Sunbrella
Sunbrella is a 1961-founded performance fabric brand owned by Glen Raven, Inc., manufacturing stain-resistant, weather-durable textiles for indoor, outdoor, marine, and shade applications. It serves interior designers, residential consumers, commercial/hospitality buyers, and marine users through DTC e-commerce, authorized retailers, and OEM partnerships globally.
- Company typePrivate
- Founded1961
- HeadquartersBurlington, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sunbrella does
Sunbrella, founded in 1961 and headquartered in Burlington, North Carolina, is a performance fabric brand owned by Glen Raven, Inc. and operated through Glen Raven Material Solutions, LLC. The company designs and manufactures durable, stain-resistant textiles for indoor, outdoor, marine, and shade applications, with proprietary technology that weaves inherent stain resistance, UV stability, and weather durability into the fiber structure rather than applying them as topical treatments. The portfolio spans core performance fabric lines, the Sunbrella Interiors sub-brand for indoor residential soft goods, the Sunbrella Commercial division for hospitality and contract applications, and finished consumer products including throws, sheer curtains, and a multi-purpose fabric cleaner. Recent offerings include PFAS-free formulations certified to OEKO-TEX STANDARD 100 (19.HUS.73033) and a 5-year limited warranty covering color loss, strength loss, pilling, and abrasion.
The business model is multi-channel and asset-distributed. Sunbrella generates revenue from one-time fabric and finished-goods sales through DTC e-commerce (sunbrella.com, interiors.sunbrella.com), authorized retailer networks, window dealer channels, and B2B partnerships with furniture manufacturers such as Sherrill Furniture. Pricing is unit-based across consumer SKUs (throws from $199, sheer curtains from $160, fabric cleaner from $16), while the April 2026 Sunbrella Trade Program introduces recurring trade-pricing economics for interior designers with preferred pricing, complimentary memo samples, and dedicated support. Customer segments are explicitly diversified across interior designers, residential consumers, commercial/hospitality buyers, and marine users, and the company operates regional websites covering North America, Latin America, Europe, Asia, Oceania, Africa, and the Middle East.
Sunbrella invests actively in design-led product velocity and trade-channel presence, with launches and collaborations in late 2025 and 2026 including the Sien + Co. collection (100+ SKUs, 22 patterns), the second Kelly Ventura collection (14 SKUs), and an expansion of the CW Stockwell JOY Collection, alongside flagship presence at High Point Market.
Sunbrella firmographics
Firmographics- Name
- Sunbrella
- Legal name
- Glen Raven Material Solutions, LLC
- Website
- https://sunbrella.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sunbrella is a 1961-founded performance fabric brand owned by Glen Raven, Inc., manufacturing stain-resistant, weather-durable textiles for indoor, outdoor, marine, and shade applications. It serves interior designers, residential consumers, commercial/hospitality buyers, and marine users through DTC e-commerce, authorized retailers, and OEM partnerships globally.
- Ownership category
- akta.pro rank
Sunbrella industry classification
Industry- Product category
- Performance Fabrics
- NAICS
- Broadwoven Fabric Mills (313210), Curtain and Linen Mills (31412), Textile Furnishings Mills (3141), Textile and Fabric Finishing and Fabric Coating Mills (3133)
- SIC
- Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Miscellaneous Fabricated Textile Products (2390)
- akta.pro primary industry
- Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)
- akta.pro secondary industries
- Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC), Table & Dining Textiles Manufacturing (Tablecloths/Napkins/Placemats/Runners) (IMAOAKAF)
Keywords
Where Sunbrella is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sunbrella business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fabric Sales: Sunbrella generates revenue through the sale of performance fabrics directly to consumers and through authorized retailers and dealers. Fabrics are sold by the yard with pricing based on product line and collection.
- Finished Goods: Sale of finished products including throws, curtains, cushions, and cleaning products directly to consumers through e-commerce platforms.
- Trade Program: Exclusive trade pricing program for interior designers offering preferred pricing on fabric and finished goods, generating revenue through volume B2B relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Indoor Outdoor Throws |
| Unit Pricing | Pay-as-you-go | Indoor Outdoor Curtains |
| Unit Pricing | Pay-as-you-go | Fabric Cleaner |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Sunbrella product offering
Product offeringCore offering
Sunbrella manufactures and sells performance fabrics designed for indoor, outdoor, and marine applications, including upholstery textiles, shade fabrics, and marine canvas. The brand also offers finished consumer products such as throws and curtains, along with specialty fabric cleaners, marketed through direct-to-consumer e-commerce, a Trade Program for design professionals, and partnerships with furniture manufacturers like Sherrill.
Product overview
Sunbrella is a global leader in performance fabrics, operating since 1961 and offering a comprehensive portfolio of performance textiles. The core offering consists of Sunbrella Performance Fabrics designed for indoor, outdoor, and marine applications. The product line includes distinct sub-brands and categories: Sunbrella Interiors (curated soft fabrics for indoor residential use with window treatments and throws), Sunbrella Upholstery Fabrics (for residential and commercial use), Sunbrella Marine Fabrics (for boat canvas and upholstery), and Sunbrella Shade Fabrics (for pergolas and awnings). The portfolio also includes finished consumer products such as Sunbrella Signature Indoor Outdoor Throws, Crosshatch Throws, Lina Indoor Outdoor Sheer Curtains, and Sunbrella Clean Multi-Purpose Fabric Cleaner. Additionally, Sunbrella has launched collaborative collections with designers including Kelly Ventura and CW Stockwell. The company operates a Trade Program for interior designers and sells directly to consumers through sunbrella.com and interiors.sunbrella.com, with products available through authorized retailers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Sunbrella Interiors: A curated offering of fabrics and finished products designed for indoor residential spaces, including window treatments and throw blankets
- Sunbrella Commercial
Quantifiable outcome
- Fabrics come clean from tough spills and stains including permanent ink and oil-based cosmetics
- +1 more outcomes
Companies that use Sunbrella
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Sunbrella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sunbrella partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Kelly VenturacoreSunbrella collaborated with Michigan-based watercolor artist Kelly Ventura on a second fabric collection launched March 2026. The collection features 14 SKUs with floral, geometric, and stripe patterns inspired by Ventura's natural motifs, suitable for both indoor and outdoor residential and commercial spaces.
