What Commercial Fleet Financing does

Commercial Fleet Financing (CFF) is an independently owned US specialty finance company that has provided loans and leases for commercial transportation and industrial equipment since 1995. The company, headquartered in Carrollton, Texas with 11-50 employees, finances a broad equipment taxonomy spanning semi-trucks, box trucks, vocational and specialized trucks, tow trucks and wreckers, EMS/medical transport vehicles, construction vehicles and heavy equipment, light/medium-duty commercial vehicles (vans, buses, limousines, taxis), commercial electric vehicles, and industrial machinery such as forklifts and aerial lifts. CFF self-describes as "America's leading independently owned transportation equipment finance company" and operates nationwide across the United States.

The company runs a multi-channel origination model: a self-serve online application with soft credit pulls, inside-sales financing specialists for tailored structuring, and a dealer partner program that captures referral flow from equipment dealers, supplemented by a private-party seller financing track. Product structure is straightforward — fixed-payment loans with terms of 24-72 months and down payments of 10-20%, leases of 2-5 years that may include $0-down options for qualified buyers, and ancillary services including insurance and a Budget Builder planning tool. Differentiation centers on speed (24-hour funding), documentation minimalism (app-only programs), vertical specialization across 20+ equipment categories, and rate competitiveness with banks and credit unions. The company also publishes educational content through CFF-TV, CFF-U webinar series, and two podcasts, and maintains standard social channels under the CFF Nationwide brand.

Revenue mechanics are interest/lease spread on funded equipment transactions plus fee/commission income from dealer referrals and insurance placement. The business is privately held with no disclosed institutional ownership, no funding rounds, and no M&A activity in the source data; leadership is led by President Matt Manero and Senior Vice President of Transportation Sean Loftice. CFF markets itself as a one-stop financing platform for small and mid-market commercial operators across the transportation and equipment value chain, with 30 years of compounding vertical expertise substituting for the data and technology advantages of larger institutional lenders.

Name

Commercial Fleet Financing

Legal name

Commercial Fleet Financing

Website

https://commercialfleetfinancing.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Commercial Fleet Financing is an independently owned US lender providing loans and leases for commercial transportation and industrial equipment. Founded in 1995 and based in Carrollton, Texas, it serves fleet operators, owner-operators, and equipment dealers nationwide with rapid 24-hour funding.

Ownership category

akta.pro rank

Product category

Commercial Equipment Financing

NAICS

Sales Financing (522220)

SIC

Finance Lessors (6172)

akta.pro primary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

akta.pro secondary industry

Commercial Trucking & Heavy Equipment Vehicle Finance (FSAKADAI)

Keywords

• Commercial equipment financing
• Truck leasing solutions
• Transportation lending
• Fleet equipment loans
• Vehicle leasing programs

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Loans: Traditional loan financing for purchasing commercial equipment outright. Loans are structured with fixed monthly payments, competitive interest rates, and terms typically ranging from 24 to 72 months. Equipment serves as collateral. Benefits include ownership building, potential tax deductions on interest payments, and depreciation benefits.
2. Equipment Leasing: Long-term rental agreements allowing businesses to use equipment while making payments. Banks retain ownership during lease term. Benefits include lower monthly payments, tax-deductible payments, access to newer equipment under warranty, and flexibility at end of lease to purchase, renew, or return.
3. Private Party Financing: Financing solutions for equipment purchased from private sellers rather than dealers, expanding the market reach and serving customers in various transaction structures.
4. Dealer Partner Program: Partnership program where equipment dealers refer customers needing financing, creating a channel for customer acquisition and transaction completion.
5. Insurance Services: Insurance offerings provided to customers as an add-on service during the equipment financing process.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels13 records

Core offering

Commercial Fleet Financing (CFF) provides loans and leases for the acquisition of commercial transportation equipment, including semi-trucks, box trucks, tow trucks, vocational trucks, construction vehicles, heavy equipment, EMS vehicles, light/medium-duty vehicles, and commercial electric vehicles. The company serves businesses nationwide with streamlined app-only applications, soft credit pulls, and funding decisions in as little as 24 hours, complemented by a dealer partner program, insurance offerings, and a Budget Builder planning tool.

