Grafindo Media Pratama

What Grafindo Media Pratama does

PT Grafindo Media Pratama is an Indonesian educational publishing company headquartered in Bandung, West Java, that produces curriculum-aligned textbooks (Buku Teks), exercise books (Buku Soal), and digital learning materials for the full span of the Indonesian K-12 system — elementary (SD/MI), junior high (SMP/MTs), and senior high (SMA/MA/SMK). Its catalog of 752+ titles covers core subjects including Bahasa Indonesia, Bahasa Inggris, Matematika, IPA, IPS, and subject-specific electives, and is explicitly aligned with the government's Kurikulum Merdeka framework, including AKM (Asesmen Kompetensi Minimum) and HOTS (Higher Order Thinking Skills) preparation. Its proprietary GOALS (Grafindo's Assessment of Learning Series) sub-brand targets students preparing for national examinations, and the company has extended into digital delivery via a Buku Digital catalog (142+ lesson titles, 81+ supplementary titles) and a Computer-Based Testing (CBT) platform hosted at cbt.grafindo.co.id for digital assessment delivery.

The business operates a direct-to-consumer go-to-market with no named B2B or institutional anchor customers. Its primary channel is its own e-commerce storefront at grafindo.co.id, supplemented by a physical retail location at the Bandung headquarters and logistics partnerships with JNE, TIKI, and POS Indonesia couriers for nationwide delivery. Pricing is unit-based across all SKUs — Rp49,000 to Rp163,000 for physical books and similarly range-banded digital editions — with payment accepted via bank transfer to a Bank Mandiri account. Customer service is delivered through phone, email, and WhatsApp, and brand presence extends to Instagram (@grafindo.mp). The company has 101-250 employees, no external institutional investors, and no disclosed revenue or funding history.

The firm's revenue model is one-time unit licensing for each book sold (physical or digital), with no recurring subscription, freemium, or institutional licensing tier visible in the source data. As a privately held domestic Indonesian publisher with no public ticker, M&A activity, or leadership transitions documented in the available material, Grafindo's growth signals must be inferred solely from its product expansion cadence — print-to-digital extension, the GOALS premium sub-brand, and the CBT assessment platform — which together suggest a deliberate broadening of the addressable product surface beyond the traditional textbook category.

Name

Grafindo Media Pratama

Legal name

PT Grafindo Media Pratama

Website

https://grafindo.co.id

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

PT Grafindo Media Pratama is an Indonesian educational publisher producing Kurikulum Merdeka-aligned textbooks, exercise books, and digital learning materials for K-12 students across SD/MI, SMP/MTs, and SMA/MA levels, plus a CBT assessment platform, sold direct-to-consumer via its own e-commerce site and a Bandung retail store.

Ownership category

akta.pro rank

Product category

Educational Publishing

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

K–12 Standardized Test Prep & Practice Materials (EDAGADAA)

akta.pro secondary industries

Formative & Benchmark Assessment Content (K–12) (EDAGADAH), Assessment & Test Prep Media (Video Lessons, Drills, Simulations) (EDAGALAD)

Keywords

• Educational publishing
• K-12 textbooks
• Exercise books
• Digital learning materials
• Computer-based testing

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Book Sales: Sale of printed textbooks and exercise books for elementary (SD/MI), middle school (SMP/MTs), and high school (SMA/MA/SMK) levels through direct website sales and physical retail location.
2. Digital Book Sales: Electronic/digital versions of textbooks and exercise books sold through the company's website platform for various grade levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Grafindo Media Pratama (PT Grafindo Media Pratama) is an Indonesian educational publishing company that produces and sells printed textbooks (Buku Teks), printed exercise books (Buku Soal), and digital books (Buku Digital) for SD/MI, SMP/MTs, and SMA/MA/SMK levels, all aligned with the Kurikulum Merdeka curriculum. It also publishes the GOALS supplementary assessment series featuring AKM and HOTS questions, and operates a Computer-Based Testing (CBT) platform for digital student assessment. Products are sold directly to Indonesian schools, students, and parents through its e-commerce website and a single physical retail store in Bandung.

