What Boostz does

Boostz is an Amsterdam-based online training platform that delivers video-based webinars, structured training courses, and live events to Dutch entrepreneurs and small business owners (MKB/ZZP). Founded in 2021 by Adriaan van Loon and Annette Wassenaar, the platform operates under YelloWij Trainingen B.V. as a venture of Yellow Walnut, offering a freemium subscription model with a free tier, a Plus tier at €20 per year, and a Premium tier at €249 per year. The core product is a web-based learning library covering sales, marketing, finance, health, technology, and general entrepreneurship topics, featuring named expert contributors and structured programs such as the 25-lesson Starterstraining and 14-day goal-setting challenges. The platform's go-to-market combines product-led self-serve sign-ups at boostz.nl with community-driven content ('voor en door ondernemers'), SEO and email marketing, and co-branded live events with insurance partners.

The business model extends beyond direct subscriptions through a partnership-anchored distribution strategy. Boostz has built an ecosystem with Dutch insurance providers a.s.r. and Avéro Achmea, offering group discounts (5-7.5%) on disability insurance (AOV) to Plus and Premium members, which functions as both a tangible subscriber benefit and a B2B revenue channel where insurance companies use Boostz content and memberships as customer retention tools. Additional partners include Yezzer (insurance tech, providing Boostz Premium to its customers), Jellow (freelance platform), Oamkb (accounting/advisory network), and Erisietsmisgegaan.nl (healthcare compliance, bundling a free Plus subscription). The platform claims 15,000+ entrepreneurs as users and has organized flagship events including 'Kan Niet Bestaan Niet' (June 2022) and 'De Strijd om Talent' (June 2023) in collaboration with a.s.r.

The technology stack is a standard web-based video delivery and subscription management platform with no disclosed AI/ML capabilities, no mobile application, no public API or developer ecosystem, and no proprietary technical features beyond content production. Distribution is exclusively direct-to-consumer through the boostz.nl website within the Netherlands, with no geographic expansion evidenced. The company is bootstrapped or operationally funded, with no external venture or growth equity rounds disclosed in the source data.

Name

Boostz

Legal name

YelloWij Trainingen B.V.

Website

https://boostz.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Boostz is an Amsterdam-based online training platform offering Dutch entrepreneurs (MKB and ZZP) subscription-based access to webinars, structured courses, and live events on sales, marketing, finance, and operations, distributed through a freemium model and insurance partner channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Free Tier: Free access to all recorded webinars and challenges. Users receive email newsletters. This tier serves as a lead generation funnel for paid upgrades.
2. Subscription - Plus (€20/year): Annual subscription providing access to all video training content plus collectiviteitskortingen (group discounts) on insurance products from partners like a.s.r. and Avéro Achmea.
3. Subscription - Premium (€249/year): Premium tier offering all Plus benefits plus additional premium features and services. Includes insurance discount benefits with partner verzekeraars.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Boostz is an online training platform for Dutch entrepreneurs, offering webinars, video training courses, self-assessment tools, and live events across sales, marketing, finance, health, and tech topics. The platform operates on a freemium subscription model with a free tier, Plus tier (€20/year), and Premium tier (€249/year), plus partner benefits like group insurance discounts on AOV products from a.s.r. and Avéro Achmea. Content is created and delivered by practicing Dutch entrepreneurs, emphasizing practical, peer-to-peer learning for ZZP and MKB members.

Product overview

Boostz is an online training platform for and by entrepreneurs in the Netherlands, with over 15,000 members. The platform operates on a freemium subscription model with a free tier (webinars and challenges), Plus tier (€20/year for video training access and insurance discounts), and Premium tier (€249/year). The core product is the Boostz Online Training Platform delivering content across sales, marketing, finance, health, and tech categories. Key training programs include the Starterstraining (25 lessons for new entrepreneurs), the 14-day Doelen Scherpstellen challenge, and specialized courses like In 5 Stappen naar Meer Omzet and De Financiën van Jouw Bedrijf. Additional offerings include webinars, self-assessment tools (Cybersecurity, Work-Life Balance, Sleep tests), and live entrepreneur events. The platform also provides collectiviteitskorting (group insurance discounts) through partnerships with a.s.r. and Avéro Achmea.