Product overview

Commercial Fleet Financing is America's leading independently owned transportation equipment finance company, offering a comprehensive suite of financing solutions for commercial vehicles and equipment. The company operates as a unified financing platform that provides two primary financing programs (Loans and Leases) across 20+ specialized equipment categories. The core offerings span commercial trucking (box trucks, semi-trucks, vocational trucks, specialized trucks), towing and recovery (light/medium/heavy-duty wreckers, rollbacks), emergency services (ambulances, EMS equipment), construction (vehicles and heavy equipment), and light/medium-duty vehicles (vans, buses, electric vehicles). Supporting services include Budget Builder for financial planning, insurance products, dealer partner programs, and a marketplace for repo equipment. The company has been in operation since 1995 and is headquartered in Carrollton, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Loans Traditional loan financing for purchasing commercial transportation equipment outright, with the equipment serving as collateral, fixed monthly payments, and terms from 24 to 72 months. Designed for commercial fleet operators and equipment buyers seeking ownership and potential interest tax deductions.
• Equipment Leases Long-term lease agreements allowing businesses to use commercial equipment while making payments, with the bank retaining ownership during the lease term. Features lower monthly payments, tax-deductible expenses, and flexibility to purchase, renew, or return at end of term.
• Commercial Truck Fleet Financing Core financing service for acquiring and managing commercial trucking equipment including box trucks, semi-trucks (day cabs, sleepers), vocational trucks (chassis, straight, bucket, crane, flatbed, scissor), and specialized trucks (septic, garbage, vacuum).
• Tow Truck Financing Comprehensive financing for tow trucks and wreckers including light-duty wreckers (flatbed, integrated, hook and chain), medium-duty wreckers (integrated, rotator, flatbed, hook-lift), heavy-duty wreckers (25-100 ton capacity), and rollback/flatbed tow trucks (standard, heavy-duty, and integrated with wheel-lift systems).
• EMS and Non-Emergency Equipment Financing Financing for emergency medical services and healthcare transportation equipment including ambulances, wheelchair vans, stretchers, monitors, and defibrillators. Targets EMS providers, non-emergency patient transport, and healthcare transportation providers.
• Construction Equipment Financing Comprehensive financing for construction industry vehicles and heavy equipment, including mixer trucks, concrete pump trucks, crane trucks, dump trucks, lowboy trailers, excavators, skid steers, loaders, backhoes, bulldozers, graders, paving machines, cranes, and directional drills.
• Light-Duty and Medium-Duty Vehicle Financing Financing for commercial light and medium-duty vehicles including commercial vans (cargo, panel, moving, passenger, sprinter), transport vehicles (shuttle buses, motorcoaches, tour buses, limousines, taxis), trailers, and commercial electric vehicles (vans, pickups, delivery trucks, shuttle buses, chassis cabs).
• Private-Party Seller Financing Financing program that supports equipment purchases from private-party sellers outside traditional dealer networks, expanding market reach to include transactions between individuals or smaller sellers.
• Dealer Partner Program Partnership program for equipment dealers that refers customers needing financing for commercial vehicles and equipment, enabling dealers to complete sales dependent on financing while providing CFF with a customer acquisition channel.
• Equipment Insurance Services Insurance offerings for financed equipment provided as a complementary add-on service through insurance provider partnerships, protecting customer investments in financed equipment.
• Budget Builder Online financial planning tool that helps customers plan and budget for equipment purchases before applying for financing, enabling pre-application scenario modeling.

Quantifiable outcome

• Funding approved and secured within 24 hours
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Equipment DealerscoreChannel Partner/ Reseller/ DistributorDealer partnership program where equipment dealers refer customers needing financing for commercial vehicles and equipment. This channel partnership enables dealers to complete sales that depend on financing while providing CFF with customer referrals across all equipment categories including trucks, trailers, and construction equipment.
• Private Party SellersminorChannel Partner/ Reseller/ DistributorNetwork of private sellers who offer equipment outside traditional dealer channels. CFF provides financing solutions for these transactions, expanding market reach to serve customers buying from individuals or smaller sellers.
• Insurance ProvidersminorStrategic or Co-development PartnerInsurance partnership offering to provide customers with insurance options for their financed equipment. This complementary service enhances the customer offering and creates additional revenue stream through referrals.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Balboa Capital: Independent SMB equipment financing and leasing company serving small and mid-sized businesses across verticals including transportation. Closely matches CFF's product suite (loans + leases), inside-sales model, and SMB customer focus.
• Currency Capital: Online equipment financing marketplace focused on commercial equipment and vehicles. Direct overlap in product (loans and leases), customer segment (SMB), and speed-of-funding value proposition.
• TimePayment: Independent commercial equipment financing company focused on SMB equipment loans and leases. Direct overlap in target market, product structure, and inside-sales / dealer referral distribution.

Broad incumbents

• Volvo Financial Services: OEM-affiliated captive financing for Volvo and Mack trucks and trailers. Directly competes with CFF in the semi-truck financing vertical with structural advantages from manufacturer alignment and balance-sheet capacity.
• Stearns Bank Equipment Finance: Bank-based equipment finance division serving transportation and construction SMBs. Provides direct loans and leases against commercial vehicles, competing for similar dealer-referred and direct borrowers.
• Wells Fargo Equipment Finance: Bank-owned equipment finance division covering transportation, construction, and industrial assets. Competes on rate via deposit-funded cost of capital and overlaps with CFF's full product breadth.
• GreatAmerica Financial Services: Established, large independent equipment lessor serving many verticals including transportation, construction, and specialty vehicles. Competes on breadth and balance-sheet scale rather than speed, but overlaps heavily with CFF's lease-driven offerings.
• CIT Group (First Citizens Bank equipment finance): Major commercial equipment finance franchise (formerly CIT) now within First Citizens, providing loans and leases for trucks, construction, and specialty equipment. Large-scale competitor with broader balance sheet capacity.
• CAT Financial: Captive finance arm of Caterpillar financing heavy construction equipment — the same class of assets CFF's heavy equipment line addresses. Represents the OEM-captive dynamic that constrains CFF's pricing power.

Emerging players

• Leaf (now part of Source Capital): Fintech-style commercial vehicle and equipment financing platform emphasizing a digital application experience. Comparable in channel design (online app, soft credit) and modern UX.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cffnationwide
• YouTubeyoutube.com/user/CFFnationwide
• Facebookfacebook.com/cffnationwide
• LinkedInlinkedin.com/company/cff
• Instagraminstagram.com/cffnationwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commercial Fleet Financing