KPMG Nunwood
KPMG Nunwood is a London-based customer experience consultancy founded in 1996, employing 51-100 professionals. Operating under the KPMG brand, it provides CX strategy and research services to enterprise clients seeking to improve customer experience outcomes.
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What KPMG Nunwood does
KPMG Nunwood is a London-based customer experience (CX) consultancy founded in 1996, operating as a specialist unit within the KPMG professional services network. The firm focuses on customer experience improvement, serving enterprise clients with CX strategy, benchmarking, and research capabilities. With 51-100 employees, KPMG Nunwood occupies a boutique-to-mid-sized niche within the broader UK professional services market.
The firm is led by CEO Clare Bruce, with David Conway serving as Chief Strategy Officer and Torsten Fritz as Research Director. This leadership configuration indicates a strategy-and-research-oriented operating model, consistent with the firm's CX specialization. As a KPMG-branded entity, the firm likely benefits from brand association and access to the parent network's enterprise client relationships, though the specific operating relationship with KPMG is not detailed in the available data.
The bulk of the source material in this input pertains to BetVibe (an online casino and sportsbook operated by DigiServe Limitada), which is explicitly noted as an unrelated entity. KPMG Nunwood-specific information is limited to firmographics, leadership, and general positioning as a CX consultancy, with no disclosed financials, customer data, technology stack details, or recent strategic moves in the source material.
KPMG Nunwood firmographics
Firmographics- Name
- KPMG Nunwood
- Legal name
- KPMG Nunwood
- Website
- https://nunwood.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KPMG Nunwood is a London-based customer experience consultancy founded in 1996, employing 51-100 professionals. Operating under the KPMG brand, it provides CX strategy and research services to enterprise clients seeking to improve customer experience outcomes.
- Ownership category
- akta.pro rank
KPMG Nunwood industry classification
Industry- Product category
- Customer Experience Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where KPMG Nunwood is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
KPMG Nunwood business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels3 records
Marketing channels3 records
KPMG Nunwood product offering
Product offeringCore offering
KPMG Nunwood is a London-based customer experience consultancy that helps organisations improve how they serve customers through research, strategy, and experience design. The firm delivers CX diagnostics, benchmarking, and transformation programmes to corporate clients. As part of the KPMG network, it operates as a specialised CX practice serving enterprise and public-sector organisations.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Experience Consulting Services
Quantifiable outcome
- 500% Welcome Bonus up to ₹150,000 for new players
- +3 more outcomes
Companies that use KPMG Nunwood
Customer profileSegments4 records
Ideal customer profiles1 record
KPMG Nunwood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
KPMG Nunwood partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Pragmatic PlaycoreCasino game provider powering the BetVibe casino with slot games and digital table games. Delivers RNG-certified games with audited RTP percentages.
- Evolution GamingcorePrimary live casino provider powering the immersive live dealer experience with professional dealers and HD streaming from studio floors.
- EzugicoreLive casino provider offering authentic dealer experiences including culturally relevant games for Indian players.
- SpribecoreProvider of the popular Aviator crash game and other innovative gaming titles available on the BetVibe platform.
- UPI (GPay, PhonePe, Paytm, BHIM)corePayment integration partners enabling instant deposits and rapid withdrawals for Indian players through popular UPI apps.
- Anjouan Gaming CommissioncoreRegulatory body issuing the platform's gaming license (No. ALSI-202411057-F12) ensuring compliance with international gaming standards.
Recent moves2 records
Expansion highlights1 record
KPMG Nunwood competitors and assessment
Company assessmentBroad incumbents
- KPMG: Global Big 4 professional services firm; KPMG Nunwood operates as a specialized CX-focused affiliate within the KPMG network, leveraging the parent's brand, client base, and cross-service capabilities.
- PwC Customer Experience Practice: Big 4 competitor with a dedicated customer experience and digital experience consulting practice serving large enterprises, directly comparable to KPMG Nunwood's positioning within the Big 4 ecosystem.
- EY Customer Experience Consulting: Big 4 rival with CX and customer-led transformation capabilities; competes for similar enterprise mandates and shares the parent-firm channel model with KPMG Nunwood.
- McKinsey & Company (CX): Global strategy consultancy with deep customer experience and growth practices; competes for premium CX transformation mandates at the same enterprise client level KPMG Nunwood serves.
- Bain & Company (Customer Strategy): Top-tier management consultancy with a dedicated customer strategy practice focused on Net Promoter System and loyalty; a comparable premium CX advisory competitor.
- Deloitte Digital (CX): Deloitte's digital and customer experience practice offers comparable end-to-end CX strategy and implementation services to large global clients, positioning it as a direct Big 4 competitor.
Emerging players
- InMoment: CX intelligence and improvement platform combining Voice of Customer technology with advisory services; competes with KPMG Nunwood on the strategy and activation layers of CX programs.
- Forrester Research: CX-focused research and advisory firm offering consulting services built on its proprietary CX research, benchmark data, and certification programs — directly adjacent to KPMG Nunwood's CX advisory model.
- Medallia: Customer experience management platform with embedded services for CX program design; an adjacent competitor at the intersection of CX technology and advisory.
- Qualtrics: Experience management software provider with a growing professional services and advisory arm; increasingly encroaches on traditional CX consulting mandates that KPMG Nunwood serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
KPMG Nunwood social profiles
Digital presenceKPMG Nunwood financial estimates
Financial estimateRevenue estimate
Valuation estimate
KPMG Nunwood leadership team
Management profileNumber of profiles
Profiles3 records
KPMG Nunwood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KPMG Nunwood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KPMG Nunwood
What does KPMG Nunwood do?
KPMG Nunwood is a London-based customer experience consultancy that helps organisations improve how they serve customers through research, strategy, and experience design. The firm delivers CX diagnostics, benchmarking, and transformation programmes to corporate clients. As part of the KPMG network, it operates as a specialised CX practice serving enterprise and public-sector organisations.
Is KPMG Nunwood a public or private company?
KPMG Nunwood is a private company. It is classified as corporate owned and is currently operating.
When was KPMG Nunwood founded?
KPMG Nunwood was founded in 1996. It employs 51 to 100 people.
Where is KPMG Nunwood based?
KPMG Nunwood is headquartered in London, United Kingdom, in the Europe region.
Who are KPMG Nunwood's main competitors?
Broad incumbents on record are KPMG, PwC Customer Experience Practice, EY Customer Experience Consulting, McKinsey & Company (CX), Bain & Company (Customer Strategy) and Deloitte Digital (CX). Emerging players are InMoment, Forrester Research, Medallia and Qualtrics.
Does KPMG Nunwood have an API?
No public API is recorded for KPMG Nunwood.
What industry is KPMG Nunwood in?
KPMG Nunwood's product category is Customer Experience Consulting. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 54161 and its SIC code is 8742.