- CW StockwellcoreSunbrella and CW Stockwell expanded their JOY Collection during Legends of DesignLA event. The new fabrics feature patterns inspired by heritage designs and contemporary influences, woven in the USA, combining Sunbrella's performance innovation with CW Stockwell's design legacy.
- Sien + Co.minorSunbrella collaborated with Sien + Co. on a product introduction featuring over 100 SKUs and 22 patterns at High Point Market.
- Sherrill FurniturecoreSherrill Furniture, a manufacturer of high-end furniture, showcases Sunbrella performance fabrics through its 'Life Happens' showroom concept at High Point Market, featuring 15 new performance fabrics organized into three categories: inherently performance, machine washable, and bleach cleanable.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sunbrella competitors and assessment
Company assessmentDirect peers
- Twitchell Technical Products: Manufacturer of coated and technical textiles, including performance fabrics for outdoor furniture, marine, and awning applications. Directly competes with Sunbrella in solution-dyed outdoor performance textiles.
- Kravet: Major designer-driven fabric, furniture, and trim brand with deep interior-designer channel relationships. Partnered alongside Sunbrella in the Sherrill showcase and competes directly in designer-specified performance/upholstery fabric.
- Valdese Weavers: U.S.-based jacquard and dobby woven fabrics producer serving residential upholstery, contract, and outdoor markets. Co-partnered with Sunbrella in the Sherrill Furniture 'Life Happens' concept, indicating overlapping performance-fabric offerings for premium furniture manufacturers.
- Dickson-Constant: French manufacturer of technical and outdoor performance textiles, including solution-dyed acrylic fabrics for awnings, marine, and outdoor furniture. Powers Sunbrella's European website and is a direct equivalent competitor in the European outdoor/marine fabric market.
- Crypton: Crypton manufactures performance/upholstery fabrics with built-in stain, odor, and moisture resistance for residential and commercial use. Explicitly named alongside Sunbrella in Sherrill Furniture's performance-fabric showcase, making it the closest direct competitor in the specified-performance category.
- Outdura (Shuford Mills): U.S. producer of solution-dyed outdoor performance fabrics for furniture, marine, and awning use cases. Directly competitive with Sunbrella in outdoor upholstery and shade applications.
- Phifer: U.S. manufacturer of insect screening, sun shading, and outdoor performance fabrics, including solution-dyed acrylic products. Directly comparable to Sunbrella's Shade and outdoor cushion fabric lines for residential and commercial applications.
Regional players
- Parà (Tempotest): Italian manufacturer of solution-dyed outdoor fabrics under the Tempotest brand for upholstery, awnings, and marine applications. A leading European performance-fabric brand with overlapping product set to Sunbrella but stronger European distribution.
Emerging players
- Bella-Dura: U.S. performance fabric brand offering solution-dyed, stain- and fade-resistant woven textiles for indoor/outdoor upholstery. Competes in the same specified-performance category as Sunbrella, with stronger emerging presence in designer channels.
Broad incumbents
- Serge Ferrari: French industrial group producing composite and technical textiles for architecture, marine, and outdoor applications. Competes with Sunbrella in shade, awning, and marine-grade fabrics at a broader, more industrial scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sunbrella social profiles
Digital presenceSunbrella compliance and trust
Trust signalCompliance1 record
Sunbrella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunbrella leadership team
Management profileNumber of profiles
Sunbrella subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sunbrella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunbrella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunbrella
What does Sunbrella do?
Sunbrella manufactures and sells performance fabrics designed for indoor, outdoor, and marine applications, including upholstery textiles, shade fabrics, and marine canvas. The brand also offers finished consumer products such as throws and curtains, along with specialty fabric cleaners, marketed through direct-to-consumer e-commerce, a Trade Program for design professionals, and partnerships with furniture manufacturers like Sherrill.
Is Sunbrella a public or private company?
Sunbrella is a private company. It is classified as corporate owned and is currently operating.
When was Sunbrella founded?
Sunbrella was founded in 1961. It employs 1,001 to 5,000 people.
Where is Sunbrella based?
Sunbrella is headquartered in Burlington, United States, in the North America region.
How does Sunbrella make money?
Three revenue lines are on record. Fabric Sales are the primary driver. The others are finished Goods and trade Program.
Who are Sunbrella's main competitors?
Direct peers on record are Twitchell Technical Products, Kravet, Valdese Weavers, Dickson-Constant, Crypton, Outdura (Shuford Mills) and Phifer. Parà (Tempotest) is listed as a regional player. Bella-Dura is listed as an emerging player. Serge Ferrari is listed as a broad incumbent.
Does Sunbrella have an API?
No public API is recorded for Sunbrella.
What industry is Sunbrella in?
Sunbrella's product category is Performance Fabrics. Its primary akta.pro industry code is IMAOAKAJ, Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics), with a secondary code of IMAOAKAC, Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances). Its NAICS code is 313210 and its SIC code is 2221.