MoveTheDial
Move the Dial is a Toronto-based strategic communications consultancy that advises Canadian brands on perception lag, accountability messaging, and brand positioning through content-led thought leadership publishing on its website and direct consultancy engagements.
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MoveTheDial does
Move the Dial is a privately-held strategic communications consultancy and thought leadership publication based in Toronto, Canada, serving Canadian brand clients. The firm advises on brand perception, accountability messaging, cultural timing, and positioning strategy, centering its practice on what it terms the 'perception lag' — the gap between when cultural shifts occur and when brand messaging catches up. Its core product surface is the website at movethedial.ca, which functions simultaneously as a marketing channel, a brand-building editorial product, and the public expression of the firm's proprietary frameworks on consensus culture, strategic restraint, authenticity-first branding pitfalls, and accountability messaging versus accountability work. The firm has 11–50 employees and was founded in 2017.
The firm's underlying technology stack is not disclosed. There are no proprietary software products, APIs, SDKs, AI/ML systems, or integration partnerships referenced in available materials. The product offering is editorial and advisory: long-form thought leadership articles published at a cadence of roughly one per day during July 2026, each framed as a strategic framework or thesis piece, alongside direct consultancy engagements with brand clients that are described in concept but not detailed publicly. No client logos, case studies, or engagement descriptions are disclosed.
Move the Dial generates revenue through professional services — strategic communications consulting with Canadian brand clients — supported by thought leadership content that establishes authority and supports lead generation. The go-to-market motion is content-led: published articles on the website drive awareness and position the firm as a specialist in Canadian brand strategy, with direct consultancy engagements described as the primary paid channel. No pricing, contract structures, revenue figures, or customer counts are disclosed. Ownership appears founder-led or privately held, with no institutional investors, parent company, or funding rounds identified in the available data.
MoveTheDial firmographics
Firmographics- Name
- MoveTheDial
- Legal name
- Move the Dial
- Website
- https://movethedial.ca
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Move the Dial is a Toronto-based strategic communications consultancy that advises Canadian brands on perception lag, accountability messaging, and brand positioning through content-led thought leadership publishing on its website and direct consultancy engagements.
- Ownership category
- akta.pro rank
MoveTheDial industry classification
Industry- Product category
- Strategic Communications Consulting
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
- akta.pro secondary industry
- Reputation Recovery & Rebranding Post-Crisis (MPAAAOAP)
Keywords
Where MoveTheDial is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
MoveTheDial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Strategic Communications Consulting: The company provides strategic communications counsel to Canadian brands, offering frameworks and insights on brand perception, accountability messaging, and cultural timing. Revenue is derived from professional services engagements with brand clients seeking to improve their strategic communications approach.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
MoveTheDial product offering
Product offeringCore offering
MoveTheDial is a strategic communications consultancy and thought leadership publication that provides advisory services and analysis on brand perception, messaging strategy, and reputation management for Canadian brands. The company publishes long-form articles addressing topics such as accountability messaging, authenticity in branding, strategic restraint, consensus culture, perception timing, and brand positioning.
Differentiator
Problem solved
Functional benefit
Products and services
- Move the Dial Strategic Communications Consultancy
Companies that use MoveTheDial
Customer profileSegments1 record
Ideal customer profiles1 record
MoveTheDial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MoveTheDial partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
MoveTheDial competitors and assessment
Company assessmentDirect peers
- Argyle Communications: Toronto-based strategic communications consultancy focused on brand reputation, crisis communications, and stakeholder engagement. Comparable in boutique size and Canadian brand focus.
- Strategic Objectives: Toronto-based PR and communications agency serving Canadian brands with strategic communications, media relations, and brand positioning services. Comparable in geographic focus and client base.
- Citizen Relations: Canadian PR and communications agency offering strategic counsel, brand storytelling, and reputation management. Comparable in service mix and Canadian brand focus.
- North Strategic: Toronto-headquartered strategic communications and public affairs firm serving Canadian brands. Comparable as a domestic strategic communications consultancy with similar client profile.
- NATIONAL Public Relations: One of Canada's largest independent PR and strategic communications firms, headquartered in Toronto. Directly comparable as a Canadian-focused strategic communications consultancy serving brand clients with corporate communications, crisis, and reputation work.
Broad incumbents
- Edelman Canada: Canadian arm of global communications firm Edelman. Serves Canadian brands with PR, corporate communications, and brand strategy—comparable offerings but with vastly greater scale and resources.
- Cossette: Canada's largest independent marketing and communications agency providing brand strategy, advertising, and PR services to Canadian brands. Comparable client base with broader integrated agency capabilities.
- Hill+Knowlton Strategies Canada: Canadian presence of global strategic communications firm. Provides PR, public affairs, and brand strategy to Canadian and international clients—comparable specialty but with global scale.
- FleishmanHillard Canada: Canadian operations of global PR network FleishmanHillard. Competes for Canadian brand communications mandates with broader capabilities and international network.
- Zeno Group: Global communications agency with Canadian presence offering brand strategy, PR, and integrated communications. Comparable in offering set though broader in geographic scope.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
MoveTheDial social profiles
Digital presenceMoveTheDial financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoveTheDial leadership team
Management profileNumber of profiles
MoveTheDial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoveTheDial M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoveTheDial
What does MoveTheDial do?
MoveTheDial is a strategic communications consultancy and thought leadership publication that provides advisory services and analysis on brand perception, messaging strategy, and reputation management for Canadian brands. The company publishes long-form articles addressing topics such as accountability messaging, authenticity in branding, strategic restraint, consensus culture, perception timing, and brand positioning.
Is MoveTheDial a public or private company?
MoveTheDial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MoveTheDial founded?
MoveTheDial was founded in 2017. It employs 11 to 50 people.
Where is MoveTheDial based?
MoveTheDial is headquartered in Toronto, Canada, in the North America region.
How does MoveTheDial make money?
One revenue line is on record: strategic Communications Consulting.
Who are MoveTheDial's main competitors?
Direct peers on record are Argyle Communications, Strategic Objectives, Citizen Relations, North Strategic and NATIONAL Public Relations. Broad incumbents are Edelman Canada, Cossette, Hill+Knowlton Strategies Canada, FleishmanHillard Canada and Zeno Group.
Does MoveTheDial have an API?
No public API is recorded for MoveTheDial.
What industry is MoveTheDial in?
MoveTheDial's product category is Strategic Communications Consulting. Its primary akta.pro industry code is BPAFADAM, Social Media & Community Management (PR-led), with a secondary code of MPAAAOAP, Reputation Recovery & Rebranding Post-Crisis. Its NAICS code is 541820 and its SIC code is 7310.