reality training

Name

reality training

Legal name

Reality Training

Website

https://realitytraining.com

Company type

Private

Founded year

2000

Operating status

Operating

Ownership category

akta.pro rank

Product category

Sales Training and Leadership Development

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Sales training programmes
• Leadership development
• Executive coaching
• Customer experience consultancy
• Contact centre training

GTM type

B2B

Offering type

Services

Revenue model

1. Bespoke Training Programmes: Custom-designed training programmes tailored to specific client challenges and goals. Delivered through two-trainer events incorporating real-world scenarios. Includes diagnosis, design, delivery, and ongoing embedding support.
2. Coaching Services: Executive coaching and individual/group coaching services. One-to-one coaching and group coaching to embed training, solve problems, manage change, and promote self-development.
3. Consultancy Services: Consultancy services including customer experience assessment through face-to-face observations, call listening, proposal review, and sales communication analysis. Identifies habits and systemic failures damaging the business.
4. Publications and Books: Sale of business books including 'Whose Side Are You On? Disloyal Bonding and Strategic Lies', 'The Death of Late Space', 'The Perfect Storm', and 'The Brexit Manager' published by Bob Morrell and Jeremy Blake.
5. Team Leader and Manager Training: Management programmes and modules for new managers or experienced leaders, covering practical and realistic management skills to lead teams and departments to greater success.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Reality Training delivers bespoke sales, leadership, and coaching programmes for large and ambitious organisations. Their work follows a three-part methodology: Diagnosis & Consultancy (assessing customer experience through observations, call listening and proposal reviews), Design & Delivery (custom training programmes delivered via two-trainer events with real-world scenarios), and Landing & Embedding Change (ongoing team leader training, executive coaching and access to training materials).

Product overview

Reality Training is a sales and leadership development company offering a multi-format portfolio of products and services. The core offerings consist of customized Sales Training & Customer Service programmes, Leadership & Management Programmes, and Executive Coaching services. These are supplemented by The Reality Sales Tracker App—a free mobile tool for iOS and Android that helps salespeople track conversion rates. The company's content portfolio includes three branded podcasts (The Reality of Business, The Reality is Sales Training, and The Reality of Contact Centres), a library of broadcast-quality training films (Reality Training TV and Reality Training Films), the bi-monthly In Reality newsletter, and four business books authored by founders Bob Morrell and Jeremy Blake. The products function as an integrated ecosystem: training programmes and coaching embed skills, while the podcasts, videos, newsletter, and books provide ongoing reinforcement, insights, and thought leadership across the sales, leadership, and contact centre verticals.

Differentiator

Problem solved

Functional benefit

Brands

• The Reality of Business: Podcast providing insights, stories, and straight-talking advice on all things business
• The Reality is Sales Training
• The Reality of Contact Centres
• Reality Training TV
• Reality Training Films
• Reality Sales Tracker