Differentiator

Problem solved

Functional benefit

Products and services

• Boostz Online Training Platform The primary online training platform offering webinars, video trainings, and courses for Dutch entrepreneurs, delivered through a freemium subscription model with free, Plus (€20/year), and Premium (€249/year) tiers. Content is created by practicing entrepreneurs and covers sales, marketing, finance, health, and tech topics.
• Starterstraining Comprehensive 25-lesson training program taking new entrepreneurs through the fundamentals of business operations, including financial administration, legal documents, and entrepreneurial risks. Rated 8.8.
• 14 Dagen Challenge: Doelen Scherpstellen 14-day goal-setting challenge helping entrepreneurs evaluate and set concrete goals across personal growth, health, work-life balance, and business areas.
• In 5 Stappen naar Meer Omzet Sales optimization training by André Hagelen teaching entrepreneurs to focus on high-value customers and optimize their sales process. 6 lessons, rated 9.1.
• De Financiën van Jouw Bedrijf in Kaart Brengen Financial planning training by Honoré Schreurs covering revenue estimation, cost budgeting, operating budgets, and cash flow planning across 6 lessons. Rated 8.9.
• Training: Slim Recruiten Recruitment marketing training by Peter Powell helping entrepreneurs build employer branding and attract top talent in competitive labor markets. 4 lessons, 3h 43min.
• Training: Hoe Word je een Woest Aantrekkelijke Werkgever? Employer experimentation training by Lennard Toma teaching a 5-step plan for experimenting with personnel policy to become more attractive to candidates. 5 lessons, 30 min.
• Webinar: Klim Gratis Omhoog in Google (SEO) SEO training by Ruben de Vries teaching entrepreneurs to improve website visibility through Search Engine Optimization without paid advertising. 60 minutes.
• Ondernemersrisico's Comprehensive 5-lesson training on entrepreneurial risks covering liability, cybersecurity, disability insurance (AOV), and pension planning. Rated 8.7.
• Test Je Jezelf en Je Bedrijf (Self-Assessment Tools) Collection of self-assessment tools for entrepreneurs including Cybersecurity Test, Work-Private Balance Test, and Sleep Quality Test, compiled by domain experts.
• Ondernemersevents Live entrepreneur events organized by Boostz, including past events like 'De Strijd om Talent' (June 2023) and 'Kan Niet Bestaat Niet' (June 2022), co-organized in partnership with a.s.r.
• Collectiviteitskorting (Group Insurance Discounts) Group insurance discount program providing Plus and Premium members with 5-7.5% premium discounts on disability insurance (AOV) from partners a.s.r. and Avéro Achmea.

