National Equipment Dealers

What National Equipment Dealers does

National Equipment Dealers, LLC (NED) is a privately held, multi-brand heavy equipment dealership operating 25 branches across Texas, North Carolina, South Carolina, Georgia, and Florida. Founded in 2018 under the ownership of J.J. Taylor Companies through the merger of Four Seasons Equipment and May-RHI, NED consolidates seven legacy regional dealers under a single platform supported by 470 employees, 200+ certified technicians, and a fleet of 150 field service trucks. The company is the largest distributor of Hyundai Construction Equipment and the largest distributor of Bell Trucks in the United States, and also represents Manitou, Yanmar, Sakai, Kinshofer, Denis Cimaf, Tana, Jarraff, Prinoth, Lamtrac, Builtrite, and BTA Hydraulic Hammers across its branch network.

NED's revenue model spans five streams: new equipment sales (one-time purchases of OEM-branded machines), used equipment sales (via the nedused.com platform), equipment rentals (backed by a $200 million rental fleet available on daily, weekly, and monthly terms), parts and service (delivered through 200+ technicians and 150 field service trucks), and equipment financing (facilitated through a third-party DCR Portal alongside manufacturer promotional offers). The company serves seven primary end-markets: earthmoving and construction, forestry and vegetation management, scrap and recycling, government and municipalities, oil and gas, mining and quarrying, and landscaping. Specialty sales divisions — including dedicated Forestry & Mulching, Scrap & Recycling, Government & Solid Waste, and Crushing & Screening groups — are staffed by specialists with multi-decade vertical experience.

NED goes to market exclusively through its company-owned branch network and the nedused.com e-commerce channel, targeting enterprise and mid-market contractors via direct field sales, in-person branch consultations, and seasonal promotional campaigns. No public revenue, ARR, or financial figures are disclosed; the business is funded internally by its parent company and operates without disclosed institutional investment. Manufacturer-provided telematics platforms (Hyundai HiMATE, Tana ProTrack) are distributed alongside equipment but represent OEM technology rather than NED-built capabilities.

Name

National Equipment Dealers

Legal name

National Equipment Dealers, LLC

Website

https://nedealers.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

National Equipment Dealers is a privately held multi-brand heavy equipment dealership operating 25 branches across five Southeastern US states (TX, NC, SC, GA, FL), serving construction, forestry, recycling, government, mining, and oil & gas customers with equipment sales, rentals, parts, and field service. It is the largest Hyundai Construction Equipment and Bell Trucks distributor in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new heavy equipment from manufacturer brands including Hyundai, Bell, Manitou, Yanmar, Sakai, Tana, and others. NED is the largest Hyundai Construction Equipment distributor and largest Bell Trucks distributor in the United States.
2. Used Equipment Sales: Sale of pre-owned heavy equipment through nedused.com, the company's dedicated used equipment platform.
3. Equipment Rentals: Short- and long-term rental of heavy equipment supported by a $200 million rental inventory. Equipment available for rent across all 25 branch locations.
4. Parts & Service: Parts sales and field/onsite service supported by 200+ technicians and 150 field service trucks. Parts search available through the NED Parts portal. Black Cat Wear Parts also distributed.
5. Financing & Special Offers: Equipment financing facilitated through third-party portal (DCR Portal), and seasonal promotional campaigns including special financing rates and rebates from manufacturers such as Hyundai, Bell, Manitou, and Yanmar.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

National Equipment Dealers is a multi-brand heavy equipment dealership that sells, rents, services, and supplies parts for new and used construction, compaction, material handling, forestry/mulching, and landfill equipment from premium manufacturers including Hyundai, Bell, Manitou, Yanmar, Sakai, Tana, Kinshofer, Denis Cimaf, Jarraff, Prinoth, Lamtrac, Builtrite, and BTA Hydraulic Hammers. The company operates 25 branches across Texas, North Carolina, South Carolina, Georgia, and Florida, supported by a $200 million rental inventory, 200+ technicians, and 150 field service trucks that deliver on-site service and parts support to construction, forestry, scrap/recycling, government, oil and gas, mining, and landscaping customers.

