Maven

What Maven does

Maven Coffee is a New Zealand-based, founder-led contract coffee roaster and consultancy headquartered in Auckland. The company creates custom coffee blends for large cafes, multi-site hospitality operators, and emerging or established coffee brands, and provides contract roasting, grinding, and packing using Loring Smart Roast equipment. Its three service lines are custom/contract manufacturing, coffee roasting consulting for roasters and brands, and dedicated Loring Smart Roast consulting, in which Maven operates as Loring's official New Zealand roasting consultant supporting roast profile recreation, equipment-lead-time toll roasting, and Roast Architect software training.

The business model is sales-led and project-based, with no publicly disclosed pricing tiers; each engagement is quoted based on blend complexity, origin selection, and packaging requirements. GTM runs through direct B2B engagement complemented by website case studies (Raglan Roast, Amatil Coffee Roasters, Black Cat Coffee Roasters) and inbound website enquiries. Revenue is described as recurring via ongoing contract manufacturing arrangements, supplemented by one-off and ongoing consulting fees. The owner-operator profile (co-founder Mathew Johnstone, whose multi-platform roasting experience across Probat, Sivetz, Loring, Petrocini, Brombati, and Toper is a stated asset; Megan Piper as author of case study content) shapes a service-delivery model that pairs production capacity with advisory work, primarily within the domestic New Zealand market.

Core technology consists of Loring Smart Roast hardware and Roast Architect software, with the company's principal intangible asset being the exclusive NZ consultancy role for Loring. Customer mix spans SMB coffee roasters and at least one enterprise-scale wholesale operator, with named customers concentrated in coffee roasting and wholesale supply. The company operates without disclosed external funding, public revenue figures, or recorded M&A activity.

Name

Maven

Legal name

Maven Coffee

Website

https://mavencoffee.co.nz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Maven Coffee is a New Zealand-based contract coffee roaster and consultancy that creates custom blends and provides toll roasting, grinding, and packing for cafes, multi-site operators, and coffee brands, operating as the official Loring Smart Roast consultant in NZ.

Ownership category

akta.pro rank

Product category

Contract Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Contract coffee roasting
• Custom coffee blending
• Coffee roasting consulting
• Private label coffee
• Wholesale coffee supply

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Custom/Contract Coffee Roasting: Maven creates and manufactures custom coffee blends for brands, large cafes, and multi-site businesses. Revenue is generated through contract manufacturing arrangements where clients pay for custom roasting services tailored to their specifications.
2. Coffee Roasting Consulting: Consulting services for new and established coffee roasters and brands, including support with branding, packaging, manufacturing, production, and sales channels. Services can be one-off or ongoing.
3. Loring Smart Roast Consulting: Specialized consulting services for Loring Smart Roast users in New Zealand, including roast profile creation, contract roasting during equipment lead times, and training on Loring machines and Roast Architect software.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Maven Coffee is a B2B coffee roasting company that develops and contract-manufactures custom coffee blends for cafes, multi-site hospitality operators, and coffee brands. Beyond roasting, it provides consulting services to new and established roasters covering branding, packaging, manufacturing, production, and sales channels. The company also acts as Loring Smart Roast's official New Zealand roasting consultant, delivering roast profile creation, equipment transition support, contract roasting during lead times, and training on Loring machines and Roast Architect software.

Product overview

Maven Coffee operates as a coffee business solutions provider offering three interconnected services: custom/contract roasting for creating bespoke coffee blends for cafes and brands; coffee roasting consulting for businesses roasting/packing/distributing coffee; and Loring Smart Roast support as Loring's official NZ consultant. The core offering centers on contract manufacturing with consulting support, enabling clients to access modern roasting technology and expertise without owning equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom / Contract Coffee Roasting

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Loring Smart RoastcoreStrategic or Co-development PartnerMaven Coffee is Loring's official New Zealand-based roasting consultant. This partnership positions Maven as the primary support provider for Loring customers in New Zealand, including roast profile development, contract roasting during equipment lead times, and training on Loring machines and Roast Architect software.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• La Colombe Coffee Roasters: US specialty coffee roaster with contract roasting, wholesale, and a national cafe footprint. Comparable to Maven as a B2B white-label/coffee supplier to brands and cafes, but at materially greater scale.
• Toby's Estate: Australia-headquartered specialty coffee roaster with wholesale, cafe, and contract manufacturing across APAC. Comparable as a broader specialty roaster with white-label and contract capabilities in the same trans-Tasman region as Maven.
• Stumptown Coffee Roasters: US specialty coffee roaster (now owned by Peet's) with national wholesale, DTC, and cafe operations. Broad incumbent analogue to Maven's B2B specialty roasting model at vastly larger scale.

Direct peers

• Allpress Espresso: New Zealand-founded specialty coffee roaster with wholesale, contract manufacturing, and cafe operations across NZ, Australia, and the UK. Closest comparable to Maven: both operate B2B contract roasting with brand clients in NZ, though Allpress is materially larger.
• Coffee Supreme: New Zealand specialty coffee roaster supplying cafes, wholesale, and grocery with custom and private-label coffee. Direct peer: same geography (NZ), same customer base (multi-site cafes and coffee brands), same contract manufacturing value proposition.
• Equator Coffees: US specialty coffee roaster combining wholesale supply with consulting and roasting education for brands and foodservice. Directly comparable to Maven's blend of contract roasting and consulting services in a B2B context.
• Counter Culture Coffee: US specialty coffee roaster renowned for its coffee education, sustainability consulting, and wholesale/DTC supply to cafes and brands. Comparable to Maven in the way it wraps commercial roasting with education/consulting services for other roasters and brands.
• Flight Coffee: Wellington-based New Zealand specialty coffee roaster offering wholesale and contract roasting to cafes and brands. Comparable to Maven as a NZ-focused B2B coffee roaster targeting multi-site and brand clients with custom blends.

Emerging players

• Onyx Coffee Lab: US specialty coffee roaster with strong wholesale and competition reputation and limited consulting/advisory work for other roasters. Adjacent peer to Maven: small-batch specialty ethos and brand-led B2B supply in a similar specialty niche.
• Bellwether Coffee: US-based technology-forward coffee roaster with electric, low-emission roasting systems and cafe/hospitality contract supply. Comparable to Maven as an emerging player emphasising modern roasting tech (Loring analogue: Bellwether's electric platform) for B2B clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maven