Derag

What Derag does

DERAG Unternehmensgruppe is a Munich-based, family-owned diversified holding company founded in 1951 as a real estate developer. The group operates six integrated business divisions: project development (more than 85,000 residential and commercial units delivered since inception), in-house property management across Germany and Austria, hospitality (Living Hotels and SOULMADE apartment hotel brands totaling 18 properties at 9 locations), media (regional broadcasters münchen.tv, tv.ingolstadt, and L-TV Landesfernsehen), gastronomy (St.Ribs restaurant chain in Munich and Bonn), and location development (Fairview Orchards, a 23 km² land holding near Washington D.C.). Approximately 700 employees support operations across Germany, Austria, and the United States, with the legal entity structured as DERAG Deutsche Realbesitz AG + Co. KG, managed by Prof. Dr. Max Michael Schlereth and RA Heinz Mayer as board members of the general partner.

The company's revenue model is a hybrid of recurring and transactional streams. Recurring revenue comes from property management fees in Germany and Austria and from nightly/extended-stay apartment hotel operations. Transactional revenue comes from turnkey project development sales to institutional investors, restaurant sales, regional TV advertising, and large-scale land monetization at Fairview Orchards. Go-to-market is similarly diversified: direct enterprise sales for real estate and project development, direct booking plus OTA distribution for hotels, physical retail for restaurants, and broadcast distribution for the media division. Underlying technology is described as digital property management with building connectivity, predictive maintenance, and CRM capabilities; no proprietary AI/ML stack, platform, or developer API is documented.

Strategically, DERAG has pursued aggressive adjacency expansion since 2023, launching St.Ribs, acquiring two Bavarian regional TV stations in 2024, adding L-TV in 2025, and establishing the Fairview Orchards U.S. land platform. The company is privately held with no disclosed external investors, private equity, or venture capital backing, and it does not publicly disclose revenue or ARR figures.

Name

Derag

Legal name

DERAG Deutsche Realbesitz AG + Co. KG

Website

https://derag.de

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

251–500 employees

Short description

DERAG Unternehmensgruppe is a Munich-based, family-owned diversified holding company founded in 1951, operating integrated divisions in real estate development, property management, apartment hotels (Living Hotels, SOULMADE), regional TV broadcasting, gastronomy (St.Ribs), and U.S. land development (Fairview Orchards).

Ownership category

akta.pro rank

Product category

Real Estate Development and Hospitality

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Lessors of Other Real Estate Property (531190)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Real estate development
• Property management
• Apartment hotels
• Regional television broadcasting
• Hospitality services

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Project Development: Real estate development from concept to turnkey delivery, creating residential and commercial properties for sale or investment
2. Hotel & Apartment Operations: Operating 18 Living Hotels and SOULMADE properties at 9 locations in the German-speaking market
3. Real Estate Management: Property management services for DERAG's own portfolio in Germany and Austria
4. Media Operations: Regional TV broadcasting including münchen.tv, tv.ingolstadt, and L-TV Landesfernsehen with regional reach
5. Restaurant Chain: St.Ribs restaurant chain operation with creative spare ribs interpretation, locations in Munich and Bonn
6. Land Development: Fairview Orchards land development near Washington D.C. for industrial, logistics, and agricultural use

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

DERAG is a family-owned Munich-based conglomerate operating six business divisions: real estate project development and property management, apartment hotel operations under the Living Hotels and SOULMADE brands, regional TV broadcasting (münchen.tv, tv.ingolstadt, L-TV), the St.Ribs restaurant chain, and Fairview Orchards land development near Washington D.C. The group has developed more than 85,000 residential and commercial real estate units since 1951.

