DeVito/Verdi
DeVito/Verdi is an independent, full-service advertising agency founded in 1987 in New York City, serving enterprise and non-profit clients across approximately 30 verticals with creative strategy, multi-channel campaign execution, and the proprietary LIBRA Creative Intelligence Platform.
- Company typePrivate
- Founded1987
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DeVito/Verdi does
DeVito/Verdi is an independent, full-service advertising agency founded in 1987 and headquartered at 809 Broadway in New York City, with 51-100 employees. The agency serves enterprise and non-profit clients across approximately 30 industry verticals — including healthcare systems, retail and consumer brands, financial services, education, non-profits, and food and beverage — through creative strategy, campaign development, and multi-channel execution spanning TV, digital, out-of-home, social, print, and experiential media. Its core service is 'concept-first' advertising built on a stated methodology that balances brand-building emotional storytelling with performance marketing metrics, governed by an internal creative-competition process that filters concepts from 'No Idea' to 'Great Ad.'
The agency's primary commercial offering is professional-services revenue from advertising engagements, structured on project-based and retainer fee arrangements typical of full-service creative agencies. In Q2 2025, DeVito/Verdi launched the LIBRA Creative Intelligence Platform in beta, a proprietary planning and optimization tool that introduces a Creative Quotient (cIQ) measurement and predictive analytics for ROAS, revenue, and traffic forecasting, intended to integrate media and creative planning under one system. LIBRA represents the agency's first significant technology product outside traditional agency services and is positioned to support both client work and potential external commercialization. The agency also produces 'Selling a President,' a weekly political-advertising podcast created by President Ellis Verdi.
DeVito/Verdi operates as a privately held independent with no disclosed parent company, institutional investors, or funding rounds. It has accumulated 500+ industry awards across its 38-year history, including six 4As 'Best Agency' recognitions, a 2017 Clio Hall of Fame induction, Graphis Gold awards, and recognition at MUSE, Telly, ADDY, Cannes, Andy, and One Show. Leadership was expanded in 2022 with the addition of a Chief Digital Officer and Chief Marketing Officer sourced from WPP, Publicis, VMLY&R, and Hero Digital, signaling a deliberate effort to modernize the agency's digital and emerging-vertical capabilities while preserving its independent creative positioning.
DeVito/Verdi firmographics
Firmographics- Name
- DeVito/Verdi
- Legal name
- DeVito/Verdi
- Website
- https://devitoverdi.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DeVito/Verdi is an independent, full-service advertising agency founded in 1987 in New York City, serving enterprise and non-profit clients across approximately 30 verticals with creative strategy, multi-channel campaign execution, and the proprietary LIBRA Creative Intelligence Platform.
- Ownership category
- akta.pro rank
DeVito/Verdi industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where DeVito/Verdi is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DeVito/Verdi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Services: Full-service advertising agency providing creative strategy, campaign development, media planning and buying, and integrated marketing services to enterprise clients across multiple industries.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
DeVito/Verdi product offering
Product offeringCore offering
DeVito/Verdi is an independent full-service advertising agency that develops concept-first brand campaigns and integrated marketing communications for enterprise clients across 30 industry verticals, including brand strategy, TV/digital/OOH/social/print production, and media planning and buying. The agency complements its creative services with the proprietary LIBRA Creative Intelligence Platform that combines marketing science with creative planning, plus the "Selling a President" political advertising podcast.
Product overview
DeVito/Verdi is an independent full-service advertising agency with over 38 years in the industry and approximately 500 industry awards. The agency's core offering is concept-first advertising and communications services spanning brand strategy, campaign development, and multi-channel delivery (TV, digital, OOH, social, print, experiential). Alongside traditional agency services, the firm developed LIBRA, a proprietary creative intelligence platform that combines marketing science with creative strategy to optimize campaign performance through predictive analytics and creative quotient measurement. The agency also produces the 'Selling a President' political podcast.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Advertising Services Concept-first advertising and communications services spanning brand strategy, campaign development, TV, digital, OOH, social media, print, and experiential marketing for enterprise clients across 30 industry verticals.
- LIBRA Creative Intelligence Platform First-to-market planning and optimization platform combining marketing science with creative strategy. Features Creative Quotient (cIQ) measurement, predictive analytics, integrated media/creative planning, holistic dashboards, and continuous campaign optimization.