Products and services

• Sales Training & Customer Service Customised training programmes that equip sales teams with consistent, effective selling techniques designed to boost conversion rates, customer retention, and profitability for large organisations.
• Leadership & Management Programmes Practical and realistic management modules that develop successful business managers and team leaders through a collaborative, coaching-led culture, with modules for both new managers and experienced leaders.
• Executive Coaching One-to-one and group coaching services delivered by experienced coaches that embed training, solve problems, manage change, and promote self-development.
• Other Services (Nationwide Customer Experience Checks & Conference Speaking) Additional services including nationwide customer experience checks and interactive conference speaking to inject sales expertise into various business contexts.
• Reality Sales Tracker App A free mobile application available on iOS and Android that helps salespeople track their conversion rates and improve sales awareness and skills.
• The Reality of Business Podcast Go-to podcast for insights, stories, and straight-talking advice on all things business, hosted by Bob Morrell and Jeremy Blake.
• The Reality is Sales Training Podcast Podcast that demystifies sales training and reveals how it drives real business success, hosted by Bob Morrell & Jeremy Blake.
• The Reality of Contact Centres Podcast Podcast covering topics for advisors, agents, team leaders, managers, and directors in the contact centre industry, offering expert advice, fresh strategies, and real-world insights.
• Whose Side Are You On? Disloyal Bonding and Strategic Lies (Book) Business book by Bob Morrell & Jeremy Blake highlighting the critical issue of Disloyal Bonding—when employees side with customers in ways that undermine company integrity—with practical strategies to eliminate these behaviors.
• The Death of Late Space: Your Guide to Success In Media Sales (Book) Essential guide for media sales covering the industry's evolution, effective techniques for managing agencies, optimizing sales teams, and succeeding in digital and social media.
• The Perfect Storm: 30 Ways to Drive Your Business (Book) Business strategies book offering positive business responses and updated strategies for navigating modern business challenges.
• The Brexit Manager (or Navigating Unchartered Waters) (Book) Strategic guide featuring a fictional manager character navigating Brexit impacts on staff, boss, customers, and suppliers with key ideas for informed decision-making.
• In Reality Newsletter Free bi-monthly newsletter featuring expert tips, insightful discussions, productivity hacks, and the latest industry insights delivered straight to subscribers' inboxes.
• Reality Training Films & Reality Training TV Broadcast-quality, generic training films available on YouTube that organisations can use to improve their results and sales performance, plus topical Reality Training TV videos introducing sales and marketing techniques.

Quantifiable outcome

• 15% increase in unique enquiry conversion
• +3 more outcomes

Named customers27 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sandler Training: Global sales training franchise and one of the most recognised names in B2B sales coaching. Directly comparable to Reality Training in offering structured sales methodology and ongoing coaching to enterprise sales teams, with a similar long-cycle, partner-led delivery model.
• Richardson Sales Performance: Specialist sales training and consulting firm selling bespoke programmes to enterprise sales organisations. Closely comparable in customer base (large enterprise), service mix (custom training, coaching, consulting), and emphasis on consultative diagnostic engagement.
• Wilson Learning: Global sales and leadership development company delivering research-based, customisable training programmes to enterprises. Directly comparable to Reality Training in offering tailored sales, leadership, and customer experience programmes to large international clients.
• Mercuri International: European-headquartered sales training and performance consultancy selling bespoke methodology and coaching to global enterprises. Strongly comparable to Reality Training in custom methodology-led sales training, leadership development, and EMEA operating base.
• ASLAN Sales & Coaching: Sales training and coaching firm offering bespoke programmes, executive coaching, and ongoing reinforcement for enterprise sales teams. Comparable to Reality Training in delivery model, methodology-led positioning, and target customer profile.
• The Brooks Group: Sales training and consulting firm specialising in consultative sales methodology, sales management, and customer service training for mid-market and enterprise clients. Comparable to Reality Training in bespoke programme design, sales culture focus, and ongoing reinforcement/embedding model.

Broad incumbents

• Dale Carnegie Training: Long-established global training brand covering sales, leadership, presentation and interpersonal skills across a broad curriculum. Overlaps with Reality Training on leadership and sales training for enterprise clients, but operates at much larger scale with a franchise model.
• Korn Ferry (Sales Training / Miller Heiman): Global organisational consulting firm whose Miller Heiman heritage gives it a deep enterprise sales methodology and training franchise. Comparable to Reality Training in targeting large enterprise sales transformations, but with vastly greater resources, geographic reach, and integrated talent solutions.
• BTS Group: Public performance improvement consultancy offering customised sales and leadership simulations and training to large enterprises. Comparable to Reality Training in bespoke methodology and executive coaching focus, but with simulation technology, global delivery, and a public-company scale.
• GP Strategies: Large workforce performance improvement provider offering custom sales training, leadership development, and managed learning services to enterprise clients. Comparable in customer base and corporate training breadth, though more diversified and at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RealityTraining
• YouTubeyoutube.com/channel/UCjG3xGZKlnBLf8b9GfKJ6qA
• Facebookfacebook.com/realitytraining
• LinkedInlinkedin.com/company/reality-training-ltd
• Instagraminstagram.com/reality_training
• TikToktiktok.com/@realitytraining

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about reality training