Mercury
Mercury S.p.a. is an Italian B2B wholesaler and importer founded in 2002 that sources home décor, Christmas decorations, fragrances, and gift articles from Asia, Eastern Europe, and North Africa, selling to trade customers across multiple retail verticals via an Italian agent network, showroom, and proprietary Korder ordering platform.
- Company typePrivate
- Founded2002
- HeadquartersBusalla, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mercury does
Mercury S.p.a. is an Italian B2B wholesale trading company that imports, designs, and distributes home décor, Christmas decorations, fragrances and scented candles, and gift articles to trade customers across multiple retail verticals. Founded in Genoa in 2002 by four partners with prior sector experience, the company sources directly from Southeast Asia, Eastern Europe, and Northern Africa, and operates a representative office in Shanghai (since 2003) for quality control and production supervision. Its core technology is an import-and-trading operation, not a software platform; however, Mercury has built a proprietary B2B ordering portal (Korder) and an iOS/Android mobile app to expose its catalog to registered trade customers.
Mercury's product portfolio is organized into named collections spanning fragrances and candles (Maison d'Or and Flower lines), living room furnishings, seasonal spring and Christmas décor, tableware, bathroom and garden accessories, vases, and themed lines such as Cocktails and Sea. The company reports annual turnover of €42 million, having doubled over the past two years, supported by a 6,500 square meter warehouse and showroom in Busalla (Genoa) and a nationwide Italian sales-agent network. It also offers end-to-end Private Label development, from design inspiration through sample production to final delivery, for brand customers seeking custom collections.
The business model is wholesale B2B with pricing gated behind company registration and VAT validation. Revenue streams are product sales (one-time license-style wholesale transactions) and Private Label development services. The go-to-market is sales-led via agents covering all of Italy, augmented by a permanent showroom and digital channels (Korder portal and mobile app). Mercury is privately held by its four founding partners, with no disclosed institutional investors, subsidiaries, or public listing. Stated forward strategy focuses on aggressive international sales expansion across Eastern and Western Europe, the Middle East, and South America.
Mercury firmographics
Firmographics- Name
- Mercury
- Legal name
- Mercury S.p.a.
- Website
- https://mercuryitaly.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mercury S.p.a. is an Italian B2B wholesaler and importer founded in 2002 that sources home décor, Christmas decorations, fragrances, and gift articles from Asia, Eastern Europe, and North Africa, selling to trade customers across multiple retail verticals via an Italian agent network, showroom, and proprietary Korder ordering platform.
- Ownership category
- akta.pro rank
Mercury industry classification
Industry- Product category
- Home Décor Wholesale and Distribution
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Mercury is headquartered
LocationHeadquarters
- HQ city
- Busalla
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Mercury business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Product sales - Wholesale B2B: Mercury imports and commercializes gift articles, Christmas decorations, home décor, and Made in Italy fragrances directly from suppliers in Southeast Asia, Eastern Europe, and Northern Africa. Products are inspected, supervised by founding members, and sold through a permanent showroom and nationwide agent network.
- Private Label manufacturing: The company develops custom collections for Private Label customers, assisting them from inspiration through sample production to final delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing for registered business customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Mercury product offering
Product offeringCore offering
Mercury S.p.a. imports and commercializes home décor, Christmas decorations, scented candles, home fragrance diffusers, and gift articles directly from suppliers in Southeast Asia, Eastern Europe, and Northern Africa, applying Italian design to the curated range. Products are sold exclusively B2B through a nationwide Italian sales agent network, a permanent showroom in Busalla (Genova), the proprietary Korder ordering platform, and a mobile app, with additional Private Label custom collection development for brand customers.
Product overview
Mercury S.p.a. is a B2B wholesale importer and distributor of home décor and gift articles, founded in Genoa in 2002. The company operates a multi-category product portfolio organized into named collections: Fragrances and Scented Candles (including Maison d'Or and Flower lines), Living Room furnishings, Spring Colours seasonal décor, Cocktails aperitivo-themed items, Table Ware, Sea-themed décor, Vases, Bathroom accessories, Garden décor, and Christmas seasonal decorations. These collections are sold exclusively to trade customers (discount retailers, garden centers, supermarkets, pharmacies, furniture shops, gift shops, and department stores) through two digital channels: the Korder B2B online ordering portal and a mobile app for iOS and Android. Mercury's model combines Far East and North African sourcing with Italian design sensibilities and a 6,500 sqm warehouse and showroom in Busalla, Genoa.