Product overview

National Equipment Dealers (NED) operates as a multi-brand heavy equipment dealership with a diversified portfolio of core brands representing construction, material handling, and vegetation management equipment. The product offering is organized around multiple distinct equipment brands rather than a single unified platform. The core portfolio includes Hyundai Construction Equipment (excavators, wheel loaders, ADTs, dozers), Bell ADTs, Manitou (skid steers, telehandlers), Yanmar (compact equipment), Sakai (compaction equipment), Kinshofer (excavator attachments), Denis Cimaf (mulching attachments), TANA (landfill compactors, shredders), Jarraff (vegetation management), Prinoth (forestry carriers, mulching attachments), Lamtrac (forestry carriers), Builtrite (material handlers), and BTA Hydraulic Hammers. NED offers equipment sales, rentals, parts, service, and financing across five states (Texas, North Carolina, South Carolina, Georgia, Florida) with 25 branches. The $200 million rental inventory supports the company's mission of keeping customers running.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyundai Construction Equipment Full line of Hyundai heavy construction equipment — including compact, crawler, wheeled, and forestry excavators; Z-Bar, XT, and Tool Master wheel loaders; HA30 and HA45 articulated dump trucks; and HD100 and HD130 dozers — sold and serviced by NED across Texas, North Carolina, South Carolina, Georgia, and Florida.
• Bell Articulated Dump Trucks (ADTs) Bell Equipment articulated dump trucks (B20E LGP, B25E, B30E, B40E, B45E, B50E, B60E) sold, rented, and serviced by NED, the largest Bell Trucks distributor in the U.S., across its five-state branch network.
• Manitou Handling and Earthmoving Equipment Manitou Group skid steers, compact track loaders, compact wheel loaders (MLA series), and telehandlers (MHT, MT, MTA, ULM series) sold and serviced by NED across North Carolina, South Carolina, and Florida branches.
• Yanmar Compact Construction Equipment Yanmar compact construction equipment including SV08-1D and ViO/SV series compact excavators and V4-7, V8, V10, V12 compact wheel loaders, sold and supported by NED in North Carolina, South Carolina, and Florida branches.
• Sakai Compaction and Paving Equipment Sakai America asphalt rollers (300–900 series), soil rollers (200 and 400 series), pneumatic tire rollers, and static three-wheel rollers sold, rented, and serviced by NED at Houston and Dallas Texas branches and in North and South Carolina.
• Kinshofer Excavator Attachments Kinshofer GmbH excavator and truck crane attachments — including orange peel grabs (P-series), mobile shears (DXS series), multi-quick processors, rail cutters, demolition/sorting grabs, selector grabs, rotating shears, static pulverisers, concrete crushers, drum cutters (KDC series), tilt rotators, grapples, quick couplers, and hydraulic breakers (KSB, KFX series) — distributed by NED in Texas.
• Denis Cimaf Mulching Attachments Denis Cimaf high-performance brushcutter-mulcher attachments for excavators, skid steers, forestry tractors, and graders — including DAF skid-steer-mounted front mulchers and DAH excavator-mounted boom mulchers — distributed by NED in North Carolina, South Carolina, Georgia, and Florida.
• TANA Landfill Compactors and Shredders Tana H Series landfill compactors (H260, H320, H380, H450, H555 ECO) and Shark 440 series low-speed shredders (440Deco, 440DTeco, 440EM, 440E) sold and supported by NED in North Carolina, South Carolina, and Florida branches.
• Jarraff Vegetation Management Equipment Jarraff Industries right-of-way maintenance, land clearing, and tree care equipment — including Jarraff All-Terrain Tree Trimmers (4-wheel and track), Quad Track Jarraff, Mini-Jarraff Urban Forester, and LineBacker brush cutters (4-wheel drive and quad track) — distributed by NED across its branch network.
• Prinoth Vegetation Management Equipment Prinoth forestry carriers (Raptor 100, Raptor 300, Raptor 300R, Raptor 500, Raptor 800, RT400) and mulching attachments — including forestry mulchers, hydraulic mulchers, excavator mulchers, rotovators, biomass harvesters, and stump grinders — sold, rented, and serviced by NED in the Southeast U.S.
• Lamtrac Forestry Equipment Lamtrac tracked forestry carriers (LTR 6160T, LTR 6140T, LTR 6170T) ranging from 125 to 600 horsepower in twin and quad track platforms, designed and built in New Brunswick, Canada, sold and supported by NED for storm clean-up, natural resources exploration, and site development.
• Builtrite Material Handling Equipment Builtrite stationary electric material handlers (40-SE, 1350SE/VFD, 2150SE/VFD, 2350SE/VFD, 1010-SE, 1300-SE, 2100-SE, 2300-SE) and scrap handling attachments — including orange peel grapples, bypass scrap grapples, and magnet rotators — sold and supported by NED in Texas for waste handling, scrap handling, forestry, railroad, mining, and utility applications.
• BTA Hydraulic Hammers Breaker Technology America (BTA) Pro E-Series (BTA160E, BTA220E, BTA300E, BTA380E, BTA480HD) and Pro T-Series (BTA35T, BTA60T, BTA70T, BTA85T) hydraulic hammers for demolition and construction, distributed across NED's branch network.
• Used Heavy Equipment Pre-owned heavy equipment inventory from NED's multi-brand portfolio (Hyundai, Bell, Manitou, Yanmar, Sakai, Tana, Kinshofer, Denis Cimaf, Jarraff, Prinoth, Lamtrac, Builtrite, BTA, and others) sold through NED's nedused.com online platform.
• Equipment Rentals Short-term and long-term heavy equipment rental programs supported by a $200 million rental inventory across NED's 25 branch locations in Texas, North Carolina, South Carolina, Georgia, and Florida, with delivery, field service, and maintenance bundled into rental contracts.
• Parts and Field Service OEM and aftermarket parts (including Black Cat Wear Parts) plus on-site field service delivered by 200+ shop and field technicians via a fleet of 150 field service trucks across NED's 25 branches; parts search is available through the NED Parts portal.