Quantifiable outcome

• 15,000+ entrepreneurs have joined the platform

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• a.s.r. (Event Partnership)coreGTM or Marketing Partner · 9 June 2023Ondernemersevent 'De Strijd om Talent' organized by Boostz in collaboration with a.s.r. Insurance on June 9, 2023. Event addressed talent shortage challenges in MKB with 60% of MKB companies experiencing staffing issues.
• a.s.r. (Event Partnership)coreGTM or Marketing Partner · 24 June 2022Ondernemersevent 'Kan Niet Bestaat Niet' held June 24, 2022 with 200 entrepreneurs participating. Led by ex-circus director Alex Sijm and trainer Hans Emmink with Leslie Groen as day chair.
• a.s.r. VerzekeringencoreGTM or Marketing Partner · 1 January 2021a.s.r., a Dutch insurance company for entrepreneurs, uses Boostz to provide customers with entrepreneur events, expert webinars, video and podcast content, and Boostz subscriptions. This partnership maximizes customer NPS and retention for a.s.r. while driving Boostz subscriber growth.
• YezzerminorGTM or Marketing PartnerYezzer provides smart technology for entrepreneur insurance, offering lower-cost, effortless coverage. Yezzer customers receive a Boostz Premium subscription, enabling them to access training and content for ongoing professional development.
• JellowminorStrategic or Co-development PartnerJellow is the most user-friendly on-demand freelance platform in the Netherlands, Belgium, and Ireland. In partnership with Boostz, Jellow provides content to help entrepreneurs grow in their entrepreneurship journey.
• OamkbminorGTM or Marketing PartnerOamkb is a network of administrators, tax advisors, accountants, business advisors, and coaches supporting MKB entrepreneurs. Oamkb shares knowledge with Boostz members to help them become future-proof.
• Erisietsmisgegaan.nlminorGTM or Marketing PartnerErisietsmisgegaan.nl ensures healthcare entrepreneurs (zzp-ers in de zorg) comply with Wkkgz quality requirements. As members, they receive a free annual Boostz Plus subscription, combining entrepreneur development with compliance support.
• Avéro AchmeacoreGTM or Marketing PartnerAvéro Achmea offers 3 disability insurance (AOV) products for entrepreneurs. Boostz Plus members receive 7.5% discount on their Avéro Achmea AOV. Partnership provides mutual value: insurance benefits for Boostz members and customer acquisition for Avéro.
• Yellow WalnutcoreOthersBoostz is a venture of Yellow Walnut. Boostz is a trading name of YelloWij Trainingen B.V. registered in Amsterdam under KvK 58840249.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Growhq / Sprout (Dutch SME media): Sprout is a leading Dutch media brand for entrepreneurs offering editorial content, events, and education. Comparable as a community and content ecosystem for Dutch founders; differs in being primarily ad/media-funded rather than a paid subscription.
• Ondernemen.nl (KvK): Dutch Chamber of Commerce resource portal providing free educational content and tools for Dutch entrepreneurs. Comparable as a Dutch SME information and training ecosystem, but government-backed and free rather than a paid subscription.

Broad incumbents

• Coursera: Large-scale online learning platform partnering with universities and companies to deliver professional courses, including entrepreneurship specializations. Comparable as a video training subscription for professionals, with an institutional rather than community-led orientation.
• Udemy: Global marketplace for expert-created video courses including many entrepreneur and SMB topics. Comparable as a subscription-style course platform hosting creator-led business training, with vastly broader scale but no Dutch-localized curation.
• LinkedIn Learning: Subscription video learning platform owned by Microsoft with deep business, leadership, and tech content. Comparable as a paid video training subscription for professionals, and a potential head-to-head for Boostz's professional development content sold to Dutch SMBs and employees.

Direct peers

• Skillshare: Subscription platform for creator-led video courses including entrepreneurship and small business categories. Comparable freemium/PLG motion and creator monetization structure, aimed at adult learners seeking practical skills.
• Masterclass: Premium subscription platform for expert-led video courses taught by prominent practitioners (often business leaders). Strongly comparable business model and creator-led positioning, though Masterclass skews to celebrity talent rather than working SMB entrepreneurs.

Emerging players

• Y Combinator Startup School: Y Combinator's free online curriculum of founder training videos and courses. Directly comparable as a creator/expert-led video training library aimed at entrepreneurs, though broader global rather than Dutch-localized.

Regional players

• Winning Habits / Dutch SMB coaches: Dutch entrepreneur coaching and training providers offering courses and live workshops for Dutch SMB owners. Comparable as a regional Dutch-language entrepreneur training business, but more workshop/group-coaching oriented than Boostz's self-serve video platform.
• Jellow: Dutch/Belgian on-demand freelance platform that already has a content partnership with Boostz. Comparable as a Dutch SMB-focused platform targeting the same ZZP/MKB freelancer base, with overlapping audience albeit different core product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/boostz
• LinkedInlinkedin.com/company/boostz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boostz