What Houe does

Houe ApS is a privately held Danish design house founded in 2007, headquartered in Ry, Denmark, that designs and distributes outdoor furniture for residential and hospitality customers. The company maintains wholly-owned subsidiaries in Germany and the United States (Santa Fe Springs, California), plus an office and showroom in Copenhagen, with approximately 50 employees across these locations. The product portfolio spans six categories: chairs (CLICK, ALUA, ReCLIPS, FALK Outdoor, FALK Indoor), tables (CLICK Serving Cart, CIRCLE, LEAF, EDGE, EYELET, FOUR, AVANTI, PICO, SKETCH), lounge furniture (DRIFT, LEVEL, LEVEL2, MOLO, AVON), rugs (FIELD), lighting (Light no 1, LUU), and accessories, organized around a modular, configurable design philosophy developed primarily in collaboration with designer Henrik Pedersen and studio NORSMIND.

Manufacturing relies on powder-coated metal frames combined with sustainability-focused materials including bamboo, recycled polypropylene, Sunbrella performance fabric, thermo-ash, ceramic, and FSC-certified wood. A proprietary initiative, MyTRASH, converts household plastic waste into furniture production elements, offering a differentiated circular-economy input. Houe holds B Corporation certification and complies with FSC and EU Ecolabel standards.

Houe operates a B2B2C commercial model with no direct-to-consumer e-commerce; all sales route through a global authorized dealer network. Pricing is not publicly disclosed and is obtained by dealers on a quote basis. The company markets through its website, social channels (Facebook, Instagram, Pinterest), printed lookbooks (e.g., the 2026 lookbook), and trade engagement. Revenue is generated through hardware sales of chairs, tables, lounge furniture, lighting, and accessories. No external funding has been disclosed; the company remains independently owned and operated.

Name

Houe

Legal name

Houe ApS

Website

https://houe.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Houe ApS is a Danish design house (founded 2007, ~50 employees) that designs outdoor furniture, including chairs, tables, lounge systems, lighting, and rugs, and distributes globally through authorized dealers with subsidiaries in Germany and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Ry

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outdoor Furniture Sales: Houe generates revenue through the sale of outdoor furniture products including chairs, tables, lounge furniture, lighting, and accessories through their dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Houe designs, manufactures, and distributes a portfolio of Danish-designed outdoor furniture, including chairs, lounge modules, dining tables, lighting, and rugs. Products are organized into modular collections (CLICK, DRIFT, LEVEL, LEVEL2, ALUA, ReCLIPS, FALK, FOUR, AVANTI, MOLO, AVON, CIRCLE, LEAF, EDGE, EYELET, PICO, SKETCH, LUU, Light no 1, FIELD) and are sold globally through a network of authorized dealers to residential and hospitality buyers.

Product overview

Houe is a Danish Design House established in 2007, founded on Danish furniture tradition, specializing in colorful outdoor furniture. The company offers a comprehensive portfolio of outdoor living products organized into six main categories: Chairs (CLICK, ALUA, ReCLIPS, FALK OUTDOOR, FALK INDOOR), Tables (CLICK Serving Cart, CIRCLE, LEAF, EDGE, EYELET, FOUR, AVANTI, PICO, SKETCH), Lounge furniture (DRIFT, LEVEL, LEVEL2, MOLO, AVON), Rugs (FIELD), and Lighting (Light no 1, LUU). The products feature modular design principles with extensive color customization options and are designed for both indoor and outdoor use. The company also operates the MyTRASH sustainability initiative producing furniture from recycled household plastic. Houe collaborates primarily with designer Henrik Pedersen and positions itself around durability, design quality, and responsible production.

