macc

What macc does

Macc (legal entity: moench + associates GmbH) is a Bonn-based management and organizational consulting firm serving primarily DAX and MDAX-listed enterprises, upper mid-market companies, public organizations, and European institutions. Founded in 2002 and operating as part of the RSBG (Rohde & Schwarz / R. STAHL AG) portfolio, the firm delivers consulting, coaching, training, and event-format services focused on organizational transformation, change and culture management, digitalization, corporate innovation, leadership development, and sales excellence. The company is led by five authorized managing directors (Clemens Brandstetter, Markus Goller, Bernward Mönch, Heike Mönch-Kowalewski, Marcus Pierk) plus a management board member, supported by senior consultants, associate partners, and an extended team of approximately 25-40 contributors based at the Bonn headquarters.

The firm's core offerings span four pillars: Beratung (consulting) across transformation, corporate innovation, digitalization, data-driven company, HR, customer centricity, and sales; Coaching covering individual, team, digital coaching, and Agile Coach training; Training delivered via Managed Training Services and digital learning platforms; and Formate including speaker engagements, a proprietary library of serious games (e.g., "Friday Night at the Emergency Room," "Kulturhochzwei," "Unicorn," "Level 4 Lego Serious Play"), and full-service event management. The company maintains a technology stack built around digital learning platforms, a Virtual Leadership Campus for post-merger integration, a digital onboarding solution, and a digitales coaching channel — none of which are marketed as proprietary software products but rather as integrated service-delivery tooling. Revenue is generated primarily through project-based and multi-year professional services engagements priced on a quote basis, supplemented by training programs, coaching fees, and event management contracts. Geographic reach is delivered directly in the DACH region and internationally through a partner network spanning Europe, the Americas, and Asia (including Denmark, Netherlands, Spain, UK, Canada, USA, Mexico, Malaysia, UAE, India, Turkey, and China).

Name

macc

Legal name

moench + associates GmbH

Website

https://macc-germany.de

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Macc is a Bonn-based management consulting firm providing organizational transformation, change management, coaching, and training services to DAX/MDAX enterprises and public organizations in DACH, with international delivery via a global partner network; it operates as part of the RSBG portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Management Consulting & Organizational Transformation: Core revenue stream from consulting engagements focused on organizational transformation, change management, digital transformation, and corporate innovation for enterprise clients. Engagements are typically project-based or retainer-based with senior consultants and partners.
2. Coaching Services: Individual coaching, team coaching, digital coaching, and Agile Coach training programs. Delivered through certified coaches, revenue is generated through per-engagement or program-based fees.
3. Training & Managed Training Services: Training programs covering change and culture management, sales and service excellence, employee and leadership development, and personal effectiveness. Includes managed training services providing full-service training design and delivery.
4. Event Management Services: Full-service event formats including management off-sites, board Klausuren, team meetings, kick-off events, and annual conferences, ranging from 10 to 1,000 participants, delivered nationally and internationally.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

macc is a management consulting firm that delivers organizational transformation, change management, corporate innovation, digital transformation, and leadership development services to enterprise clients. The core portfolio comprises Beratung (consulting across transformation, corporate innovation, digitalization, data-driven company, HR, customer centricity, and sales), Coaching (individual, team, digital, and Agile Coach training), Training (Managed Training Services and digital learning), and Formate (speaker, serious games, and event management). Services are delivered through direct consulting engagements by senior consultants and an international partner network.

Product overview

macc is a consulting firm offering organizational consulting, coaching, and training services. The core portfolio consists of Beratung (consulting across transformation, corporate innovation, digitalization, data-driven company, HR, customer centricity, and sales), Coaching (individual, team, digital, and Agile Coach training), Training (Managed Training Services and digital learning), and Formats (speaking, serious games, and events). Serious Games are gamified learning tools including simulations like 'Friday Night at the Emergency Room,' board games like 'Kulturhochzwei,' and Lego-based games like 'Level 4.' The firm also offers digital platforms and solutions including Virtual Leadership Campus for post-merger integration and Digital Onboarding services. Services are delivered globally through network partners across DACH, Europe, Americas, and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung (Consulting) Organizational consulting services encompassing transformation, corporate innovation, digitalization, data-driven company approaches, human resources, customer centricity, and sales excellence programs, delivered to enterprise clients in the DACH region and internationally.
• Coaching Individual coaching, team coaching, digital coaching, and Agile Coach training programs for leadership and organizational development of enterprise clients.
• Training (Managed Training Services & Digital Learning) Managed Training Services and digital learning solutions covering change and culture management, sales and service excellence, employee and leadership development, and personal effectiveness for enterprise clients.
• Serious Games Suite of gamified learning experiences and simulation-based training tools — including Friday Night at the Emergency Room (agility), Kulturhochzwei (values and guidelines), Unicorn (entrepreneurship), Level 4 Lego Serious Play (complexity and leadership), Explorer Challenge, Mal ehrlich, Gewinnt so viel ihr könnt, Roll the Bones, Sin Obelisk, and Idea in a box — designed for team development, culture change, and leadership capability building using the Pestalozzi 'head, hand, heart' learning methodology.
• Events (Management Offsites, Kick-offs, Conferences) Full-service event formats including management off-sites, board Klausuren, team meetings, kick-off events, and annual conferences, ranging from 10 to 1,000 participants, delivered nationally and internationally.
• Digital Solutions (Virtual Leadership Campus & Digital Onboarding) Digital transformation services covering digital HR processes, platforms, digital interventions, Virtual Leadership Campus for post-merger integration of leadership teams and employees, and Digital Onboarding solutions focused on welcome culture, self-directed digital development, and networking.

