Creative Co Op
Creative Co-Op, Inc. is a privately held Memphis-based wholesale distributor of home d\u00e9cor, furniture, lighting, textiles, and fashion accessories, operating four brands (Creative Co-Op, Bloomingville, Illume, Finch & Fennel) that supply independent retailers and gift shops through trade shows and account-gated wholesale ordering.
- Company typePrivate
- Founded2001
- HeadquartersMemphis, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Creative Co Op does
Creative Co-Op, Inc. is a privately held wholesale distributor of home d\u00e9cor, furniture, lighting, textiles, dining accessories, garden d\u00e9cor, seasonal merchandise, and fashion accessories founded in 2001 and headquartered in Memphis, Tennessee. The company operates four distinct wholesale brands under a unified '4 Brands, 1 Experience' positioning: Creative Co-Op (CCOI), Bloomingville (BV), Illume (ILM), and Finch & Fennel (FF), each targeting different aesthetic segments within the home lifestyle category. Its primary customers are independent retailers, gift shops, and home d\u00e9cor stores that purchase through account-gated wholesale channels.
The business runs on a traditional B2B wholesale model with no proprietary technology platform. Distribution is executed through trade shows, a wholesale website requiring business account registration for pricing visibility, and digital catalogs. The company has invested in digital tooling including a Catalog Companion product discovery tool and a new digital catalog viewer. Marketing relies on social media engagement (Facebook, Instagram hashtag #creativelyus), email newsletters, and trade show participation. Pricing is not publicly disclosed and is restricted to registered wholesale accounts, with promotional freight savings offered around show cycles.
Revenue is generated entirely through one-time wholesale product sales across multiple categories and brands. The leadership team includes Eugene Wang as CEO, with founders Robert Wang (President) and Susan Wang. A single disclosed funding event from Eureka Growth Capital Management occurred in 2013. Headcount is reported at 101-250 employees.
Creative Co Op firmographics
Firmographics- Name
- Creative Co Op
- Legal name
- Creative Co-Op, Inc.
- Website
- https://creativecoop.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Creative Co-Op, Inc. is a privately held Memphis-based wholesale distributor of home d\u00e9cor, furniture, lighting, textiles, and fashion accessories, operating four brands (Creative Co-Op, Bloomingville, Illume, Finch & Fennel) that supply independent retailers and gift shops through trade shows and account-gated wholesale ordering.
- Ownership category
- akta.pro rank
Creative Co Op industry classification
Industry- Product category
- Wholesale Home Décor & Accessories
- NAICS
- Art Dealers (45992)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)
Keywords
Where Creative Co Op is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Markets served
Creative Co Op business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Product Sales: B2B wholesale distribution of home décor, fashion accessories, and seasonal items to retailers. Products sold include furniture, lighting, textiles, dining items, garden décor, and wall art through multiple brand collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale account-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Creative Co Op product offering
Product offeringCore offering
Creative Co-Op is a wholesale distributor of home décor, furniture, lighting, textiles, dining, garden, and seasonal merchandise, along with fashion accessories. The company operates four sub-brands—Creative Co-Op (CCOI), Bloomingville (BV), Illume (ILM), and Finch & Fennel (FF)—selling exclusively to registered wholesale business accounts such as independent retailers and gift shops.
Differentiator
Problem solved
Functional benefit
Brands
- Bloomingville: Wholesale home décor brand offering furniture, dining, and decorative accessories
- Illume
- Finch & Fennel
Products and services
- Creative Co-Op (CCOI) Home Décor Collection
Companies that use Creative Co Op
Customer profileSegments1 record
Ideal customer profiles2 records
Creative Co Op technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Creative Co Op partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Creative Co Op competitors and assessment
Company assessmentDirect peers
- Napa Home & Garden: Wholesale home and garden accessories distributor targeting gift shops and specialty retailers. Overlap in product categories (home décor, garden, seasonal) and in B2B account-based ordering model.
- Two's Company: Wholesale distributor of gifts, home décor, and fashion accessories sold to specialty retailers. Direct overlap in customer type (gift shops and boutiques) and product assortment breadth.
- Park Hill Collection: Wholesale home furnishings and décor brand selling furniture, lighting, and decorative accessories to interior designers and retailers. Comparable B2B model with a portfolio of lifestyle brands.
- Primitives by Kathy: Wholesale home décor and gift brand serving independent boutiques and mass retailers. Comparable product mix across home accessories, seasonal, and sign/wall décor with similar trade show-led GTM.
- C&F Home: Wholesale home textiles and home décor company producing kitchen textiles, table linens, and decorative accessories. Overlap in textiles, dining, and seasonal home categories sold through independent retail.
- Melrose International: Wholesale distributor of seasonal and home décor products including holiday, garden, and gift items. Comparable seasonal-heavy mix and trade show go-to-market aimed at independent retailers.
- Howard Elliott: Wholesale home décor manufacturer specializing in mirrors, wall décor, furniture, and decorative accessories. Direct product overlap with Creative Co-Op's wall décor and accent furniture categories.
- Imax Worldwide: Wholesale importer and distributor of home décor, lighting, and wall art to retailers worldwide. Comparable B2B import/distribution model and product breadth across home accessories.
- Mud Pie: Wholesale distributor of home décor, gifts, fashion accessories, and seasonal merchandise sold to independent retailers and gift shops. Highly comparable multi-category B2B model with overlapping customer base and channels.
- Benzara / Woodland Imports: Wholesale importer and distributor of furniture, home décor, and accent accessories serving retailers and designers. Overlap in accent furniture, wall décor, and decorative accessories sourced through wholesale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Creative Co Op social profiles
Digital presenceCreative Co Op financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Co Op leadership team
Management profileNumber of profiles
Profiles3 records
Creative Co Op funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Co Op M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Co Op
What does Creative Co Op do?
Creative Co-Op is a wholesale distributor of home décor, furniture, lighting, textiles, dining, garden, and seasonal merchandise, along with fashion accessories. The company operates four sub-brands—Creative Co-Op (CCOI), Bloomingville (BV), Illume (ILM), and Finch & Fennel (FF)—selling exclusively to registered wholesale business accounts such as independent retailers and gift shops.
Is Creative Co Op a public or private company?
Creative Co Op is a private company. It is classified as private equity controlled and is currently operating.
When was Creative Co Op founded?
Creative Co Op was founded in 2001. It employs 101 to 250 people.
Where is Creative Co Op based?
Creative Co Op is headquartered in Memphis, United States, in the North America region.
How does Creative Co Op make money?
One revenue line is on record: wholesale Product Sales.
Who are Creative Co Op's main competitors?
Direct peers on record are Napa Home & Garden, Two's Company, Park Hill Collection, Primitives by Kathy, C&F Home, Melrose International, Howard Elliott, Imax Worldwide, Mud Pie and Benzara / Woodland Imports.
Does Creative Co Op have an API?
No public API is recorded for Creative Co Op.
What industry is Creative Co Op in?
Creative Co Op's product category is Wholesale Home Décor & Accessories. Its primary akta.pro industry code is CRAOAMAE, Arts, Crafts & DIY Hobby Supplies Distribution. Its NAICS code is 45992 and its SIC code is 3960.