What Sunglassville does

Sunglassville is an e-commerce retailer specializing in custom-printed sunglasses for events and promotional use, operating since 2012 as a registered trademark of Web4half.com, LLC, headquartered at 1301 Carolina St, Suite 125A, Greensboro, North Carolina. The company's offering spans 20+ distinct sunglass styles including Malibu, Classic, Navigator (Aviator), Wedding, Party, Kids, Neon, Oahu, Retro, Sport, Designer, Rubberized, Novelty, Fun, Printed Lens, Clip-On, Blank, and Eco-Friendly variants, each customizable with customer logos, text, and artwork via a self-service online Design Studio that supports a 100+ font library, PMS color matching, clip art integration, and real-time design preview.

The platform's underlying workflow is a web-based e-commerce configuration tool integrated with a proof-generation pipeline: customers upload artwork, submit designs, and receive a free virtual proof within 2 hours, with payment only required after artwork approval. Production runs 1-10 business days plus 2-5 days shipping, and the company supports free artwork design, drop shipping, split shipping, 24-hour rush production, and low-quantity MOQs starting at 48 units. The business model is primarily one-time product sales at volume-tiered wholesale pricing (from $0.26 to $3.46 per unit depending on style and quantity), supplemented by setup/artwork fees such as $34.99 per imprint location on sub-$500 orders. Customer segments split between corporate/B2B promotional buyers (logos include Microsoft, Nike, Amazon, Xfinity, Raytheon, Stanford, Harley Davidson), weddings and bridal parties seeking coordinated event accessories, and party/event organizers purchasing themed favors. The company maintains multi-channel presence via a blog (182+ pages since 2012), five social platforms, email coupon programs, and SEO-optimized product pages, and ships to all US states (excluding PO Boxes) and all Canadian provinces and territories.

Name

Sunglassville

Legal name

Web4half.com, LLC

Website

https://sunglassville.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sunglassville is a US-based e-commerce retailer selling custom-printed promotional sunglasses for corporate buyers, weddings, and event organizers via a self-service online design studio and volume-based wholesale pricing.

Ownership category

akta.pro rank

Product category

Custom Promotional Sunglasses

NAICS

Optical Goods Retailers (456130), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Sunglasses (Non-Prescription) (CRAAAKAB)

Keywords

• Custom printed sunglasses
• Promotional products
• Wedding favors
• Corporate giveaways
• Branded merchandise

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Sunglasses Sales: One-time product sales of custom-printed sunglasses. Volume-based pricing with tiered discounts (higher quantities = lower per-unit cost). Products include wedding favors, party sunglasses, promotional items, and branded corporate giveaways.
2. Setup/Artwork Fees: Additional charges for setup and artwork design services (e.g., $34.99 per arm imprint). Free artwork design is included for standard designs; custom design work may incur additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Sunglassville designs, customizes, and sells printed sunglasses in bulk for events (weddings, parties, birthdays) and corporate promotional use. Customers use an online Design Studio to upload artwork/logos, match PMS colors, and select from 100+ fonts, then receive a free virtual proof within 2 hours before paying. The company ships customized sunglasses directly to consumers and businesses across the US and Canada at volume-based wholesale pricing.

