See it Be it STEM it
See it Be it STEM it is a Canadian nonprofit that publishes an annual calendar featuring 12 women in STEM role models each year, distributing it free to schools and youth across Canada via corporate sponsorships led by Title Sponsor Linamar Corporation.
- Company typePrivate
- Founded2018
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What See it Be it STEM it does
See it Be it STEM it is a Canadian nonprofit initiative founded in 2018 by Linda Hasenfratz, Executive Chair of Linamar Corporation, to encourage girls and young women to pursue education and careers in Science, Technology, Engineering, and Mathematics. Its core product is an annual wall calendar featuring twelve women in diverse STEM roles as inspirational role models, distributed free of charge to schools, partner organizations, and individual requesters across Canada and beyond. The initiative has published calendars consecutively from 2019 through 2026, featuring more than 84 unique role models over that span, and reports cumulative distribution exceeding 100,000 calendars through its website request form and partner channels including Move the Dial, the Ontario Science Centre, and Canada Learning Code. There is no proprietary technology platform; the underlying assets are the curated role model profiles (presented online via the 'Get Inspired' section), the annual launch events (Inspire Live virtual panels and in-person calendar reveals), and a curated STEM resources directory linking to external programs such as Hackergal, Girls Who Code, and Engineers of Tomorrow.
The business model is sponsorship-funded rather than revenue-generating. Linamar Corporation serves as Title Sponsor, providing design, coordination, marketing, and launch services alongside direct funding. Ten Gold-tier corporate sponsors — including AON, NRStor, CIBC, Deloitte, TD, Nutrien, Intact, Siemens, Scotiabank, EY, and BMO — together with one Silver sponsor (DuPont) and three in-kind sponsors (Skyjack, Oak & Rumble, IF Footwear Boutique) cover the cost of calendar production and program operations. Calendars are provided free to recipients, so there is no pricing model or transactional revenue. Operationally the organization runs with a small team (1-10 employees, supplemented by volunteers) and modest digital infrastructure, relying on a Squarespace website, Instagram presence (1,000+ followers), and partner co-marketing for audience development. The company's stated operating geographies span Canada and the United States, though program reach is concentrated in Canada.
See it Be it STEM it firmographics
Firmographics- Name
- See it Be it STEM it
- Legal name
- See it Be it STEM it
- Website
- https://seeitbeitstemit.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- See it Be it STEM it is a Canadian nonprofit that publishes an annual calendar featuring 12 women in STEM role models each year, distributing it free to schools and youth across Canada via corporate sponsorships led by Title Sponsor Linamar Corporation.
- Ownership category
- akta.pro rank
See it Be it STEM it industry classification
Industry- Product category
- STEM Education and Youth Advocacy
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- STEM, Digital Literacy & Maker Education Nonprofits (BPAGADAG)
- akta.pro secondary industry
- STEM & Maker Education (Makerspaces, Coding Clubs, Robotics) (EDAAAFAL)
Keywords
Where See it Be it STEM it is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
See it Be it STEM it business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Supply Chain
Revenue model
- Corporate Sponsorships: Corporate sponsors fund the calendar production and distribution. Sponsors receive recognition through logo placement on website and calendar materials. Sponsorship tiers include Title Sponsor, Gold Sponsors, Silver Sponsors, and In-Kind Sponsors.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
See it Be it STEM it product offering
Product offeringCore offering
See it Be it STEM it is a nonprofit initiative that produces an annual wall calendar featuring 12 women in STEM careers as role models to inspire girls and young women. The initiative also publishes online role model profiles, curates a directory of external STEM resources, and hosts networking events connecting young women with STEM professionals. Calendars are distributed free of charge to schools and individuals across Canada, funded through corporate sponsorships.
Product overview
See it Be it STEM it is a non-profit initiative that produces an annual calendar showcasing 12 women in STEM careers as role models, complemented by an online database of STEM role model profiles and a curated directory of external STEM organizations. The core offering is the year wall calendar distributed free to schools, which serves as both an inspirational tool and a networking platform connecting young women with mentorship opportunities. The initiative operates as a single unified program rather than a platform-with-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- See it Be it STEM it Annual Calendar Annual wall calendar featuring 12 diverse women in STEM careers as role models to inspire young women and girls. Each calendar showcases profiles with education, career paths, and advice for aspiring STEM students. Calendars are distributed free to schools and organizations across Canada.
- STEM Role Model Profiles Online profiles of women in STEM careers featuring detailed biographies, educational backgrounds, career journeys, advice for young women, and personal anecdotes about overcoming challenges in traditionally male-dominated fields.
- STEM Resources Directory Curated collection of external STEM organizations and programs for young women including Hackergal, Girls Who Code, Ontario Network of Women in Engineering, Engineers of Tomorrow, Women in Aerospace Canada, STEM Kids Rock, Build a Dream, Girls Inc. of Durham, The Math Guru, and others.
