviews, and are led by a team of veteran reporters and certified corporate-communication experts.

Product overview

Predictive Media Network is a communications skills training company offering instructor-led workshops in media training, crisis communication, and persuasive presentations. The core portfolio includes Media and Spokesperson Training Workshops, Crisis Communication Planning & Simulators, Persuasive Presentations & Public Speaking Skills, and Newsology Digital Newsrooms. All training is grounded in the proprietary Predictive Interviewing Model, a research-based methodology derived from analyzing hundreds of media interviews to predict question patterns. Training is available in-person at client locations or the Hahn Agency studios in Austin, TX, or virtually, with sessions ranging from half-day to full-day formats accommodating individual or group participants.

Differentiator

Problem solved

Functional benefit

Brands

• Newsology: Digital newsroom design, build and management training service; brand journalism coaching service that teaches brands how to activate and optimize digital newsrooms to reach new audiences, engage influencers and interact with reporters.
• Breaking Bad News Simulator
• Predictive Interviewing Model

Products and services

• Media and Spokesperson Training Workshops In-person and virtual training workshops teaching spokespeople how to stay on message and in control during media interviews, using the research-based Predictive Interviewing Model to predict reporter question types and sequences. Available as half- or full-day sessions for individuals or groups up to 30 participants, fully customized to client interests, with on-camera practice and instant video feedback.
• Crisis Communication Planning & Simulators Half- or full-day workshops (groups up to 12) designed to train Rapid Response crisis teams, including the Breaking Bad News Simulator (multi-media rich role playing of escalating difficulty) and the Rapid Response Planning workshop to operationalize a rapid response culture. Built around the Reputation Dissonance Model and led by author Jeff Hahn.
• Persuasive Presentations & Public Speaking Skills Half-day individual or group workshops (up to 30 participants) teaching techniques for delivering engaging and memorable presentations, including audience engagement, anxiety reduction, non-verbal imperatives, and persuasion principles; suitable as a special module for public officials who present and face tough questions.
• Newsology Digital Newsrooms Half-day group brand journalism coaching workshop (up to 4 participants, $4,950) teaching brands how to design, build, and manage digital newsrooms, amplify brand strategies, engage influencers, and interact with reporters in an algorithm-driven content landscape.
• Brand Message Incubator Workshop focused on developing new or renewed brand messaging using archetypal patterns and persuasion science, offered through hahn.agency and surfaced on the Predictive Media Network website.

Quantifiable outcome

• Research shows 80% chance first question in interview is an open-ended softball question
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Hahn (Parent Agency)coreStrategic or Co-development PartnerHahn is Predictive Media Network's parent agency. The combined agency offers predictive data with powerful design for communications training.
• Statistical VisionmajorStrategic or Co-development PartnerStatistical Vision was acquired by Hahn, Predictive Media Network's parent agency. The acquisition combines predictive data with powerful design.
• hahn.agencycoreStrategic or Co-development PartnerBrand Message Incubator workshop is offered through hahn.agency, leveraging archetypal patterns and persuasion science for brand messaging.
• Apron Food PRminorStrategic or Co-development PartnerJenny Gregorcyk from Apron Food PR co-presented crisis communication workshop in Kansas City with food industry client, discussing message themes for crisis response.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Cision / PRWeek: PR software, data, and content provider (including PRWeek training events). Adjacent to PMN as a training content channel and ecosystem participant in PR professional development.

Broad incumbents

• Edelman: Global PR firm with a large crisis & issues practice and executive media training embedded in retainer engagements. Competes indirectly for the same crisis and spokesperson training spend but at much greater scale.
• Ragan Communications: Major provider of PR, communications, and media training content, conferences, and workshops at scale. Overlaps with PMN in training and education but addresses a broader PR/communications professional audience.
• PR News: Industry media brand running media training workshops, webinars, and crisis communication events — competes for PR/comms training budgets though with a wider editorial and event-driven model.
• Burson (BCW): Global communications and public affairs firm with crisis and media training capabilities delivered as part of large retainer accounts, competing for crisis communications training budgets alongside PMN.

Direct peers

• Five Blocks: Specialist in executive communications, media training, and online reputation management, with comparable deliverable structure around executive interview prep and reputation strategy.
• Media Training Worldwide: Boutique media training firm offering on-camera interview coaching and crisis media preparation, serving executives and spokespeople with a similar workshop-led, trainer-led delivery model.
• DeVito/Verdi Media Training: New York-based media training practice serving corporate and executive clients with spokesperson preparation, crisis interview coaching, and presentation skills — directly overlapping PMN's core offering.
• Goodman Media International: PR and media training firm offering spokesperson training, media coaching, and crisis communications support, with a similar target market of executives and organizational leaders.
• TJ Walker Communications: One of the largest independent media training and public speaking coaching firms in the U.S. Directly competes with PMN in one-on-one and group spokesperson training for executives and corporate spokespeople.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PMNtraining
• Facebookfacebook.com/PredictiveMediaNetwork
• LinkedInlinkedin.com/company/predictive-media-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Predictive Media Network