Bumi Aksara Group
PT Bumi Aksara Group is a 35-year-old Indonesian publisher operating six imprints across school textbooks, law, Islamic literature, medical, children's, and popular fiction, with in-house printing and the BAS digital learning platform serving schools, universities, government, and retail readers nationwide.
- Company typePrivate
- Founded1990
- HeadquartersRawamangun, Indonesia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bumi Aksara Group does
PT Bumi Aksara is a privately held Indonesian publishing group founded in 1990, headquartered in East Jakarta, and operating six imprints — Bumi Aksara (school textbooks), Sinar Grafika (law and social sciences), Amzah (Islamic literature), Bumi Medika (medical and health), Kanak (children's books), and Andam (popular fiction) — alongside a wholly-owned Sinar Grafika Offset printing facility that gives the group in-house production capacity. The company serves Indonesian schools (SD/MI, SMP/MTs, SMA/MA/SMK), universities, government institutions, and retail readers, with curriculum-aligned textbooks forming the core revenue stream and exam-preparation series such as 'Super Sukses TKA' aligned to government assessment frameworks.
The group's technology layer is the BAS (Bumi Aksara Smart) digital learning platform, which links printed textbooks to interactive content — Smart Learning materials, Smart Test practice for PAS 1/PAS 2 assessments, and Smart Quiz chapter exercises — via QR codes embedded in every book. E-books are distributed through Google Play Books, Gramedia Digital, iPusnas, Aksaramaya, Kubuku, DigiDo, and PesonaEdu, providing passive digital revenue over the existing catalog.
The business model is predominantly one-time book sales across physical and digital channels, supplemented by co-publishing/serviced publishing, document printing services, and digital-media conversion. Go-to-market is multi-channel: Gramedia as the primary retail partner, official stores on Shopee/Tokopedia/TikTok, WhatsApp direct ordering, regional field sales representatives across six Indonesian regions, and government procurement platforms (E-Catalogue LKPP, Siplah). Strategic partnerships with Kemendikdasmen, Kemenag, and major universities anchor curriculum alignment and academic publishing. The company is privately held with no disclosed external funding, no parent company, and only one named executive (Wakil Direktur Muhammad Ghazzian Afif).
Bumi Aksara Group firmographics
Firmographics- Name
- Bumi Aksara Group
- Legal name
- PT Bumi Aksara
- Website
- https://bumiaksara.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PT Bumi Aksara Group is a 35-year-old Indonesian publisher operating six imprints across school textbooks, law, Islamic literature, medical, children's, and popular fiction, with in-house printing and the BAS digital learning platform serving schools, universities, government, and retail readers nationwide.
- Ownership category
- akta.pro rank
Bumi Aksara Group industry classification
Industry- Product category
- Educational and Academic Book Publishing
- NAICS
- Book Publishers (51313), Books Printing (323117)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Book Printing (2732)
- akta.pro primary industry
- K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)
- akta.pro secondary industries
- Summative & End-of-Course/Exit Exam Content (K–12) (EDAGADAI), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)
Keywords
Where Bumi Aksara Group is headquartered
LocationHeadquarters
- HQ city
- Rawamangun
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Bumi Aksara Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Physical Book Sales: Sales of printed textbooks and educational books through school book sales, university bookstore sales, Gramedia retail chain, and regional sales representatives across Indonesia. Primary revenue stream from curriculum-aligned books for SD/MI, SMP/MTs, SMA/MA, and SMK/MAK levels.
- Digital/E-book Sales: Publication and sale of digital books through Google Play Books, Gramedia Digital, iPusnas, Aksaramaya, Kubuku, DigiDo, and PesonaEdu platforms, providing passive digital revenue from existing catalog.
- Co-Publishing and Serviced Publishing: Publishing manuscripts quickly and flexibly through cooperation with institutions or individuals, generating revenue from publishing fees and royalties.
- Document Printing Services: Document printing services for clients, providing on-demand printing revenue.
- Digital Media Services: Digitization of print-based works into e-books or other digital products.
Go-to-market motion1 record
Distribution channels9 records
Marketing channels8 records
Bumi Aksara Group product offering
Product offeringCore offering
PT Bumi Aksara is an Indonesian publishing group that produces, prints, and distributes printed and digital books through six specialized imprints: Bumi Aksara (school textbooks), Sinar Grafika (law and social sciences), Amzah (Islamic literature), Bumi Medika (medical/health), Kanak (children's books), and Andam (fiction/popular). Its portfolio spans K-12 curriculum textbooks (SD/MI, SMP/MTs, SMA/MA, SMK/MAK), university academic references, exam-preparation series (Super Sukses TKA), Islamic children's books, and popular fiction. Titles are sold through Gramedia, e-commerce platforms, government procurement systems, and digital reading platforms, and are extended by the BAS digital learning platform linked via QR codes.
