Ramada Resort By Wyndham Khao Lak

What Ramada Resort By Wyndham Khao Lak does

Ramada Resort By Wyndham Khao Lak is a beachfront hospitality property located on Bang Niang Beach in Khao Lak, Phang Nga Province, Thailand. Founded in 2006 and operated by the Thai-registered private company Srithanawut Company Limited, the property operates as a franchisee under the Ramada brand owned by Wyndham Hotels & Resorts. The resort offers six room and villa categories ranging from 50 to 100 square meters - including Private Pool Villas, Oceanfront Villas, and four Deluxe room variants - and serves primarily couples and families on leisure vacations, with secondary segments in corporate meetings/events and destination weddings. Supporting amenities include four dining outlets (Sassi's Beach Club, The Kitchen, Mellow Bean, and Pool Bar), a full-service spa with traditional Thai treatments, a fitness center, a kids' playland, and curated excursions to regional attractions such as the Similan Islands.

The business operates a hybrid direct-to-consumer and enterprise field sales model. Individual travelers book via the resort's own website or Wyndham's global reservation platform (which also extends Wyndham Rewards loyalty access), supplemented by 24-hour phone and email reservations. Corporate and wedding business is generated through direct outreach with dedicated inquiry forms on the website, with the largest meeting room accommodating up to approximately 300 guests theatre-style. Revenue streams include accommodation (room and villa nightly rates with dynamic pricing), food and beverage, spa treatments, venue rental and event planning, and excursion activity fees. Promotional pricing includes a Last Minute Deal and an Advance Purchase offer, each providing up to 15% discount.

The underlying technology is a hotel property management system integrated with Wyndham's global reservation infrastructure, supplemented by an interactive virtual tour platform allowing prospective guests to explore the property online. The property holds multiple sustainability and quality credentials, including Travelife Gold, Wyndham Green Certificate Level 4, 5-Star STGs from the Tourism Authority of Thailand, CF Hotels Certificate, Food Safety in Mass Catering Gold Class, and the 2025 Thailand Tourism Awards Digital Award. It is not publicly listed, has no venture or private equity backing disclosed, and operates from a single physical location with a stated headcount of 11-50 employees.

Name

Ramada Resort By Wyndham Khao Lak

Legal name

Srithanawut Company Limited

Website

https://ramadakhaolak.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Ramada Resort By Wyndham Khao Lak is a Wyndham-franchised beachfront resort on Bang Niang Beach in Phang Nga, Thailand, offering six villa and room categories, four dining outlets, a spa, and meeting and wedding facilities for leisure couples, families, and corporate groups.

Ownership category

akta.pro rank

Product category

Beachfront Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGACAK

Luxury Eco-Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

Keywords

• Beachfront resort hospitality
• Hotel accommodation services
• Wedding event planning
• Spa wellness services
• Destination tourism

Headquarters

HQ city

Phangnga

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Room and villa rentals across six room categories ranging from standard Deluxe rooms to premium Private Pool Villas. Revenue generated through nightly rates with dynamic pricing for different room types and seasons.
2. Food & Beverage: On-site dining through four outlets: Sassi's Beach Club (Thai and international cuisine), The Kitchen (breakfast buffet), Mellow Bean (coffee shop/internet cafe), and Pool Bar. Revenue from covers, menu pricing, and private dining events.
3. Spa Services: Wellness and spa treatments including Thai massage, facials, body scrubs, and detox treatments. Revenue generated through treatment bookings at the spa facility with separate menu pricing.
4. Events & Weddings: Venue rental and event planning services for weddings, corporate events, seminars, and private celebrations. Revenue from venue hire, catering packages, and event planning services.
5. Activities & Excursions: Organized activities including Thai cooking classes, Muay Thai boxing, yoga, and bicycle rentals. Some excursions to nearby attractions like Similan Islands are coordinated.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ramada Resort by Wyndham Khao Lak operates a beachfront resort on Bang Niang Beach in Khao Lak, Phang Nga, Thailand, offering six categories of rooms and villas, four dining outlets, a full-service spa, meeting and event facilities, weddings, and on-site activities. The property is a franchisee of Wyndham Hotels & Resorts and is owned and operated by Srithanawut Company Limited. Revenue is generated primarily from nightly accommodation, food and beverage, spa treatments, events, and excursions.