- Selling a President Podcast Weekly political podcast created by Ellis Verdi bringing together advertising's most creative minds to analyze presidential campaign advertising, featuring guests like Linda Kaplan Thaler, Lee Garfinkel, and Greg Hahn.
Quantifiable outcome
- 70% increase in organ donors for LiveOnNY campaign
- +7 more outcomes
Companies that use DeVito/Verdi
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
DeVito/Verdi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
DeVito/Verdi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Golden Hearts GamesminorDeVito/Verdi provides overall strategic direction, creative elements, and media buying and placement for Golden Hearts Games' online charitable promotional games platform. The partnership focuses on raising awareness and driving traffic to the platform where users can play games while supporting their chosen charity.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
DeVito/Verdi competitors and assessment
Company assessmentDirect peers
- The Martin Agency: Mid-size independent creative agency with similar size and legacy positioning, known for brand storytelling and full-service capabilities. Highly comparable as an independent full-service agency serving enterprise clients with award-winning creative work.
- Duncan Channon: Independent creative agency of similar size focused on brand building with measurable performance outcomes. Highly comparable mid-size independent model with healthcare and consumer client bases.
- Wieden+Kennedy: Independent creative agency with multi-decade legacy and similar reputation for breakthrough creative campaigns. Comparable in independent ownership, multi-office structure, and enterprise brand work.
- MullenLowe U.S. Mid-size independent-leaning creative network with full-service capabilities and award-winning creative work. Comparable in integrated brand-and-performance positioning and enterprise client focus.
- Goodby Silverstein & Partners: Long-standing independent creative agency with a similar multi-decade legacy and full-service brand-and-performance approach. Comparable in independent ownership, creative reputation, and enterprise client focus.
- Mother: Independent creative network with comparable size, multi-office presence, and full-service creative offerings. Comparable in independent ownership and brand-led creative reputation.
- Anomaly: Independent creative agency with comparable size, multiple office presence, and brand-and-performance marketing capabilities. Similar in serving large enterprise clients seeking alternative to holding company models.
- Droga5: Creative agency (now part of Accenture Song) with a similar reputation for bold, award-winning brand work and enterprise client roster. Comparable in full-service creative capabilities and industry award recognition.
Broad incumbents
- McCann Worldgroup: Large global holding company-owned (IPG) advertising network with deep healthcare and consumer practice areas. Comparable in full-service agency offerings but with global reach and resources that mid-size independents cannot match.
- Leo Burnett: Major holding company-owned (Publicis) full-service agency with broader portfolio and global scale. Comparable in full-service advertising capabilities but operates at significantly greater scale and resource depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DeVito/Verdi social profiles
Digital presenceDeVito/Verdi financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeVito/Verdi leadership team
Management profileNumber of profiles
Profiles8 records
DeVito/Verdi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeVito/Verdi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeVito/Verdi
What does DeVito/Verdi do?
DeVito/Verdi is an independent full-service advertising agency that develops concept-first brand campaigns and integrated marketing communications for enterprise clients across 30 industry verticals, including brand strategy, TV/digital/OOH/social/print production, and media planning and buying. The agency complements its creative services with the proprietary LIBRA Creative Intelligence Platform that combines marketing science with creative planning, plus the "Selling a President" political advertising podcast.
Is DeVito/Verdi a public or private company?
DeVito/Verdi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DeVito/Verdi founded?
DeVito/Verdi was founded in 1987. It employs 11 to 50 people.
Where is DeVito/Verdi based?
DeVito/Verdi is headquartered in New York, United States, in the North America region.
How does DeVito/Verdi make money?
One revenue line is on record: advertising Services.
Who are DeVito/Verdi's main competitors?
Direct peers on record are The Martin Agency, Duncan Channon, Wieden+Kennedy, MullenLowe U.S., Goodby Silverstein & Partners, Mother, Anomaly and Droga5. Broad incumbents are McCann Worldgroup and Leo Burnett.
Does DeVito/Verdi have an API?
No public API is recorded for DeVito/Verdi.
What industry is DeVito/Verdi in?
DeVito/Verdi's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.