Product overview
Bumi Aksara Group operates as a multi-imprint publishing house with six distinct imprints: Bumi Aksara (textbooks), Sinar Grafika (law/social sciences), Amzah (Islamic literature), Bumi Medika (medical/healthcare), Kanak (children's books), and Andam (fiction/popular). The group also maintains Sinar Grafika Offset for in-house printing capabilities. Product portfolio spans school textbooks (SD/MI to SMK/MAK), university and academic references, children's literature, Islamic publications, and popular fiction. Digital offerings include the BAS (Bumi Aksara Smart) platform with Smart Learning, Smart Test, and Smart Quiz features, plus e-book distribution through major Indonesian digital reading platforms. Sales channels include e-commerce platforms (Shopee, TikTok, Tokopedia) and government procurement systems (E-Catalogue LKPP, Siplah). The company was established on February 20, 1990, and holds the distinction of being a market leader in school book publishing in Indonesia.
Differentiator
Problem solved
Functional benefit
Brands
- BAS (Bumi Aksara Smart): Digital learning platform providing Smart Learning (interactive materials and videos), Smart Test (interactive practice for PAS 1 and PAS 2), and Smart Quiz (interactive chapter-by-chapter exercises), integrated with printed textbooks via QR codes.
Products and services
- Bumi Aksara (Buku Pelajaran) - School Textbook Imprint Curriculum-aligned K-12 textbook imprint for Indonesian elementary (SD/MI), junior high (SMP/MTs), senior high (SMA/MA), and vocational (SMK/MAK) levels; market-leader in Indonesian school book publishing, sold via Gramedia, e-commerce, and government procurement.
- Sinar Grafika Imprint Legal and social sciences imprint publishing constitutional, criminal, commercial, and Islamic law references and textbooks for universities, courts, and legal practitioners; contributes works authored by leading academics such as Prof. Jimly Asshiddiqie.
- Amzah Imprint Islamic literature imprint publishing books on Islamic studies, religious education, and Islamic children's books; titles include 100 Daily Sunnah for Kids and Ten Myths about Israel by Ilan Pappe.
- Bumi Medika Imprint Medical and healthcare publishing imprint covering nursing, health law, nutrition, and medical titles (e.g., ASI is Life); targets universities and healthcare practitioners.
- Kanak Imprint Children's literature imprint publishing educational stories, activity books, and Islamic-themed children's titles (e.g., Martin & Friends, Islamic Heroes, Glow Up with Qur'an); targets parents and children ages 3-12.
- Andam Imprint Fiction and popular literature imprint publishing fantasy series (e.g., Archipelagos 3), popular fiction, and general interest titles for adult readers.
- Sinar Grafika Offset Printing Service In-house offset printing service operated by PT Bumi Aksara providing production capacity for the group's own publishing operations and document printing for external clients.
- BAS (Bumi Aksara Smart) Digital Learning Platform Proprietary digital learning platform accompanying printed textbooks with Smart Learning (interactive materials and videos), Smart Test (interactive PAS 1 and PAS 2 practice), and Smart Quiz (chapter-by-chapter exercises), accessed via QR codes embedded in books.
- Super Sukses Series (TKA Exam Preparation) Exam preparation book series including Super Sukses TKA Wajib SMA/MA 2025/2026, Super Sukses TKA Wajib SMK/MK 2025/2026, Super Sukses TKA SD/MI 2026, and Super Sukses TKA SMP/MTs 2026, aligned with government assessment frameworks.
- Koding dan Kecerdasan Artifisial (Coding and AI) Series Technology education textbook series covering coding and artificial intelligence fundamentals, with editions for SMA/MA Kelas X and SMK/MAK Kelas X; supports the national coding/AI curriculum.
- Digital Book Distribution Service E-book and digital content distribution service making the group's catalog available through Google Play Books, Gramedia Digital, iPusnas, Aksaramaya, Kubuku, DigiDo, and PesonaEdu platforms.
- Co-Publishing and Serviced Publishing Co-publishing and serviced publishing offering that helps institutions and individuals publish manuscripts quickly, generating revenue from publishing fees and royalties.
- Document Printing Service Document printing service for external clients, providing on-demand printing revenue through the Sinar Grafika Offset facility.
- Digital Media Conversion Service Digital media service that digitizes print-based works into e-books and other digital products for authors and rights holders.