Product overview

Ramada Resort By Wyndham Khao Lak is a contemporary beachfront resort offering a diverse portfolio of accommodations and services. The core product consists of six distinct room/villa categories: Private Pool Villa (100 sq. m. with private pool), Oceanfront Villa (65 sq. m. beachfront), Deluxe Jet Tub Lanai Room (60 sq. m. ground floor), Deluxe Jet Tub Room (50 sq. m. upper floor), Deluxe Lanai Room (60 sq. m.), and Deluxe Oasis Room (50 sq. m.). These accommodations range from intimate adult-only villas designed for couples to family-friendly rooms accommodating up to 4 guests. The resort's dining portfolio includes Sassi's Beach Club (Thai/international beachfront dining), The Kitchen (breakfast buffet restaurant), Mellow Bean (internet café), and Pool Bar (swim-up bar). Supporting services include a full-service spa with treatment rooms, Thai cooking classes, Muay Thai boxing lessons, meeting and event venues (up to 160 guests), wedding planning (Thai and Western ceremonies), and curated excursions to regional attractions including Similan Islands and national parks. The resort operates under the Wyndham Hotels & Resorts brand and is managed by Srithanawut Company Limited.

Differentiator

Problem solved

Functional benefit

Brands

• Sassi's Beach Club: A beachfront bar and restaurant offering Thai and international cuisine on Bang Niang Beach.
• The Kitchen
• Mellow Bean
• Pool Bar

Products and services

• Private Pool Villa
• Oceanfront Villa
• Deluxe Jet Tub Lanai Room
• Deluxe Jet Tub Room
• Deluxe Lanai Room
• Deluxe Oasis Room
• Sassi's Beach Club
• The Kitchen
• Mellow Bean
• Pool Bar
• Spa
• Weddings
• Meetings & Events
• Swimming Pool, Fitness Centre, Kids' Playland, and Bicycle Facilities
• Thai Cooking Classes
• Thai Boxing (Muay Thai) Lessons
• Curated Excursions (Similan Islands, Surin Islands, Khao Lak–Lam Ru National Park, Surin Islands, Phang Nga Bay, Memories Beach)

Quantifiable outcome

• Meeting and event capacity of up to 300 guests theatre-style
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorRamada Resort by Wyndham Khao Lak operates as a franchisee under the Wyndham Hotels & Resorts brand. The resort leverages Wyndham's global distribution platform, loyalty program (Wyndham Rewards), and booking infrastructure. All room reservations are processed through Wyndham's reservation system. The property is subject to Wyndham's brand standards, operating procedures, and quality assurance programs including Wyndham Green sustainability certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Sands Khao Lak by Katathani: Beachfront resort in Khao Lak with multiple room categories, F&B outlets, spa, and family/couple positioning — directly comparable mid-scale beachfront competitor in the same destination.
• Avani+ Khao Lak Resort: Modern beachfront resort in Khao Lak operated under the Avani brand, with comparable room/villa mix, F&B venues, and family/couple positioning.
• Outrigger Khao Lak Beach Resort: Branded full-service beachfront resort in Khao Lak with similar international leisure focus, multiple dining options, and event facilities — direct competitive overlap.
• Pullman Khao Lak Katiliya Resort & Spa: International-branded full-service beachfront resort in Khao Lak under Accor, with comparable room mix, multiple F&B outlets, spa, and MICE/wedding offerings.
• La Flora Khao Lak: Beachfront resort in Khao Lak offering a mix of rooms, villas, dining outlets, and wellness facilities at a comparable price tier and target customer base.
• The Haven Khao Lak: Adult-oriented beachfront resort in Khao Lak with villa accommodations, spa, and multiple dining outlets, targeting a similar couples/leisure demographic.
• Robinson Club Khao Lak: All-inclusive-style beachfront club resort in Khao Lak operated by a European hotel group, targeting similar international leisure and family segments with comparable resort amenities.

Broad incumbents

• Anantara Khao Lak Resort: Established luxury beachfront resort in Khao Lak under Minor Hotels; broader international brand with deeper amenities, higher ADR, and comparable wedding/event capabilities.
• JW Marriott Khao Lak Resort & Spa: Larger luxury beachfront resort in Khao Lak under Marriott Bonvoy; broader portfolio brand with overlapping leisure, weddings, and MICE but upscale luxury positioning.
• Holiday Inn Resort Khao Lak: International mid-scale branded resort in Khao Lak under IHG; comparable mid-market leisure positioning with global distribution and loyalty reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ramadarkl
• Facebookfacebook.com/ramadakhaolak

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramada Resort By Wyndham Khao Lak