Applebys Ornamental Iron

What Applebys Ornamental Iron does

Appleby's Ornamental Iron is a family-owned custom wrought iron fabrication and installation business operating from a single shop in Tucson, Arizona. The company designs, fabricates, and installs made-to-order metalwork for residential (and selectively commercial) properties, with a product portfolio that includes grand entry doors, security doors, security French doors with glass, driveway and yard gates, patio and sun enclosures, fences, handrails, window guards, and miscellaneous ornamental pieces such as garden trellises and outdoor shade structures. It also offers repainting and refurbishment services for existing ironwork and documents projects from start to finish as a portfolio feature.

The underlying technology is traditional custom metal fabrication: handcrafted wrought ironwork produced to project specifications rather than standardized catalog items. Each product is built per customer requirements, and the company's value proposition rests on 25 years of claimed craftsmanship experience within the Tucson market. The offering is complemented by free in-person or remote estimates and direct customer coordination via phone, text, and email.

The business model is project-based and direct-to-consumer. Pricing is determined per project and is not publicly disclosed; revenue is recognized on a one-time basis upon completion of custom fabrication and installation work. Go-to-market is purely direct sales — no resellers, dealers, or intermediaries — supported by a website-based marketing presence with categorized product galleries. The company is privately held, has no outside funding, and currently operates under new management following a 2025 ownership transition to Jesus Fierro, with the shop having relocated from Tanque Verde within the Tucson market in the same year.

Name

Applebys Ornamental Iron

Legal name

Appleby's Ornamental Iron

Website

https://applebysornamentaliron.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Appleby's Ornamental Iron is a family-owned custom wrought iron fabrication and installation business in Tucson, Arizona, serving primarily residential customers with made-to-order doors, gates, fences, handrails, enclosures, and window guards.

Ownership category

akta.pro rank

Product category

Custom Ornamental Ironwork

NAICS

Metal Window and Door Manufacturing (332321), Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro industry

PRIMARYIMADACAE

Architectural & Miscellaneous Metals (Stairs, Railings, Ladders)

Industrials, Manufacturing & Construction/Building Materials & Products/Structural Steel & Metal Building Products

Keywords

• Custom ironwork fabrication
• Wrought iron doors
• Ornamental metalwork
• Security window guards
• Iron fence installation

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Ironwork Products and Services: Custom wrought iron products including doors, gates, fences, handrails, enclosures, and window guards. Also offers repainting services for existing ironwork. Revenue is generated through project-based custom fabrication and installation work.

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Appleby's Ornamental Iron is a family-owned custom wrought ironwork shop in Tucson, Arizona that fabricates and installs handcrafted iron products including doors, gates, fences, handrails, enclosures, and window guards. The business offers project-based custom metalwork for residential and commercial customers, along with related services such as door repainting and in-home enclosure installation.

Product overview

Appleby's Ornamental Iron is a family-owned custom wrought ironwork business in Tucson, Arizona with 25 years of experience. The company operates under new management (owned by Jesus Fierro) and offers a portfolio of custom metal fabrication products including Doors (Grand Entry Doors, Security Doors), Gates, Enclosures (Sun Enclosures, Security French Doors with Glass), Fences, Handrails, Window Guards, and Miscellaneous Projects (garden trellises, outdoor shade). Services include custom fabrication, installation, door repainting, and free project estimates. The company documents projects from start to finish and serves residential and commercial customers in the Tucson area.

Differentiator

Problem solved

Functional benefit

Products and services

• Doors

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Master Halco: Large U.S. wholesale distributor and installer of fencing, gates, and ornamental iron products. Overlaps with Appleby's fencing and gate categories through a broader, multi-product distribution model serving contractors nationwide.

Regional players

• Superior Fence & Rail: Multi-state residential and commercial fence and gate installer offering ornamental iron options. Comparable in custom installation services and project-based revenue model, with regional rather than single-shop geography.

Emerging players

• Wrought Iron Designs: Custom wrought iron fabricator producing doors, gates, railings, and decorative pieces. Directly comparable product mix to Appleby's with a similar craft-based, custom-project model, though operating in different regional markets.

Direct peers

• AFD (American Fence and Deck): Regional fence, gate, and outdoor structure installer with custom ornamental iron offerings across multiple U.S. markets. Comparable in custom ironwork services and project-based revenue, though operating across multiple states rather than a single Tucson shop.
• Vintage Iron Doors (VintageView): Specialty iron door manufacturer and online retailer focusing on custom and pre-designed iron entry doors with glass. Directly comparable to Appleby's Grand Entry Doors and Security French Door with Glass lines, though primarily e-commerce rather than local installation.
• RealCraft: Direct-to-consumer brand selling custom iron doors, gates, and railings online with design configurators. Directly comparable to Appleby's in product mix (doors, gates, handrails) and custom aesthetic positioning, though operating at significantly larger scale and shipping nationally.
• Pinky's Iron Doors: Designer and manufacturer of custom wrought iron entry doors and gates sold direct to homeowners. Comparable in custom ornamental iron doors, premium positioning, and project-based sales; competes at national scale via online quote-and-ship model.
• Aleko: Manufacturer and online retailer of iron gates, driveway gates, and security doors serving residential and commercial customers. Comparable product portfolio to Appleby's with an emphasis on gates and doors, but competing through online/retail distribution rather than local custom fabrication.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applebys Ornamental Iron