Quantifiable outcome
- Trusted by government institutions including Kemendikdasmen, Kemendag, and religious authorities for curriculum-aligned educational content
- +1 more outcomes
Companies that use Bumi Aksara Group
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Bumi Aksara Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bumi Aksara Group partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Perpustakaan Kementerian Agama RIcoreHosted book discussion event 'Belajar Ngajar dengan Cinta' featuring Kevin Kautsar's book on teaching communication skills. Event held at the library with hybrid (online/offline) participation from hundreds of teachers and education officials.
- Universitas Al-Azhar IndonesiaminorHosted 'Belajar Ngajar' live coaching event for public speaking training for teachers at the university auditorium with author Kevin Kautsar.
- Pesantren Ar-Raudlatul HasanahminorIslamic boarding school in Medan that collaborated with Bumi Aksara for book discussion of 'Ten Myths about Israel' by Ilan Pappe, held at the pesantren with three expert speakers.
- Ubud Writers & Readers Festival 2025minorSoutheast Asia's largest literary festival where Bumi Aksara's imprint Andam launched 'Archipelagos 3: The Power of Imang in Nusantara' as part of the international literary event.
- Kementerian Pendidikan Dasar dan Menengah RI (Kemendikdasmen)coreGovernment ministry overseeing national education standards. Bumi Aksara publishes textbooks aligned with ministry curriculum standards and participates in government education programs including TKA assessment preparation materials and Deep Learning implementation support.
- Kementerian Pendidikan Tinggi, Sains, dan Teknologi RIcoreGovernment ministry for higher education. Partnership for publishing university-level textbooks and academic works that align with national higher education frameworks.
- Kementerian Agama RIcoreGovernment ministry for religious affairs. Bumi Aksara publishes Islamic textbooks and religious education materials, and collaborates on literacy programs including Kurikulum Berbasis Cinta (KBC) support and book discussion events with Perpustakaan Kemenag RI.
- Kementerian Komunikasi dan Digital RIminorGovernment ministry for digital communications. Supports Bumi Aksara's digital transformation initiatives including e-book distribution and online platform development.
- Kementerian Hukum dan HAM RIminorGovernment ministry for law and human rights. Bumi Aksara publishes law textbooks and legal reference materials under Sinar Grafika imprint.
- Kementerian Sosial RIminorGovernment ministry for social affairs. Potential partnership for social education publications.
- Mahkamah Agung RIminorSupreme Court of Indonesia. Bumi Aksara publishes legal textbooks and court-related publications under Sinar Grafika imprint.
- Mahkamah Konstitusi RIminorConstitutional Court of Indonesia. Partnership includes publishing constitutional law works including contributions from Chief Justice Prof. Jimly Asshiddiqie.
- Perpustakaan Nasional RIcoreNational Library of Indonesia. Bumi Aksara fulfills mandatory deposit requirements and collaborates on national literacy initiatives.
- GramediacoreIndonesia's largest bookstore chain. Primary retail distribution partner for physical book sales across the archipelago with nationwide store presence.
- Universitas Indonesia (UI)corePremier national university. Partnership for academic book publishing and potential author collaborations in various disciplines.
- Universitas Gadjah Mada (UGM)coreLeading public research university. Hosted book launches including 'Hukum Perseroan Terbatas' by Prof. Nindyo Pramono at Faculty of Law UGM. Active academic publishing partnership.
- Universitas Brawijaya (UB)minorMajor public university in East Java. Academic publishing partnership for university-level textbooks.
- Universitas Airlangga (Unair)minorLeading public university in Surabaya. Academic publishing partnership.
- Universitas Padjadjaran (Unpad)minorMajor public university in West Java. Academic publishing partnership.
- Universitas Jenderal Soedirman (Unsoed)minorPublic university in Central Java. Academic publishing partnership.
- Universitas Diponegoro (Undip)minorMajor public university in Semarang. Academic publishing partnership.
- Institut Pertanian Bogor (IPB)minorLeading agricultural university. Academic publishing partnership.
- Universitas Negeri Jakarta (UNJ)minorState university in Jakarta. Academic publishing partnership.
- UIN Syarif Hidayatullah JakartaminorPremier Islamic state university in Jakarta. Partnership for Islamic education publications.
- Universitas Negeri Semarang (Unnes)minorState university in Semarang. Academic publishing partnership.
- Universitas Pendidikan Indonesia (UPI)minorLeading education university. Key partnership for education textbook publishing.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bumi Aksara Group competitors and assessment
Company assessmentDirect peers
- Tiga Serangkai: Established Indonesian K-12 textbook publisher producing core subject and curriculum-aligned materials. Closely comparable to Bumi Aksara's Bumi Aksara imprint, serving similar primary, junior high, and senior high school segments.
- PT Erlangga: One of Indonesia's largest K-12 textbook and educational book publishers. Directly comparable to Bumi Aksara as a long-standing Indonesian curriculum-aligned textbook publisher competing for the same school procurement and Gramedia shelf space.
- Yudhistira: Long-running Indonesian publisher specializing in K-12 core subject textbooks (Mathematics, Science, Bahasa Indonesia, Social Studies). Direct competitor in the same government-procured school textbook category as Bumi Aksara.
- Penerbit Andi: Major Indonesian general book publisher spanning academic, professional reference, and general trade titles. Comparable to Bumi Aksara's broader Sinar Grafika and Andam imprint lines in university-level and general publishing segments.
- Remaja Rosdakarya: Indonesian educational and academic publisher covering university-level textbooks and reference materials. Comparable to Bumi Aksara's university and academic publishing lines under Sinar Grafika and Bumi Aksara imprints.
- Mizan Group: Multi-segment Indonesian publisher with strong Islamic content and children's literature lines comparable to Bumi Aksara's Amzah and Kanak imprints, plus general trade publishing similar to Andam. Competes for shelf space and authors across overlapping categories.
- GagasMedia: Indonesian publisher of popular fiction, young adult titles, and translated works. Comparable to Bumi Aksara's Andam imprint in the popular fiction and general interest category competing for the same consumer base.
- Republika Penerbit: Indonesian publisher with strong Islamic and religious literature portfolio. Directly comparable to Bumi Aksara's Amzah imprint in religious and Islamic education publishing targeting the same Kemenag-aligned audiences.
Broad incumbents
- Elex Media Komputindo: Major Indonesian general trade and popular book publisher under Kompas Gramedia. Overlaps with Bumi Aksara's Andam fiction and general interest imprints, but operates as part of a much larger diversified media portfolio.
- Kompas Gramedia: Indonesia's largest media and publishing group, owner of Gramedia retail chain and multiple publishing imprints including Elex Media Komputindo. Operates as both a major competitor (publishing) and key distribution partner (retail) for Bumi Aksara, giving it broad incumbency power in the same market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bumi Aksara Group social profiles
Digital presenceBumi Aksara Group compliance and trust
Trust signalCompliance1 record
Bumi Aksara Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bumi Aksara Group leadership team
Management profileNumber of profiles
Profiles1 record
Bumi Aksara Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Bumi Aksara Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bumi Aksara Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bumi Aksara Group
What does Bumi Aksara Group do?
PT Bumi Aksara is an Indonesian publishing group that produces, prints, and distributes printed and digital books through six specialized imprints: Bumi Aksara (school textbooks), Sinar Grafika (law and social sciences), Amzah (Islamic literature), Bumi Medika (medical/health), Kanak (children's books), and Andam (fiction/popular). Its portfolio spans K-12 curriculum textbooks (SD/MI, SMP/MTs, SMA/MA, SMK/MAK), university academic references, exam-preparation series (Super Sukses TKA), Islamic children's books, and popular fiction. Titles are sold through Gramedia, e-commerce platforms, government procurement systems, and digital reading platforms, and are extended by the BAS digital learning platform linked via QR codes.
Is Bumi Aksara Group a public or private company?
Bumi Aksara Group is a private company. It is classified as unknown and is currently operating.
When was Bumi Aksara Group founded?
Bumi Aksara Group was founded in 1990. It employs 251 to 500 people.
Where is Bumi Aksara Group based?
Bumi Aksara Group is headquartered in Rawamangun, Indonesia, in the Asia region.
How does Bumi Aksara Group make money?
Five revenue lines are on record. Physical Book Sales are the primary driver. The others are digital/E-book Sales, co-Publishing and Serviced Publishing, document Printing Services and digital Media Services.
Who are Bumi Aksara Group's main competitors?
Direct peers on record are Tiga Serangkai, PT Erlangga, Yudhistira, Penerbit Andi, Remaja Rosdakarya, Mizan Group, GagasMedia and Republika Penerbit. Broad incumbents are Elex Media Komputindo and Kompas Gramedia.
Does Bumi Aksara Group have an API?
No public API is recorded for Bumi Aksara Group.
What industry is Bumi Aksara Group in?
Bumi Aksara Group's product category is Educational and Academic Book Publishing. Its primary akta.pro industry code is MPAJABAA, K–12 Textbook Publishing (Core Curriculum), with a secondary code of EDAGADAI, Summative & End-of-Course/Exit Exam Content (K–12). Its NAICS code is 51313 and its SIC code is 2731.