- Networking Events Annual launch events and virtual gatherings connecting STEM role models with young women, including Inspire Live virtual panels and calendar reveal events showcasing women in Science, Technology, Engineering, and Mathematics.
Quantifiable outcome
- 100,000+ calendars distributed to young women across Canada
- +2 more outcomes
Companies that use See it Be it STEM it
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
See it Be it STEM it technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
See it Be it STEM it partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core partner.
- Move the Dialcore partnerPartnership to advance women in technology through collaborative initiatives reaching girls across Canada.
- Ontario Science Centrecore partnerPartner organization supporting STEM education and outreach to reach young women across Canada.
- Canada Learning Codecore partnerPartner organization focused on technology education for young women in Canada.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
See it Be it STEM it competitors and assessment
Company assessmentBroad incumbents
- Girls Inc. Established US/Canada nonprofit network operating afterschool programs, camps, and advocacy for girls, including STEM programming. Listed in See it Be it STEM it's Resources directory and is a much larger incumbent serving overlapping populations.
Direct peers
- Canada Learning Code: Canadian nonprofit delivering tech and coding education to youth, including girls-focused programs. Stated strategic partner of See it Be it STEM it and operates in the same Canadian girls-in-STEM education space.
- Girls Who Code: US-based nonprofit running clubs, summer programs, and college-loops to inspire and educate girls in computing. Closest large-scale peer to See it Be it STEM it in target audience (girls in STEM) and nonprofit mission model.
- Build a Dream: Canadian nonprofit connecting young women with careers in skilled trades, technology, and engineering. Listed in See it Be it STEM it's Resources directory and shares the same Canadian girls-in-STEM exposure mission.
- Move the Dial: Canadian nonprofit focused on increasing representation of women in technology through programs, events, and community. Already a stated strategic partner of See it Be it STEM it and operates in the same mission space serving girls and women in STEM/tech.
- Hackergal: Canadian nonprofit running hackathons and coding programs for girls in middle and high school. Listed in See it Be it STEM it's own Resources directory and serves the identical target audience of girls exploring STEM.
- Engineers of Tomorrow: Canadian nonprofit promoting engineering as a career choice for youth, with gender-equity programming. Listed in See it Be it STEM it's Resources directory and operates in the same Canadian youth-in-STEM outreach space.
- Ontario Network of Women in Engineering: Canadian organization supporting women in engineering through outreach, events, and mentorship. Listed in See it Be it STEM it's Resources directory and operates in the same Canadian women-in-STEM mission space.
- Women in Aerospace Canada: Canadian nonprofit promoting women in aerospace through networking, mentorship, and outreach. Listed in See it Be it STEM it's Resources directory and serves an overlapping audience of women pursuing STEM careers in a specific vertical.
Emerging players
- Black Girls CODE: US-based nonprofit introducing girls of color to computer science through workshops and camps. Comparable role-model-and-education mission and similar target audience segment; operates at larger US scale than See it Be it STEM it.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
See it Be it STEM it social profiles
Digital presenceSee it Be it STEM it financial estimates
Financial estimateRevenue estimate
Valuation estimate
See it Be it STEM it leadership team
Management profileNumber of profiles
Profiles1 record
See it Be it STEM it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
See it Be it STEM it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about See it Be it STEM it
What does See it Be it STEM it do?
See it Be it STEM it is a nonprofit initiative that produces an annual wall calendar featuring 12 women in STEM careers as role models to inspire girls and young women. The initiative also publishes online role model profiles, curates a directory of external STEM resources, and hosts networking events connecting young women with STEM professionals. Calendars are distributed free of charge to schools and individuals across Canada, funded through corporate sponsorships.
Is See it Be it STEM it a public or private company?
See it Be it STEM it is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was See it Be it STEM it founded?
See it Be it STEM it was founded in 2018. It employs 1 to 10 people.
Where is See it Be it STEM it based?
See it Be it STEM it is headquartered in Seattle, United States, in the North America region.
How does See it Be it STEM it make money?
One revenue line is on record: corporate Sponsorships.
Who are See it Be it STEM it's main competitors?
Girls Inc. is listed as a broad incumbent. Direct peers are Canada Learning Code, Girls Who Code, Build a Dream, Move the Dial, Hackergal, Engineers of Tomorrow, Ontario Network of Women in Engineering and Women in Aerospace Canada. Black Girls CODE is listed as an emerging player.
Does See it Be it STEM it have an API?
No public API is recorded for See it Be it STEM it.
What industry is See it Be it STEM it in?
See it Be it STEM it's product category is STEM Education and Youth Advocacy. Its primary akta.pro industry code is BPAGADAG, STEM, Digital Literacy & Maker Education Nonprofits, with a secondary code of EDAAAFAL, STEM & Maker Education (Makerspaces, Coding Clubs, Robotics). Its NAICS code is 813 and its SIC code is 2741.