Differentiator
Problem solved
Functional benefit
Products and services
- Fragrances and Scented Candles
Quantifiable outcome
- Annual turnover doubled in two years, reaching 42 million Euro
Companies that use Mercury
Customer profileSegments2 records
Ideal customer profiles2 records
Mercury technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mercury partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights4 records
Mercury competitors and assessment
Company assessmentDirect peers
- Creative Co-Op: US home accents, seasonal, and gift wholesale brand owned by DBO Home. Sells curated home décor collections to independent retailers in a model similar to Mercury's catalogue-driven B2B business.
- Demdaco: US-based home décor, gift, and women's lifestyle products company with a B2B wholesale arm serving gift shops, boutiques, and specialty retailers. Direct parallel as a multi-category home décor and gift wholesaler.
- Lemax: Irish/Dutch producer of collectible Christmas village decorations and seasonal home decoration. Direct overlap with Mercury's Christmas / Natale collection category across the European wholesale channel.
- Gisela Graham: UK-based designer and wholesaler of Christmas decorations, giftware, and home accessories distributed through European and international trade buyers. Closely overlaps Mercury's Christmas and decorative home accessory portfolio.
- Bloomingville: Danish B2B wholesale brand of Scandinavian-styled home décor, furniture, and accessories sold to retailers and concept stores across Europe. Shares Mercury's B2B wholesale model and home décor assortment positioning.
- Bolsius: European (Dutch) candle and home fragrance manufacturer selling through B2B and retail channels. Directly competes with Mercury's Maison d'Or and Flower fragrance and scented candle lines.
- Kaem International: Belgian B2B importer-distributor of gift articles, home decoration, and seasonal items sourced from Asia. Closest peer to Mercury given the shared overseas-sourcing plus B2B wholesale model in the European home/gift trade.
- Näve: German wholesaler of decorative home goods including LED candles, lighting, and seasonal décor sold through European retail buyers. Comparable B2B trading/wholesale model with similar home decoration and seasonal product mix.
Broad incumbents
- Yankee Candle: Established US/Europe mass-market candle and home fragrance brand with company-owned retail and wholesale channels. Overlaps Mercury's scented candle/diffuser assortment as a much larger and broader incumbent player.
- Rituals: Large Dutch home fragrance and body care brand with retail stores, own e-commerce, and wholesale distribution across Europe. Competes with Mercury's fragrance/diffuser line as a broader incumbent rather than a category-exclusive peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mercury social profiles
Digital presenceMercury financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercury leadership team
Management profileNumber of profiles
Mercury funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercury M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercury
What does Mercury do?
Mercury S.p.a. imports and commercializes home décor, Christmas decorations, scented candles, home fragrance diffusers, and gift articles directly from suppliers in Southeast Asia, Eastern Europe, and Northern Africa, applying Italian design to the curated range. Products are sold exclusively B2B through a nationwide Italian sales agent network, a permanent showroom in Busalla (Genova), the proprietary Korder ordering platform, and a mobile app, with additional Private Label custom collection development for brand customers.
Is Mercury a public or private company?
Mercury is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mercury founded?
Mercury was founded in 2002. It employs 11 to 50 people.
Where is Mercury based?
Mercury is headquartered in Busalla, Italy, in the Europe region.
How does Mercury make money?
Two revenue lines are on record. Product sales - Wholesale B2B is the primary driver. The others are private Label manufacturing.
Who are Mercury's main competitors?
Direct peers on record are Creative Co-Op, Demdaco, Lemax, Gisela Graham, Bloomingville, Bolsius, Kaem International and Näve. Broad incumbents are Yankee Candle and Rituals.
Does Mercury have an API?
No public API is recorded for Mercury.
What industry is Mercury in?
Mercury's product category is Home Décor Wholesale and Distribution. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 44912 and its SIC code is 5020.