Differentiator

Problem solved

Functional benefit

Products and services

• CLICK Collection Modular outdoor furniture collection offering dining chairs, lounge chairs, sun loungers, rocking chairs, adjustable chaise longues, roomy lounge chairs, footrests, and serving carts, distinguished by simplicity of color and adjustable comfort options.
• ALUA Collection Colorful outdoor dining and lounge chair collection designed to fit varied lifestyles, available in vibrant finishes including beige, ice blue, cayenne, and lemon zest.
• ReCLIPS Collection Outdoor dining chair range including dining chairs, rocking chairs, footrests, counter chairs, and lounge chairs with bamboo armrests and modular design.
• FALK OUTDOOR Outdoor dining chair made from recycled materials, designed to bring people together, with tube legs in black or muted white finishes.
• FALK INDOOR Indoor chair collection with upholstered seat options, available with or without armrests, with 16mm tube legs and base options including five star castors, tube legs, and oak veneer legs.
• DRIFT Collection Outdoor modular lounge system designed for flexibility and comfort in open-air spaces, featuring three versatile modules, lounge sofas (left/right), an ottoman, and lumbar cushions, designed by NORSMIND.
• LEVEL Collection Outdoor lounge furniture collection that includes lounge chairs, ottomans, lounge sofas (left/right), cozy corners, lounge tables, side tables, and chaise longues, available in bamboo and fabric options.
• LEVEL2 Collection Enhanced outdoor lounge collection with chaise longue, ottoman, lounge chair, lounge sofas (left/right), cozy corners, lounge tables, and side tables, with modular design supporting endless combinations.
• MOLO Collection Outdoor sunbed and cushion collection featuring sunbed with adjustable lamella options and matching cushions in char, alpine, and ash colors.
• AVON Collection Outdoor lounge seating collection including lounge chairs, 2-seater sofas, and ottomans with thermo-ash tabletop options and frame colors in black and white.
• FOUR Collection Outdoor dining tables in three sizes (160x90, 210x90, 270x90 cm) with bamboo tabletops and aluminum or ceramic options; ceramic dining tables available in shell and graphite colors.
• AVANTI Collection Outdoor dining tables in three sizes (83x98, 153x98, 222x98 cm) with thermo-ash tabletops and bench medium and long bench seating options, positioned as infinity tables where life happens.
• CIRCLE Collection Round outdoor dining tables in ⌀110 and ⌀150 cm sizes with aluminum frames for outdoor dining spaces.
• LEAF Collection Square outdoor dining table (145.5x145.5 cm) with bamboo tabletop in a leaf-inspired design for outdoor dining.
• EDGE Collection Tray tables in three sizes (⌀46, ⌀62, ⌀76 cm) with muted white finish, designed as compact side tables for outdoor lounge areas.
• EYELET Collection Tray tables in ⌀45 and ⌀58 cm sizes with compact design and grey aluminum frame options.
• PICO Collection Indoor and outdoor café tables available in round base and 4-star base options across multiple sizes (⌀600, ⌀640, ⌀700, ⌀740) and colors including black, olive green, beige, ice blue, muted white, and cayenne.
• SKETCH Collection Outdoor dining tables in bamboo with two sizes (160x88 and 220x88 cm) and grey aluminum frame options.
• LUU Lighting Portable indoor and outdoor lamp charged by the sun, moving with the user from terrace to table with soft, warm, inviting light; lamp housing available in beige, olive green, and lemon zest colors.
• Light no 1 Compact (21cm height, 13cm width/depth) indoor and outdoor portable lighting available in black, ice blue, laurel green, powder, and cayenne colors.
• FIELD Rug Outdoor rugs available in two sizes (300x200 cm and 240x170 cm) in mole and sand color options for outdoor lounge areas.
• CLICK Serving Cart Outdoor serving cart (75.5cm height x 46cm width x 95cm length) for outdoor dining convenience as part of the CLICK collection.
• MyTRASH Recycled Furniture Furniture made from recycled everyday household plastic trash, combining Danish design with Danish innovation; technology developed in Denmark, designed by Danish designers, and produced in Denmark.

Quantifiable outcome

• B Corp certified company demonstrating verified social and environmental performance

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• EU EcolabelcoreOthersEU Ecolabel certification for certain materials, indicating compliance with EU environmental standards
• FSC (Forest Stewardship Council)coreOthersFSC certification for wood products, ensuring materials come from responsibly managed forests
• SunbrellacoreTechnology or IntegrationSunbrella fabric used in outdoor lounge cushions and furniture, providing weather-resistant and durable upholstery materials

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skagerak (by Fritz Hansen): Danish outdoor and indoor furniture brand with FSC-certified wood and Scandinavian design heritage. Comparable Danish design language, similar materials portfolio (thermo ash, bamboo), and overlapping dealer channel.
• Fermob: French premium outdoor furniture manufacturer famous for metal bistro chairs and colorful powder-coated designs, sold via a global dealer network. Closely mirrors Houe's distribution model, premium positioning, and design-led outdoor-living focus.
• Gloster: Premium teak outdoor furniture manufacturer with strong hospitality references and global dealer network. Comparable luxury positioning, overlapping modular lounge and dining categories, and similar repair-and-refurbish service philosophy.
• Tectona: French premium teak outdoor furniture specialist with deep roots in garden and terrace traditions. Overlaps with Houe in high-end European residential and hospitality outdoor dining and lounge.
• Mater: Danish sustainable design house producing furniture using upcycled fishing nets, wood waste, and recycled aluminium. Closest analog to Houe on the circular-materials and B Corp positioning, with overlapping outdoor collection.
• Dedon: German-founded luxury outdoor furniture brand known for woven synthetic-fiber lounge designs and resort-grade installations. Competes at the top end of the same European designer-led outdoor category Houe addresses.
• Tribù: Belgian premium outdoor furniture maker focused on luxury hospitality and residential terraces. Competes for the same high-end European hotel and resort projects that Houe targets with its commercial-grade durability story.
• Cane-line: Danish outdoor furniture brand producing all-weather lounge, dining, and modular collections sold through dealers worldwide. Direct head-to-head competitor in the premium Scandinavian outdoor segment Houe occupies.

Broad incumbents

• HAY: Larger Danish contemporary design house with broad indoor-and-outdoor catalog distributed globally through design retailers. Comparable Scandinavian design heritage and dealer model, though primarily known for indoor furniture rather than outdoor specialization.
• MUUTO: Danish design brand within the larger Flos/Design Holding group, focusing on Scandinavian furniture and lighting with overlapping color-led aesthetic. Relevant adjacent brand for Houe's expanding lighting category and dealer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/houecom
• Instagraminstagram.com/houecom
• Pinterestpinterest.com/houecom
• LinkedInlinkedin.com/company/houe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houe