Alma Quattro
Alma Quattro is a Belgrade-based outdoor advertising company founded in 1994 that rents OOH media space across 30 cities in Serbia, serving media agencies, multinationals, and local advertisers through a network of 5,013 advertising faces.
- Company typePrivate
- Founded1994
- HeadquartersBelgrade
- Headcount—
- GTM typeB2B
- OfferingServices
What Alma Quattro does
Alma Quattro d.o.o. is a Belgrade-based outdoor advertising (OOH) company founded in 1994 that operates the leading network of advertising surfaces in Serbia. The company's core product is the rental of physical advertising space across 30 cities, comprising 5,013 advertising faces covering 66,000 m² and spanning 8 to 10 distinct media types that mix traditional static formats (Billboard, Backlight, Citylight, Column, Bigboard) with digital formats (Digital LED, Digital LED 14×4, Digital LCD, LED Citylight, Scroller). The underlying technology is a hybrid physical-inventory-plus-software platform: on top of the media fleet the company runs two proprietary web tools — AQ Calculator, which optimizes campaign budgets against media pricing based on theme and communication goals, and AQ Simulator, which lets advertisers preview creative designs across the various AQ media formats. Alma Quattro also claims proprietary pedestrian movement measurement data for Belgrade pedestrian zones.
Alma Quattro firmographics
Firmographics- Name
- Alma Quattro
- Legal name
- Alma Quattro d.o.o.
- Website
- https://aqyu.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- Alma Quattro is a Belgrade-based outdoor advertising company founded in 1994 that rents OOH media space across 30 cities in Serbia, serving media agencies, multinationals, and local advertisers through a network of 5,013 advertising faces.
- Ownership category
- akta.pro rank
Alma Quattro industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
- akta.pro secondary industries
- Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)
Keywords
Where Alma Quattro is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
Alma Quattro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Outdoor Advertising Space Rental: Rental of outdoor advertising surfaces including billboards, LED displays, citylights, and other OOH media formats. Pricing based on location, media type, and campaign duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaign pricing based on media mix and budget |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Alma Quattro product offering
Product offeringCore offering
Alma Quattro rents outdoor advertising space across Serbia through a portfolio of 8 media types including traditional billboards, backlights, citylights, columns, bigboards, and digital LED/LCD displays. Its network spans 30 cities with 5,013 advertising faces covering 66,000 m², and it serves advertisers and media agencies through direct sales, an agency portal, and self-service campaign planning tools (AQ Calculator and AQ Simulator).
Product overview
Alma Quattro offers a portfolio of 10 distinct outdoor advertising media types including traditional formats (Billboard, Backlight, Citylight, Column, Bigboard) and digital formats (Digital LED, Digital LED 14×4, Digital LCD, LED Citylight, Scroller). The portfolio spans 66,000 surfaces across 30 cities in Serbia with 5,013 m² of advertising space. The company supplements its media offerings with digital tools including AQ Kalkulator for campaign budget optimization and AQ Simulator for creative visualization across media types.
Differentiator
Problem solved
Functional benefit
Products and services
- Billboard Traditional billboard advertising medium offered as part of the AQ Mediji portfolio of outdoor advertising formats, available for rental to advertisers across Serbia.
- Backlight Backlit advertising medium for enhanced visibility, part of the AQ Mediji portfolio of outdoor advertising formats rented to advertisers in Serbia.
- Scroller Rotating scroller advertising medium that enables multiple messages to be displayed on a single unit, part of the AQ Mediji portfolio of outdoor advertising formats.
- Digital LED Digital LED advertising medium for dynamic content display, part of the AQ Mediji portfolio of outdoor advertising formats in Serbia.
- Digital LED 14×4 Specific digital LED format at 14×4 meters designed for large-scale digital outdoor advertising, part of the AQ Mediji portfolio.
- Digital LCD LCD-based digital advertising medium for outdoor use, part of the AQ Mediji portfolio of outdoor advertising formats.
- LED Citylight LED-based citylight advertising medium designed for urban environments, part of the AQ Mediji portfolio of outdoor advertising formats.
- Citylight Traditional citylight advertising medium for street-level advertising, part of the AQ Mediji portfolio of outdoor advertising formats.
- Column Column-format advertising structure, part of the AQ Mediji portfolio of outdoor advertising formats.
- Bigboard Large-format billboard advertising medium, part of the AQ Mediji portfolio of outdoor advertising formats.