Product overview

Sunglassville is a custom-printed sunglasses retailer specializing in promotional products and event favors. The company operates as a single unified product (custom-printed sunglasses) with extensive style variants and customization services. Their core offering includes 20+ distinct sunglass styles (Malibu, Classic, Navigator/Aviator, Party, Wedding, Kids, Neon, Oahu, Retro, Sport, Designer, Rubberized, Novelty, Fun, Printed Lens, Clip On, Blank, Eco-Friendly) plus Combo Sets and Bridal Party Packs. Supporting services include a web-based Design Studio for self-service artwork creation, free virtual proofing with 2-hour turnaround, free artwork design, PMS color matching, free samples, drop shipping, and split shipping capabilities. The company also offers 24-hour rush production and low-quantity orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Sunglasses Custom-printed sunglasses tailored for wedding ceremonies, bachelor/bachelorette parties, and receptions, available in themed styles for bridal parties and outdoor photo props.
• Party Sunglasses Customizable sunglasses designed for birthday parties, costume parties, graduation parties, and other themed celebrations, available in fun, colorful styles.
• Malibu Sunglasses Popular sunglass style featuring UV400 protection, available in up to 19 colors with customizable imprint areas for logos and artwork.
• Classic Sunglasses Traditional rectangular or square-framed sunglasses in timeless styles, available in various colors with custom imprinting for promotional branding.
• Navigator Sunglasses Aviator-style sunglasses with teardrop-shaped lenses, suitable for wedding and formal events, available with custom imprinting.
• Kids Sunglasses Smaller-sized sunglasses designed for children, suitable for kids' birthday parties and family events, available with fun custom designs.
• Neon Sunglasses Brightly colored sunglasses in retro 70s and 80s styles, including glow-in-the-dark variants for party use and themed events.
• Oahu Sunglasses Wayfarer-style sunglasses popular for 80s-themed parties and casual events, available with custom imprinting.
• Retro Sunglasses Vintage-style sunglasses replicating fashion trends from past decades, available with custom imprinting for events and promotions.
• Sport Sunglasses Athletic-style sunglasses designed for outdoor sports and physical activities, with custom logo imprinting for teams and events.
• Designer Sunglasses Premium-style sunglasses with fashion-forward designs, targeted at promotional branding and upscale corporate gifts.
• Rubberized Sunglasses Sunglasses with rubberized frames providing enhanced grip and durability for active and outdoor use, with custom logo imprinting.
• Novelty Sunglasses Sunglasses in unique shapes and designs for special occasions including Halloween, Valentine's Day, and themed events.
• Fun Sunglasses Playful and quirky sunglass designs for casual and celebratory events, available with custom artwork.
• Printed Lens Sunglasses Sunglasses with custom designs printed directly on the lenses for personalized messaging, imagery, and event branding.
• Clip On Sunglasses Detachable clip-on sunglasses that attach to regular eyeglasses for UV protection, available with custom branding.
• Blank Sunglasses Unimprinted sunglasses sold in bulk for customers who wish to customize them independently.
• Eco-Friendly Sunglasses Sunglasses made from recycled materials targeted at environmentally conscious branding campaigns.
• Bridal Party Sunglasses Pack Pre-curated pack of 11 sunglasses styles designed for the entire wedding party including bride, groom, bridesmaids, groomsmen, flower girl, and ring boy.
• Sunglasses Combo Sets Bundled packages of multiple sunglass styles offered together at discounted pricing for bulk promotional buyers.

Quantifiable outcome

• Free virtual proof turnaround within 2 hours
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crestline: Custom promotional products distributor with deep e-commerce catalog including sunglasses, drinkware, apparel, and gifts. Comparable as a one-stop promotional products vendor serving corporate and event buyers.
• Quality Logo Products: Custom promotional products e-commerce retailer that sells custom sunglasses and similar event/brand merchandise. Highly comparable in DTC promotional products model and customer base.
• National Pen (Crestline): Customizable promotional products retailer specializing in pens and writing instruments with expanded categories including drinkware, bags, and sunglasses. Comparable in DTC e-commerce promotional model and SMB/enterprise customer overlap.
• 4imprint: The largest North American direct marketer of custom promotional products, offering custom sunglasses alongside thousands of other imprinted SKUs to business buyers. Directly comparable in B2B promotional go-to-market and product breadth, but at vastly larger scale.
• Discount Mugs (Bel Promo): Large online retailer of custom/promotional products including drinkware, bags, and sunglasses. Comparable in price-competitive DTC custom merchandise model and bulk-order B2B customer.

Broad incumbents

• HALO Branded Solutions: Large-scale corporate distributor of branded merchandise and promotional products, including custom sunglasses. Comparable in buyer (corporate marketing teams) but operates at enterprise scale with full-service programs.
• Vistaprint (Cimpress): Mass-market custom printing platform for small businesses, with growing promotional products and apparel categories. Comparable in self-serve design studio + print-on-demand model, though the product mix is broader than sunglasses.

Emerging players

• Real Thread: Custom apparel and promotional products platform with online design studio for screen printing and embroidery. Comparable in self-serve customization workflow and B2B/B2C buyer overlap, though primary category is apparel.
• Custom Planet: UK-based custom promotional products retailer offering personalized sunglasses, clothing, and accessories with online design tools. Comparable in custom sunglasses specialization and DTC e-commerce model, with regional focus on UK/Europe.
• Brand Boulevard: Custom promotional products retailer offering personalized sunglasses and related event merchandise. Comparable as a niche custom sunglasses specialist targeting weddings, events, and corporate buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/161449653981866
• LinkedInlinkedin.com/company/sunglassville
• Instagraminstagram.com/sunglassville
• Pinterestpinterest.com/customsunglass
• Xx.com/SunglassVille

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunglassville