Gardner Signs

What Gardner Signs does

Gardner Signs, Inc. is a privately held, family-owned commercial signage company founded in 1946, headquartered in Troy, Michigan. The firm provides end-to-end custom signage services — including site surveys, permit research and procurement, design, structural engineering, in-house manufacturing, installation, crating and delivery, and post-installation maintenance and repair — to retail, healthcare, banking, food service, real estate, and municipal customers across Northwest Ohio, Southeast Michigan, and Southeast Florida. Its core product portfolio spans wall signs, freestanding and pole signs, monument and directional signs, interior signs, business awnings, LED message centers, and graphic packages produced via in-house digital printing, supplemented by specialized offerings including LED retrofit services, post-storm damage repair, and insurance damage estimates.

Underlying capabilities include in-house manufacturing using commercial-grade materials, LED illumination technology for both new builds and retrofits, and digital printing for vinyl graphics, banners, window graphics, and wall murals. The firm operates through four physical locations (Toledo OH, Troy MI, Stuart FL, and West Palm Beach FL) and maintains wholly-owned sub-brands FerrinSigns and FlamingoSigns to extend market reach. Revenue is generated primarily through project-based custom sign manufacturing and installation contracts, with supplementary professional services revenue from design and engineering work and a smaller recurring component from maintenance and repair programs. Go-to-market is direct enterprise field sales, with sales representatives engaging architects, graphic designers, hospital administrators, corporate communications officers, and property managers. Pricing is quote-based on each project's specifications, materials, permitting requirements, and installation complexity; no standard pricing tiers or rate cards are published.

Name

Gardner Signs

Legal name

Gardner Signs, Inc.

Website

https://gardnersigns.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Gardner Signs is a family-owned full-service commercial signage company founded in 1946, designing, manufacturing, installing, and maintaining custom signs and awnings for retail, healthcare, banking, and municipal customers across Ohio, Michigan, and Florida.

Ownership category

akta.pro rank

Product category

Commercial Signage Services

NAICS

Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (54185)

akta.pro primary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Commercial signage manufacturing
• Custom sign installation
• LED message centers
• Permit research services
• Sign repair maintenance

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Sign Manufacturing and Installation: Project-based revenue from designing, engineering, manufacturing, and installing custom commercial signage including wall signs, freestanding signs, pole signs, interior signs, and illuminated signage systems. Each project is tailored to client specifications with permitting and procurement services included.
2. Sign Design and Engineering Services: Professional design and engineering services provided as standalone offerings or part of complete signage projects. Includes site surveys, custom design, permit research and procurement, and engineered drawings.
3. Sign Repair and Maintenance Services: Ongoing repair and maintenance services for existing signage addressing lighting failures, electrical issues, structural damage, and weather-related wear. Includes preventative maintenance programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gardner Signs is a full-service commercial signage company that designs, engineers, manufactures, and installs custom signs, awnings, and digital displays for businesses. The company provides end-to-end project management including site surveys, permit research and procurement, sign design, engineering, in-house manufacturing, installation, crating and delivery, LED retrofit services, and ongoing sign repair and maintenance for retail, healthcare, financial, and municipal clients.

Product overview

Gardner Signs is a full-service custom signage company established in 1946, serving Toledo Ohio, Troy Michigan, and surrounding areas with more than 75 years of experience. The company provides complete signage solutions including wall signs, freestanding signs, directional signs, interior signs, pole signs, business awnings, LED message centers, and graphic packages with digital printing. Their core product portfolio is complemented by comprehensive services spanning the entire project lifecycle: site surveys, permit research and procurement, sign design, engineering, manufacturing, installation, crating and delivery, along with ongoing maintenance, repair, LED retrofit, and post-storm damage services. The company operates from multiple locations in Ohio (Toledo) and Michigan (Troy), with additional offices in Florida (Stuart, West Palm Beach).

Differentiator

Problem solved

Functional benefit

Brands

• FerrinSigns (A GS Company): A GS Company offering sign manufacturing and installation services.
• FlamingoSigns (A GS Company)

Products and services

• Wall Signs

Quantifiable outcome

• LED retrofits reduce maintenance requirements and extend signage lifespan significantly
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Image National: Image National is a regional commercial sign company providing design, manufacturing, and installation for retail, healthcare, and corporate customers in the Pacific Northwest. It is a close operational and vertical analogue to Gardner Signs at similar mid-market scale.
• FASTSIGNS: FASTSIGNS is the largest franchise network of custom sign and visual graphics providers in North America with 700+ locations, offering design, manufacturing, installation, and signage services directly comparable to Gardner Signs across retail, healthcare, and financial customer segments.
• Poblocki Sign Company: Poblocki Sign Company is a Midwest-based commercial sign manufacturer and installer serving retail, healthcare, financial, and corporate customers across Wisconsin and surrounding states. It is directly comparable to Gardner Signs in scale, vertical focus, and full-service delivery model.
• Signarama: Signarama is a global franchise signage company providing custom signs, banners, vehicle wraps, and graphic solutions for commercial customers. It competes head-to-head with Gardner Signs in the small-to-mid commercial signage market.

Broad incumbents

• YESCO: YESCO is a 100+ year old large-scale sign manufacturer and installer based in the Western U.S., with national reach across commercial, digital, and architectural signage. It overlaps with Gardner Signs' core capabilities but operates at meaningfully larger scale and broader geographic footprint.
• Allen Industries: Allen Industries is a national sign and architectural graphics manufacturer serving enterprise customers across banking, retail, healthcare, and quick-service restaurants. Its full-service model and vertical customer overlap make it a strong comparison, though at significantly larger scale than Gardner Signs.
• National Signs: National Signs is a full-service commercial sign and lighting solutions provider serving multi-site retail, restaurant, and convenience-store chains nationwide. It is comparable to Gardner Signs in offering full lifecycle signage services but operates with national account focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gardner-signs-inc-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gardner Signs