Product overview

DERAG Unternehmensgruppe is a family-owned real estate and hospitality company founded in 1951, operating as a diversified conglomerate with multiple distinct divisions under its umbrella. The portfolio includes core real estate operations (Projektentwicklung for development and Immobilien for property management), hospitality brands (Living Hotels and SOULMADE for apartment hotels), media operations (regional TV stations münchen.tv, tv.ingolstadt, and L-TV), gastronomy (St.Ribs restaurant chain), and location development (Fairview Orchards). The company employs approximately 700 people across Germany, Austria, and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Living Hotels: Pioneer apartment hotel chain in German-speaking regions with 18 hotels at 9 locations
• Soulmade
• St.Ribs
• münchen.tv
• tv.ingolstadt
• L-TV
• Fairview Orchards

Products and services

• DERAG Projektentwicklung (Project Development) Turnkey real estate project development division managing the full development lifecycle from concept to delivery; has realized more than 85,000 residential and commercial real estate units since 1951. Targets institutional investors and property owners.
• DERAG Immobilien (Property Management) Property management division that manages the group's existing real estate portfolio in Germany and Austria, deploying state-of-the-art solutions in building connectivity, predictive maintenance, and customer relationship management.
• Living Hotels (Apartment Hotel Chain) Pioneer apartment hotel chain in German-speaking regions, operating 18 hotels across 9 locations. Serves business and leisure travelers seeking flexible extended-stay accommodations with hotel services.
• SOULMADE Hotel Brand Lifestyle hotel brand launched in 2016, complementing the Living Hotels portfolio with a distinct offering for guests in the German-speaking market.
• münchen.tv (Regional TV Station) Regional TV station producing reports, news, and entertainment formats with extensive reach in the Munich region.
• tv.ingolstadt (Regional TV Station) Regional TV station serving the Ingolstadt area, producing reports, news, and entertainment programming.
• L-TV Landesfernsehen (Regional TV Station)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Living HotelscoreOthersPioneer apartment hotel brand in German-speaking markets, founded 1982, part of DERAG's hospitality division operating 18 hotels at 9 locations
• SOULMADEcoreOthersLifestyle hotel brand opened in 2016, part of DERAG's hotel portfolio
• St.RibsminorOthersRestaurant chain launched 2023 with creative spare ribs concept, operating in Munich and Bonn
• münchen.tvcoreOthersRegional TV station added to portfolio in 2024 with high-quality reports, news, and entertainment formats for Munich region
• tv.ingolstadtcoreOthersRegional TV station acquired in 2024 for Ingolstadt region
• L-TV LandesfernsehencoreOthersRegional TV broadcaster added in 2025 for Baden-Württemberg region
• Fairview OrchardsminorOthers23 km² land development project near Washington D.C. with industrial, logistics, and agricultural potential, strategic location near Interstate 68

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Vonovia: Europe's largest residential real estate company with a portfolio of ~500,000 units across Germany, Austria, and Sweden. Most direct comparable to DERAG's residential project development and property management core, though at vastly greater scale and publicly listed.
• Haniel: Diversified German family-owned industrial holding company with operations across multiple unrelated sectors. Relevant as a structural precedent for a German family-owned conglomerate spanning distinct business divisions.

Direct peers

• LEG Immobilien: Listed German residential real estate company managing ~165,000 units, primarily in North Rhine-Westphalia. Closely comparable to DERAG Immobilien's German property management business, with similar recurring rental income dynamics.
• Patrizia: European real estate investment and management firm with strong German roots, active in residential and commercial development. Comparable to DERAG's mix of project development for institutional investors and managed property portfolios.
• Deutsche Wohnen: Major German residential property manager and developer, now part of Vonovia. Comparable to DERAG's residential property management and project development activities, especially in urban German markets.
• Zech Group: Privately held German family-owned construction and real estate conglomerate covering development, building, and hotel operations. Closest structural analog to DERAG as a diversified German family-owned group spanning real estate, hospitality, and adjacent businesses.
• Motel One Group: German budget design-hotel chain with ~90 hotels across Europe. Comparable to DERAG's Living Hotels and SOULMADE apartment-hotel operations in the DACH extended-stay and lifestyle segment.
• Lindner Hotels: Family-owned German hotel group operating upscale business and resort hotels. Comparable to DERAG's Living Hotels portfolio in ownership structure, DACH focus, and business-traveler positioning.
• Adler Group: German residential real estate company focused on development and management of affordable housing. Directly comparable to DERAG Projektentwicklung's residential development pipeline and asset-management style.

Emerging players

• Aareon: European property-technology vendor serving residential and commercial real estate managers with software including CRM and predictive maintenance. Adjacent comparable to DERAG Immobilien's stated digital property-management capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/deraghotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Derag