Quantifiable outcome

• ~60% increase in referral numbers to network partners in automotive claims after sales training at AXA
• +1 more outcomes

Named customers36 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Partner Network (Digitalization Specialists)coreStrategic or Co-development PartnerA network of consulting boutiques specializing in AI, blockchain, smart data, VR, AR, bots and related technologies. These partners provide digitalization expertise that complements Macc's consulting and training offerings, enabling comprehensive solutions for digital transformation projects.
• Reality Training and Company Theater PartnersminorStrategic or Co-development PartnerPartners providing reality training formats and company theater services, which are integrated into Macc's training and event offerings to create experiential learning experiences.
• CX Synergies Expert NetworkminorStrategic or Co-development PartnerA cross-industry expert network managed by Macc that provides specialists from various industries and functions for specific project assignments and content questions. Represents Macc's thought leadership approach to accessing specialized expertise.
• Anthropia gGmbHminorStrategic or Co-development PartnerPartner in the Impact Factory Start Up Incubator, a program Macc co-operates with Anthropia to support startups developing business models for an 'enkel[fähige] Zukunft' (grandchild-worthy future). Macc provides the incubator setup and operational support in partnership with Anthropia.
• Global Delivery Network PartnerscoreChannel Partner/ Reseller/ DistributorInternational delivery partners spanning DACH, Europe, Americas, and Asia (including Denmark, Netherlands, Spain, UK, Canada, USA, Mexico, Malaysia, UAE, India, Turkey, China) that enable Macc to deliver consulting and training engagements globally on behalf of multinational clients.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• BCG (Boston Consulting Group): Global strategy and transformation consultancy competing for the same DAX transformation and change-management budgets macc serves, but with a much wider portfolio and broader geographic footprint.
• McKinsey & Company: Global management consulting incumbent operating broadly across strategy, organization and transformation. Competes with macc on large DAX transformation mandates but with vastly larger scale and brand.

Direct peers

• hkp/// group: Frankfurt-based consultancy specializing in executive compensation, HR and corporate transformation. Comparable peer for macc's HR consulting and leadership development offerings to German large-cap enterprises.
• Roland Berger: Munich-headquartered strategy and management consulting firm serving large European corporates. Closest comparable in geography, client base (DAX/MDAX), and transformation/change management focus, but materially larger scale.
• Simon-Kucher & Partners: Bonn-based management consultancy with strong sales/marketing and pricing transformation practice. Comparable German mid-sized consulting peer, particularly for the 'Vertrieb' (sales) consulting work macc delivers.
• Kienbaum Consultants International: German HR, leadership and organizational consulting firm with strong presence in executive coaching and transformation — overlapping macc's coaching, leadership development and change management offerings for DAX/MDAX clients.
• Detecon International: Deutsche Telekom-affiliated management and technology consulting firm. Highly comparable for digital transformation consulting and telecom-sector clientele, including overlap with macc's T-Systems / Deutsche Telekom engagements.

Emerging players

• Sopra Steria Consulting: European digital transformation consultancy with German operations. Comparable for digital transformation and HR/organizational change mandates, especially in regulated industries like insurance and financial services where macc has marquee clients.
• Egon Zehnder: Global executive search and leadership advisory firm. Adjacent peer to macc's coaching and leadership development services, particularly for executive-level engagements with German/European enterprises.

Others

• Bain & Company: Global general management consulting firm with strong change/leadership practices. Comparable for transformation and organization engagements among European large-cap clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/macc-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about macc