Maquisol
Maquisol is an Argentine industrial distributor of welding, cutting, and automation equipment and consumables, serving automotive, energy, mining, and manufacturing customers as the official Argentine representative of more than 40 global brands.
- Company typePrivate
- Founded1975
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Maquisol does
Maquisol (legal entity Máquinas y Soldaduras S.A.) is an Argentine industrial distributor founded in 1975 and headquartered in Buenos Aires, specializing in welding, cutting, and automation equipment and consumables. The company serves as the official authorized representative in Argentina for more than 40 global brands, with core relationships spanning Abicor Binzel (welding torches and robotic peripherals), Bodor (fiber laser cutting machinery), ESAB (welding and cutting equipment and consumables), Scansonic (laser welding), Seabery (Soldamatic AR welding simulation), and Thermacut (plasma and oxy-fuel cutting). Its product portfolio covers MIG/MAG and TIG torches, MMA and inverter welding power sources (TB WELD series), Bodor-series laser cutting machines, EX-TRAFIRE plasma systems, oxy-gas cutting torches, EX-TRABEAM laser heads, and robotic welding torches (ABIROB, ROBO, WH). The portfolio also includes the patented Soldamatic HyperReal SIM augmented-reality welding trainer and the in-house ITC Centro de Innovación Tecnológica — an engineering and demonstration facility where customers can validate automation solutions against their own production parts before purchase.
The company's revenue model blends one-time equipment sales with recurring consumables revenue (electrodes, wires, nozzles, cutting accessories) and professional services including technical training, application consulting, and automation integration. Sales motions are primarily enterprise field sales targeting industrial plants and large manufacturers, complemented by inside-sales and e-commerce through maquisol.com. Pricing is quote-based with flexible multi-year financing plans designed for both SMEs and large industries. Target verticals span automotive and transportation, energy and oil & gas, mining and heavy industry, general metalworking, agroindustry, and education/training. Maquisol's claimed 90%+ customer referral rate and self-asserted #1 ranking in after-sales service in Argentina reflect a relationship-driven, distribution-led business model whose defensibility rests on exclusive brand rights, multi-decade customer relationships, and the engineering depth of the ITC center.
Maquisol firmographics
Firmographics- Name
- Maquisol
- Legal name
- Máquinas y Soldaduras S.A.
- Website
- https://maquisol.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maquisol is an Argentine industrial distributor of welding, cutting, and automation equipment and consumables, serving automotive, energy, mining, and manufacturing customers as the official Argentine representative of more than 40 global brands.
- Ownership category
- akta.pro rank
Maquisol industry classification
Industry- Product category
- Industrial Welding and Cutting Equipment
- NAICS
- Industrial Machinery Manufacturing (3332), Metalworking Machinery Manufacturing (33351)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Welding, Fabrication & Field Machining Services (On-site) (IMAIACAD)
Keywords
Where Maquisol is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Maquisol business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of welding, cutting, and automation equipment including torches, machines, and laser systems from represented brands
- Consumables: Sale of consumables including electrodes, welding wires, nozzles, and cutting accessories for industrial welding and cutting processes
- Technical Training Services: Training services using Soldamatic augmented reality simulation technology for welding skill development
- Automation Integration Services: Process analysis, solution design, implementation, and post-sale support for welding and cutting automation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Financing plans for equipment acquisition |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Maquisol product offering
Product offeringCore offering
Maquisol distributes industrial welding and cutting equipment (MIG/MAG torches, TIG torches, robotic welding torches, plasma and laser cutting machines, inverter welding power sources) plus related consumables as the authorized Argentine representative for more than 40 international brands. It supplements hardware distribution with automation integration engineering at its ITC demo center, AR-based welding training through the Soldamatic simulator, and post-sale technical support to industrial manufacturers across automotive, energy, mining, agroindustry, and general metalworking.
Product overview
Maquisol es un proveedor de equipos, consumibles y servicios para soldadura, corte y automatización industrial. Su portfolio incluye antorchas de soldadura MIG/MAG (MB EVO PRO, ABIMIG series), antorchas TIG (GRIP series), equipos de soldadura MMA e inverter (TB WELD series), máquinas de corte láser (Bodor series), sistemas de corte plasma (EX-TRAFIRE series), corte oxi-gas (eX-traflaMe), cabezales láser (EX-TRABEAM series), y robots de soldadura (ABIROB, ROBO, WH series). También ofrece soluciones de capacitación con el simulador de realidad aumentada Soldamatic. La compañía es representante oficial de marcas globales como Abicor Binzel, Bodor, ESAB, Scansonic, Seabery y Thermacut, y cuenta con un ITC interno para demostración y desarrollo de soluciones.