Quantifiable outcome

• 10% better compaction rate guaranteed by Tana compared to any other brand

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, minor and major.

• Hyundai Construction EquipmentcoreChannel Partner/ Reseller/ DistributorNED is the largest Hyundai Construction Equipment distributor in the United States, representing the full line of Hyundai equipment including excavators, wheel loaders, articulated dump trucks, dozers, compaction rollers, and hydraulic hammers at all 25 NED branches in Texas, North Carolina, South Carolina, Georgia, and Florida.
• Bell Trucks (Bell Equipment)coreChannel Partner/ Reseller/ DistributorNED is the largest Bell Trucks distributor in the United States, offering the Bell product line of articulated dump trucks and tracked carriers at all NED branches in Texas, North Carolina, South Carolina, Georgia, and Florida.
• ISRI (Institute of Scrap Recycling Industries)minorOthersNED is a proud and active member of ISRI, as well as ISRI regional chapters including ISRI Gulf Coast Region and ISRI South East Region, supporting the company's scrap and recycling equipment distribution business.
• PrinothcoreChannel Partner/ Reseller/ DistributorPrinoth is a leading vegetation management equipment manufacturer. NED sells, rents, and supports the full line of Prinoth carrier-mounted and excavator-mounted mulching attachments, stump grinders, and Raptor-series tracked mulcher carriers at all NED locations in North Carolina, South Carolina, Georgia, and Florida. Prinoth products are designed and built in Germany.
• Manitou GroupmajorChannel Partner/ Reseller/ DistributorManitou Group is a French manufacturer of handling, lifting, and earthmoving equipment. NED represents the Manitou brand of skid steers, compact track loaders, compact wheel loaders, and telehandlers at all NED branches located in North Carolina, South Carolina and Florida.
• Yanmar HoldingsmajorChannel Partner/ Reseller/ DistributorYanmar is a Japanese manufacturer of compact construction equipment with over 100 years of experience. NED represents the Yanmar brand of compact construction equipment at all NED branches located in select counties in North Carolina, South Carolina and Florida.
• Sakai AmericamajorChannel Partner/ Reseller/ DistributorSakai America produces compaction and paving equipment. NED sells, rents, and supports the full line of Sakai compaction and paving products at Houston and Dallas Texas branches, and in North Carolina and South Carolina. Sakai manufactures in Adairsville, Georgia.
• Tana North AmericamajorChannel Partner/ Reseller/ DistributorTana North America manufactures landfill compactors and Shark low-speed shredders. NED sells and supports Tana landfill compactors and shredders in North Carolina, South Carolina & Florida. Tana guarantees a minimum of 10% better compaction rate compared to any other brand.
• Kinshofer GmbHmajorChannel Partner/ Reseller/ DistributorKinshofer GmbH is a leading manufacturer of attachments for truck cranes and excavators. NED sells, rents, and supports Kinshofer attachments at both NED Texas locations in Houston and Dallas. Products include shears, crushers, tilt rotators, drum cutters, grapples, quick couplers, and hydraulic breakers.
• Denis CimafmajorChannel Partner/ Reseller/ DistributorDenis Cimaf specializes in high-performance brushcutter-mulcher attachments for excavators, skid steers, and forestry tractors. NED sells, rents, and supports the full line of Denis Cimaf products at all NED locations in North Carolina, South Carolina, Georgia, and Florida.
• Jarraff IndustriesmajorChannel Partner/ Reseller/ DistributorJarraff Industries designs and manufactures specialized right-of-way maintenance, land clearing and tree care equipment including the Jarraff All-Terrain Tree Trimmer, Mini-Jarraff Urban Forester, and LineBacker Brush Cutter. NED distributes Jarraff products across its branch network.
• BuiltritemajorChannel Partner/ Reseller/ DistributorBuiltrite material handlers and attachments serve the waste handling, scrap handling, forestry, railroad, mining/steel mills/foundries, and electrical utility industries. NED sells and supports Builtrite material handlers and attachments at both NED Texas locations in Houston and Dallas.
• Breaker Technology America (BTA)majorChannel Partner/ Reseller/ DistributorBreaker Technology America manufactures hydraulic hammers for demolition and construction applications. NED distributes BTA Pro Series hydraulic hammers across its branch network, offering professional-grade productivity and reliability at affordable prices.
• Connect Work ToolsmajorChannel Partner/ Reseller/ DistributorConnect Work Tools specializes in premium attachments for demolition and construction including hydraulic breakers, compactors, grapples, and pulverizers. NED represents the entire line of Connect Work Tools attachments at all branch locations in North Carolina, South Carolina, Georgia, and Florida.
• LamtracmajorChannel Partner/ Reseller/ DistributorLamtrac manufactures tracked forestry carriers designed and built in New Brunswick, Canada. NED represents the full line of Lamtrac tracked forestry carriers, regularly stocking models like the LTR 6140T and LTR 6170T for vegetation management and mulching applications.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RDO Equipment Co. RDO Equipment is one of the largest multi-brand construction equipment and agriculture equipment dealers in North America, operating across multiple states with a similar mix of new equipment sales, rentals, parts, and service — directly comparable to NED's business model.
• H&E Equipment Services: H&E Equipment Services is a leading integrated equipment services company offering new and used equipment, rentals, parts, and service for industrial and construction markets — directly comparable to NED in scale and revenue mix.

