Amazónico Restaurants

What Amazónico Restaurants does

Amazónico Restaurants is an international luxury Latin American fine dining brand founded in Madrid in 2016 by husband-and-wife operators Sandro Silva and Marta Seco. The flagship concept offers à la carte dining, weekend Asado, business lunch, brunch, Japanese-Peruvian sushi, and signature cocktail programs, complemented by sub-brand venues at each city including The Jungle Jazz Club (Madrid), La Destilería cocktail bar (Madrid), Paraíso Rooftop Club (Dubai), and Selva lounge (Miami). The brand operates five locations across trophy addresses in Madrid (Calle Jorge Juan), London (Berkeley Square, Mayfair), Dubai (DIFC Pavilion), Monte Carlo (Place du Casino), and Miami (800 Brickell Ave), with reservations managed through the Cover Manager platform allowing up to 90 days advance booking.

The business is a direct-to-consumer hospitality operator with no proprietary technology platform and no app; revenue is generated almost entirely from on-premise dining, private events (8-100+ guests per location), gift vouchers, and late-night bar/jazz/rooftop venue revenue. Pricing is unit-based across à la carte, fixed menus (e.g., Weekend Asado £65/person), and venue hire, with promotional business lunch and brunch discounts in some cities. The customer base spans affluent individuals and couples, international tourists, and corporate/event clients, marketed through location-specific Instagram and Facebook accounts, email newsletters, live event programming, and earned media.

Amazónico is operated through the Spanish private limited company EL GOURMET DE JORGE JUAN, S.L., which is part of Grupo Paraguas — a Madrid-based restaurant conglomerate that also owns El Paraguas, Ten Con Ten, and other brands. The company has not raised external venture, private equity, or public-market capital and operates without disclosed revenue or headcount data. Notable partnerships include interior designer Lázaro Rosa-Violán (signature jungle interiors in London and Madrid) and reforestation charity One Tree Planted (since 2020, planting 25,000+ trees through the Save the Jungle cocktail initiative).

Name

Amazónico Restaurants

Legal name

EL GOURMET DE JORGE JUAN, S.L. (AMAZÓNICO)

Website

https://amazonicorestaurant.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Amazónico Restaurants is a private luxury Latin American fine dining brand operating five restaurants across Madrid, London, Dubai, Monte Carlo, and Miami, serving affluent diners, tourists, and corporate clients through direct on-premise dining, private events, and signature cocktail programs under the Grupo Paraguas group.

Ownership category

akta.pro rank

Product category

Luxury Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Luxury fine dining
• Latin American cuisine
• Private dining events
• Rooftop bar venues
• International restaurant group

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant dining (food & beverage): Primary revenue from à la carte dining, set menus, weekend brunch and Asado experiences, and Japanese/Sushi bar. Full-service restaurant covering lunch and dinner service with varying last reservation times by location.
2. Private dining & events: Revenue from exclusive private dining room hire, corporate events, and celebrations. London OCTO events space accommodates up to 80 guests standing; Madrid private dining accommodates 8–100 guests. Premium pricing for exclusive venue hire.
3. Gift vouchers: Digital and physical gift voucher sales. Vouchers valid for 12 months, single-use only. Madrid vouchers minimum value €150.
4. Rooftop/bar & nightlife: Revenue from rooftop bar experiences including Paraíso Rooftop Club in Dubai and lounge areas in all locations. DJ performances and live music complement food and beverage spend.
5. The Jungle Jazz Club (Madrid): Separate jazz club venue operating within the Madrid location, open nightly from 8pm. Additional revenue stream with separate menu, live music programming, and 160-person capacity.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Amazónico operates international luxury Latin American fine-dining restaurants across five cities, offering à la carte menus, signature sushi, grilled meats, weekend Asado and brunch experiences, and immersive tropical-themed interiors with live music and DJ performances. The brand also runs sub-venues (Jungle Jazz Club in Madrid, La Destilería cocktail bar, Paraíso Rooftop Club in Dubai, Selva in Miami) and provides private dining for corporate events plus gift voucher sales.