Differentiator
Problem solved
Functional benefit
Products and services
- MIG/MAG Welding Torches (MB EVO PRO, MB EVO, ABIMIG A/W/T/GRIP, Push-Pull Plus, Zentralstecker) Professional MIG/MAG welding torches in manual and push-pull variants, including ergonomic general-purpose, water-cooled high-amperage, and modular swanneck models for industrial welding operations in Argentina.
- Robotic Welding Torches (ABIROB A/W series, ROBO Compact W600, WH W series, WH TANDEM W800) Air-cooled and water-cooled robotic welding torches with current ratings from 250 A to 600 A and tandem dual-wire variants for automated MIG/MAG cells in automotive, transportation, and high-throughput assembly operations.
- TIG Welding Torches (ABITIG GRIP 150-500, ABITIG GRIP Little 90-260) TIG welding torches with ergonomic GRIP handles, available in higher-amperage full-size (150–500 A) and compact low-storage (90–260 A) variants for energy, precision, and heavy-duty welding work.
- Heavy-Industry Welding Torches (MB GRIP, Alpha Flux) Heavy-duty welding torches with ergonomic GRIP handles and flux-cored wire (Alpha Flux) variants for thick-plate and demanding industrial welding in mining and heavy industry.
- Bodor Fiber Laser Cutting Machines (Bodor A, B, C, Dream, G, H, i, L, P, Rocut) Fiber laser sheet metal cutting machines in single-platform, fully enclosed, large-format, high-precision, and roll-sheet configurations for industrial metal fabrication and cutting shops.
- Laser Cutting Heads (EX-TRABEAM ECO, HP, XP, ZOOM) Industrial laser cutting heads covering economical up to 8 kW, high-precision monitored and controlled, high-power up to 30 kW, and dynamic focus-adjustment (ZOOM) variants for fiber laser cutting systems.
- Plasma Cutting Systems (EX-TRAFIRE HD and SD series) Industrial and portable plasma cutting power sources, ranging from 30 A handheld units up to 125 A industrial systems with cutting capacities from 1/2 inch to 2-1/4 inch.
- Oxy-gas Cutting Torches (eX-traflaMe, eX-traflaMe Pro) Oxy-fuel cutting torches for industrial cuts up to 300 mm, available in standard and higher-speed pre-heat (Pro) variants for thick steel cutting.
- CNC Plasma/Oxy-fuel Cutting Systems (EX-TRACK CNC, EX-TRACK MP-1) Portable CNC cutting systems supporting dual plasma/oxy-fuel cutting and a portable plasma tractor for on-site and shop metal cutting automation.
- Bodor Self-Cooling Handheld Laser Welder Portable handheld laser welding machine with integrated self-cooling technology for high-quality joining of stainless steel, aluminum, and alloy parts.
- TB WELD Inverter Welding Machines (i140, i160, i220, i310 MMA; MIG 270M, 290, 370/370F, 410) Compact and industrial inverter-based MMA (140–310 A) and MIG/MAG (270–410 A) welding power sources with stable arc, low consumption, and 2/4-roller wire feed options.
- Soldamatic Augmented-Reality Welding Training Simulator Augmented-reality welding simulator with HyperReal SIM trademark feature for realistic hands-on welding practice without actual consumables or safety hazards, used for vocational and professional training.
- ITC Centro de Innovación Tecnológica — Automation Engineering Service In-house engineering and demonstration center providing process analysis, solution design, proof-of-concept validation on customer parts, and implementation support for welding and cutting automation investments.
- Welding and Cutting Consumables Industrial welding and cutting consumables including electrodes, welding wires (including flux-cored), nozzles, and cutting accessories from represented brands such as ESAB and Thermacut.
Quantifiable outcome
- 90%+ of customers arrive through referrals, indicating high satisfaction and service quality
- +4 more outcomes
Companies that use Maquisol
Customer profileSegments6 records
Ideal customer profiles4 records
Maquisol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Maquisol partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Abicor BinzelcoreOfficial authorized representatives of Abicor Binzel in Argentina. Founded in 1945 in Germany, Abicor Binzel is a world leader in welding technology with presence in more than 50 countries, 1,200+ employees, and 75+ years in the market. The partnership covers welding torches and peripherals.
