Against

What Against does

Against is an independent creative consultancy founded in 2019 and headquartered at 2212 W. Main Street in Boise, Idaho, operating with a small team of roughly 10 people across functions including innovation and products, accounts and strategy, creative strategy, projects and production, brand and design, and operations. The firm positions itself for brands seeking to differentiate by challenging conventional approaches, organizing its work into four capability areas: marketing and sales, design and experience, education and training, and technology and automation. Services are delivered through custom, project-based creative consulting engagements for enterprise and mid-market clients across sectors including sustainable consumer products (Saalt), craft beverages (Payette Brewing), grocery cooperatives (Boise Co-op Market), healthcare (Direct Orthopedic Care), education (Boise State University, College of Western Idaho), nonprofits (Dignitas), and financial services (Figure 8).

Against operates two related revenue streams. The primary stream is professional-services consulting, with project-based and quote-based pricing not publicly disclosed. The secondary stream is Against Academy, an online education platform offering self-paced courses priced at $399 each and two four-course certificates (Innovation & Design and Content Production) priced at roughly $1,197-$1,199 each; Academy has accumulated 4,500+ students across 16 countries and 300+ hours of instructional content. The company also distributes free open-source creative planning tools (Purpose+Positioning Cards, Gridstorm, Persona Template, Question Ladder, Tone Framer), a 10-week paid Unrestricted Internship, and a monthly email newsletter ('The Odds'). Strategic depth is anchored by a multi-pronged partnership with Boise State University's School for the Digital Future impacting 1,000+ students annually and supporting the Bachelor of Digital Innovation and Design degree.

The business is founder-controlled and privately held by Owner & CEO Jennie Telleria. Against LLC is incorporated in Idaho, USA, with no disclosed external equity funding, venture capital backing, acquisitions, subsidiaries, or public listings. The technology stack reflects standard creative-agency tooling (Figma, Adobe XD, Google Workspace, Airtable, Miro) with AI referenced in coursework and select client deliverables but no proprietary AI platform, public API, or SDK offering. AI capability is therefore feature-level rather than native to the firm's core offering.

Name

Against

Legal name

Against LLC

Website

https://goagainst.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Against is an independent Boise-based creative consultancy of approximately 10 people that delivers brand strategy, design, production, and digital marketing services to mid-market and enterprise 'rebel brand' clients, supplemented by an online Against Academy platform selling self-paced courses and certificates.

Ownership category

akta.pro rank

Product category

Creative & Brand Consulting Services

NAICS

Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Design & Maker Skills (Graphic Design, Calligraphy, Lettering) (EDAAAGAJ)

akta.pro secondary industries

Advanced Project-Based Learning & Portfolio Mentoring (STEM/arts portfolios, maker projects) (EDANAKAI), Business, Entrepreneurship & Case Competitions (DECA-style, Pitch, Case) (EDAMAGAJ)

Keywords

• Creative consulting services
• Brand strategy design
• Packaging design agency
• Online design courses
• Marketing campaign services

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Consulting Services: Against generates revenue through custom creative consulting engagements. They provide services in brand strategy, design, marketing, and production to clients across various industries. Pricing is project-based and tailored to client needs.
2. Academy Courses and Certificates: Against Academy generates revenue through online course sales and certificate programs. Courses are self-paced, online, and priced individually or as certificate bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Against is an independent creative consultancy that provides custom brand strategy, design, marketing, production, and education services to enterprise and mid-market clients seeking to challenge the status quo. The firm also operates Against Academy, an online learning platform offering self-paced courses and certificate programs in design, technology, entrepreneurship, and culture, which complements its consulting practice and builds a creative talent pipeline.

Product overview

Against is a creative consultancy for rebel brands offering strategic services across marketing and sales, design and experience, education and training, and technology and automation. The company operates two primary offerings: (1) a creative consultancy practice delivering client engagements in brand strategy, packaging design, production, and campaigns; and (2) Against Academy, an online education platform offering self-paced courses and certificate programs. Against Academy features two certificate tracks — the Certificate of Innovation & Design (covering Creative Concepting, Pitching Ideas, Analytics for Design, and Emerging Technology) and the Certificate of Content Production (covering Agile Design, Agile Audiovisual, Growth Hacking, and No-Code Development) — plus individual courses including Career Hacking and Applications of AI. Additional offerings include open-source planning and brainstorming tools (Purpose+Positioning Cards, Gridstorm, Persona Template, Question Ladder, Tone Framer) and the Unrestricted Internship, a 10-week summer program pairing interns with real client projects.

Differentiator

Problem solved

Functional benefit

Brands

• Against Academy: Online learning platform offering courses and certificates in design, technology, entrepreneurship, and culture for the next generation of contrarian thinkers
• Unrestricted Internship

Products and services

• Against Creative Consultancy Services

Quantifiable outcome

• Boosted DOC's market share by 20%
• +3 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Boise State University - School for the Digital FuturecoreStrategic or Co-development PartnerAgainst partnered with Boise State University's School for the Digital Future to develop and launch the Bachelor of Digital Innovation and Design degree. Jennie Myers co-founded Against Academy in conjunction with this partnership. The collaboration impacts over 1,000 students annually and represents a deep integration between industry and academia. Against provides curriculum development expertise, faculty support, and real-world project experience while gaining access to student talent and academic credibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Anomaly: Global creative agency known for challenger-brand work and an integrated brand-to-product model. Operates in the same strategic-creative category as Against but with significantly larger headcount and international offices.
• Pentagram: Largest independent design consultancy, with partners across identity, packaging, and digital. Overlaps with Against on strategy, identity, and packaging work for major brands, but at materially greater scale and reach.
• Wieden+Kennedy: Iconic independent creative agency built on a rebellious, anti-conventional positioning and home to some of the most recognized challenger-brand campaigns. Closely parallels Against's 'rebel' narrative at a global scale.
• R/GA: Global creative and innovation agency that combines brand, product, and technology work. Overlaps with Against on strategy, brand, and emerging-tech offerings, including AI-driven products, but at network scale.

Direct peers

• Ueno: Boutique creative and product agency that builds brands and digital products end-to-end with a flat team structure. Closely comparable to Against in headcount range, project-based custom-team delivery, and brand-to-product capability set.
• &Walsh: Independent creative agency led by Jessica Walsh that combines brand strategy, design, and digital work for bold and unconventional clients. Comparable to Against in firm size, ownership structure (founder-led), and design-led positioning around clients willing to break category norms.
• Red Antler: Brand strategy and creative agency that explicitly positions itself as building brands for challenger and category-defining companies (e.g., Allbirds, Casper). Closely aligned with Against's 'rebel brand' positioning, similar mid-sized services footprint, and a comparable mix of strategy, identity, and digital work.
• Studio Brasch: Small brand and design studio delivering strategy, identity, and digital work for purpose-driven and emerging brands. Comparable scale and client profile, and a similar emphasis on strategy-led, deliverable-plus-impact engagements.
• Manual: Independent brand and design studio serving mission-driven and challenger brands across identity, packaging, and digital. Similar size, founder-led operating model, and challenger-brand client profile as Against.

Emerging players

• Domestika: Global online learning marketplace for creative and design courses, with a similar self-paced, certificate-style structure to Against Academy. Most directly comparable on the education side of Against's business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Against