Product overview

Amazónico Restaurants is an international luxury lifestyle brand operating five restaurants across London, Dubai, Monte Carlo, Madrid, and Miami. The offering is structured as a unified restaurant brand with multiple venue concepts and dining experiences under one umbrella. Core offerings include the main Amazónico Restaurant (Latin American fine dining inspired by the Amazon with Asian and Mediterranean influences) and The Jungle Jazz Club (a jazz venue in Madrid). Additional venues include La Destilería de Amazónico (cocktail bar) and Paraíso Rooftop Club (nightlife venue in Dubai). The portfolio includes add-on dining experiences such as Weekend Asado (grilled meat lunch), Business Lunch menus, Saturday Brunch, and The Japanese Bar (sushi). Additional services include Private Dining & Events spaces, Gift Vouchers, and the Save the Jungle sustainability initiative (cocktail program planting trees). The company was founded in Madrid in 2016 by Sandro Silva and Marta Seco, with international expansion to London and subsequent openings in Dubai, Monte Carlo, and Miami.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazónico Restaurant A Latin American fine dining restaurant concept inspired by the Amazon region, combining tropical and Latin American cuisines with Asian and Mediterranean influences. Offers Peruvian sushi, raw seafood, grilled meats, and fish prepared with traditional and cutting-edge techniques. Operates across five global locations with à la carte menus, set lunches, and dinner service.
• The Jungle Jazz Club An elegant jazz venue located below the Amazónico restaurant in Madrid, combining Caribbean, African, and Latin jazz sounds. Features live music nightly, two bars, and dining for up to 160 people, with a sophisticated menu including signature dishes like Usuzukuri de Hamachi. Open nightly from 8pm.
• La Destilería de Amazónico A dedicated cocktail bar within the Madrid location serving imaginative house cocktails with tropical and Amazonian-inspired ingredients. Open Sunday through Wednesday 6pm-3am and Thursday through Saturday 6pm-3:30am.
• Paraíso Rooftop Club A premier nightlife rooftop destination at Amazónico Dubai in DIFC, combining vibrant energy with sophisticated tropical-inspired ambiance, signature cocktails, and international/local DJ performances.
• Selva (Miami) A luxurious lounge experience in Miami featuring deep red and gold tones, curved velvet seating, and opulent theatrical atmosphere.
• Private Dining & Events Private dining spaces available across locations, accommodating 6-100+ guests for business lunches, celebrations, and special events. London features the OCTO events space (seated for 52, standing for 80) with Amazon River-inspired design; Madrid accommodates 8-100 guests.
• Gift Vouchers Gift voucher experiences available for purchase, valid for 12 months, redeemable at Amazónico restaurants with email delivery or in-restaurant pickup options. Madrid minimum value €150.
• Weekend Asado (London) A signature weekend lunch experience featuring grilled meats (Parrilla Mixta), tropical and regional dishes, live music, and roaming bands. Available Saturdays and Sundays 12-4pm for £65 per person.
• Business Lunch (London) Weekday lunch menu offering Latin American-inspired dishes, available Monday to Friday 12-3pm in London, with promotional pricing available.
• Amazónico Brunch (Dubai) Saturday brunch experience in Dubai featuring jungle beats, international cuisine, and vibrant atmosphere with live DJ performances, with promotional pricing available.
• The Japanese Bar (Madrid) A sushi bar within Amazónico Madrid offering authentic Japanese-Peruvian fusion cuisine featuring specialties like Yarikahua, black cod saikyou yaki, massaguiris, and makis.
• Business Lunch (Dubai) Business lunch offering at DIFC, Dubai with 20% discount available. Monday to Friday midday service.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• One Tree PlantedminorStrategic or Co-development Partner · 1 January 2020Amazónico Dubai and Madrid partnered with One Tree Planted, a reforestation charity. For every 'Save the Jungle' signature cocktail sold, one tree is planted in the Amazon Rainforest. Since launching in 2020, over 25,000 trees have been planted. This partnership supports the restaurant's sustainability narrative and environmental impact mission.
• Grupo ParaguascoreOthersAmazónico is owned and operated by Grupo Paraguas, a Spanish hospitality group founded by Sandro Silva and Marta Seco. Grupo Paraguas encompasses multiple restaurant brands including El Paraguas, Ten Con Ten, Ultramarinos Quintín, Aarde, Numa Pompilio, El Gran Escenario, The Library Boutique, and Aurea. Amazónico is the group's flagship international expansion brand.
• Lázaro Rosa-VioláncoreStrategic or Co-development PartnerInternationally renowned artist and interior designer Lázaro Rosa-Violán designed the rainforest-inspired interiors for Amazónico London and Madrid, creating the signature jungle aesthetic with lush greenery, natural materials, and theatrical design.
• Sandro Silva and Marta SecocoreOthersHusband and wife team Sandro Silva and Marta Seco are the founders and renowned restauranteurs behind Amazónico. Originally opened in Madrid in 2016, they expanded internationally with Amazónico London. The founders are the creative and operational driving force behind the brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LPM Restaurant & Bar: Luxury French-Mediterranean fine dining brand with locations in London, Dubai, Miami, and other global cities. Comparable experiential luxury positioning, parallel city footprint, and similar private dining/event business mix.
• Komodo Miami: Miami-based luxury Asian-Latin fusion restaurant and lounge in Brickell. Direct geographic and concept overlap with Amazónico Miami, competing for the same affluent Brickell/rooftop nightlife clientele.
• Zuma Restaurant: Global luxury Japanese robatayaki restaurant with locations in London, Dubai, Miami, NYC, and other tier-1 cities. Highly comparable given shared luxury experiential format, Japanese-Latin crossover elements, and parallel city footprint including Miami and DIFC.
• Sexy Fish: London-based luxury experiential Asian restaurant in Mayfair with strong nightlife component. Comparable to Amazónico London on immersive design, celebrity chef programming, and shared affluent Mayfair clientele.
• Nobu Restaurants: Global luxury Japanese-Peruvian fusion fine dining brand with presence in 30+ cities. Most direct comparable to Amazónico given shared Japanese/Peruvian culinary crossover, luxury positioning, and multi-city international footprint.
• Coya Restaurant: Luxury Peruvian fine dining concept with locations in London, Mayfair, Dubai, and Miami. Closest peer to Amazónico given near-identical cuisine (Peruvian), tropical/luxury aesthetic, and overlap in London, Dubai, and Miami markets.
• STK Steakhouse: Luxury experiential steakhouse brand with locations in London, Miami, Dubai, and NYC. Comparable on immersive design, DJ-led nightlife programming, and affluent client targeting across shared markets.
• Cipriani Restaurants: Iconic luxury Italian dining brand with locations in London Mayfair, Dubai, Miami, Monte Carlo, and NYC. Direct comparable given parallel international footprint in four of Amazónico's five cities and comparable luxury price positioning.
• La Petite Maison (LPM): French-Mediterranean luxury dining concept in London Mayfair and Dubai. Comparable on Mayfair real estate overlap, luxury experiential format, and Mediterranean-influenced cuisine positioning.

Broad incumbents

• The Ivy: Established UK luxury dining institution with multiple London locations and international expansion. Broader incumbent serving similar affluent clientele but at lower price point and without the Latin/tropical niche that defines Amazónico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amazonico.madrid
• Instagraminstagram.com/amazonico.mia
• LinkedInlinkedin.com/company/amazonico

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazónico Restaurants