- AQ Kalkulator (Calculator) Online tool that helps users calculate and optimize outdoor advertising campaigns by matching available budget with media pricing based on campaign theme and communication goals.
- AQ Simulator Software tool that allows users to preview and apply their creative designs on various AQ media types and formats to visualize how advertisements will appear.
- AQ Mreža (Network) Network of advertising locations across 30 cities in Serbia, providing 5,013 advertising faces covering 66,000 m² of advertising space for campaign placement.
Companies that use Alma Quattro
Customer profileSegments4 records
Ideal customer profiles3 records
Alma Quattro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Alma Quattro partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Alma Quattro competitors and assessment
Company assessmentBroad incumbents
- Clear Channel Outdoor: Global OOH operator with static and digital billboards across the Americas, Europe, and Asia-Pacific. Comparable in asset-heavy OOH network model, agency sales motion, and ongoing digital-OOH transformation.
- JCDecaux: World's largest outdoor advertising company operating street furniture, billboards, and digital OOH globally. Directly comparable as a multi-format OOH network operator with sophisticated agency relationships, the primary benchmark for AQ's asset and pricing strategy.
- Lamar Advertising Company: US-listed outdoor advertising operator with one of the largest billboard networks in the Americas and growing digital footprint. Comparable as a static-and-digital OOH network operator reliant on agency and direct advertiser relationships.
- Outfront Media: US-listed OOH media company operating billboards, transit, and digital displays across North America. Comparable asset-heavy OOH business model with active DOOH and programmatic investment trajectory.
- Ströer SE & Co. KGaA: German-listed OOH and digital out-of-home media company with large-format billboards, street furniture, and DOOH programmatic platforms. Comparable in European multi-format OOH network with strong digital ambitions.
Emerging players
- VIOOH: Programmatic digital out-of-home marketplace connecting DOOH inventory owners with media buyers globally. Comparable as the technology layer AQ would need to integrate with to participate in programmatic OOH growth and CPM uplift.
- Posterscope: Specialist OOH agency within Dentsu focused on data-driven, digital, and programmatic out-of-home planning and buying. Comparable as the channel specialist that increasingly mediates advertiser-OOH relationships, including in markets like Serbia via agency partners.
Regional players
- Adria Media Group: Serbian media conglomerate publishing print titles and operating online properties. Comparable as a Serbian media owner that competes for advertiser budgets and could partner with or pressure AQ on integrated campaigns.
- Publimedia Group: Croatia-based OOH advertising network operating street furniture, billboards, and digital displays across the Western Balkans and Central Europe. Direct comparable as a regional OOH operator in adjacent markets that AQ could face as a competitor or partner.
Direct peers
- IGPDecaux: Joint venture between Italian publisher Il Giornale and JCDecaux operating street furniture and OOH advertising in Italy and several other European markets. Comparable as a European multi-format OOH operator combining street furniture and billboards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alma Quattro social profiles
Digital presenceAlma Quattro compliance and trust
Trust signalCompliance2 records
Alma Quattro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alma Quattro leadership team
Management profileNumber of profiles
Profiles2 records
Alma Quattro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alma Quattro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alma Quattro
What does Alma Quattro do?
Alma Quattro rents outdoor advertising space across Serbia through a portfolio of 8 media types including traditional billboards, backlights, citylights, columns, bigboards, and digital LED/LCD displays. Its network spans 30 cities with 5,013 advertising faces covering 66,000 m², and it serves advertisers and media agencies through direct sales, an agency portal, and self-service campaign planning tools (AQ Calculator and AQ Simulator).
Is Alma Quattro a public or private company?
Alma Quattro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alma Quattro founded?
Alma Quattro was founded in 1994.
Where is Alma Quattro based?
Alma Quattro is headquartered in Belgrade.
How does Alma Quattro make money?
One revenue line is on record: outdoor Advertising Space Rental.
Who are Alma Quattro's main competitors?
Broad incumbents on record are Clear Channel Outdoor, JCDecaux, Lamar Advertising Company, Outfront Media and Ströer SE & Co. KGaA. Emerging players are VIOOH and Posterscope. Regional players are Adria Media Group and Publimedia Group. IGPDecaux is listed as a direct peer.
Does Alma Quattro have an API?
No public API is recorded for Alma Quattro.
What industry is Alma Quattro in?
Alma Quattro's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes), with a secondary code of MPAAAKAF, Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars). Its NAICS code is 54185 and its SIC code is 7310.