Broad incumbents

• Sunbelt Rentals: Sunbelt Rentals is one of the largest equipment rental companies in North America (subsidiary of Ashtead Group), with a much larger rental fleet than NED and broader category coverage; comparable on the rental, parts, and service revenue angles.
• United Rentals: United Rentals is the largest equipment rental company in the world and a publicly traded incumbent with broad geographic coverage and category depth — overlapping with NED on rental, parts, and service, though operating at significantly greater scale.
• Caterpillar Inc. Caterpillar is the world's largest construction and mining equipment manufacturer and operates its own dealer network; comparable as the dominant incumbent whose dealer economics set the benchmark for independents like NED.
• Komatsu: Komatsu is the world's second-largest construction equipment manufacturer; comparable as a key OEM competitor whose distribution arrangements influence dealership economics across the industry.
• Doosan Bobcat North America: Bobcat (Doosan) is a major manufacturer of compact equipment with a dealer-led distribution model — comparable as another OEM whose relationship dynamics with distributors like NED shape the dealership economics.

Regional players

• Stowers Machinery (Komatsu dealer): Stowers Machinery is a regional Komatsu construction equipment dealer operating in the Southeast US; a direct comparable on heavy equipment distribution, parts, and service, though with narrower brand coverage than NED.
• 4Rivers Equipment (John Deere): 4Rivers Equipment is a regional John Deere construction and forestry equipment dealer operating in the South-Central US with branches, parts, and service — comparable business model to NED with strong OEM alignment.

Emerging players

• Vermeer Corporation: Vermeer is a manufacturer and direct distributor of industrial and environmental equipment with growing presence in vegetation management and underground construction — adjacent comparator to NED's specialty equipment lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Equipment Dealers