- BodorcoreOfficial representatives of Bodor laser cutting technology in Argentina. Bodor focuses on advanced laser cutting technologies and has accumulated dozens of innovative technologies in laser cutting field, serving 180+ global organizations with 10+ global organizations and 8 service centers.
- ESABcoreOfficial brand representative for ESAB welding and cutting equipment and consumables in Argentina.
- ThermacutcoreOfficial representatives of Thermacut plasma and oxy-fuel cutting products in Argentina. With 30+ years in the global market, Thermacut designs, produces, and distributes high-quality cutting products. They have produced 30+ million products serving 400+ global customers in 28+ countries.
- ScansoniccoreOfficial brand representative for Scansonic laser welding and joining technology in Argentina.
- SeaberycoreOfficial brand representative for Seabery augmented reality welding training solutions (Soldamatic) in Argentina.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Maquisol competitors and assessment
Company assessmentBroad incumbents
- Hypertherm: Leading manufacturer of plasma and laser cutting systems. Comparable as a broad incumbent in industrial cutting — a category Maquisol actively distributes (EX-TRAFIRE, Bodor, EX-TRABEAM) — and as a potential principal/competitor.
- Lincoln Electric: Global welding equipment and consumables OEM with broad distribution networks. Highly comparable as the upstream principal whose products flow through distributors like Maquisol and as the benchmark competitor in the Argentine welding market.
- ABB Robotics: Global industrial robotics supplier with a dedicated welding automation portfolio. Comparable as a broad incumbent whose robotic welding cells compete in the same automotive and general-industry accounts Maquisol serves.
- Air Liquide: Global industrial gases and welding supplies provider with integrated equipment and consumables offerings. Comparable as an incumbent that bundles welding gases, equipment and automation services to similar industrial end customers.
- ESAB: Global welding and cutting manufacturer. Directly comparable both as a represented principal of Maquisol and as an incumbent competitor supplying welding equipment, consumables and automation solutions across industrial verticals.
- Miller Electric Mfg. Major US-based welding equipment OEM selling power sources, torches and automation globally. Comparable as a broad incumbent whose products compete in the same Argentine end-markets serviced by Maquisol.
- KUKA: Global robotics and automation OEM with strong welding cell solutions. Comparable as a broad incumbent whose robotic platforms integrate with the same welding torches and automation services Maquisol sells.
- Linde (Praxair): Industrial gases and welding supply major with broad distribution across Latin America. Comparable as a vertically integrated incumbent serving overlapping industrial welding customer bases in the region.
Emerging players
- Abicor Binzel: German manufacturer of welding torches and peripherals, represented by Maquisol in Argentina. Comparable as a represented principal and as a specialist in torches/robotic peripherals that overlap with Maquisol's core offering.
- Bodor Laser: Chinese fiber laser cutting machine manufacturer represented by Maquisol in Argentina. Comparable as an emerging principal whose products Maquisol distributes and as a fast-growing challenger in industrial laser cutting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Maquisol social profiles
Digital presenceMaquisol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maquisol leadership team
Management profileNumber of profiles
Maquisol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maquisol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maquisol
What does Maquisol do?
Maquisol distributes industrial welding and cutting equipment (MIG/MAG torches, TIG torches, robotic welding torches, plasma and laser cutting machines, inverter welding power sources) plus related consumables as the authorized Argentine representative for more than 40 international brands. It supplements hardware distribution with automation integration engineering at its ITC demo center, AR-based welding training through the Soldamatic simulator, and post-sale technical support to industrial manufacturers across automotive, energy, mining, agroindustry, and general metalworking.
Is Maquisol a public or private company?
Maquisol is a private company. It is classified as unknown and is currently operating.
When was Maquisol founded?
Maquisol was founded in 1975. It employs 11 to 50 people.
Where is Maquisol based?
Maquisol is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Maquisol make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are consumables, technical Training Services and automation Integration Services.
Who are Maquisol's main competitors?
Broad incumbents on record are Hypertherm, Lincoln Electric, ABB Robotics, Air Liquide, ESAB, Miller Electric Mfg., KUKA and Linde (Praxair). Emerging players are Abicor Binzel and Bodor Laser.
Does Maquisol have an API?
No public API is recorded for Maquisol.
What industry is Maquisol in?
Maquisol's product category is Industrial Welding and Cutting Equipment. Its primary akta.pro industry code is IMAIACAD, Welding, Fabrication & Field Machining Services (On-site). Its NAICS code is 3332 and its SIC code is 5084.