Product overview

Grafindo Media Pratama is an Indonesian educational publisher offering a comprehensive portfolio of curriculum-aligned textbooks and digital learning resources for Indonesian schools. The product portfolio consists of printed textbooks (Buku Teks) and exercise books (Buku Soal) across all education levels (SD/MI elementary, SMP/MTs junior high, SMA/MA senior high), supplemented by digital versions (Buku Digital) and the GOALS (Grafindo's Assessment of Learning Series) supplementary assessment book series aligned with the Kurikulum Merdeka. The company also operates a Computer-Based Testing (CBT) platform accessible at cbt.grafindo.co.id. Products span all grade levels (Kelas 1-12) and subjects including Bahasa Indonesia, Bahasa Inggris, Matematika, IPA, IPS, Biologi, Fisika, Kimia, Ekonomi, Geografi, Sosiologi, Sejarah, Pendidikan Pancasila, and others.

Differentiator

Problem solved

Functional benefit

Brands

• GOALS (Grafindo's Assessment of Learning Series): GOALS series books for SMA/MA/SMK/MAK students aligned with Kurikulum Merdeka curriculum, covering subjects like Bahasa Indonesia, Bahasa Inggris, Matematika, IPA, IPS and more across classes X, XI, and XII

Products and services

• Buku Teks (Textbooks) Printed textbooks for SD/MI, SMP/MTs, and SMA/MA education levels covering core subjects aligned with Kurikulum Merdeka, including Bahasa Indonesia, Matematika, Bahasa Inggris, IPA, IPS, and subject-specific titles across all grade levels.
• Buku Soal (Exercise Books) Printed exercise and practice books for student learning support across SD/MI, SMP/MTs, and SMA/MA levels, including titles such as Buku Pendamping Tematik (Kupetik), Buku Ringkasan dan Latihan Soal (Brilian), and Buku Persiapan Ujian Sekolah.
• Buku Digital (Digital Books) Digital versions of textbooks and exercise books available for SD/MI, SMP/MTs, and SMA/MA levels, accessible via electronic/digital platforms. Includes both lesson books (Buku Digital Pelajaran) and supplementary books (Buku Digital Penunjang) with 81+ digital supplementary titles and 142+ digital lesson titles available.
• GOALS Series (Grafindo's Assessment of Learning Series) Supplementary assessment book series for students preparing for national examinations and assessments, featuring AKM (Asesmen Kompetensi Minimum) style questions and HOTS (Higher Order Thinking Skills) exercises aligned with Kurikulum Merdeka. Available across multiple subjects including Bahasa Indonesia, Bahasa Inggris, Matematika, IPA, IPS, Biologi, Fisika, Kimia, Ekonomi, Geografi, Sosiologi, and Pendidikan Pancasila for grades 10–12.
• CBT Platform (Computer-Based Testing) Online computer-based testing platform for student assessments, accessible at cbt.grafindo.co.id, supporting digital examination delivery for educational institutions.

Quantifiable outcome

• 752+ products available across physical and digital formats
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Penerbit Erlangga: Indonesia's largest educational publisher, producing K-12 textbooks, workbooks, and digital materials aligned with the national curriculum. Directly competes with Grafindo in the same product categories, grade levels, and Indonesian curriculum (Kurikulum Merdeka) framework.
• Quadra: Indonesian educational publisher specializing in K-12 textbooks and supplementary materials aligned with the national curriculum. Directly competes in the same product categories and customer segments as Grafindo.
• Tiga Serangkai: Established Indonesian educational publisher producing textbooks and supplementary/exercise books across K-12 levels. Competes head-to-head with Grafindo in curriculum-aligned content for SD/MI through SMA/MA.
• Remaja Rosdakarya: Established Indonesian educational and general publisher with significant K-12 textbook and supplementary materials offerings. Comparable target market and curriculum alignment.
• Intan Pariwara: Indonesian publisher of K-12 textbooks and student workbooks (LKS). Comparable market positioning, grade-level coverage, and curriculum-aligned product categories.
• Bumi Aksara: Indonesian educational publisher producing K-12 textbooks and reference materials aligned with the national curriculum. Directly comparable in product categories and customer base.
• Yudhistira: Long-standing Indonesian educational publisher focused on K-12 curriculum materials, with comparable subject coverage and target student demographic. Directly comparable in product portfolio and customer base.
• Grasindo: Part of the Kompas Gramedia group, publishes K-12 textbooks and educational materials in Indonesia with similar curriculum alignment and nationwide distribution. Comparable scale and target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/@grafindo.mp
• Xx.com/grafindo
• Facebookfacebook.com/Penerbit-Grafindo-Media-Pratama-100066888012167
• LinkedInlinkedin.com/company/pt-grafindo-media-pratama

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grafindo Media Pratama